Marketingbdoneste7ia2
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  • 1. ‫ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء ‪Marketing Outrageously‬‬ ‫א‬ ‫ون א‬ ‫א‬ ‫‘‬ ‫ون א‬ ‫’‬ ‫د‬ ‫: א‬ ‫‪Ù‬‬ ‫‪Ù‬‬ ‫א‬ ‫‪ú‬‬ ‫!‬ ‫א‬ ‫א سو‬ ‫ن‬ ‫א‬ ‫‪Ø‬א‬ ‫ن‬ ‫‪ ª‬א ق א א‬ ‫אن‬ ‫‪ Ù‬‬ ‫א‬ ‫‪Marketing Outrageously‬‬ ‫‪Ú‬‬ ‫وא‬ ‫‪Jon Spoelstra‬‬ ‫‪ª‬‬ ‫د  ز‬ ‫وא‬ ‫א ‪ Ø‬א‬ ‫‪ú‬‬ ‫و‬ ‫.‬ ‫ ‬ ‫ذ‬ ‫و‬ ‫د‬ ‫و‬ ‫א‬ ‫‪ª‬‬ ‫א‬ ‫‪ ª‬و‬ ‫א‬ ‫א‬ ‫× وא‬ ‫وא‬ ‫א‬ ‫وא‬ ‫א‬ ‫‪ª‬‬ ‫א‬ ‫‪Ù‬א‬ ‫و‬ ‫א‬ ‫א‬ ‫:‬ ‫א‬ ‫‪Í‬‬ ‫ض‬ ‫א‬ ‫‬ ‫א‬ ‫.‬ ‫א‬ ‫א‬‫‪blog.shabayek.com‬‬ ‫-1-‬ ‫و‬
  • 2. ‫ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء ‪Marketing Outrageously‬‬ ‫ص‬ ‫‪Ù‬‬ ‫א‬ ‫‪ª‬‬ ‫אא‬ ‫א‬ ‫א‬ ‫ل.‬ ‫א‬ ‫و‬ ‫א א‬ ‫‪ª‬‬ ‫א‬ ‫א‬ ‫ل‬ ‫‬ ‫א א‬ ‫و‬ ‫‪ ª‬و‬ ‫א‬ ‫א د‬ ‫و‬ ‫א‬ ‫و‬ ‫א‬ ‫.‬ ‫و‬ ‫و‬ ‫‪ª‬‬ ‫אא‬ ‫א‬ ‫‪Ø‬دد ‬ ‫א א‬ ‫ذא‬ ‫.‬ ‫א‬ ‫א‬ ‫א ‬ ‫א‬ ‫א‬ ‫و‪ú‬‬‫‪blog.shabayek.com‬‬ ‫-2-‬ ‫و‬
  • 3. ‫ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء ‪Marketing Outrageously‬‬ ‫א‬ ‫א ول:‬ ‫א‬ ‫‪ª‬‬ ‫א‬ ‫‬ ‫א‬ ‫א‪  ª‬א‬ ‫א‬ ‫‬ ‫א‬ ‫ذא ‪Í‬‬ ‫د ‪Ø‬و‬ ‫‬ ‫א‬ ‫زع‬ ‫31‬ ‫ن א‬ ‫‪ª‬‬ ‫א‬ ‫ن‬ ‫ن‬ ‫م.‬ ‫ق‬ ‫ول‬ ‫‬ ‫ن و ن زع 05‬ ‫.‬ ‫ن ز‬ ‫א‬ ‫א‬ ‫‪  ¯Ø‬א‬ ‫‪Í‬‬ ‫‪ª‬‬ ‫ن‬ ‫‬ ‫ع‬ ‫د‬ ‫نא ‪ª‬‬ ‫قא‬ ‫א‬ ‫× و‬ ‫ن‬ ‫א ز‬ ‫‪Ø‬א¯  א‬ ‫א‬ ‫‪ª‬‬ ‫א‬ ‫ذ‬ ‫:‬ ‫‪ Ù ª‬א ‪Ø‬‬ ‫‪ª‬‬ ‫و‬ ‫ن‬ ‫‪ª‬‬ ‫א‬ ‫‬ ‫‪Ú‬‬ ‫‬ ‫א‬ ‫م  ذא‪ª‬‬ ‫م‬ ‫د א و‬ ‫א‬ ‫و‬ ‫د ‪Ø‬و‬ ‫زع‬ ‫א‬ ‫. نא‬ ‫‪Ù‬א‬ ‫א‬ ‫א . ن‬ ‫א و‬ ‫نא‬ ‫א‬ ‫א‬ ‫א‬ ‫אא‬ ‫א‬ ‫ذא د‪Ë‬‬ ‫א‬ ‫ن‬ ‫م و‬ ‫‪ ª‬א ‪Ù‬‬ ‫‬ ‫و ذא‬ ‫א‬ ‫ع‬ ‫و‬ ‫م‬ ‫و‬ ‫‪ª‬‬ ‫‬ ‫.‬ ‫א‬ ‫.‬ ‫‬ ‫א‬ ‫א‪ ª‬א‪ Ó‬د و‬ ‫א‬ ‫א‬ ‫ ذא‪ ª‬א‬ ‫001‬ ‫ن‬ ‫ن‬ ‫ل‬ ‫ل‬ ‫051‬ ‫د‬ ‫‬ ‫نא‬ ‫‪ª‬‬ ‫.‬ ‫ز‬ ‫‪ª ª‬‬ ‫ن‬ ‫א‬ ‫و‬ ‫.‬ ‫א‪ Ó‬د א‬ ‫א‪ Ó‬ن‬ ‫א‬ ‫‪ª‬‬ ‫אא‬ ‫ن‬ ‫.‬ ‫א‬ ‫‬ ‫و‬ ‫سא‬ ‫ن‬ ‫‪ª‬‬ ‫ون‬ ‫‪ª‬و‬ ‫א ‪Ø‬א‬ ‫א‬ ‫א ‪Ù‬‬ ‫ل א‬ ‫لא‬ ‫א‬ ‫א‬ ‫!‬ ‫א‬ ‫‪ª‬א‬ ‫א‬ ‫א‬ ‫א‬ ‫¯‬ ‫ن‬ ‫‪ª‬‬ ‫א‬ ‫א‬ ‫ن‬ ‫‪Ù‬‬ ‫‪  New‬و‬ ‫‪Jersey Nets‬‬ ‫‬ ‫ن دو‬ ‫5‬ ‫4‬ ‫وא  אو‬ ‫א ن‬ ‫א‬ ‫‪ª‬‬ ‫אא‬ ‫א س‬ ‫‪ .ª‬ن א ¯‬ ‫א‬ ‫ع‬ ‫א‬ ‫‪ª‬‬ ‫א‬ ‫א‬ ‫4 دو‬ ‫א‬ ‫‪ª‬א‬ ‫ز‬ ‫دون و א .‬ ‫‪Ù‬‬‫‪blog.shabayek.com‬‬ ‫-3-‬ ‫و‬
  • 4. ‫ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء ‪Marketing Outrageously‬‬ ‫‪ú‬‬ ‫و‬ ‫ذא‬ ‫ن‬ ‫א‬ ‫و א‬ ‫א‬ ‫و‬ ‫ول א ¯‬ ‫א ل‬ ‫א‬ ‫ن ن‬ ‫ع‬ ‫א‬ ‫.‬ ‫א‬ ‫:‬ ‫א‬ ‫07‬ ‫‬ ‫و‬ ‫:‬ ‫א‬ ‫‬ ‫¯‬ ‫א‬ ‫دא א‬ ‫ن‬ ‫.‬ ‫א‬ ‫‪ ª‬א‬ ‫قא‬ ‫×‬ ‫‪Ù‬‬ ‫‪ Û‬لو‬ ‫א‬ ‫א‪Ø‬‬ ‫:‬ ‫‪Ù‬א قא‬ ‫‬ ‫א‬ ‫×א‪Ø‬‬ ‫א‬ ‫א‬ ‫‪ ª‬دو‬ ‫א‬ ‫‪ ª‬א ق א‬ ‫م‬ ‫א‬ ‫.‬ ‫و ‪Ù‬‬ ‫و‬ ‫و‬ ‫دون و‬ ‫‪Ù‬‬ ‫قא‬ ‫א‬ ‫:‬ ‫‪ª‬‬ ‫א‬ ‫א‬ ‫א‪Ø‬‬ ‫وא‪Ø‬‬ ‫א א‬ ‫א‬ ‫א‬ ‫א‪Ø‬‬ ‫.‬ ‫م‬ ‫زא‬ ‫א‬ ‫א س‬ ‫א‬ ‫و ذא‬ ‫نא‬ ‫ذא‬ ‫ل‬ ‫א‬ ‫א‬ ‫ن‬ ‫ذ‬ ‫و‬ ‫ن دو‬ ‫71‬ ‫5‬ ‫א‬ ‫‪ª‬א‬ ‫א‬ ‫א‬ ‫א‬ ‫!‬ ‫א‬ ‫ن‬ ‫و‬ ‫ن دو‬ ‫021‬ ‫04‬ ‫א‬ ‫ن وزאد‪ ª‬א‬ ‫7‬ ‫004‬ ‫‪ª‬‬ ‫א‬ ‫ن دو .‬ ‫041‬ ‫‬ ‫نא‬ ‫ع א‬ ‫א‬ ‫دא‬ ‫:‬ ‫‪ª‬א‬ ‫و‬ ‫ج‬ ‫אق ن א‬ ‫‬ ‫و‬ ‫א‬ ‫و‬ ‫א‬ ‫د‬ ‫و‪ ú‬א‬ ‫‬ ‫ن‬ ‫م‬ ‫ ‪Í‬א‬ ‫ز‬ ‫و‬ ‫و‬ ‫‬ ‫وא‬ ‫א‬ ‫ز‬ ‫:‬ ‫ن‬ ‫ن‬ ‫א א‬ ‫د‬ ‫نא‬ ‫.‬ ‫‪ ª‬قא‬ ‫א‬ ‫و‬ ‫ن‬ ‫ن‬ ‫א‬ ‫د‬ ‫א‬ ‫و‬ ‫‪Ù‬‬ ‫د‬ ‫نא‬ ‫.‬ ‫و‬ ‫ن‬ ‫ن‬ ‫ع‬ ‫אא‬ ‫א‬ ‫وא‬ ‫ن‬ ‫א א‬ ‫.‬ ‫א‬ ‫و‬ ‫ن‬ ‫ع ذ‬ ‫אא‬ ‫:‬ ‫ل‬ ‫ن‬ ‫א‬ ‫א‬ ‫‬ ‫א‪ª‬‬ ‫א‬ ‫א‬ ‫א‪ Ó‬ن‬ ‫א‬ ‫א‬ ‫א‬ ‫‬ ‫د‬ ‫نو‬ ‫ذ‬ ‫א‬ ‫א‬ ‫א‬ ‫و‬ ‫א א‬ ‫.‬ ‫א‬‫‪blog.shabayek.com‬‬ ‫-4-‬ ‫و‬
  • 5. ‫ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء ‪Marketing Outrageously‬‬ ‫א‬ ‫א‬ ‫א‬ ‫د‬ ‫‪ ª‬א‬ ‫)و‬ ‫‪ú‬‬ ‫و‬ ‫ن‬ ‫و‬ ‫و‬ ‫‪ú‬‬ ‫ن‬ ‫–‬ ‫عא د‬ ‫–א و‬ ‫/‬ ‫م‬ ‫و‬ ‫‪ (ª‬א‬ ‫92‬ ‫ن‬ ‫א‬ ‫א‬ ‫‪ª‬א و‬ ‫ن‬ ‫א‬ ‫ذא‬ ‫و‬ ‫و دא‬ ‫א‬ ‫ق.‬ ‫א‬ ‫א‬ ‫ون ‬ ‫‪Ù‬‬ ‫אא و‬ ‫ز‬ ‫و‬ ‫א‬ ‫ن3 و4 ق‬ ‫و‬ ‫د‬ ‫‪ª‬‬ ‫א‬ ‫ل‬ ‫لא‬ ‫א‬ ‫א‬ ‫אل:‬ ‫אא‬ ‫ل‬ ‫ن‬ ‫ن‬ ‫!‬ ‫‪Ù‬א‬ ‫א‬ ‫ن‬ ‫א م א‬ ‫‪ª‬‬ ‫ز د א‬ ‫א و‬ ‫‬ ‫‪Í‬‬ ‫ز‬ ‫א‬ ‫ن‬ ‫ م 0891 ن‬ ‫وא د‬ ‫ن א‬ ‫.‬ ‫ذ‬ ‫א د‬ ‫ع‬ ‫א‬ ‫ن دא‬ ‫א ×‬ ‫م‬ ‫אא‬ ‫ز‬ ‫م‬ ‫א‬ ‫ :‬ ‫و‬ ‫א‬ ‫א و‬ ‫ م ‪ Ù‬و ‪Ù‬‬ ‫‪ª‬‬ ‫א ‪Ø‬‬ ‫ و ل‬ ‫אل‬ ‫ون א‬ ‫א‬ ‫‬ ‫א‪Ò‬‬ ‫و‬ ‫ز‬ ‫و نא‬ ‫א‬ ‫א‬ ‫ ‪ Í‬دو‬ ‫‬ ‫قو‬ ‫א‬ ‫و‬ ‫ن‬ ‫אل وא‬ ‫نא‬ ‫د‬ ‫א م.‬ ‫ن‬ ‫א‬ ‫א‪ª‬‬ ‫א‬ ‫ون و‬ ‫א‬ ‫א‬ ‫א‬ ‫.‬ ‫ز‬ ‫و‬ ‫و‬ ‫‬ ‫א‬ ‫ع‬ ‫אא‬ ‫ون‬ ‫א‬ ‫و‬ ‫ع‬ ‫א‬ ‫وא‬ ‫ز‬ ‫و א‬ ‫نא‬ ‫‬ ‫‪ú‬‬ ‫א‬ ‫ن‬ ‫نو‬ ‫א‬ ‫ن‬ ‫ز‬ ‫.‬ ‫א‬ ‫‬ ‫.‬ ‫א‬ ‫ل‬ ‫א‬ ‫و‬ ‫‪ª‬‬ ‫‬ ‫א‬ ‫‪Ù‬‬ ‫א‬ ‫א‬ ‫א‪ª‬‬ ‫א‬ ‫א ل ول و ×‬ ‫‪ª‬‬ ‫א‬ ‫ل‬ ‫א‬ ‫ط وא س‬ ‫‪ª‬‬ ‫‪ª‬א‬ ‫אل‬ ‫אא‬ ‫ن‬ ‫ل‬ ‫ذ‬ ‫א‬ ‫א‬ ‫‬ ‫د¯‬ ‫א‬ ‫ن‬ ‫א‬ ‫ذא‪ ª‬א‬ ‫א‬ ‫א‬ ‫‪Ù‬‬ ‫א‬ ‫ ذא‬ ‫א ‪.ª‬‬ ‫د‬ ‫א‬ ‫و‬ ‫א‬ ‫א‬ ‫א‬ ‫‪.Ù‬‬ ‫א‬ ‫‪ú‬‬ ‫א‬ ‫و‬ ‫א‬ ‫و‬ ‫‬ ‫א‬ ‫ق‬ ‫א‬ ‫א ل‬ ‫א م‬ ‫:‬ ‫ذ‬ ‫א ل‬ ‫!‬ ‫א‬ ‫א‬ ‫א ل‬ ‫.‬ ‫ط א ل‬ ‫ن‬ ‫א‬ ‫ن‬ ‫ذ‬ ‫א‬ ‫.‬ ‫ون א‬ ‫א‬ ‫و‬ ‫א‬ ‫‪ Ù‬א ع و‬ ‫א‬ ‫ز‬ ‫א‬ ‫א‬ ‫א‬ ‫אل:‬ ‫ل ذא‪ ª‬א‬ ‫‬ ‫‪Ù‬‬ ‫ن‬ ‫ل‬ ‫نא‬ ‫ن‬ ‫. ذא‬ ‫א5‬ ‫ن‬ ‫‬ ‫א ل‬ ‫ א ×א‬ ‫ز‬ ‫‬ ‫و ل‬ ‫‪ª‬א‬ ‫ن‬ ‫.‬ ‫و‪Ù‬‬ ‫‪Í‬‬ ‫א ¯ א‬ ‫א א ل‬‫‪blog.shabayek.com‬‬ ‫-5-‬ ‫و‬
  • 6. ‫ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء ‪Marketing Outrageously‬‬ ‫א ل ×‬ ‫و‬ ‫×א‬ ‫א‬ ‫א‬ ‫¯א‬ ‫א‬ ‫ل‬ ‫א‬ ‫ :‬ ‫ز‬ ‫ن‬ ‫א‬ ‫‪ª‬‬ ‫א‬ ‫.‬ ‫‪ª‬א‬ ‫א‬ ‫‪ª‬‬ ‫ل א‬ ‫א‬ ‫א‪Ò‬‬ ‫א‬ ‫‬ ‫02‬ ‫‪Ù‬א‬ ‫‪Ù‬‬ ‫א‬ ‫א‬ ‫‪ª‬‬ ‫ل‬ ‫7‬ ‫و‬ ‫و ن‬ ‫‪ ª‬وא‬ ‫ل‬ ‫نא‬ ‫‪ª‬א‬ ‫و א‬ ‫‪.ª‬‬ ‫א‬ ‫‪ª‬‬ ‫31‬ ‫א‬ ‫و א‬ ‫ن‬ ‫א‬ ‫و‬ ‫!‬ ‫‪Ù‬‬ ‫‬ ‫א‬ ‫ن א‬ ‫‪ª‬‬ ‫ل‬ ‫7‬ ‫ ذא ن‬ ‫‪.ª‬‬ ‫א‬ ‫‬ ‫×و و‬ ‫א‬ ‫א‬ ‫א‬ ‫א‬ ‫א‬ ‫‪ × ª‬א‬ ‫א‬ ‫א × و نא‬ ‫ون و‬ ‫א‬ ‫نא‬ ‫ط.‬ ‫א‬ ‫‪ª‬‬ ‫ل א‬ ‫א دوא‪ª‬‬ ‫א‬ ‫و‬ ‫א و‬ ‫‪ª‬א‬ ‫ن ‪Ø‬‬ ‫و‬ ‫‪Ù‬אن‬ ‫‪¯Ù‬‬ ‫‬ ‫‪ª‬א‬ ‫و‬ ‫א‪Ó‬‬ ‫و אو‬ ‫א‬ ‫.‬ ‫א‬ ‫‪Ù ª‬‬ ‫א‬ ‫‪ª‬‬ ‫א‬ ‫ج‬ ‫א‬ ‫א‬ ‫و ‪Í‬‬ ‫א‬ ‫‪ª‬‬ ‫نא‬ ‫.‬ ‫א‬ ‫و‬ ‫א‬ ‫א‬ ‫ل‬ ‫א‬ ‫א‬ ‫‪ Í‬دو‬ ‫א‬ ‫وא‬ ‫א‬ ‫ع‬ ‫نא ن‬ ‫ن دو‬ ‫א‬ ‫‪Ù‬‬ ‫‪ª‬א ن‬ ‫א‬ ‫א‬ ‫א‬ ‫א‬ ‫א‬ ‫‪ª‬‬ ‫א‬ ‫و‬ ‫ن‬ ‫ن‬ ‫.‬ ‫א‬ ‫ א‬ ‫‪ª‬א א‬ ‫م‬ ‫و‬ ‫ن‬ ‫و‬ ‫وא‬ ‫‪ ª‬א‬ ‫‪ ª‬א‬ ‫‪ª‬و‬ ‫‪ª‬‬ ‫.‬ ‫א‬ ‫‬ ‫ن‬ ‫אل ‬ ‫ن‬ ‫‪̪‬‬ ‫‬ ‫א‬ ‫א‬ ‫א‬ ‫و‬ ‫ضא‬ ‫د‬ ‫א‬ ‫ن‬ ‫א‬ ‫وא‬ ‫و‬ ‫و‬ ‫א ل א زم‬ ‫و‬ ‫א א‬ ‫ل‬ ‫א‬ ‫.‬ ‫‪ª‬א‬ ‫א‬ ‫‪ª‬‬ ‫ن‬ ‫م‬ ‫‪ ª‬و‬ ‫א‬ ‫א‬‫‪blog.shabayek.com‬‬ ‫-6-‬ ‫و‬
  • 7. ‫ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء ‪Marketing Outrageously‬‬ ‫:‬ ‫א‬ ‫א‬ ‫‪¯Ù‬‬ ‫ل‬ ‫ود א‬ ‫د‬ ‫א‬ ‫א‬ ‫א‬ ‫م‬ ‫ن‬ ‫ن‬ ‫.‬ ‫א‬ ‫ن‬ ‫د‪ª‬‬ ‫א‬ ‫א‬ ‫.‬ ‫‪Ù‬‬ ‫‬ ‫ل ‪Ù‬‬ ‫א‬ ‫א س‬ ‫א‬ ‫‪ª‬و‬ ‫وא‬ ‫א‬ ‫ج‬ ‫א‬ ‫و‬ ‫.‬ ‫‪Í‬‬ ‫نא‬ ‫.א‬ ‫א‬ ‫א‬ ‫אא‬ ‫.‬ ‫‪ª‬‬ ‫א‬ ‫א א‬ ‫א‬ ‫א‬ ‫א‬ ‫: ز‬ ‫א‬ ‫ن‬ ‫א‪ ª‬وא‬ ‫وא س‬ ‫א‬ ‫نא‬ ‫ن‬ ‫( ‪Í‬‬ ‫)‬ ‫وאل دא‬ ‫‪Ù‬‬ ‫قא‬ ‫و‬ ‫א‬ ‫د‬ ‫ن‬ ‫‬ ‫‪ Ù‬א‬ ‫א‬ ‫א س‬ ‫و‬ ‫א‬ ‫ج‬ ‫א‬ ‫א‬ ‫!‬ ‫س وא‬ ‫ذ‬ ‫وאل دא‬ ‫وج‬ ‫א وא‬ ‫א‬ ‫א‬ ‫ن‬ ‫و‬ ‫א‬ ‫א‬ ‫א و‬ ‫ع א دא‬ ‫ن‬ ‫‪ª‬‬ ‫و‬ ‫אو‬ ‫א‬ ‫‪Ù‬‬ ‫دא‬ ‫אא‬ ‫!‬ ‫‪ Ù‬א‬ ‫א‬ ‫‬ ‫א‬ ‫ق–‬ ‫‪" Ù‬א‪ Ó‬ن – ‪ Ù‬א‬ ‫ن‬ ‫د‬ ‫א س و‬ ‫א ق‬ ‫ن‬ ‫‬ ‫د‬ ‫א‬ ‫/‬ ‫وאل دא‬ ‫‬ ‫".‬ ‫ودא‬ ‫‪ú‬‬ ‫א‬ ‫‬ ‫א‬ ‫א‬ ‫‬ ‫ق و‬ ‫א‬ ‫א‬ ‫א‬ ‫א‪Ó‬‬ ‫‪Ù‬א.‬ ‫ز‬ ‫א‬ ‫א‬ ‫ع‬ ‫א‬ ‫و‬ ‫وא‬ ‫א‬ ‫ز‬ ‫.‬ ‫א‬ ‫وج‬ ‫א‬ ‫א‬ ‫א‬ ‫א‬ ‫א ‪ ú‬و‬ ‫وج‬ ‫ون א‬ ‫א‬ ‫‪Ù‬‬ ‫א‬ ‫א‬ ‫:‬ ‫אل א‬ ‫و‬ ‫و‬ ‫א‬ ‫אא‬ ‫ل‬ ‫א‬ ‫.‬ ‫א‬ ‫א ‬ ‫א‬ ‫א‬ ‫‬ ‫‬ ‫و א ن‬ ‫ وא‬ ‫א‬ ‫‪Ù‬א ‬ ‫نא‬ ‫‪ ª‬‬ ‫‪ª‬א‬ ‫א‬ ‫‬ ‫א و .‬ ‫‪ª‬‬ ‫¯‬ ‫ن‬ ‫ وא‬ ‫ل‬ ‫ذא‬ ‫د‬ ‫אع‬ ‫‪ Ù‬وא‬ ‫نא‬ ‫ق.‬ ‫א‬ ‫א‬ ‫א‬ ‫א‬ ‫‪ú‬‬ ‫‪Ù‬א‬ ‫‪ª‬‬ ‫‪ª‬‬ ‫ن:‬ ‫ل‬ ‫.‬ ‫و ول‬ ‫א‬ ‫א‬ ‫א‬ ‫‪Ù‬‬ ‫א‬ ‫א‬ ‫و‬ ‫א ض א ن.‬ ‫‪Ù‬‬ ‫א‬ ‫א‬ ‫א‬ ‫ ‪Í‬א‬ ‫.‬ ‫א‬ ‫‪Ø‬אض‬ ‫‪ª‬א‬ ‫‬ ‫و‬ ‫‬ ‫א‬ ‫א‬ ‫א‬ ‫‪Ù‬א.‬‫‪blog.shabayek.com‬‬ ‫-7-‬ ‫و‬
  • 8. ‫ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء ‪Marketing Outrageously‬‬ ‫ل) و‬ ‫ز و‬ ‫س‬ ‫س‬ ‫ل‬ ‫א‬ ‫א‬ ‫א‬ ‫ن‬ ‫ن‬ ‫א‬ ‫نא‬ ‫81‬ ‫و‬ ‫א‬ ‫‬ ‫‪úØ‬‬ ‫(‬ ‫ذא‬ ‫א‬ ‫‪Ù‬א‬ ‫ن‬ ‫א א‬ ‫.‬ ‫אא‬ ‫א‬ ‫‬ ‫א‬ ‫ق ‬ ‫وو‬ ‫א د‬ ‫ن א א‬ ‫.א‬ ‫א س‬ ‫א‬ ‫‪Ù‬א‬ ‫81‬ ‫א‬ ‫א‬ ‫)‬ ‫א‪Ø‬‬ ‫م‬ ‫א‬ ‫س‬ ‫س‬ ‫‪Ù‬‬ ‫ن‬ ‫אא‬ ‫.‬ ‫א‬ ‫א‬ ‫س(.‬ ‫ن م س‬ ‫א‬ ‫ل‬ ‫א‬ ‫غ‬ ‫ن‬ ‫א‬ ‫زل‬ ‫دل‬ ‫א‬ ‫‪Ù‬א‬ ‫ن‬ ‫‪ú‬‬ ‫‬ ‫א‬ ‫و‬ ‫ون‬ ‫ذא‬ ‫א‬ ‫‪Ù‬א‬ ‫א ‪Ø‬אض‬ ‫א‪Ø‬‬ ‫א‬ ‫א‬ ‫ن‬ ‫د‬ ‫¯א‬ ‫‪ ú‬ن‬ ‫א‬ ‫لא‬ ‫‪ª‬א‬ ‫ج.‬ ‫א‬ ‫‪ª‬א ‪Ú‬‬ ‫אع و‬ ‫א‬ ‫א‬ ‫א‬ ‫15 ) و‬ ‫‬ ‫و‬ ‫א‬ ‫א ض و نא‬ ‫א‬ ‫)‪(Aliens‬‬ ‫א‬ ‫ن‬ ‫و א‬ ‫س 001‬ ‫س‬ ‫15‬ ‫(.‬ ‫‪ª‬א‬ ‫א‬ ‫وא‬ ‫‪ª‬א‬ ‫¯א‬ ‫.‬ ‫א‬ ‫א ن‬ ‫א‬ ‫א‬ ‫ع‬ ‫‪ (John‬وא‬ ‫)‪Massé‬‬ ‫ن‬ ‫ن א‪Ú‬‬ ‫‪ ª‬א‬ ‫د‬ ‫א‬ ‫ن‬ ‫ن‬ ‫د‬ ‫.‬ ‫א‬ ‫س‬ ‫‪ Las‬وא‬ ‫: ‪Vegas 51s‬‬ ‫ل‬ ‫ول  و‬ ‫א‬ ‫א‬ ‫א‬ ‫‪Ù‬‬ ‫¯‬ ‫ن‬ ‫و‬ ‫א‬ ‫א‬ ‫א‬ ‫אم.‬ ‫‪Ù‬‬ ‫¯‬ ‫ن‬ ‫א‬ ‫و‬ ‫‬ ‫א‪Ø‬‬ ‫و א‬ ‫وא ×א‬ ‫א‬ ‫‪ª‬‬ ‫‪ª‬و‬ ‫א‬ ‫א‬ ‫‪Ú‬‬ ‫‪Ù‬א‬ ‫א‬ ‫א‬ ‫ون‬ ‫א س‬ ‫.‬ ‫א‬ ‫א‬ ‫نא‬ ‫.‬ ‫لא‬ ‫‪Ù ª‬‬ ‫ن ودא ‪ ª‬א‬ ‫א‬ ‫א ق ن ‪Ù‬‬ ‫... ن‬ ‫א‪Ø‬‬ ‫א‬ ‫א‬ ‫" ول"(‬ ‫)و‬ ‫...‬ ‫ذ‬ ‫ق‬ ‫¯‬ ‫א س‬‫‪blog.shabayek.com‬‬ ‫-8-‬ ‫و‬
  • 9. ‫ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء ‪Marketing Outrageously‬‬ ‫א א‬ ‫א‬ ‫‪ª‬‬ ‫א‬ ‫زאد‪ª‬‬ ‫‬ ‫ذא ‬ ‫‪ª‬‬ ‫א‬ ‫‬ ‫.‬ ‫وא‬ ‫א‬ ‫‪Ó‬لא‬ ‫א‬ ‫א: א‬ ‫ل‬ ‫אא‬ ‫و‬ ‫א‬ ‫ن‬ ‫אא‬ ‫ م 8791(.‬ ‫) ‪Ù‬א‬ ‫א‬ ‫א‬ ‫ن‬ ‫ن ن‬ ‫م‬ ‫نא‬ ‫و‬ ‫و‬ ‫و‬ ‫نא‬ ‫.‬ ‫و‬ ‫‪ª‬‬ ‫ن‬ ‫א‬ ‫‪ª‬‬ ‫א‬ ‫ن ن‬ ‫ن. و‬ ‫א‬ ‫م‬ ‫‬ ‫ن‬ ‫.‬ ‫א‬ ‫א א‬ ‫א‬ ‫א‪Ø‬‬ ‫א‪Ø‬‬ ‫א‬ ‫‪Ù‬‬ ‫א‬ ‫א א‬ ‫א‬ ‫.‬ ‫א‬ ‫א‬ ‫‪Ù‬‬ ‫א‬ ‫و‬ ‫و‬ ‫وא‬ ‫‪Ù‬א‬ ‫א  א‬ ‫و‬ ‫ن‬ ‫אא‬ ‫‬ ‫‪ª‬‬ ‫.‬ ‫‬ ‫א‬ ‫و ‪Ù ª‬‬ ‫ن‬ ‫א ون. א‬ ‫د‬ ‫ل د‬ ‫א‬ ‫א‬ ‫21‬ ‫زאدوא‬ ‫‪ú‬‬ ‫א 8‬ ‫א א ذא‬ ‫א א و‬ ‫א‬ ‫‪ª‬‬ ‫‪Ù‬‬ ‫‪ª‬‬ ‫א‬ ‫א‬ ‫‬ ‫א‬ ‫א‬ ‫.‬ ‫91‬ ‫زאد‬ ‫دא‬ ‫ن‬ ‫‬ ‫א‪.ª‬‬ ‫ א‬ ‫×‬ ‫א‪Ø‬‬ ‫لא‪Ø‬‬ ‫ن‬ ‫وא دق‬ ‫א‬ ‫א‬ ‫ل‬ ‫ن‬ ‫א‬ ‫ن‬ ‫دא‬ ‫ذא‬ ‫نא‬ ‫א‬ ‫ز‬ ‫ن‬ ‫א‬ ‫א א‬ ‫‪. Ù‬‬ ‫و‬ ‫א‬ ‫ذא‬ ‫.‬ ‫‪Ù‬‬ ‫ن‬ ‫.‬ ‫א‪Ø‬‬ ‫و‬ ‫א‬ ‫א‬ ‫م‬ ‫א‬ ‫ن‬ ‫.א‬ ‫א‬ ‫א‬ ‫ق ‬ ‫‪Ù‬‬ ‫ن‬ ‫א.‬ ‫ن‬ ‫ذ‬ ‫ذא‬ ‫‪Ù‬‬ ‫א‬ ‫א‬ ‫د‬ ‫‬ ‫א‬ ‫‬ ‫‪Ù‬‬ ‫وא‬ ‫×و‬ ‫‬ ‫‪ª‬‬ ‫א‬ ‫א‬ ‫ن‬ ‫.‬ ‫‪ Ù‬א‬ ‫א‬ ‫و‬ ‫א‬ ‫د‬ ‫א ‪Ø‬و‬ ‫ل‬ ‫א‬ ‫א‬ ‫‪Ù‬‬ ‫א‬ ‫د‬ ‫‬ ‫مא‬ ‫א‬ ‫‪ª‬‬ ‫و‬ ‫א‬ ‫א‬ ‫א‪ ª‬א‬ ‫ق א‬ ‫ن‬ ‫!!‬ ‫وא‬ ‫א‬ ‫א‬ ‫ذ‬ ‫א‬ ‫א‬ ‫‪ Ù‬و‬ ‫א‬ ‫ض א‬ ‫ل‬ ‫‬ ‫و‬ ‫و‪ª‬‬ ‫‪ Ù‬ذ‬ ‫ن‬ ‫ن‬ ‫א‬ ‫×‬ ‫‪Ù‬‬ ‫א‬ ‫אط ‪Ø‬‬ ‫א‬ ‫‪Ø‬א‬ ‫و ‪Ø‬א‪ ª‬א‬ ‫א‬ ‫ن ‪Ø‬א‪ ª‬א‬ ‫א‬ ‫‪.ª‬‬ ‫א‬ ‫.‬ ‫ض‬ ‫‬ ‫א‬ ‫א‬ ‫ ون‬ ‫א‬ ‫א‬ ‫‬ ‫مא‬ ‫א‬ ‫و‬ ‫א ج‬ ‫ ‪Ù‬א‬ ‫א‬ ‫‪Ú‬‬ ‫‪ Ù‬א‬ ‫א‬ ‫א‬ ‫!‬ ‫א‬ ‫א.‬ ‫و‬ ‫د‬ ‫א‬ ‫ن‬ ‫א‬ ‫א‬ ‫:א ‪ú‬‬ ‫אא‬ ‫א‬‫‪blog.shabayek.com‬‬ ‫-9-‬ ‫و‬
  • 10. ‫ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء ‪Marketing Outrageously‬‬ ‫א‬ ‫א‬ ‫א س‬ ‫ن‬ ‫م‬ ‫א‬ ‫א‬ ‫א‬ ‫א. ن א‬ ‫‪ Ù‬‬ ‫نא‬ ‫אد‬ ‫‬ ‫ن و ز‬ ‫אد‬ ‫م ×א‬ ‫ن‬ ‫ذ‬ ‫ن‬ ‫.‬ ‫אل‬ ‫‪ª‬‬ ‫א‬ ‫‪ª‬א‬ ‫‪ª‬‬ ‫‪Ù‬‬ ‫א‬ ‫ع‬ ‫א‬ ‫אض‬ ‫ن ن‬ ‫¯.‬ ‫ن א‬ ‫د‬ ‫‪ª‬‬ ‫א‬ ‫א‬ ‫‪ª‬‬ ‫א‬ ‫:‬ ‫ج‬ ‫א‬ ‫‬ ‫نא‬ ‫א‬ ‫.‬ ‫:‬ ‫‪ª‬‬ ‫ل א‬ ‫‪ :ª‬د‬ ‫א ض א‬ ‫א‬ ‫‬ ‫א‬ ‫و‬ ‫لא‬ ‫‬ ‫א א‬ ‫‬ ‫אא‬ ‫‪ª‬‬ ‫אل‬ ‫א‬ ‫א ‪Í‬‬ ‫.‬ ‫دא‬ ‫‪ª‬‬ ‫א‬ ‫א‬ ‫وא‬ ‫م‬ ‫وא‬ ‫‬ ‫ن‬ ‫‪ª‬‬ ‫א‬ ‫:‬ ‫א‬ ‫د‬ ‫002‬ ‫دא‬ ‫‪ª‬א‬ ‫م א‬ ‫.‬ ‫א‬ ‫و ذא א‬ ‫.‬ ‫א‬ ‫ و ‪ª‬‬ ‫‪ª‬‬ ‫א‬ ‫‪ª‬‬ ‫ل א‬ ‫א‬ ‫د:‬ ‫‪ª‬‬ ‫د א‬ ‫‬ ‫אغ‬ ‫א‬ ‫نو‬ ‫. א‬ ‫א‬ ‫وא‬ ‫א‬ ‫א‬ ‫‪ª‬‬ ‫ون و ود‬ ‫د و‬ ‫.‬ ‫א‬ ‫د א‬ ‫ن‬ ‫א‬ ‫‬ ‫وא‬ ‫‪ª‬‬ ‫ل א‬ ‫ون ‬ ‫ل‬ ‫‪ª‬א‬ ‫‪Ù‬‬ ‫ل‬ ‫א‬ ‫ن.‬ ‫‪Ø‬‬ ‫‪ :ª‬و‬ ‫א‬ ‫ن‬ ‫ن‬ ‫.‬ ‫א‬ ‫א‬ ‫ن‬ ‫و‬ ‫و‬ ‫وא‬ ‫51 و‬ ‫01‬ ‫א‬ ‫ن א‬ ‫‬ ‫א‬ ‫א‬ ‫52‬ ‫‬ ‫‪ª‬א א‬ ‫א‬ ‫ن‬ ‫ن‬ ‫د‬ ‫ل‬ ‫א‬ ‫א.‬ ‫‪ª‬‬ ‫ل א‬ ‫‬ ‫ن ن‬ ‫.‬ ‫א‬ ‫‪ª‬‬ ‫‬ ‫وא‬ ‫ ن‬ ‫א‬ ‫‪ª‬‬ ‫ل א‬ ‫د‬ ‫ن‬ ‫א‬ ‫ن ن‬ ‫‪ ª‬א‬ ‫א‬ ‫و و‬ ‫د‬ ‫ز‬ ‫و‬ ‫ ‪ª‬‬ ‫א‬ ‫ن‬ ‫ل‬ ‫.‬ ‫وع‬ ‫دא‬ ‫و‬ ‫א‬ ‫א‬ ‫زو‬ ‫و‬ ‫ل‬ ‫א‬ ‫א‬ ‫ن‬ ‫א دא‬ ‫ع و‬ ‫وא‬ ‫א‬ ‫:ز د א‬ ‫وא‬ ‫ن ن‬ ‫.‬ ‫א‬ ‫‪ ª‬א‬ ‫عא‬ ‫31‬ ‫‪ ª‬ود‬ ‫=‬ ‫‬ ‫א‬ ‫ ن א‪Ò‬‬ ‫و‬ ‫وא‬ ‫‪ ª‬و‬ ‫ل א‬ ‫د‬ ‫ون א‬ ‫‬ ‫א‬ ‫¯ ن‬ ‫و‬ ‫:‬ ‫ذא‪ª‬‬ ‫ن‬ ‫א א‬ ‫.‬ ‫‬ ‫وز د‬ ‫א‬ ‫و‬ ‫א‬ ‫א א‬ ‫وא ‪Ø‬و . ذא‬ ‫א‬ ‫د !‬ ‫و‬ ‫א‬‫‪blog.shabayek.com‬‬ ‫- 01 -‬ ‫و‬
  • 11. ‫ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء ‪Marketing Outrageously‬‬ ‫א دس‬ ‫א‬ ‫ق زد‪ª‬‬ ‫‪ ª‬د א‬ ‫ذא‬ ‫ن‬ ‫א‬ ‫‪. Ù‬‬ ‫ض‬ ‫م‬ ‫0891‬ ‫‬ ‫א‬ ‫ن‬ ‫‪ú‬‬ ‫وא‬ ‫‬ ‫א אد‬ ‫(‬ ‫‪ ª‬و)‬ ‫א‬ ‫ل‬ ‫‬ ‫.‬ ‫ذ‬ ‫و‬ ‫א‬ ‫א‪Ø‬‬ ‫א‬ ‫א‬ ‫و‬ ‫مא مא‬ ‫א‬ ‫‪Ú‬‬ ‫א א‬ ‫א ذא‬ ‫‬ ‫ن‬ ‫.‬ ‫א‬ ‫א ذא‬ ‫ن–‬ ‫א ‪– ú‬‬ ‫وج‬ ‫‬ ‫و‬ ‫אא‬ ‫‪.ª‬‬ ‫‪ ª‬وא‬ ‫א‬ ‫(‬ ‫)‬ ‫א א و‬ ‫א א‬ ‫و‬ ‫(‬ ‫ )‬ ‫د‬ ‫.‬ ‫א د‬ ‫وج‬ ‫‬ ‫אא‬ ‫‬ ‫ن ن ول‬ ‫‪ ú‬ن‬ ‫ن‬ ‫ن–‬ ‫‪ª‬‬ ‫א‬ ‫ذא‬ ‫نא‬ ‫א‬ ‫ض‬ ‫‪ª‬‬ ‫نא‬ ‫‪Ø‬א‬ ‫‪Ù‬א‬ ‫א‬ ‫ن‬ ‫.‬ ‫و‬ ‫א‬ ‫ن‬ ‫א‬ ‫ن‬ ‫ز‬ ‫و‬ ‫א –‬ ‫א‬ ‫ن‬ ‫ض‬ ‫ن‬ ‫×‬ ‫ن‬ ‫א‬ ‫ن د‬ ‫(و‬ ‫א×‬ ‫)‬ ‫‬ ‫.‬ ‫(א‬ ‫א)‬ ‫و‬ ‫א‬ ‫א‬ ‫א‬ ‫א ذא‬ ‫א‬ ‫א‬ ‫ل نא‬ ‫ن‬ ‫. د‬ ‫و‬ ‫ن‬ ‫‬ ‫א.‬ ‫02 و‬ ‫و ض‬ ‫ز 03‬ ‫و‬ ‫ض‬ ‫ن‬ ‫نא‬ ‫‪ª‬א‬ ‫د‬ ‫א‬ ‫.‬ ‫‬ ‫د‬ ‫א‬ ‫א‬ ‫‪ (Ù‬د‬ ‫‪ª )Ø‬و ق‬ ‫ن‬ ‫ض‬ ‫א‬ ‫א‬ ‫ن‬ ‫‪Ø‬‬ ‫אא‬ ‫م و‬ ‫(‬ ‫א‬ ‫نא‬ ‫)‬ ‫و‬ ‫و‬ ‫ ‪ª‬‬ ‫‪ª‬‬ ‫א‬ ‫א‬ ‫ذא‬ ‫‪ª‬א‬ ‫ א‬ ‫!א‬ ‫א‬ ‫وא‬ ‫ذא‬ ‫א‬ ‫‪Ù‬‬ ‫د ن‬ ‫‪ ª‬و‬ ‫א‬ ‫ن و‬ ‫دو‬ ‫05‬ ‫ن‬ ‫ن‬ ‫‪ ª‬و‬ ‫א‬ ‫و‬ ‫ذ‬ ‫‪ ª‬א אد .‬ ‫א‬ ‫دو‬ ‫ن 009‬ ‫‬ ‫א אد‬ ‫ذא‬ ‫ض‬ ‫ن ن‬ ‫ذ‬ ‫א ول ‬ ‫א‬ ‫א‬ ‫‪Í‬‬ ‫א אد‬ ‫א‬ ‫زא‬ ‫و‬ ‫ ‪ª‬‬ ‫.‬ ‫ن‬ ‫ز‬ ‫و‬ ‫א‬ ‫ذ‬ ‫א‬ ‫‪Ø‬‬ ‫×‬ ‫ن‬ ‫نو‬ ‫و‬ ‫.‬ ‫‬ ‫ذא¯‬ ‫وא‬ ‫א‬ ‫א‬ ‫نو ض‬ ‫א‬ ‫ن‬ ‫.‬ ‫ׯ ن‬ ‫ون‬ ‫א: א‬ ‫وא‬ ‫×‬ ‫‬ ‫وא‬ ‫ذא¯‬ ‫.‬ ‫‬ ‫א‬ ‫¯‬ ‫و‬ ‫و دא‬ ‫.‬ ‫א‬ ‫א‬ ‫א‬ ‫زد‬ ‫و‬‫‪blog.shabayek.com‬‬ ‫- 11 -‬ ‫و‬
  • 12. ‫ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء ‪Marketing Outrageously‬‬ ‫א ‪Í‬‬ ‫:‬ ‫ذא¯ و‬ ‫ج‬ ‫ج‬ ‫و‬ ‫ن وא‬ ‫‬ ‫ن ن‬ ‫و‬ ‫א‬ ‫و‬ ‫א‬ ‫א‬ ‫ن‬ ‫א‬ ‫ن‬ ‫א‬ ‫(.‬ ‫א‬ ‫א‬ ‫ز)‬ ‫ ‪ ª‬وא‬ ‫א‬ ‫א‬ ‫.‬ ‫א‬ ‫‪Ù‬‬ ‫א‬ ‫د‬ ‫‪ª‬א‬ ‫א‬ ‫א‬ ‫א‬ ‫‪Ù‬‬ ‫א‬ ‫א ‪Ø‬‬ ‫دو‬ ‫:‬ ‫ض‬ ‫نא‬ ‫.‬ ‫و‬ ‫زא‬ ‫وא‬ ‫‪ª‬‬ ‫و‬ ‫زא‬ ‫א א‬ ‫و‬ ‫01 دو‬ ‫א‬ ‫د‬ ‫‬ ‫א‬ ‫دو‬ ‫051‬ ‫ود‬ ‫א‬ ‫א‬ ‫وא‬ ‫‬ ‫‪ª‬‬ ‫א‬ ‫وא ‬ ‫א‬ ‫א‬ ‫‪ú‬‬ ‫א‪ ª‬א‬ ‫ص. ع א‬ ‫אא ضא‬ ‫‬ ‫نز‬ ‫ز‬ ‫و‬ ‫א‬ ‫ن‬ ‫‬ ‫و د‪ª‬‬ ‫א‬ ‫. א‬ ‫א‬ ‫א‬ ‫ذ‬ ‫ن:‬ ‫. د‬ ‫א‬ ‫א‬ ‫ذא‪ ª‬א‬ ‫ذא¯‬ ‫د‬ ‫ن‬ ‫د‬ ‫.‬ ‫ن‬ ‫א‬ ‫א‬ ‫ول‬ ‫ن‬ ‫‬ ‫א‪ª‬‬ ‫‬ ‫ون‬ ‫א ن.‬ ‫א د‬ ‫ن‬ ‫.‬ ‫א‬ ‫א‬ ‫ز‬ ‫و‬ ‫‪ª‬‬ ‫لد‬ ‫ن‬ ‫وא‬ ‫ن دو‬ ‫و‬ ‫زو‬ ‫و‬ ‫ن‬ ‫ذ‬ ‫ق‪ Ë‬و‬ ‫א‬ ‫و‬ ‫!‬ ‫א‪ª‬‬ ‫א‬ ‫‪Ù‬‬ ‫‬ ‫ن: א ل ز‬ ‫‪ª‬‬ ‫א‬ ‫‪AOL‬‬ ‫‪ª‬‬ ‫ذא‬ ‫×א‬ ‫¯‬ ‫:‬ ‫א א‬ ‫‬ ‫‪Ù‬‬ ‫ز‬ ‫א‬ ‫¯א‬ ‫‪Ù‬‬ ‫א‬ ‫وא‬ ‫(‬ ‫)‬ ‫ل‬ ‫نא‬ ‫א‬ ‫.‬ ‫‪¯Ù‬‬ ‫ن‬ ‫.‬ ‫و‬ ‫א‬ ‫א‬ ‫א‬ ‫ل − ذא‬ ‫א‬ ‫و‬ ‫ون‬ ‫و‪Ú‬‬ ‫א‬ ‫ن‬ ‫ذ‬ ‫ل‬ ‫‪ Ù‬‬ ‫و‬ ‫‪Ù‬‬ ‫زא‬ ‫‪.IBM‬‬ ‫‪Ø‬א¯ ‬ ‫א‬ ‫ل‬ ‫א / ص‬ ‫نא‬ ‫052‬ ‫אא א‬ ‫ذא‬ ‫א‬ ‫–‬ ‫و‬ ‫و ن‬ ‫ذא‬ ‫‪ ª‬א‬ ‫نא‬ ‫אد‬ ‫×‬ ‫ن‬ ‫אא‬ ‫‪.AoL‬‬ ‫‪ Ó‬ن‬ ‫.‬ ‫و‬ ‫‬ ‫م‬ ‫‪ –ª‬ن‬ ‫א‬ ‫. ذא‬ ‫א‬ ‫ذא א ‪Ø‬‬ ‫א‬ ‫א א ص/א‬ ‫‬ ‫و ذא ذ‬ ‫م‬ ‫א‬ ‫. ذא א ‪Ø‬‬ ‫א‬ ‫‪Ù‬אن‬ ‫دא‬ ‫لא‬ ‫א‬ ‫ل‬ ‫ن‬ ‫¯. )‬ ‫و‪Í‬‬ ‫‬ ‫. ذא‬ ‫م‬ ‫א‬‫‪blog.shabayek.com‬‬ ‫- 21 -‬ ‫و‬
  • 13. ‫ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء ‪Marketing Outrageously‬‬ ‫א‬ ‫ص/א‬ ‫א‪Í‬‬ ‫א د ن‬ ‫ن‬ ‫د (.‬ ‫א ‪Ø‬‬ ‫א ‬ ‫א‬ ‫‬ ‫‪.AoL‬‬ ‫ل ن‬ ‫د‬ ‫א‬ ‫.‬ ‫وא ‬ ‫א‬ ‫×و‬ ‫وא‬ ‫א‬ ‫ن‬ ‫א‬ ‫‪Í‬‬ ‫ن‬ ‫א‬ ‫04 . א‬ ‫03‬ ‫‪ ª‬و‬ ‫א‬ ‫‪ª‬‬ ‫‪úÙ‬‬ ‫א ول:‬ ‫א‬ ‫و ن‬ ‫دو‬ ‫א‬ ‫ق ود‬ ‫א‬ ‫و‬ ‫‪IBM‬‬ ‫ود א‬ ‫01 دو .‬ ‫وא ‪Ø‬א¯‬ ‫04 دو‬ ‫‪ Ù‬و ع‬ ‫ ‪Ù ª‬ز א‬ ‫005 ع‬ ‫א‬ ‫ل‬ ‫א‬ ‫‪.¯Ø‬‬ ‫ن‬ ‫د א ‪Ø‬‬ ‫و‬ ‫ن دو‬ ‫02‬ ‫א‬ ‫א‬ ‫א‬ ‫‪(ª‬‬ ‫א‬ ‫)‬ ‫א‬ ‫ن دو‬ ‫ن  04‬ ‫‪¯Ø‬‬ ‫א 003‬ ‫‪AoL‬‬ ‫א‬ ‫א‬ ‫‬ ‫‪ ª‬ول‬ ‫א‬ ‫ن‬ ‫א‬ ‫א ‪ú‬‬ ‫‪Ø‬א‬ ‫א‬ ‫א‬ ‫.‬ ‫א‬ ‫א‬ ‫א‬ ‫ אא‬ ‫. ذא‬ ‫و‬ ‫א א‬ ‫‪Ø‬‬ ‫ول‬ ‫‬ ‫و‬ ‫و‬ ‫4991‬ ‫‬ ‫.‬ ‫‬ ‫و‬ ‫ع و‬ ‫א‬ ‫ود‬ ‫‪Í‬‬ ‫‪.¯Ø‬‬ ‫ن‬ ‫‬ ‫د א ‪Ø‬‬ ‫ن ‬ ‫ل‬ ‫و‬ ‫‪¯Ø‬‬ ‫א 07‬ ‫‪AoL‬‬ ‫–‬ ‫ن دو‬ ‫ق 892‬ ‫א‬ ‫ن‬ ‫‪¯Ø‬‬ ‫ن‬ ‫32‬ ‫ ‪AoL‬‬ ‫د א ‪Ø‬‬ ‫א‪ª‬‬ ‫א‬ ‫א‬ ‫و‬ ‫א‬ ‫دو‬ ‫א‬ ‫و‬ ‫אدא‬ ‫قא‬ ‫د א ‪Ø‬‬ ‫‬ ‫ن ‪AoL‬‬ ‫א‬ ‫א‬ ‫.א‬ ‫ون א‬ ‫و‬ ‫‪ª‬א‬ ‫‪ Ù‬א د‬ ‫אل א‬ ‫א‬ ‫ل‬ ‫א‬ ‫א‬ ‫א‬ ‫א ‪Ø‬‬ ‫!‬ ‫ ... א‬ ‫א‬ ‫אא‬ ‫‪Ù‬‬ ‫‪ úÙ‬و ود א‬ ‫‪ª‬‬ ‫ ذא‬ ‫אم. ‬ ‫אزد د و‬ ‫د א ‪Ø‬‬ ‫אد و‬ ‫‪Ù‬‬ ‫‪Ù‬‬ ‫ن‬ ‫.‬ ‫م‬ ‫א‬ ‫‪ª‬א‬ ‫‬ ‫ن‬ ‫ص‬ ‫‪ ª‬ن و ‪250 ª‬‬ ‫و‬ ‫‪ ª‬و‬ ‫ون‬ ‫‪AoL‬‬ ‫01‬ ‫و ز‬ ‫‪¯Ø‬‬ ‫ن‬ ‫01‬ ‫א ‪¯Ø‬‬ ‫001 ص ز‬ ‫‪ª‬‬ ‫.‬ ‫ن‬ ‫אص ‬ ‫א‬ ‫ز‬ ‫ن و‬ ‫052‬ ‫و‬ ‫ن ص ن. ذ‬ ‫‪¯Ù‬‬ ‫א‬ ‫א‬ ‫ن‪Í‬‬ ‫‪...¯Ù‬‬ ‫ذ‬ ‫א‬ ‫ن‪Í‬‬‫‪blog.shabayek.com‬‬ ‫- 31 -‬ ‫و‬
  • 14. ‫ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء ‪Marketing Outrageously‬‬ ‫א‬ ‫א‬ ‫ون دد‬ ‫א‬ ‫‪ Ù‬د‬ ‫–‬ ‫‪ª‬‬ ‫א‬ ‫א‬ ‫א ‬ ‫دن‬ ‫א‬ ‫א‬ ‫‪–ª‬‬ ‫و‬ ‫–‬ ‫אد‬ ‫‬ ‫‪ª‬א زא ‬ ‫ع‬ ‫א‪ ª‬وא‬ ‫א‬ ‫א‬ ‫‪ª‬א×‬ ‫و‬ ‫و‬ ‫א‬ ‫.‬ ‫א‬ ‫א‬ ‫ن‬ ‫نא‬ ‫س‬ ‫دق‬ ‫م) و‬ ‫‬ ‫د‬ ‫אزد د.‬ ‫אن(‬ ‫‪ª‬‬ ‫ن‬ ‫‬ ‫א‬ ‫א‬ ‫א‬ ‫‪Ù‬‬ ‫ل‬ ‫א‬ ‫א‬ ‫.‬ ‫א‬ ‫ ‪ª‬א×‬ ‫ون‬ ‫א‬ ‫ج‬ ‫–‬ ‫א‬ ‫א‬ ‫(.‬ ‫د א‬ ‫– א‬ ‫‪ª‬א‬ ‫‪Ù‬א‬ ‫و‬ ‫א )‬ ‫‪Ù‬‬ ‫א‬ ‫א‬ ‫א‬ ‫ن‬ ‫ن א ‪ªØ‬‬ ‫ع‬ ‫א‬ ‫א‬ ‫دن‬ ‫‪ª‬‬ ‫ذ‬ ‫א ز‬ ‫م‬ ‫א‬ ‫‬ ‫א‬ ‫(‬ ‫‪)Ù‬‬ ‫‪Ù‬‬ ‫א‬ ‫قא‬ ‫وא‬ ‫ض‬ ‫03‬ ‫‬ ‫א‬ ‫א‬ ‫دو .‬ ‫نو‬ ‫א‬ ‫א‬ ‫א‬ ‫م 8991.‬ ‫ م 41‬ ‫א‬ ‫ن دو . א ن‬ ‫3.3‬ ‫نא‬ ‫وא‬ ‫א‬ ‫א‬ ‫ن دو .‬ ‫ن 93‬ ‫א مא‬ ‫.‬ ‫ن وא‬ ‫א‬ ‫א א‬ ‫‪ª‬‬ ‫:‬ ‫א‬ ‫دא‬ ‫א‬ ‫ض‬ ‫!‬ ‫:‬ ‫وא‬ ‫‪Ù‬‬ ‫א‬ ‫‪ª‬‬ ‫אد‪ ª‬א‬ ‫نא‬ ‫אא‬ ‫×‬ ‫دن‬ ‫نو‬ ‫א‬ ‫م‬ ‫ن‬ ‫وא ‪Ø‬‬ ‫وא‬ ‫א‬ ‫‪ ª‬א‬ ‫ج‬ ‫א‬ ‫אد‪ ª‬א‬ ‫‪Ù‬‬ ‫א‬ ‫نא‬ ‫‪ Ù‬و ‪ª‬א‬ ‫ ‪Ù‬‬ ‫ل‬ ‫א‬ ‫ن‬ ‫ذ‬ ‫.‬ ‫א‬ ‫و‬ ‫.‬ ‫א‬ ‫‪Ù‬‬ ‫א‬ ‫‪Ù‬‬ ‫ن‬ ‫א‬ ‫و‬ ‫א‬ ‫‪ª‬‬ ‫א‬ ‫.‬ ‫א‬ ‫א‬ ‫ن‬ ‫و‬ ‫ن و אد‬ ‫א 004 ‬ ‫‪Ù‬‬ ‫دن‬ ‫ذ‬ ‫ن‬ ‫ن ذא .‬ ‫א‬ ‫א‬ ‫א‬ ‫.‬ ‫ن وא‬ ‫‬ ‫‪ª‬‬ ‫‪ Ù‬א‬ ‫א‬‫‪blog.shabayek.com‬‬ ‫- 41 -‬ ‫و‬
  • 15. ‫ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء ‪Marketing Outrageously‬‬ ‫د‬ ‫א‬ ‫א‬ ‫א‬ ‫ذא ‬ ‫زא‬ ‫אل‬ ‫و‬ ‫و‬ ‫א‬ ‫.‬ ‫دق א‬ ‫– و‬ ‫א‪Ò‬‬ ‫א‬ ‫א‬ ‫א‬ ‫א‬ ‫א‬ ‫ن‬ ‫زאد‪ª‬‬ ‫ذ‬ ‫د‬ ‫‬ ‫א‬ ‫א‬ ‫‪ª‬‬ ‫وذ‬ ‫א‬ ‫ذא‬ ‫א‬ ‫א‬ ‫و‬ ‫א ز‬ ‫ون‬ ‫وא‬ ‫د ‬ ‫א‬ ‫א‪ ª‬א ز‬ ‫אق‬ ‫و ×‬ ‫‪ª‬‬ ‫ج‬ ‫×‬ ‫א‬ ‫ن‬ ‫ل ×‬ ‫‪ª‬‬ ‫.‬ ‫‪ ú‬א ض  א‬ ‫و‬ ‫‪Ù‬‬ ‫وא‬ ‫!‬ ‫א‬ ‫א‬ ‫‪ª‬א‬ ‫א‬ ‫ وא‬ ‫א‬ ‫א‬ ‫×‬ ‫ن وא‬ ‫ن‬ ‫وא‬ ‫א א‬ ‫وא‬ ‫‪ ª‬א‬ ‫ن و א ن‬ ‫א‬ ‫س د‬ ‫א‬ ‫א‬ ‫א زאد‪ ª‬א‬ ‫.‬ ‫‪ª‬‬ ‫א‪ ª‬ود‬ ‫¯‬ ‫ ذ نא س‬ ‫.‬ ‫ل‬ ‫ن‬ ‫21‬ ‫ن‬ ‫3.3‬ ‫א‬ ‫א‬ ‫‪Ø‬‬ ‫د‬ ‫‪ª‬א‬ ‫א 114 وא‬ ‫−‬ ‫‪− ª‬א‬ ‫زאد‪ ª‬א‬ ‫א‬ ‫‪ª‬א‬ ‫و‬ ‫ن دو‬ ‫17‬ ‫‪ª‬א‬ ‫א‬ ‫ل‬ ‫و‬ ‫ج‬ ‫‪ª‬‬ ‫و‬ ‫ن دو‬ ‫‪33 ª‬‬ ‫א‬ ‫א‬ ‫قא‬ ‫‪ ª‬ن زאد‬ ‫א‬ ‫65 و‬ ‫43‬ ‫ق‬ ‫א‬ ‫א‬ ‫زאد‪ª‬‬ ‫ق.‬ ‫א‬ ‫د א‬ ‫א‬ ‫87‬ ‫א‬ ‫א‬ ‫‪ª‬‬ ‫‬ ‫دن‬ ‫א‬ ‫א‬ ‫א‬ ‫ل‬ ‫ن‬ ‫‬ ‫دن‬ ‫‪  .ª‬م 2002‬ ‫א‬ ‫‪Ø‬‬ ‫א‬ ‫א‬ ‫ج  6002.‬ ‫א ‪Ø‬‬ ‫ م 5002‬ ‫د‪ª‬‬ ‫.‬ ‫א‬ ‫‬ ‫‬‫‪blog.shabayek.com‬‬ ‫- 51 -‬ ‫و‬
  • 16. ‫ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء ‪Marketing Outrageously‬‬ ‫א‬ ‫א‬ ‫א‬ ‫א‬ ‫א‬ ‫و א‬ ‫א‬ ‫אא‬ ‫ن‬ ‫א‬ ‫نא‬ ‫¯‬ ‫ن‬ ‫‪ (ª‬و‬ ‫א‬ ‫)و‬ ‫א‬ ‫א‬ ‫و‬ ‫א‬ ‫وא‬ ‫א א‬ ‫‬ ‫ن:‬ ‫. ذא‪ ª‬م‬ ‫‪ª‬‬ ‫و‬ ‫د‬ ‫ل ‪Ø‬‬ ‫‪ª‬‬ ‫‪Ù‬‬ ‫ق.‬ ‫‪ª‬א‬ ‫אل א‬ ‫א‬ ‫ذא ‪Í‬‬ ‫‪ª‬‬ ‫א‬ ‫א‬ ‫ل‬ ‫‪ª‬‬ ‫و‬ ‫‬ ‫א‬ ‫ن‬ ‫–‬ ‫א‪Ó‬‬ ‫א‬ ‫ل‬ ‫.‬ ‫א‬ ‫قو‬ ‫ق‬ ‫ن א ‪Ø‬אع‬ ‫א‬ ‫ن‬ ‫א‬ ‫¯‬ ‫א‬ ‫א‬ ‫ذא‬ ‫ع‬ ‫א‬ ‫א‬ ‫و‬ ‫‪ Ù‬ذא‪ª‬‬ ‫א م‬ ‫א‪Ó‬‬ ‫א‬ ‫ق‬ ‫א‬ ‫قو‬ ‫و א‬ ‫ن‬ ‫د‬ ‫.‬ ‫‬ ‫א‬ ‫ق ‪Ù‬‬ ‫¯‬ ‫ق‬ ‫‪Ù‬و‬ ‫א‬ ‫و‬ ‫ن א‬ ‫‪ª‬‬ ‫‪Artisan‬‬ ‫ن‬ ‫א‬ ‫‪Ù‬‬ ‫وع‬ ‫‪:ú‬‬ ‫وא‬ ‫א‬ ‫‪Entertainment‬‬ ‫א‬ ‫‪ (Blair Witch Project) Ù‬و ود‬ ‫‬ ‫وא‬ ‫א‬ ‫א‬ ‫وز‬ ‫.‬ ‫ אא‬ ‫א‬ ‫و‬ ‫‬ ‫و‬ ‫א‬ ‫مא‬ ‫‪ª‬‬ ‫نא‬ ‫و‬ ‫ن وא‬ ‫‪ª‬א‬ ‫×د‬ ‫אא‬ ‫ن‬ ‫א‬ ‫א א‪ª‬‬ ‫א‬ ‫א‬ ‫א‬ ‫وא‬ ‫‪Ù‬‬ ‫א‬ ‫وא‬ ‫.‬ ‫‪Ù‬א‬ ‫و‬ ‫ن و‬ ‫‬‫‪blog.shabayek.com‬‬ ‫- 61 -‬ ‫و‬
  • 17. ‫ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء ‪Marketing Outrageously‬‬ ‫‪ª‬‬ ‫‪ª‬و‬ ‫‪ª‬‬ ‫‪ ª‬وא‬ ‫א‬ ‫א‬ ‫‬ ‫א‬ ‫001‬ ‫ق‬ ‫א‬ ‫‪ª‬‬ ‫‪ª‬‬ ‫א‬ ‫‪ª‬‬ ‫‪ª‬و‬ ‫‪ª‬و‬ ‫א‬ ‫אو‬ ‫ز‬ ‫و ‪Ù‬‬ ‫و ‪ª‬‬ ‫و א سو‬ ‫‪.Ù‬‬ ‫وع‬ ‫ج‬ ‫א‬ ‫‪ª‬‬ ‫א‬ ‫א‬ ‫دوא و‬ ‫א و‪Í‬‬ ‫د‬ ‫و‬ ‫‪Ù‬‬ ‫دون ‬ ‫‪ª‬‬ ‫ن‬ ‫‪Ù‬‬ ‫א‬ ‫زوא א‬ ‫و‬ ‫א ×‬ ‫زوא א‬ ‫.‬ ‫א‬ ‫و‬ ‫و‬ ‫א‬ ‫‪ª‬‬ ‫لא‬ ‫א‪Ó‬‬ ‫א‬ ‫‪ª‬א‬ ‫א‬ ‫ن‬ ‫א‬ ‫‪ª‬‬ ‫.‬ ‫ س زوא .‬ ‫وزאد‬ ‫ض א‬ ‫زאد‬ ‫אא‬ ‫.‬ ‫א‬ ‫א‬ ‫ون‬ ‫א‬ ‫و‬ ‫د‬ ‫א‬ ‫دא‬ ‫א‬ ‫72 دو‬ ‫د‬ ‫‪ª‬א‬ ‫ض ‪Ù‬‬ ‫ دو‬ ‫ضא‬ ‫ن‬ ‫‬ ‫.‬ ‫ض‬ ‫0001 دو‬ ‫زאد‬ ‫א‬ ‫‪Ù‬‬ ‫א‬ ‫א‬ ‫و‬ ‫ن دو ....‬ ‫842‬ ‫‬ ‫א ول‬ ‫א‬ ‫א‬ ‫ن ‬ ‫دو .‬ ‫05‬ ‫א‬ ‫‪ú‬‬ ‫01‬ ‫‪Ù‬‬ ‫א‬ ‫אد دא א ود‬ ‫و زאل א‬ ‫...‬ ‫دو‬ ‫دو‬‫‪blog.shabayek.com‬‬ ‫- 71 -‬ ‫و‬
  • 18. ‫ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء ‪Marketing Outrageously‬‬ ‫א‬ ‫א‬ ‫א‬ ‫/‬ ‫.‬ ‫¯‬ ‫ن‬ ‫مא‬ ‫و‬ ‫ضא‬ ‫‪Ù‬‬ ‫א‬ ‫א عא‬ ‫ن‬ ‫‪Ù‬‬ ‫و‬ ‫א‬ ‫ن‬ ‫. و‬ ‫وא‬ ‫ض ذא‪ ª‬א‬ ‫ن‬ ‫א‬ ‫م ذא‪ ª‬א‬ ‫ن‬ ‫א مא‬ ‫(.‬ ‫) م‬ ‫א نא‬ ‫م‬ ‫אد‬ ‫×‬ ‫א‬ ‫אא‬ ‫ن‬ ‫.‬ ‫ ‪Í‬א‬ ‫‬ ‫نא‬ ‫نא‬ ‫ن‬ ‫א‬ ‫א‬ ‫א‬ ‫א‬ ‫. نא‬ ‫‪ª‬‬ ‫‬ ‫ن‬ ‫אא‬ ‫א‬ ‫א‬ ‫‪Ø‬‬ ‫ن‬ ‫‬ ‫‪Ø‬א‬ ‫א‬ ‫ن‬ ‫א‬ ‫ل.‬ ‫و‬ ‫ن‬ ‫ن‬ ‫و‬ ‫‪ª‬א‬ ‫ن ن‬ ‫א‬ ‫‪ª‬א ‪Ú‬‬ ‫وא‬ ‫زא‪ ª‬א‬ ‫‪ú‬א‬ ‫¯‬ ‫אد א‬ ‫א‬ ‫ع‬ ‫ن‬ ‫م‬ ‫א ل(.‬ ‫–‬ ‫א ‪Ø‬א‬ ‫אא‬ ‫)‬ ‫69‬ ‫א‬ ‫א‬ ‫א‬ ‫א‬ ‫و‬ ‫.‬ ‫مא‬ ‫ز‬ ‫א‬ ‫د א ‪ª‬‬ ‫א‬ ‫ز‬ ‫א‬ ‫אא‬ ‫א‬ ‫و‬ ‫و‬ ‫‪Ú‬‬ ‫ن‬ ‫. אد‬ ‫م‬ ‫و‬ ‫א‬ ‫אא‬ ‫.‬ ‫م‬ ‫24‬ ‫אد א‬ ‫א‬ ‫و א‬ ‫24 م‬ ‫ق‬ ‫א‬ ‫ن‬ ‫א‬ ‫.‬ ‫و‬ ‫א ‪ Ú‬وא‬ ‫ل‬ ‫א‬ ‫و‬ ‫א‬ ‫א‬ ‫نא‬ ‫א‬ ‫אد‬ ‫אא‬ ‫א‬ ‫وج وא ‪ú‬‬ ‫ون‬ ‫ن‬ ‫ل‬ ‫ن‬ ‫و‬ ‫א‬ ‫ن‬ ‫ن‬ ‫و‬ ‫א‬ ‫م‬ ‫د ن‬ ‫. ن‬ ‫‪Ù‬‬ ‫א‬ ‫ق‬ ‫نא‬ ‫02 و א‬ ‫5‬ ‫א‬ ‫د‬ ‫زאد‬ ‫و א .א مא‬ ‫د‬ ‫א‬ ‫و قא‬ ‫.‬ ‫א‬ ‫א‪Ó‬‬ ‫و‬ ‫ز‬ ‫‪Ù‬‬ ‫א‬ ‫ل ن‬ ‫ن‬ ‫د‬ ‫ذ ن‬ ‫א‬ ‫ن‬ ‫א א‬ ‫نא‬ ‫‪Í‬‬ ‫و‬ ‫א‬ ‫ن‬ ‫‪ ¯Ø‬א‬ ‫ق و‬ ‫א‬ ‫ون‬ ‫א‬ ‫.‬ ‫‪ ¯Ø‬א‬ ‫ل‬ ‫د‬ ‫05‬ ‫ن‬ ‫א‬ ‫ع و‬ ‫‬ ‫وא‬ ‫ن‬ ‫!(.‬ ‫א‬ ‫א‬ ‫א‬ ‫)‬ ‫א‬ ‫א‬ ‫ن‬ ‫ون.‬ ‫لא‬ ‫א‬ ‫א‬ ‫‪Ù‬‬ ‫א‬ ‫ل‬ ‫א‬ ‫نא‬ ‫ن‬ ‫.‬ ‫א‬ ‫א‬ ‫ود‬ ‫‬ ‫א‬ ‫א‬‫‪blog.shabayek.com‬‬ ‫- 81 -‬ ‫و‬
  • 19. ‫ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء ‪Marketing Outrageously‬‬ ‫ز‬ ‫א‬ ‫א‬ ‫א‬ ‫‪ª‬‬ ‫وא.‬ ‫وא‬ ‫ذא و‬ ‫لא‬ ‫א‬ ‫ن‬ ‫ن‬ ‫‬ ‫.‬ ‫ون‬ ‫א د‬ ‫א‬ ‫‪Í‬‬ ‫א‬ ‫.و‬ ‫א‬ ‫دא‬ ‫א‬ ‫א‬ ‫م‬ ‫لא‬ ‫و‬ ‫א‬ ‫א‪ª‬‬ ‫‪Ù‬‬ ‫ن‬ ‫و ن‬ ‫א‬ ‫ن‬ ‫.‬ ‫و‬ ‫א‬ ‫‪Íú‬‬ ‫אא‬ ‫و‬ ‫س‬ ‫א‬ ‫‪ª‬א‬ ‫و‬ ‫و‬ ‫‬ ‫‬ ‫א‬ ‫¯‬ ‫ن‬ ‫¯ ن ‪¯Ø‬‬ ‫‪.ª‬‬ ‫‪ Ù‬وא‬ ‫א‬ ‫ج‬ ‫شא‬ ‫אא‬ ‫و‬ ‫ج‬ ‫ن‬ ‫ص‬ ‫" وא‬ ‫"א‬ ‫א‬ ‫א‬ ‫ج‬ ‫א‬ ‫א‬ ‫ع‬ ‫و ‪Ù‬‬ ‫א‬ ‫‬ ‫‬ ‫و‬ ‫‪ª‬‬ ‫‬ ‫א‬ ‫א.‬ ‫و‬ ‫و‬ ‫و‬ ‫.‬ ‫‪ Ù‬א‬ ‫א‬ ‫وא‬ ‫ص‬ ‫א‬‫‪blog.shabayek.com‬‬ ‫- 91 -‬ ‫و‬
  • 20. ‫ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء ‪Marketing Outrageously‬‬ ‫א‬ ‫א‬ ‫وא‬ ‫א‬ ‫(‬ ‫/א‬ ‫/א‬ ‫جא‬ ‫א‬ ‫א‬ ‫)‬ ‫א و א‬ ‫‪ª‬‬ ‫‪Ù‬‬ ‫א‬ ‫( دא‬ ‫)‬ ‫א و א و‬ ‫زو‬ ‫ن‬ ‫ذ‬ ‫‪ª‬‬ ‫ن‬ ‫ن‬ ‫א‬ ‫א‬ ‫د‬ ‫.‬ ‫א‬ ‫‪ª‬א‬ ‫א‬ ‫و‬ ‫و ض ‪ Ú‬א‬ ‫و‬ ‫אא‬ ‫‬ ‫ن‬ ‫م.‬ ‫א‬ ‫و‬ ‫/‬ ‫/‬ ‫و‬ ‫א‬ ‫א‬ ‫א‪Ú‬‬ ‫‪Ó‬‬ ‫א‬ ‫ق‬ ‫و‬ ‫א‬ ‫‬ ‫. نא ‪ú‬א‬ ‫א‬ ‫‬ ‫.‬ ‫א‬ ‫א‪Ó‬‬ ‫ن‬ ‫ن‬ ‫א‬ ‫ د.‬ ‫ع‬ ‫‪ Hoop‬و‬ ‫א‬ ‫و ز‬ ‫دو‬ ‫−‬ ‫א‬ ‫−‬ ‫‬ ‫م وو‬ ‫نא‬ ‫‪ª‬‬ ‫‪ª‬א‬ ‫‬ ‫א و‬ ‫نא‬ ‫دو‬ ‫07‬ ‫א‬ ‫א‬ ‫‬ ‫אل א‬ ‫א‬ ‫‪Hoop‬‬ ‫א‬ ‫א‬ ‫ن א‬ ‫ذא‬ ‫.א‬ ‫אل א‬ ‫دو‬ ‫‪ ª‬א 007‬ ‫وא‬ ‫.‬ ‫دو‬ ‫07‬ ‫א‬ ‫א‬ ‫‪ú‬א‬ ‫א‬ ‫و × א‬ ‫ل‬ ‫‪Hoop‬‬ ‫ن‬ ‫ن‬ ‫‪Í‬‬ ‫ن‬ ‫א‪Ó‬‬ ‫‪NBA‬‬ ‫ق دو‬ ‫א‬ ‫دو‬ ‫051‬ ‫زאدو‬ ‫ن‬ ‫دو‬ ‫001‬ ‫ن א‪ Ó‬زאد‪ª‬‬ ‫.א‬ ‫א‬ ‫د ‬ ‫‪ª‬א‬ ‫و‬ ‫א‬ ‫ن‬ ‫.‬ ‫قא و‬ ‫.‬ ‫אא‬ ‫א‬ ‫قא و‬ ‫‬ ‫א‬ ‫و ‪ Ù‬و א‬ ‫‪ª‬‬ ‫‪ª‬א‬ ‫و ع‬ ‫ن‬ ‫و‬ ‫‪ª‬‬ ‫‪ª‬‬ ‫ دو‬ ‫ق‬ ‫‪ ª‬و‬ ‫אא‬ ‫א‬ ‫وא‬ ‫و‬ ‫א‪Ó‬‬ ‫.‬ ‫−‬ ‫− ن‬ ‫‪Hoop‬‬ ‫‪ª‬‬ ‫ن‬ ‫ ‪Ø‬‬ ‫021 دو‬ ‫ن‬ ‫ن‬ ‫‪Ù‬‬ ‫ن‬ ‫א‬ ‫ن‬ ‫א‬ ‫نא‬ ‫دون د.‬ ‫‪Ø‬‬ ‫ن‬ ‫‪ Ø‬ع‬ ‫وא‬ ‫‪Ù‬‬ ‫א‬ ‫א‬ ‫א‬ ‫و‬ ‫و‬ ‫و‬ ‫א‬ ‫א‬ ‫א ‪Ø‬ون א‬ ‫ن‬ ‫א‬ ‫א‬ ‫‪ª‬א‬ ‫א‬ ‫.‬ ‫و‬ ‫א‬ ‫و‬ ‫א‬ ‫א‬ ‫א א ‬ ‫و א‬ ‫‪ª‬‬ ‫א‬ ‫‪ Ù‬د‬ ‫د א‬ ‫و‬ ‫¯‬ ‫א‬ ‫و‬ ‫و‬ ‫/د‬ ‫د د‬ ‫‬ ‫א‬ ‫ن‬ ‫א‬ ‫!‬ ‫א‬ ‫ل‬ ‫א‬ ‫א‬ ‫א‬ ‫.א‬ ‫א‬ ‫‪ ª‬ن‬ ‫و‬‫‪blog.shabayek.com‬‬ ‫- 02 -‬ ‫و‬
  • 21. ‫ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء ‪Marketing Outrageously‬‬ ‫د‬ ‫א‬ ‫א‬ ‫‬ ‫ن‬ ‫א‬ ‫אא‬ ‫‪ ª‬‬ ‫‪ ª‬وא‬ ‫א‬ ‫אط‬ ‫א‬ ‫ن‬ ‫‪Ù‬‬ ‫אد‬ ‫אא‬ ‫‬ ‫ن‬ ‫نא‬ ‫(.‬ ‫لא‬ ‫‪ Ù‬د‬ ‫‪ú‬א‬ ‫د‬ ‫)و ن‬ ‫א ‬ ‫‪.ª‬‬ ‫4 دو א‪ª‬‬ ‫ن‬ ‫‪ª‬‬ ‫א‬ ‫دو‬ ‫د وא‬ ‫و‬ ‫‪ª‬א‬ ‫ع‬ ‫א‪ª‬‬ ‫א‬ ‫אع‬ ‫‪ª‬א‬ ‫א‬ ‫‪ Nets‬א‬ ‫ن‬ ‫. و‬ ‫א‬ ‫وא‬ ‫א‬ ‫(‬ ‫و‬ ‫دو‬ ‫)‬ ‫א‬ ‫א‬ ‫و‬ ‫אא‬ ‫ن‬ ‫و .‬ ‫ن א ول‬ ‫طא‬ ‫‬ ‫.‬ ‫ل‬ ‫א‬ ‫‪Ù ª‬‬ ‫אن ‪Ù‬‬ ‫‪:ª‬‬ ‫א‬ ‫و‬ ‫‪ª‬‬ ‫א‬ ‫و‬ ‫ن دא‬ ‫‪ ª‬وא ‪Ø‬‬ ‫א‬ ‫‪ª‬‬ ‫‪. Ù ª‬‬ ‫א دא‬ ‫‪ª‬‬ ‫مא‬ ‫א‬ ‫:  ذא " ‪ " Ø‬א א א‬ ‫دو .‬ ‫21‬ ‫א‬ ‫‪ª‬א‬ ‫دو‬ ‫ن‬ ‫6‬ ‫‪1ª‬‬ ‫ن ول‬ ‫א‬ ‫א‬ ‫ن‬ ‫.א‬ ‫و‬ ‫د‬ ‫1و‬ ‫4‬ ‫א‬ ‫א‬ ‫ن‬ ‫א‬ ‫ن‬ ‫‪ª‬א‬ ‫א‬ ‫ن‬ ‫א‪ Ò‬د‬ ‫ق א א‬ ‫دو‬ ‫د‬ ‫ل א א‬ ‫‪ ª‬و‬ ‫א‬ ‫.‬ ‫א‬ ‫א‬ ‫‬ ‫¯א‬ ‫د‬ ‫ن א ل א‬ ‫‪Ø‬د‬ ‫‪ª‬‬ ‫א‬ ‫א‬ ‫ط‬ ‫!!‬ ‫א‬ ‫א‬ ‫ز د‬ ‫א‬ ‫وא‬ ‫−‬ ‫ل‬ ‫א‬ ‫/‬ ‫א‬ ‫و‬ ‫–‬ ‫‬ ‫‪–ª‬א‬ ‫‪ ª‬وא‬ ‫א‬ ‫א‬ ‫‬ ‫א ذ ن‬ ‫א‬ ‫نא‬ ‫و‬ ‫א‬ ‫و‬ ‫ن‬ ‫نא‬ ‫ ذ نא س‬ ‫א‬ ‫–‬ ‫ن–‬ ‫א‪ ª‬و א‬ ‫وא‬ ‫א و ‪ ª‬א ز‬ ‫א س‬ ‫ع‬ ‫‪ª‬א‬ ‫א‬ ‫س!‬ ‫א‬ ‫و‬ ‫و‪ ú‬ن‬ ‫‬ ‫ذא‪ ª‬א א ‪ ª‬א‪ Ò‬ود‬ ‫א א‬ ‫:‬ ‫ن‬ ‫¯‬ ‫ن‬ ‫ن‬ ‫وא‬ ‫א‬ ‫ن‬ ‫وא‬ ‫א‬ ‫1–‬ ‫א س‬ ‫אل‬ ‫א‬ ‫قא‬ ‫אق‬ ‫א‬ ‫א‪ª‬‬ ‫‪ª‬‬ ‫‪.ª‬‬ ‫א ‪Ø‬א‬ ‫و‬ ‫وא‬ ‫و‬ ‫‬ ‫א‬ ‫‪Ù‬‬ ‫ׯ א‬ ‫‪ª‬‬ ‫א‬ ‫.‬ ‫א‬ ‫‬ ‫. ذא‪ ª‬א‬ ‫א‬ ‫א‬ ‫‪ú‬א‬ ‫ن‬ ‫א‬ ‫א‬ ‫א‬ ‫‪Ø‬‬ ‫ن‬ ‫א‬ ‫.‬ ‫‪Ø‬‬ ‫د‬ ‫ذ‬ ‫و‬ ‫د ن‬ ‫نא ‪Ø‬‬ ‫א‬ ‫و‬‫‪blog.shabayek.com‬‬ ‫- 12 -‬ ‫و‬
  • 22. ‫ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء ‪Marketing Outrageously‬‬ ‫א ‪Ø‬א ن‬ ‫2–‬ ‫وא‬ ‫א‬ ‫و אز‬ ‫א‬ ‫א‬ ‫(.‬ ‫א‬ ‫א ن ) ذא‬ ‫א‬ ‫א‬ ‫א ‪Ø‬‬ ‫‬ ‫א زع‬ ‫‬ ‫א‪ª‬‬ ‫‪ª‬‬ ‫د‬ ‫א‬ ‫א‬ ‫.‬ ‫א زع وא‬ ‫א‬ ‫א زع  د‬ ‫!‬ ‫א‬ ‫وم א‬ ‫‪ª‬‬ ‫ون‬ ‫א‬ ‫ص‬ ‫‪ª‬א ضא‬ ‫د‬ ‫א‬ ‫‪Ø‬א نא‬ ‫ن‪Í‬‬ ‫א‬ ‫א ‪Ø‬א ن‬ ‫.‬ ‫א‬ ‫وא‬ ‫א‬ ‫.‬ ‫א‬ ‫و‬ ‫א‬ ‫‪Ù‬‬ ‫.‬ ‫א‬ ‫و‬ ‫ون א‬ ‫‪ª‬‬ ‫א‬ ‫‬ ‫ن‬ ‫لא‬ ‫‪Ù‬‬ ‫نא‬ ‫‪ª‬‬ ‫ن‬ ‫.‬ ‫نא‬ ‫א‪ª‬‬ ‫א‬ ‫و‬ ‫א و‬ ‫א‬ ‫ن:‬ ‫وא‬ ‫א‬ ‫.‬ ‫ذ‬ ‫:‬ ‫א‬ ‫وא‬ ‫א‬ ‫א‬ ‫א‬ ‫ن‬ ‫‪ ª‬א‪ ª Ó‬و‬ ‫و‬ ‫א‬ ‫א‬ ‫א‪ ª‬א‬ ‫س‬ ‫ن‬ ‫‪: Ù‬‬ ‫صא‬ ‫א‬ ‫א س‬ ‫ع.‬ ‫قو‬ ‫‪ª‬‬ ‫א‬ ‫)3 (‬ ‫نא‬ ‫‪ª‬א‬ ‫)2 (‬ ‫א‬ ‫‪  ª‬دא‬ ‫ن ذא: )1(‬ ‫ذ‬ ‫.‬ ‫א‬ ‫ن‬ ‫ذא‬ ‫א‬ ‫ن‬ ‫א‬ ‫א س‬ ‫‪ª‬א‬ ‫‬ ‫ذא ‪Í‬‬‫‪blog.shabayek.com‬‬ ‫- 22 -‬ ‫و‬
  • 23. ‫ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء ‪Marketing Outrageously‬‬ ‫א‬ ‫א‬ ‫ج א‬ ‫א‬ ‫א‬ ‫א‬ ‫א‬ ‫א‬ ‫א‬ ‫م‬ ‫( א‬ ‫א‬ ‫¯‬ ‫)و‬ ‫א‬ ‫نو‬ ‫و‬ ‫ن‬ ‫ن‬ ‫א 04‬ ‫א‬ ‫‪ª‬א‬ ‫و א‬ ‫‪Í‬‬ ‫‪Ù‬‬ ‫א‬ ‫א‬ ‫ن‬ ‫و‬ ‫مא‬ ‫م‬ ‫א‬ ‫ع‬ ‫א‬ ‫א‬ ‫× א ‪Ø‬‬ ‫‪Ù‬‬ ‫ل‬ ‫نא‬ ‫א‬ ‫א‪ ª‬א‬ ‫د‬ ‫‬ ‫ن‬ ‫و‬ ‫و‬ ‫ن‬ ‫‪. Ù‬‬ ‫ع‬ ‫א‬ ‫א‬ ‫ن‬ ‫א‬ ‫א 04‬ ‫ن ن‬ ‫.‬ ‫א א‬ ‫غא‬ ‫(‬ ‫)‬ ‫و ن‬ ‫ن‬ ‫×‬ ‫م‬ ‫وא‬ ‫אدوא‬ ‫.‬ ‫א‬ ‫א دא‬ ‫ون‬ ‫א‬ ‫א‬ ‫د‬ ‫د .‬ ‫א‬ ‫ن ‬ ‫و‬ ‫א‬ ‫و‬ ‫د‬ ‫و‬ ‫א‬ ‫و‬ ‫ل‬ ‫دل‬ ‫.‬ ‫א‬ ‫ن: א‬ ‫ط‬ ‫د‬ ‫א‬ ‫وق‬ ‫ن‬ ‫‪ª‬‬ ‫א‬ ‫‬ ‫.‬ ‫אא‬ ‫א‬ ‫وא‬ ‫א‬ ‫א‬ ‫א‬ ‫א‬ ‫‪ ú‬وא‬ ‫א‬ ‫א‬ ‫א ‪ ª‬א ×‪ª‬‬ ‫ن‬ ‫و‬ ‫‪Ø‬א¯ وא‬ ‫دא‬ ‫وא‬ ‫و ‪ª‬א‬ ‫ن‬ ‫و‬ ‫א‬ ‫نא‬ ‫א‬ ‫دوא א‬ ‫‬ ‫!‬ ‫وא‬ ‫‬ ‫א‬ ‫א‬ ‫א‬ ‫‬ ‫نא‬ ‫א‬ ‫وق א‬ ‫א‬ ‫א‬ ‫א .א‬ ‫א‬ ‫א‬ ‫ن و‬ ‫ذא‬ ‫א‬ ‫א‬ ‫.‬ ‫ل א‬ ‫وق د‬ ‫אא‬ ‫א‬ ‫×‬ ‫אل א‬ ‫.‬ ‫א‬ ‫א‬ ‫א‬ ‫א‬ ‫د‬ ‫א‬ ‫ول‬ ‫¯‬ ‫.‬ ‫א‬ ‫א‬ ‫א‬ ‫د‬ ‫א .‬ ‫א‬ ‫د‬ ‫دل‬ ‫و‬ ‫א‬ ‫א‬ ‫د‬ ‫د‬ ‫وق‬ ‫21 دو‬ ‫א‬ ‫ع‬ ‫ن ×‬ ‫– وא‬ ‫א‬ ‫א‬ ‫א‬ ‫ص‬ ‫א‬ ‫ن‬ ‫ن دو . و‬ ‫5.2‬ ‫.‬ ‫א‬ ‫א‬‫‪blog.shabayek.com‬‬ ‫- 32 -‬ ‫و‬
  • 24. ‫ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء ‪Marketing Outrageously‬‬ ‫ن:‬ ‫א‬ ‫ن‬ ‫‪ª‬‬ ‫و‬ ‫אن א‬ ‫א‬ ‫א‬ ‫א‬ ‫אن د‬ ‫אא‬ ‫:و‬ ‫אن‬ ‫א و‬ ‫א‬ ‫א‬ ‫א‬ ‫د‬ ‫:و‬ ‫אن‬ ‫א‬ ‫א‬ ‫א‬ ‫א‬ ‫د‬ ‫א و :و‬ ‫א‬ ‫ن‬ ‫‪ª‬א‬ ‫:و‬ ‫‪ª‬‬ ‫א‬ ‫א א א‬ ‫א‬ ‫:‬ ‫و‬ ‫א‬ ‫א‬ ‫א‬ ‫ط ‪: Ù‬‬ ‫א‬ ‫א ‪ª‬‬ ‫א‬ ‫א :‬ ‫×‬ ‫و‬ ‫א ‪Ø‬‬ ‫:א ض‬ ‫ن‬ ‫وא‬ ‫–‬ ‫دא و‬ ‫¯و ن‬ ‫א‬ ‫אد‬ ‫אن א ‪Ø‬‬ ‫و‬ ‫وא‬ ‫א‬ ‫و‬ ‫א‬ ‫א‬ ‫ن‬ ‫ذא‬ ‫–‬ ‫א‬ ‫ل‬ ‫س‬ ‫ل‬ ‫ن‬ ‫س‬ ‫ن‬ ‫א ‪ª‬א‬ ‫و א‬ ‫‪ª‬א‬ ‫ א‬ ‫‬ ‫س‬ ‫‪ª‬א‬ ‫ن‬ ‫א‬ ‫א‬ ‫و‬ ‫لא‬ ‫ن و‬ ‫א א‬ ‫.‬ ‫ذ‬ ‫ن‬ ‫אא‬ ‫א‬ ‫‪ª‬א‬ ‫א‬ ‫ن‬ ‫א‬ ‫ن و‬ ‫و‬ ‫ אد‬ ‫א‬ ‫و‪Í‬‬ ‫‪Ù‬‬ ‫א ‪ª‬‬ ‫ذא‪ª‬‬ ‫نא‬ ‫‪ª Í‬‬ ‫ن‬ ‫ن‬ ‫نא א‬ ‫.‬ ‫‬ ‫‬ ‫א‬ ‫א‬ ‫א‬ ‫ن‬ ‫אع‬ ‫‪ª‬א‬ ‫א ‪Ø‬‬ ‫‪65 ¯Ø‬‬ ‫و‬ ‫א س‬ ‫ع ن 53‬ ‫א‬ ‫ ول م‬ ‫א‪Ò‬‬ ‫ن א‬ ‫×‬ ‫غ‬ ‫א‬ ‫ذ‬ ‫ن:‬ ‫. د‬ ‫א‪Ò‬‬ ‫.‬ ‫ع‬ ‫א‬ ‫نא‬ ‫‪Ì‬‬ ‫م و‬ ‫نא مא‬ ‫ز‬ ‫ مא‬ ‫د‬ ‫א‬ ‫‬ ‫ذא‬ ‫ن‬ ‫א .و‬ ‫א‬ ‫¯‬ ‫א‬ ‫ن‬ ‫ز‬ ‫ م‬ ‫א א‬ ‫א‬ ‫ن‬ ‫א‬ ‫ن‬ ‫א‬ ‫א‬ ‫א‬ ‫‪Ù‬‬ ‫א‬ ‫ذ‬ ‫ مא‬ ‫.‬ ‫א‬ ‫א‬ ‫ن‬ ‫ع‬ ‫א‬ ‫ن‬ ‫و א‬ ‫.א‬ ‫א‬ ‫א‬ ‫و‬ ‫א‬ ‫ن‬ ‫وא‬ ‫א‬ ‫א ق‬ ‫א‬ ‫نא‬ ‫ود‬ ‫ق .‬ ‫א‪ª‬‬ ‫‪ª‬و‬ ‫א‬ ‫ج‬ ‫‪ú‬‬ ‫ق א‬ ‫‪  ¯Ù‬א‬ ‫ن‬ ‫ن‬ ‫و‬ ‫א א‬ ‫ن‬ ‫و‬ ‫א‬ ‫م‬ ‫ن‬ ‫و‬ ‫ن‬ ‫א‬ ‫א‬ ‫.‬ ‫א ‬ ‫א‬ ‫د‬ ‫و‬ ‫‪ª‬א‬ ‫ول‬ ‫‬‫‪blog.shabayek.com‬‬ ‫- 42 -‬ ‫و‬
  • 25. ‫ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء ‪Marketing Outrageously‬‬ ‫ق‬ ‫‬ ‫א‬ ‫و‬ ‫ون א‬ ‫و‬ ‫‬ ‫ن‬ ‫א دس‬ ‫א‬ ‫‪ª‬‬ ‫‪Ø‬‬ ‫وא‬ ‫א‬ ‫ن‬ ‫ون و‬ ‫א‬ ‫ن‬ ‫א‬ ‫و‬ ‫א‬ ‫א‬ ‫אل‬ ‫‪ª‬‬ ‫א‬ ‫و‬ ‫א‬ ‫وא‬ ‫א‬ ‫×א א‬ ‫.‬ ‫א‬ ‫نא‬ ‫ن ‪Ù‬‬ ‫و و‬ ‫ن‬ ‫ل‬ ‫ج‬ ‫م ‪Í‬‬ ‫و‬ ‫×‬ ‫א‬ ‫.‬ ‫و زא‬ ‫א‬ ‫‪ª‬‬ ‫א‬ ‫א‬ ‫א‬ ‫ن‬ ‫و‬ ‫א‬ ‫א‬ ‫א‬ ‫001‬ ‫א‬ ‫אد‬ ‫دو א‪ª‬‬ ‫‪ª‬‬ ‫×א‬ ‫ن‬ ‫א‬ ‫א‬ ‫א‬ ‫وא‬ ‫‪Í‬‬ ‫א‬ ‫و‬ ‫و‬ ‫א‬ ‫א‬ ‫‬ ‫وא‬ ‫א‬ ‫ .‬ ‫د ‪Ó‬د‬ ‫ون‬ ‫د‬ ‫א‬ ‫ن‬ ‫و ‪Ù‬‬ ‫د و زوאج و‬ ‫ذ‬ ‫م‬ ‫א‬ ‫א‬ ‫ א‬ ‫א‬ ‫א‬ ‫א‬ ‫א‬ ‫ل‬ ‫نא‬ ‫א‬ ‫.‬ ‫א‬ ‫א‬ ‫א‬ ‫م‬ ‫.א א‬ ‫‪ª‬א‬ ‫א‬ ‫ص‬ ‫‬ ‫א‪Ú‬‬ ‫–‬ ‫و‬ ‫–‬ ‫وא‬ ‫‪ª‬‬ ‫ذ‬ ‫.‬ ‫زא‬ ‫لא‬ ‫א‬ ‫زא‪ ª‬وא‬ ‫א‬ ‫‪!ª‬‬ ‫א‬ ‫א‬ ‫و‬ ‫‬ ‫ذ‬ ‫‬ ‫ن‬ ‫د‬ ‫‪Ù‬‬ ‫وא‬ ‫א‬ ‫א‬ ‫‪http://findsuccess.net :ª‬‬ ‫א‬ ‫و‬ ‫א א‬ ‫‪ª‬‬ ‫א‬ ‫א‬ ‫ل‬ ‫‬ ‫א א‬ ‫و‬ ‫‪ ª‬و‬ ‫א‬ ‫א د‬ ‫و‬ ‫א‬ ‫و‬ ‫א‬ ‫.‬ ‫و‬ ‫و‬ ‫‪ª‬‬ ‫אא‬ ‫א‬ ‫‪Ø‬دد ‬ ‫א א‬ ‫ذא‬ ‫.‬ ‫א‬ ‫א‬ ‫א ‬ ‫א‬ ‫א‬ ‫و‪ú‬‬‫‪blog.shabayek.com‬‬ ‫- 52 -‬ ‫و‬
  • 26. Marketing Outrageously ‫ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء‬ ‫א‬ ª ‫א‬  Ø ‫−א‬ ‫و‬ ! ‫א‬ Ù ‫א‬ ‫−א‬blog.shabayek.com - 26 - ‫و‬
  • 27. ‫ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء ‪Marketing Outrageously‬‬ ‫:‬ ‫ א‬ ‫و  ‪ blog.shabayek.com‬و א‬ ‫ز‬ ‫א‬ ‫ع‬ ‫ﻛﺘﺎب 52 ﻗﺼﺔ ﻧﺠﺎح‬ ‫א‬ ‫ن و وא‬ ‫א‬ ‫و‬ ‫د‬ ‫‪ª‬‬ ‫א‬ ‫ א‬ ‫نא‬ ‫א‬ ‫‬ ‫‬ ‫و‬ ‫ن ‪Ù‬‬ ‫א ض‬ ‫‪Ú‬‬ ‫و‬ ‫ط‬ ‫‪ª‬א‬ ‫د‬ ‫‪Ø‬א‪ª‬‬ ‫وא‬ ‫א‬ ‫‪ú‬‬ ‫‪Ù‬‬ ‫אد و‬ ‫و‬ ‫א‬ ‫א‬ ‫א‬ ‫א‬ ‫و‬ ‫א‬ ‫ون‬ ‫א‬ ‫‪ª‬‬ ‫א‬ ‫ن‬ ‫و‬ ‫‪ª‬‬ ‫א‬ ‫س‬ ‫א‬ ‫א‬ ‫وא‬ ‫א‬ ‫‪ ª‬‬ ‫ل‬ ‫‪.ª‬‬ ‫אא‬ ‫د‬ ‫‪ª‬‬ ‫אא‬ ‫ل و‬ ‫א‬ ‫‪ 10 :ª‬دو‬ ‫א‬ ‫א : 607777/‪lulu.com/content‬‬ ‫א‬ ‫א‬ ‫ﻛﺘﺎب 563 ﻣﻘﻮﻟﺔ ﻓﻲ اﻟﻨﺠﺎح‬ ‫وא‬ ‫‬ ‫وא‬ ‫א‬ ‫.‬ ‫ن‬ ‫א‬ ‫א‬ ‫و‬ ‫دא‬ ‫و‬ ‫א س‬ ‫و‬ ‫א‬ ‫ن‬ ‫א‬ ‫ن‬ ‫א‬ ‫‪ ª‬و‬ ‫‪ª‬‬ ‫א‬ ‫א ‬ ‫‪ª‬‬ ‫א‬ ‫ع‬ ‫جא א‬ ‫.‬ ‫و א‬ ‫ل‬ ‫‪ª‬‬ ‫א‬ ‫‪ª‬‬ ‫ن‬ ‫א‬ ‫ن ذא‬ ‫ذ‬ ‫א‬ ‫و א ج‬ ‫ل‬ ‫وא‬ ‫‪ª‬א‬ ‫د‬ ‫ ج‬ ‫‪ª‬א‬ ‫‪ª‬‬ ‫و‬ ‫‬ ‫و‬ ‫‪ª‬א‬ ‫אא‬ ‫‬ ‫‪.ª‬‬ ‫وא‬ ‫‪ 10 :ª‬دو‬ ‫א‬ ‫א : 6984622/‪lulu.com/content‬‬ ‫א‬ ‫א‬‫‪blog.shabayek.com‬‬ ‫- 72 -‬ ‫و‬
  • 28. ‫ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء ‪Marketing Outrageously‬‬ ‫ﻛﺘﺎب ﻓﻦ اﻟﺤﺮب )+ اﻻﺳﺘﺮاﺗﻴﺠﻴﺎت اﻟﺼﻴﻨﻴﺔ اﻟـ63(‬ ‫ א‬ ‫‬ ‫31‬ ‫‪ú‬‬ ‫‪“ª‬‬ ‫א‬ ‫‪”ª‬‬ ‫א د‬ ‫‪ª‬و‬ ‫ن و وא‬ ‫‬ ‫א‬ ‫‪ª‬‬ ‫” ول‬ ‫‪ª‬‬ ‫א‬ ‫‪ª‬‬ ‫و. ‬ ‫ن‬ ‫א‬ ‫א‬ ‫א‬ ‫א‬ ‫“‬ ‫‪ª‬א‬ ‫א‬ ‫س‬ ‫‪ ª‬א‬ ‫”א‬ ‫‪ “Í‬و‬ ‫א‬ ‫א‪ ª Ó‬א‬ ‫‪ª‬‬ ‫א‬ ‫وא‬ ‫א‬ ‫א‬ ‫وא‬ ‫.‬ ‫وא‬ ‫د و ‪Ù‬‬ ‫وא‬ ‫وא‬ ‫‪ 15 :ª‬دو‬ ‫א‬ ‫א : 617043/‪lulu.com/content‬‬ ‫א‬ ‫א‬‫‪blog.shabayek.com‬‬ ‫- 82 -‬ ‫و‬