Your SlideShare is downloading. ×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Social Media and PR: ClickZ Live 2014

383
views

Published on

Published in: Business, Technology

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
383
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
9
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. @iBradMiller Social Media and PR
  • 2. AGENDA  What Hasn’t Changed?  What Has?  3 New Strategies o Corporate PR + Personal Brands o Content o Connections @iBradMiller AGENDA www.FathomDelivers.com
  • 3. Public relations is a strategic COMMUNICATION PROCESS that builds mutually beneficial RELATIONSHIPS between organizations and their publics. COMMUNICATION Attention & Mind Share PROCESS Content is the Medium RELATIONSHIPS People PR... WHAT HASN’T CHANGED @iBradMiller www.FathomDelivers.com
  • 4. NEWS DEPENDENCY WALLS... WHAT HAS? @iBradMiller www.FathomDelivers.com The ability to garner broad scale influence is no longer a function of fame, fortune or media. 3 degrees of separation has been pretty much eliminated. ACCELERATION OF CONNECTIONS INFLUENCE We’re NO LONGER DEPENDENT on major news outlets for information.
  • 5. Corporate PR... www.FathomDelivers.com WHAT HAS? @iBradMiller
  • 6. • Companies serve as a nexus of explicit and implicit relationships among individuals. • PR no longer operates exclusively in the BLACK BOX of executive and corporate level exposure. • PR exposure exists through every level of the organization’s relationships, both implicit and explicit, internal and external. THEORY OF A FIRM…. www.FathomDelivers.com WHAT HAS? @iBradMiller
  • 7. Corporate PR + Personal Brands... www.FathomDelivers.com WHAT HAS? @iBradMiller
  • 8. 3 STRATEGIES @iBradMiller PERSONAL BRANDING CONTENT ACCELERATION CONNECTIONS www.FathomDelivers.com 3 STRATEGIES
  • 9. PERSONAL BRANDS = CORPORATE PR Companies should provide the foundation for social growth with the implicit contract of corporate promotion. Step 1: Explain the benefit to employees Step 2: Ask for volunteers, and a commitment Step 3: Provide the foundation to build their social presence Step 4: Grow their social profile and external visibility BUILD THEIR PRESENCE FROM THE GROUND UP STRATEGY #1: LEVERAGE PERSONAL BRANDS @iBradMiller 1. PERSONAL BRANDING…
  • 10. GREASE THE WHEELS for internal journalists BE AUTHENTIC, BUT… • Use editorial resources • Craft content to match interests • Be interested in things that people are interested in The perfect is the enemy of the good.. TAKE RISKs TEST TRANSPARENCY 2. CONTENT... www.FathomDelivers.com STRATEGY #2: CONTENT @iBradMiller
  • 11. DOCUMENT EVERYTHING Hey, that would make a great blog post! INTEGRATION Share, syndicate, email, automation, PPC, SEO REPURPOSE Whitepapers, videos, articles: 1=2 or 4 or 400…. • BIG = small BUT.. small=BIG Maximize... @iBradMiller www.FathomDelivers.com STRATEGY #2: CONTENT SECONDARY 1 SECONDARY 2 SECONDARY 3 SECONDARY 4 PRIMARY ASSET
  • 12. WHITEPAPERS = Articles, blogs, infographics etc. 1 Whitepaper 1 Infographic 3 Blog Posts 5 CONTENT ASSETS Example… STRATEGY #2: MAXIMIZE CONTENT @iBradMiller 914 % TRAFFIC INCREASE YoY
  • 13. SHARE, CONNECT AND ENGAGE • Retweet good content from experts • Meet experts at in person • Establish a real connection and ask for them to share yours - Follow their lead CONNECT with journalists CONNECT with content gate keepers & experts UTILIZE LinkedIn, Twitter, Facebook G+, Email, Phone etc. www.fathomdelivers.com/clickzlive 3. Connections... www.FathomDelivers.com STRATEGY #3: ESTABLISH CONNECTIONS @iBradMiller
  • 14. TOOLS • Followerwonk • Hootsuite • Klout • Twitterfeed • Trello TACTICS • Connect on Social • Retweet, favorite and repost content from experts • Email Journalists and Experts • Interviews, shared stories, columns, guest posts, quotes, webinars TEMPLATES FathomDelivers.com/ClickZLive How… STRATEGY #3: ESTABLISH CONNECTIONS @iBradMiller
  • 15. THANK YOU www.FathomDelivers.com @iBradMillerDigital Marketing Strategist FathomDelivers.com/ClickZLive