The "Ability" to Achieve Social Media Success

The “Ability” to Achieve Social Media Success Use-ability Like-ability Share-ability @KurtKrejny Director of Online Marketing Find-ability Live Tweet Your Favorite Tips Success! #NEOWUD11 via @FathomOnline

Make Audience Participation EasyUSE-ABILITY Social Channels Tablet Apps Social Apps Your Website Smartphone Apps Offline Media In-Person #NEOWUD11 via @FathomOnline

Make Audience Participation Easy • Provide a great user experience or people will leaveUSE-ABILITY • Poor usability weakens social media efforts • Cater to all segments of your audience • Timing: frequency, regularity, scheduling, responding • Is there a person behind the message? • Proper brand representation #NEOWUD11 via @FathomOnline

Make Audience Participation Easy • Follow usability best practices with social icons & sharing widgetsUSE-ABILITY • Placement, consistency, conventions, accessibility, user testing • People opt-in to your social media, so make participation easy! • Open social profiles in a new browser window • Keep people on your site when using sharing widgets • Increase interaction using Facebook & Twitter logins • Find out what social channels matter to your audience • Research, ask them directly, follow key influencers • Know the limitations of each social channel • Be careful not to diminish your brand and message • First impressions are important on social channels too • LinkedIn Company page, Facebook page, Twitter bio, YouTube channel, Google+ #NEOWUD11 via @FathomOnline

Create Timely and Compelling Content • Solve problems with great content, design and toolsLIKE-ABILITY • Entertain and engage, encourage discussion and participation • Editorial calendar / seasonality / pre-scheduled posts • Leverage trends • Ask your audience what they want • Don’t post at inconvenient times • Recognize and reciprocate (share content from others) • Support brand evangelists • Avoid being overly promotional • Weave in off-topic posts • Reward and incentivize • Contests, Polls, Promo codes • Recycle great content #NEOWUD11 via @FathomOnline

Provide Tools to Spread Your Message • Determine what should be sharableSHARE-ABILITY • Blog posts, landing pages, images, video • Choose the right sharing options/channels • Be mindful of option overload • Pre-populated message to increase visibility • URL shorteners to maximize your message • Images/Video draw attention & are easy to digest • Video overlays or calls to action • FeedBurner sharing options • Integration with mobile sites and smartphone apps • Text sharing options within content • Promote hash tags in content #NEOWUD11 via @FathomOnline

High Visibility Gets Traffic • Your audience is looking for you on the social channelsFIND-ABILITY • Don’t be over run by unofficial social accounts • Optimize for your brand name • Complete all profile details • Build links to your profiles • Rank in the search engines • Proactive reputation management • Cross-link profiles • Standardized hash tags • Double check your profile restrictions • Thumbnails and profile pictures • Promote profiles in print media, email, video, storefront • QR codes for quick access #NEOWUD11 via @FathomOnline

Measure, Analyze, Adjust • Website AnalyticsSUCCESS • Referral Traffic, Social Interactions, Conversions, Multi-channel Funnel • Conversions • Coupons redeemed, Call tracking • Determine the value of a social visitor • Does your CRM system incorporate social? • Social Channel Insights • Facebook, YouTube, LinkedIn • Fans / Followers • Likes / Shares / Re-tweets • Influencer Reach (Klout) • Sentiment Analysis • Search Engine Results Pages • Inbound Links • Reduced Customer Service Emails / Calls #NEOWUD11 via @FathomOnline

Questions? www.FathomDelivers.comOnline Marketing with Results that Matter Kurt Krejny @KurtKrejny Director of Online Marketing Live Tweet Your Favorite Tips #NEOWUD11 via @FathomOnline

The "Ability" to Achieve Social Media Success

by Fathom Online Marketing on Nov 14, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

Statistics

The "Ability" to Achieve Social Media Success — Presentation Transcript