BANGSAR VILLAGE RATECARD

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Bangsar Village Ratecard

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BANGSAR VILLAGE RATECARD

  1. 1. Suite 7.02A, 7thFloor, Menara IGB No 1, The Boulevard, Mid Valley City, Lingkaran Syed Putra, 59200 Kuala Lumpur, Malaysia. Tel: +603 2287 9808. Fax: +603 2287 1808Bangsar Village2013NOTE :• A loading fee will be charged for short term booking as below:1. 3 months & below - add 10% loading2. 4 months to 11 months - add 5% loading3. 12 months – 0% loading• All visuals are subject to approval by the Mall Management• Advertisements involving other property developers or other Shopping malls are not allowed
  2. 2. Suite 7.02A, 7thFloor, Menara IGB No 1, The Boulevard, Mid Valley City, Lingkaran Syed Putra, 59200 Kuala Lumpur, Malaysia. Tel: +603 2287 9808. Fax: +603 2287 1808Introduction To Bangsar VillageAn inspired shopping experience for the discerningBangsar Village (BV) is a boutique shopping centre targeted at thediscerning. Although it is not as large as many of the othershopping malls around the city, it does possess the high qualityand service that one expects from a prestigious shopping centre.In addition, a concierge is available to manage your shopping bagsand a valet is available to handle your parking problems.The shopping centre is designed primarily for the fashionable andthe rich. Located just a short drive away from the mid to upperclass neighbourhoods of PJ and KL, Bangsar Village is primarilydesigned to bring together high style, quality and service in thelegendary Telawi Street.From the latest in international couture to spas, from designerkitchenware, paintings to sculpted antiques, BV promises aninspired shopping and lifestyle experience for the rich and trendy.In addition to shopping, BV also consists of restaurants and cafesthat are carefully selected to suit the upper class and chic theme.
  3. 3. Suite 7.02A, 7thFloor, Menara IGB No 1, The Boulevard, Mid Valley City, Lingkaran Syed Putra, 59200 Kuala Lumpur, Malaysia. Tel: +603 2287 9808. Fax: +603 2287 1808Why advertise in Bangsar Village•Bangsar Village has a visitor count of 2.95 million per/year * based on parking ticket issuance•Bangsar Village is a top rated shopping mall for the top 10% of our country’s echelons•Constant events & promotions for the family **•Bangsar Village is located just a short drive away from the mid to upper class neighbourhoods of PJ and KL•Mall shoppers are in “buying mode” – ready to shop, ready to buy and receptive to advertising•Unlike TVC, radio or print, our media cannot be switched off and there are no other distractions by other programmes orcontent exists.•Our media are placed at locations where your audience will–Have little or no distractions. Your advertisement will also always be on!–Have minimum 10 seconds and up to 2 minutes dwell time to view your advertisement.•Extends the memorability of your campaign’s media mix.•Localizes your advertising like no other media.•Minimizes wasted exposures and targets consumers on a local level.•Facilitates consumer buying by being the last impression before a purchase is made.* Source: Bangsar Village Management (based on parking ticket issuance) in 2007. Walk ins are included in this amount.. Refer to visitor count 2007** Refer to July – August Events Calendar
  4. 4. Suite 7.02A, 7thFloor, Menara IGB No 1, The Boulevard, Mid Valley City, Lingkaran Syed Putra, 59200 Kuala Lumpur, Malaysia. Tel: +603 2287 9808. Fax: +603 2287 1808BV: Shopper ProfileProfessional Profile- 49% PMEB- 19% Housewives- 16% White Collar- 6% Bue Collar- 10% OthersAge Profile- 6% less than 20 yrs old- 65% between 20 to 40 yrs old- 29% more than 40 yrs oldHousehold Income- RM5,000 to RM18,000 p/monthGender Profile–59% of the Mall’s patrons are female–32% of the above women are housewivesRace Profile–56% Chinese–32% Malay–3% Indians–7% Others** Source: Bangsar Village Management Studies** 65% of others consists of expats / tourists
  5. 5. Suite 7.02A, 7thFloor, Menara IGB No 1, The Boulevard, Mid Valley City, Lingkaran Syed Putra, 59200 Kuala Lumpur, Malaysia. Tel: +603 2287 9808. Fax: +603 2287 1808Bangsar Village I : SitesNOTE:• A loading fee will be charged for short term booking as below:1.3 months - add 10% loading2.6 months to 11 months - add 5% loading3.12 months – 0% loading• All visuals are subject to approval by the Mall Management• Advertisements involving other property developers or other Shopping malls are not allowed
  6. 6. Suite 7.02A, 7thFloor, Menara IGB No 1, The Boulevard, Mid Valley City, Lingkaran Syed Putra, 59200 Kuala Lumpur, Malaysia. Tel: +603 2287 9808. Fax: +603 2287 1808BV I: Car Park EntranceBellanca : Car Park Boom GateT. Count : 2,950,000 potential viewerspass through these boom gates p/annumLocation : Car Park Entrance & ExitDescription : Highly effective at low cost.Total Units : 7 units (sold in a set)BV I (3 entrance & 3 exits)BV II (1 entrance)Dwell time : 12 seconds minimumSize : 8 inch(H) X 18 inch (W )-TBC Depend on CreativeMaterial : White Sticker LaminationDuration : 1 year* Cost may vary depending on creative work
  7. 7. Suite 7.02A, 7thFloor, Menara IGB No 1, The Boulevard, Mid Valley City, Lingkaran Syed Putra, 59200 Kuala Lumpur, Malaysia. Tel: +603 2287 9808. Fax: +603 2287 1808ORION Escalator Set with lightbox (East)T. Count : 1,450,000 potential viewers pass throughthis entrance P/ annumTotal units : 1 setLocation : P1 car park to Ground Floor concourse(Next to Speedy Video)Description : Huge impact. Can be seen both ways byincoming an outgoing traffic. No other distractionsDwell time : 18 seconds averageSize :Escalator - 23 inch (H) X 57.8 ft (W)Lightbox - 8 ft (H) x 12 ft (W)Material : Inkjet sticker and Vinyl, 720 dpiDuration : 1 yearBV1: Escalator Wrap + Lightbox Bulkhead
  8. 8. Suite 7.02A, 7thFloor, Menara IGB No 1, The Boulevard, Mid Valley City, Lingkaran Syed Putra, 59200 Kuala Lumpur, Malaysia. Tel: +603 2287 9808. Fax: +603 2287 1808BV1: Escalator Wrap + Lightbox BulkheadORION II Escalator Set with lightbox (West)T. Count : 1,450,000 potential viewers passthrough this entrance p/ annumTotal units : 1 setsLocation : P1 car park to Ground FloorConcourse (Next to Village Grocer)Description : Huge impact. Can be seen bothways by incoming and outgoing traffic. No other distractionsDwell time : 18 seconds averageSize :Escalator - 23 inch (H) X 52 ft (W)Lightbox - 8 ft (H) x 12 ft (W)Material : Inkjet sticker and Vinyl, 720 dpiDuration : 1 year
  9. 9. Suite 7.02A, 7thFloor, Menara IGB No 1, The Boulevard, Mid Valley City, Lingkaran Syed Putra, 59200 Kuala Lumpur, Malaysia. Tel: +603 2287 9808. Fax: +603 2287 1808BVI: Wall Mounted LightboxCALLA Matrix LightboxLocation : First Floor, North WingDescription : Seen by traffic going towards BVIIDwell time : 15 seconds minimum averageT. Count : 2,950,000 potential viewers passthrough this siteSize : 6 ft (H) x 4 ft (W)Material : Duratrans, backlit, 1440 dpiDuration : 1 year
  10. 10. Suite 7.02A, 7thFloor, Menara IGB No 1, The Boulevard, Mid Valley City, Lingkaran Syed Putra, 59200 Kuala Lumpur, Malaysia. Tel: +603 2287 9808. Fax: +603 2287 1808BVI : Car Park Entrance WallscapeCLIO Car Park Entrance Wall ScapeT. Count : 2,950,000 potential viewers pass throughthis siteLocation : Between basement car park Zone 1 andZone 2Description : Huge sign, can’t be missed. Can be seen bothways by cars parking at / leaving from Zone 1 & Zone 2Dwell time : 15 seconds averageSize : 8 ft (H) X 40 ft (W)Material : Indoor Vinyl, front lit, 720 dpiDuration : 1 year
  11. 11. Suite 7.02A, 7thFloor, Menara IGB No 1, The Boulevard, Mid Valley City, Lingkaran Syed Putra, 59200 Kuala Lumpur, Malaysia. Tel: +603 2287 9808. Fax: +603 2287 1808Bangsar Village II : SitesNOTE:• A loading fee will be charged for short term booking as below:1.3 months - add 10% loading2.6 months to 11 months - add 5% loading3.12 months – 0% loading• All visuals are subject to approval by the Mall Management• Advertisements involving other property developers or other Shopping malls are not allowed
  12. 12. Suite 7.02A, 7thFloor, Menara IGB No 1, The Boulevard, Mid Valley City, Lingkaran Syed Putra, 59200 Kuala Lumpur, Malaysia. Tel: +603 2287 9808. Fax: +603 2287 1808BV II: Outdoor FacadeSEEMA Outdoor Wallscape DisplayLocation : South Wing FacadeDescription : Seen by traffic going to/fro KL and Bangsar MosqueDwell time : 15 seconds average, 100 seconds congestedSize : 35’(H) x 30’(W)Material : Outdoor vinyl, 720 dpiDuration : 1 year

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