Google Analytics for Ecommerce | WAW | Nick Mezlak

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Nick Mezlak discussed the ways to use Google Analytics for ecommerce to find truly valuable information. Keep in mind - clean data is key to marketing success.

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Google Analytics for Ecommerce | WAW | Nick Mezlak

  1. 1. Web Analytics Wednesday July 31, 2013
  2. 2. Important Metrics Ecommerce • Product Performance • Product, SKU, and Category • Sales Performance • Total, Conversion Rate, and AOV • Time to Purchase • Days and Visits Traffic Sources • All Traffic • Revenue, Conversion Rate, AOV Audience • Mobile Devices • Demographics • Location, Language
  3. 3. Audiences | Demo | Location What countries are driving the most revenue? This can be beneficial for possible campaign expansion in PPC if the client is open to it
  4. 4. Audiences | Language Are there any additional areas that we can be targeting English speaking visitors?
  5. 5. Mobile | Overview How much revenue is being driven to the site via mobile? Do you have mobile campaigns running?
  6. 6. Mobile | Devices Which devices are driving the most revenue? Which devices are increasing?
  7. 7. Rolled Up Client Reporting • Easy to digest client dashboards • Making data available 24/7 • Allows custom report building for specific client needs • Hits the big points but doesn’t cover the deeper dives • Normally covers 70-80% of what our clients are looking for in terms of Analytics reporting
  8. 8. Advanced/Custom Reports • Utilize GA or other reporting options to speed up or pull up reports quickly • Find the areas that speak to your clients’ pain points • Look for areas that will have trends before the client will notice them • Speed up data aggregation to spend more time in analysis • Leads to efficiency, increased intelligence and benefits to the client

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