MARKETING STRATEGIES AND INTEGRATING NEW TECHNOLOGIES<br />Fatih Murat Eyioglu<br />twitter. @fatihmurat<br />
MARKETING STRATEGIES AND INTEGRATING NEW TECHNOLOGIES<br />Lately there has been a number of progressions and changes in t...
NEW MARKETING AGENCY DEFINITIONS<br />As it is clearly understandable from the main topic; the changes of the agency types...
DIGITAL APPROACHES<br />Serving professionally to the corporate customers while fully satisfying their needs is one of the...
DIGITAL APPROACHES<br />This study should be considered as a wake up call to every marketing agency, showing that new mark...
DIGITAL APPROACHES<br />Tablet PCs have become quite popular lately with Apple leading the way with its iPad and its speci...
DIGITAL APPROACHES<br />Since these products are CRM integrated, they have multiplatform support and a great data structur...
Thank You<br />Fatih Murat Eyioğlutwitter: @fatihmuratProbiz - www.probiz.com.tr<br />
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Marketing strategies-and-integrating-new-technology

  1. 1. MARKETING STRATEGIES AND INTEGRATING NEW TECHNOLOGIES<br />Fatih Murat Eyioglu<br />twitter. @fatihmurat<br />
  2. 2. MARKETING STRATEGIES AND INTEGRATING NEW TECHNOLOGIES<br />Lately there has been a number of progressions and changes in the marketing department which is constantly forcing every which sector of business to change their strategies and constantly renew themselves.These innovations are especially effecting the medicine & drugs sector and making it develop new and better marketing strategies. Even though the goal here is profiting from high sales margins; one other important factor is marketing these products efficiently with the best available information about the product.<br />
  3. 3. NEW MARKETING AGENCY DEFINITIONS<br />As it is clearly understandable from the main topic; the changes of the agency types and their services are inevitable. Corporate customers are demanding 360* service privileges from the companies that are serving them. So forth this fact clearly shows that the agencies which are capable of full filling these needs will have their place in the marketing sector in the near future. This should be taken as a sign of necessity of innovation.<br />
  4. 4. DIGITAL APPROACHES<br />Serving professionally to the corporate customers while fully satisfying their needs is one of the most important goals that marketing sector should accomplish in our current daily digitizing world.When it comes to support the trick should be truly understanding the needs and applying them professionally into the new marketing innovations.Richard Meyer (healthcare marketing professional) has pointed out the following statements in his 2010 " where is drug marketing going" study:- old fashioned marketing strategies should be discontinued- new marketing models should be identified- an awareness of the product should be accomplished- corporations should participate in social events therefore create a corporal credence- these social activities should be properly advertised through social media channels- the message that the corporation is trying to give out should be universal<br />
  5. 5. DIGITAL APPROACHES<br />This study should be considered as a wake up call to every marketing agency, showing that new marketing ideas and use of up to date technologies are necessary.We have came up with a number of products that can help to improve marketing strategies of the local corporations which are located in Turkey while trying to find and answer to what do corporations do in tough marketing conditions to progress.One of these wondrous products is a sales model which can be applied to various digital platforms and products  called CLM( close loop marketing).<br />
  6. 6. DIGITAL APPROACHES<br />Tablet PCs have become quite popular lately with Apple leading the way with its iPad and its special applications which can be modified to every business sector. These products come in especially handy where the doctors have so little time to spend with medical representatives and not showing interest on new products. Use of CRM and CLM  integrated products created wonders with this sector.Specifically two corporations are catching the eye in leading the market. The products which are manufactured by Agnitio and Skura corporations are offering integrated solutions to the medical sector, while allowing the users to do proper presentations, creating ecosystems and for the managers offering a nice reportable structure.<br />
  7. 7. DIGITAL APPROACHES<br />Since these products are CRM integrated, they have multiplatform support and a great data structure allowing the customer to properly rate the visit by the representative. Determining and sharing the target customer contact informations are allowing the users to shorten the orientation period. Also there feedback friendly presentations are allowing the manager to properly evaluate the corporal representative and the success of the product.<br />In the light of the above mentioned evidences, it is clear to see that only the corporations which renew themselves while keeping up with new technologies will survive. Slow progression and heavy bureaucratic strategies will only cause to lose from the start. We should keep in mind that it is the era of innovations and benefiting from these innovations.<br />
  8. 8. Thank You<br />Fatih Murat Eyioğlutwitter: @fatihmuratProbiz - www.probiz.com.tr<br />

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