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web marketing web marketing Presentation Transcript

  • Presented by :
  • Web marketing includes e-commerce Web sites, affiliate marketing Web sites, promotional or informative Web sites, online advertising on search engines, and organic search engine results via search engine optimization (SEO).
  • Web marketing is the general term for marketing done on the Internet. It's basically a computerbased version of traditional marketing objectives that involve a product, price, packaging, promotion and place.
  • Marketing is ultimately about propelling a product or service through the proper channels and marketing on the web uses the Internet as that channel. This covers a comprehensive range of business activities such as generating sales leads, selling products or services and supporting other business through affiliate marketing.
  • Affiliate marketing on the Internet works by driving traffic to affiliates' or partners' websites through links and advertising. The affiliate marketer receives rewards for helping to bring visitors to the website. The typical reward is a certain amount of income that varies depending on the company.
  • • What is DM? A marketing effort that uses a mail service to deliver a promotional printed or electronic piece to your target audience. Enterpreneur.com
  • What is SPAM? SPAM is the abuse of electronic messaging systems to indiscriminately send unsolicited bulk messages. Т he most widely recognized form of spam is e-mail spam . Wikipedia Note: The precise definition of spam differs slightly from jurisdiction to jurisdiction in accordance with local laws .
  • Direct mail offers are personalized and are carefully selected to reach the best prospects with the most appropriate offer. Personal
  • SPAM messages are usually sent automatically to automatically selected potential customers from automatically gathered databases. Sometimes instead of personalization they use nicknames or emails.
  • • Online chat may refer to any kind of communication over the Internet that offers a real-time transmission of text messages from sender to receiver. Chat messages are generally short in order to enable other participants to respond quickly. Thereby, a feeling similar to a spoken conversation is created, which distinguishes chatting from other text-based online communication forms such as Internet forums and email
  • Online chat may address pointto-point communications as well as multicast communications from one sender to many receivers and voice and video chat, or may be a feature of a web conferencing service.
  • • Public relations (PR) is the practice of managing the spread of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. .
  • The aim of public relations by a company often is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of political decisions. Common activities include speaking at conferences, winning industry awards, working with the press, and employee communication.
  • You can advertise more cheaply than you can with more traditional methods of advertising, such as television, full page ads in the newspaper and directories.
  • • Another advantage of online marketing is that you can track the results of your advertising and that will be illustrated in detailed graphics that will give you traffic growth, leads and sales conversions from your marketing search campaigns. Using free traffic tracking
  • • Online marketing also offers demographic platforms that help you to target and measure the response from different demographic regions. It allows you to target specific people or specific consumers that are likely to buy your product.
  • • In a matter of months with aggressive SEO research you can secure millions of viewers and reach large targeted audiences. This can take your advertising message beyond the scope of your geography and offers the means and ease for people to buy from you around the globe. Your online marketing has the advantage of selling to customers 24 hours a day, 7 days a week, and from all over the country.