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  • 1. Indie was originally shortened from the word ‗independent‘in the 1950s and 60s. In a world where huge labelsdominated the musical industry, stifling creativity andoriginality, independent music was a back-street rebellion.With a distinctly low-tech approach to every aspect of themusic-making process – from recording to publicity – this‗do-it-yourself‘ movement symbolised a rebirth of popularmusic.Originally interchangeable with terms such as ‗alternativerock‘ and ‗underground‘, Indie music ranged from thedreamlike and evocative beats of The Velvet Undergroundto the primal teenage rebellion of the Stooges. SlowlyIndie record labels grew up and developed a small butdevout following, whilst encouraging musicalexperimentation and developing connections with other artforms like film and painting.One of the most experimental and influential musicians ofthe early days of Indie was Captain Beefheart. His 1969album Trout Mask Replica brings together shards of pop,jazz, blues, poetry and rock to create a collage of surrealfantasy that has inspired dozens of musicians, includingthe likes of The Beatles.
  • 2. H INo genre is harder to define than Indie. At some point or sanother in music history dozens of music styles could beclassed as Indie. With no clear reference point or outline, t oIndie music has spilled over musical boundaries and seepedinto almost every genre available. The growing popularity ofIndie music was reflected in the sales; record label CherryRed‘s Indie compilation record ‗Pillows and Prayers‘ sold morethan 120,000 copies, and new order‘s 1983 ‗Blue Monday‘ r ybecame the best selling 12-inch single of all time, with UKsales estimated at over 1 million.From that point on Indie‘s rise in popularity seemedunstoppable, culminating in the 1989 Reading Festival with aline-up entirely devoted to Indie music. Indie was overtakingrock and pop as the voice of a generation.
  • 3. In 2006 it all changed, with Arctic Monkeys utilising new social media toself-publicise their debut album Whatever You Say I Am, That‘s What I‘mNot. Rapidly becoming the fastest selling debut album of all time, sellingalmost 400,000 copies in the first week, the Arctic Monkeys showed howthe Internet had truly changed the music industry in a way that was beyondthe control of major record labels. In a way, the Arctic Arctic Monkeys H Iintroduced a new generation of listeners to Indie, and kick-started a newmusical chapter. In the wake of Franz Ferdinand and the Arctic Monkeys Indie ‗landfillbands‘ have flooded the charts: The Wombats, Vampire Weekend, FriendlyFires, the Cure, the Horrors and Fleet Force, to name just a few of the sbands that have defined this new musical generation. Fans of the Stooges,The Sex Pistols and the Ramones were fuelled and inspired by a sense ofexclusivity and the discovery of something new. Now, clubs across the tcountry are playing bands whose predecessors performed in garages andcellars, and even the most musically unaware schoolgirl can sing along to‗Let‘s Dance to Joy Division‘ and ‗I Bet That You Look Good on the Dance o rFloor‘. y
  • 4. But does the fact that Indie is now unashamedly mainstream alter its message, or stop it from being good music? I can proudly say that I am a fan of modern Indie music; I have entire playlists dedicated to it, I know every lyric to The Wombats‘ second album The WombatsH Proudly Present, This Modern Glitch and I think festival line-ups are all the better for including more and more Indie bands. Whilst being mainstream does not automatically equate to creating bad music, I willI readily admit that Indie music no longer holds the attention of those who want to break away from popular music. I would personally suggest Dubstep. The high-aiming concepts behind the music ofs Nero, Skillled and Deadmau5 are not dissimilar to those behind Captain Beefheart and Joy Division, with the same sense of exclusivity and mild superiority.to Using Twitter and YouTube, Dubstep music has generated the same effect as the underground posters and slogans of the 1960s. The sound produced is very different, and connections with Indie music are not immediately obvious, but if you look carefully, they are closerr than you might think. However, with Nero already scoring number ones with the single ‗Promises‘ and their debut album Welcome Reality, one can only wonder how long it will be until Dubstep explodesy into mainstream music consciousness and starts to lose its grime of underground cool.
  • 5. Key artists in the development of the genre /at the momentThe key artist at the moment for indie is Joy Division which ispart of the NME music magazine, Joy Division were an English rockband formed in 1976 in Salford, Greater Manchester. Originallynamed Warsaw, the band primarily consisted of Ian Curtis (vocalsand occasional guitar), Bernard Sumner (guitar and keyboards),Peter Hook (bass guitar and backing vocals) and Stephen Morris(drums and percussion). Joy Division rapidly evolved from theirinitial punk rock influences to develop a sound and style thatpioneered the post-punk movement of the late 1970s. According tomusic critic Jon Savage, the band "were not punk but were directlyinspired by its energy".
  • 6. Audience / fans – who are they? Demographic?The target audience for indie isnormally listened by men who arebetween the ages 15—24 years old .This is normally due the dressingsense and cultural lifestyle whichrelates to male audience. Indie musichas a response among youngstersas its been shown to be a famouschild we all watch grow up. The wordindie comes from ‗independent‘.A lot of students embody thistheme as it gives the sense offreedom. Within this genre beinglow-budget is hard to compose anidea based on others interpretation.
  • 7. Public perception of the genre, is it a popular genre with mainstream appeal or more niche?Creative freedom with smaller, independent record labelsMost people do not know about indie music. Independent music, in my opinion, is theform of all music with out the persuasion of the general public, as well as thepersuasion of the immense gain of wealth that we see today by current mainstreamartists. These independent artists have an unexpurgated, pure of form music without the control of demanding labels and corporate companies. Independent music issuperior to mainstream garble because you can appreciate the music for exactlywhat it is, and not have some preconception of the music just because it‘s popular, orenjoy it because the ―artist‖ puts on a ―good show‖.Indie artist are superior compared to mainstream artists because they are notowned by corrupt labels and corporate companies, and have not been created inorder to please the general public. Today‘s indie artists can range from post-punkgarage rock, to new wave lo-fi, but they all have something in common. All theseindependent artists stay true to their artistic integrity. They are able to do thisbecause their creative talent is not constrained by the large labels. Compared to themost of the current mainstream, they have not been conjured up by a corporatecompany in order to seduce the general public into enjoying their music by usingdepraved tactics in pursuance of pleasing the mind and senses of the easilymanipulated. Certain widely accepted artists tend to lack originality. This is becausethey eradicate their off beat artistic ideas, in order to make their music moredigestible for the masses. This causes their music to be muddled with pointlesssimplistic beats that most people enjoy. Therefore, compared to the currentmainstream, Independent artists do not break down their creative ideas and boilthem down into nothing so that a large majority of people will accept it.
  • 8. Rough TradeThe big daddy of British indie labels, Rough Trade has had its ups and downs since 1978 whenGeoff Travis founded it in the back of his Notting Hill record shop. Its early roster was anembarrassment of riches: the Smiths, the Fall, and Stiff Little Fingers whose InflammableMaterial,Rough Trade‘s first ever album release, sold more than 100,000 copies. The label went bust in1991,losing a decade, but soon after its relaunch in 2000, Travis happened upon a little-knownNew York band called The Strokes. Now owned by Beggars Group, the label manages actsas diverse as Antony & the Johnsons and Micachu
  • 9. XL RecordingsNot many labels combine critical acclaim andprofitability with greater aplomb than XLRecordings. It started out in 1989 as a danceoffshoot of Beggars Banquet Records and hassince grown in scope and success. The label‘sroster reads like a who‘s who of excitingcrossover talent – MIA, Dizzee Rascal, the xx,Vampire Weekend – and with Adele‘s secondalbum, 21, dominating the charts, XL‘saccountants must be grinning ear to ear. Whilehis label thrives, boss Richard Russell stillcommands street-level credibility: his latestacquisition is LA rap wunderkind Tyler.
  • 10. SNARE master headwhat other magazines covering the genre indie: Main imageSnare sell their issue by attracting the buyersattention regarding how the magazine isPlaced out, for example as you can see acrossits in big bold writing which catches buyersAttention very quickly. The main focus would be Cover linesthe main image of the magazine whichAttracts many buyers.Snare is a popular magazine in the indie sector,many people rate it to be very good. BannerSnare comes out once a week, they containdifferent features such as fashion, bands andmostly based upon feminine characteristics. Barcode Issue date
  • 11. RELEVANTRELEVANT has been the leading platformreaching Christian twenty- andthirtysomethings. RELEVANT Media Groupis a multimedia company whose purpose isto impact culture and give voice to whatGod is doing in and through our generation.We believe encountering God changeslives, so the magazine looks at how we canlive that out in tangible and intentionalways. We talk about culture and real-lifeissues that other faith-based magazinesmight shy away from, because we believeits important to address the gritty stuffof life—even when it makes usuncomfortable. If its relevant to ourreaders, youll find it on our pages.Relevant comes out every week and isntvery pricey therefore many people tend tobuy it who enjoy indie music.
  • 12. PULP!PULP is a visually charged bi-annualfashion magazine. The unapologeticeditorial content within each issuedepicts and explores thematic ideas andtrends relevant to the current mood offashion, street culture and the world.PULP MAGAZINE utilizes home-grownand international contributors to weavethe multicultural point of view that isdistinctly Canadian into internationalfashion. PULPbreathes, invigorates, inspires andencourages creative thought.Pulp is normally sold for £3.00They normally come out every week asmany indie fans enjoy reading pulp.
  • 13. Website sloganIndie has a TV show whichcontains music from all the bestartist that are working for indie,this TV show makes money ofproviding it for the audience.Also you can personalise yourown music or even play karaokeby going on to the website.So as you can see indie isportrayed in several ways to thetarget audience. Indie Artist Portrays different genres
  • 14. The radio station for indie works through the internet, as below I have placeda site where you can stream live indie music. So from this its portrayed thatindie music has been constructed nation wide.
  • 15. Oasis were an English rock band formed in Manchester in 1991. Originally known as The Rain, the group was formed by Liam Gallagher(vocals and tambourine), Paul "Bonehead" Arthurs(guitar), Paul "Guigsy" McGuiganbass guitar) and Tony McCarroll (drums, percussion), who were soon joined by Liams older brother Noel Gallagher (lead guitar and vocals). They have had eight UK number- one singles and eight UK number-one albums, and won fifteen NME Awards, nine Q Awards four MTV Europe Music Awards and six Brit Awards.OASIS
  • 16. Thomas "Thom" EdwardYorke (7 October 1968) is anEnglish musician, artistand philanthropist who isthe lead vocalist, principalsongwriter. Guitarist andpianist of the rockband Radiohead. He mainlyplays guitar and piano, but hasalso played drums and bassguitar (notably during the KidAnd Amnesiac sessions). InJuly 2006, he released hisdebut solo album, The Eraserto critical acclaim. Thom Yorkeis also the lead singer of Atomsfor Peace.Yorke has been curtsied amongthe most influential figures inthe music industry; in 2002, QMagazine named Yorke,6thmost powerful figure inmusic,[and Radiohead wereranked #73 in RollingStones"100 Greatest Artistsof All Time" in 2005. Yorke hasalso been cited among thegreatest singers in popularmusic; in 2005. RadioHEAD
  • 17. Predictions for the future? How might the genre develop? What direction does it appear to be heading in?Prediction for indie music is very unlikely to get very famous due tothe fact R&B and Hip pop seems to be the most famous in todaysmedia. The genre may at least develop if there were more artistwhich were portrayed to others to unsure everyone got in sight ofindie music and how it really is. To be displayed in shops with postersor even playing songs in shops which right know the only music wetend to hear its either R&B or hip pop.