Dubai Women’s College          Corporate Communication Year 2          Course Name: Marketing Fundamentals                ...
BMKT - N200- Corporate                                                                       Point Of Sales - FOREVER 21Co...
BMKT - N200- Corporate                                     Point Of Sales - FOREVER 21Communications 2     Summary of Rese...
BMKT - N200- Corporate                                   Point Of Sales - FOREVER 21Communications 2     Recording our sto...
BMKT - N200- Corporate                        Point Of Sales - FOREVER 21Communications 2     References           Micros...
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Point of sales

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Point of sales

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Point of sales

  1. 1. Dubai Women’s College Corporate Communication Year 2 Course Name: Marketing Fundamentals Point Of Sales - FOREVER 21 You are what you wear, so be DAMA CON ESTILO “STYLISH LADY” Student Name: Student ID :Fatima Ahmed Saleh Mohamed H00159431 November 17 ,2011
  2. 2. BMKT - N200- Corporate Point Of Sales - FOREVER 21Communications 2 Table of Contents Summary of Research ................................................................................................................................... 2 Our POS Products ......................................................................................................................................... 2 Recording our stock inventory & sales ......................................................................................................... 3 References .................................................................................................................................................... 4 1
  3. 3. BMKT - N200- Corporate Point Of Sales - FOREVER 21Communications 2 Summary of Research When we asked to visit and observe a shop, I thought about several shops that I like to buy from them, and then I decide to visit Dubai festival City after my work time. So I went to Dubai festival City and I chose to visit a nice shop sales apparel, accessories and shoes which called FOREVER 21. First I went around the shop to see how they display their products then I observed the Point of Sales (checkout) to see which kind of products they choose and they was using accessories and shoes as their Point of Sales, also they displayed it by using special box to but the shoes in plus using special stand for accessories, and they used scanner reading a barcode for the products. FOREVER 21- Point of Sales Our POS Products So how can I apply some of the ideas Ive seen, since we will sell pants, scarves and rings, I choose rings as Our POS, because it will have high profit margin. 2
  4. 4. BMKT - N200- Corporate Point Of Sales - FOREVER 21Communications 2 Recording our stock inventory & sales For recording our stock inventory & sales I will use Microsoft Access (Small Business – Goods Template) as showing below, because it is a great program provides a recording function, which will help us to know the amount of our stock inventory & sales. Microsoft Access 3
  5. 5. BMKT - N200- Corporate Point Of Sales - FOREVER 21Communications 2 References  Microsoft Access (print screen) 4

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