0
Duct	
  Tape	
  Marke-ng	
  Group	
  
Catalyst	
  Program	
  
Session	
  6	
  
Total Online Presence
Presented	
  by:	
  
...
Session	
  1	
  

Crea-ng	
  a	
  Total	
  Web	
  Presence
	
  

Keynotes	
  Consultants	
  

www.keynotesbh.com	
  

Slid...
• 
• 
• 
• 

Session	
  1	
  Ac-on	
  Steps	
  

Add	
  mul-ple	
  forms	
  of	
  content:	
  video,	
  audio,	
  slides	
...
Crea-ng	
  a	
  Total	
  Web	
  Presence	
  
• 	
  The	
  evolu-on	
  of	
  technology	
  
• Importance	
  of	
  having	
 ...
Using	
  Blog	
  SoNware	
  as	
  the	
  Engine	
  
• 	
  Genera-on	
  of	
  WordPress	
  

Keynotes	
  Consultants	
  

w...
Beef	
  Up	
  the	
  Forms	
  of	
  Content	
  
• 	
  Adding	
  Interac-ve	
  content	
  to	
  
websites:	
  
• 	
  Audio	...
Integrate	
  Social	
  

Keynotes	
  Consultants	
  

www.keynotesbh.com	
  

Slide	
  7	
  
Amplify	
  for	
  Awareness	
  

Keynotes	
  Consultants	
  

www.keynotesbh.com	
  

Slide	
  8	
  
The	
  Listening	
  Sta-on	
  

Keynotes	
  Consultants	
  

www.keynotesbh.com	
  

Slide	
  9	
  
Pushing	
  Out	
  Assets	
  
• 	
  Create	
  social	
  media	
  	
  
accounts	
  
• 	
  Build	
  profile	
  pages	
  and	
 ...
Par-cipa-ng	
  Socially	
  
• 	
  Facebook	
  
• 	
  TwiKer	
  
• 	
  LinkedIn	
  
• 	
  Instagram	
  
Keynotes	
  Consult...
Session	
  2	
  

Search	
  Engine	
  Op-miza-on	
  
	
  
for	
  Small	
  Business
	
  

Keynotes	
  Consultants	
  

www....
• 
• 
• 
• 

Session	
  2	
  Ac-on	
  Steps	
  

Create	
  your	
  content	
  strategy	
  
Do	
  keyword	
  research	
  fo...
SEO	
  for	
  Small	
  Business	
  
• 	
  Importance	
  of	
  your	
  
websites	
  to	
  be	
  found	
  
online	
  
• 	
  ...
SEO	
  is	
  Not	
  That	
  Complicated	
  
• 	
  Using	
  Important	
  
keywords	
  in	
  the	
  blogs	
  
• 	
  Prac-ce	...
Speak	
  the	
  Language	
  of	
  your	
  Customer	
  
• 	
  Create	
  keywords	
  that	
  
would	
  be	
  easy	
  for	
  ...
Start	
  Simple	
  and	
  Expand	
  
• 	
  List	
  down	
  possible	
  
keywords	
  and	
  phrases	
  
that	
  are	
  rele...
Put	
  your	
  HTML	
  to	
  Work	
  
• 	
  The	
  website’s	
  -tle	
  
• 	
  Headlines	
  <h1><h2>…	
  
• 	
  Anchor	
  ...
Anchor	
  Text	
  Hyperlinks	
  
• 	
  Linking	
  words	
  in	
  your	
  
blog	
  to	
  sites,	
  images,	
  
pages,	
  et...
Acquire	
  the	
  Right	
  Kind	
  of	
  Links	
  
• 	
  Write	
  a	
  Blog	
  
• 	
  Guest	
  Post	
  on	
  Blogs	
  
• 	...
Session	
  3	
  

How	
  to	
  Win	
  in	
  Local	
  Search
	
  

Keynotes	
  Consultants	
  

www.keynotesbh.com	
  

Sli...
• 
• 
• 
• 
• 

Session	
  3	
  Ac-on	
  Steps	
  

Add	
  your	
  physical	
  address	
  to	
  web	
  pages	
  
Find	
  l...
How	
  to	
  Win	
  in	
  Local	
  Search	
  
• 	
  make	
  your	
  web	
  pages	
  local	
  
friendly	
  by	
  adding	
  ...
Slide	
  24	
  
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Faten presentation- Duct Tape Marketing Session 6

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Transcript of "Faten presentation- Duct Tape Marketing Session 6"

  1. 1. Duct  Tape  Marke-ng  Group   Catalyst  Program   Session  6   Total Online Presence Presented  by:   Eman  Bu-­‐Rashid   Cer*fied  Duct  Tape   Marke*ng  Consultant   Slide  1  
  2. 2. Session  1   Crea-ng  a  Total  Web  Presence   Keynotes  Consultants   www.keynotesbh.com   Slide  2  
  3. 3. •  •  •  •  Session  1  Ac-on  Steps   Add  mul-ple  forms  of  content:  video,  audio,  slides   Integrate  your  social  profiles  into  your  website   Create  a  social  media  listening  sta-on   Create  social  media  strategies   –  Facebook   –  LinkedIn   –  TwiKer   Keynotes  Consultants   www.keynotesbh.com   Slide  3  
  4. 4. Crea-ng  a  Total  Web  Presence   •   The  evolu-on  of  technology   • Importance  of  having  a     • website   Keynotes  Consultants   www.keynotesbh.com   Slide  4  
  5. 5. Using  Blog  SoNware  as  the  Engine   •   Genera-on  of  WordPress   Keynotes  Consultants   www.keynotesbh.com   Slide  5  
  6. 6. Beef  Up  the  Forms  of  Content   •   Adding  Interac-ve  content  to   websites:   •   Audio   •   Video   Keynotes  Consultants   www.keynotesbh.com   Slide  6  
  7. 7. Integrate  Social   Keynotes  Consultants   www.keynotesbh.com   Slide  7  
  8. 8. Amplify  for  Awareness   Keynotes  Consultants   www.keynotesbh.com   Slide  8  
  9. 9. The  Listening  Sta-on   Keynotes  Consultants   www.keynotesbh.com   Slide  9  
  10. 10. Pushing  Out  Assets   •   Create  social  media     accounts   •   Build  profile  pages  and     fan  pages   Keynotes  Consultants   www.keynotesbh.com   Slide  10  
  11. 11. Par-cipa-ng  Socially   •   Facebook   •   TwiKer   •   LinkedIn   •   Instagram   Keynotes  Consultants   www.keynotesbh.com   Slide  11  
  12. 12. Session  2   Search  Engine  Op-miza-on     for  Small  Business   Keynotes  Consultants   www.keynotesbh.com   Slide  12  
  13. 13. •  •  •  •  Session  2  Ac-on  Steps   Create  your  content  strategy   Do  keyword  research  for  important  phrases   Check  the  HTML  structure  of  your  site   Create  strategy  to  acquire  links  to  your  site   Keynotes  Consultants   www.keynotesbh.com   Slide  13  
  14. 14. SEO  for  Small  Business   •   Importance  of  your   websites  to  be  found   online   •   What  is  Search  Engine   Op-miza-on   Keynotes  Consultants   www.keynotesbh.com   Slide  14  
  15. 15. SEO  is  Not  That  Complicated   •   Using  Important   keywords  in  the  blogs   •   Prac-ce  HTML  <tags>   •   Let  Other  Sites  link   your  website   Keynotes  Consultants   www.keynotesbh.com   Slide  15  
  16. 16. Speak  the  Language  of  your  Customer   •   Create  keywords  that   would  be  easy  for  and   outsider  to  search  for   your  website/blog.   Keynotes  Consultants   www.keynotesbh.com   Slide  16  
  17. 17. Start  Simple  and  Expand   •   List  down  possible   keywords  and  phrases   that  are  relevant  to   your  blog  or  website   Keynotes  Consultants   www.keynotesbh.com   Slide  17  
  18. 18. Put  your  HTML  to  Work   •   The  website’s  -tle   •   Headlines  <h1><h2>…   •   Anchor  Text   •   Body  Text   •   Structure  of  the  text   Keynotes  Consultants   www.keynotesbh.com   Slide  18  
  19. 19. Anchor  Text  Hyperlinks   •   Linking  words  in  your   blog  to  sites,  images,   pages,  etc.   Keynotes  Consultants   www.keynotesbh.com   Slide  19  
  20. 20. Acquire  the  Right  Kind  of  Links   •   Write  a  Blog   •   Guest  Post  on  Blogs   •   Use  Social   Bookmarking   Keynotes  Consultants   www.keynotesbh.com   Slide  20  
  21. 21. Session  3   How  to  Win  in  Local  Search   Keynotes  Consultants   www.keynotesbh.com   Slide  21  
  22. 22. •  •  •  •  •  Session  3  Ac-on  Steps   Add  your  physical  address  to  web  pages   Find  local  businesses  and  bloggers  to  network  with   Claim  and  enhance  your  Google  Place  page   Get  local  directory  lis-ngs   Add  local  content  to  your  social  media  ac-vi-es   Keynotes  Consultants   www.keynotesbh.com   Slide  22  
  23. 23. How  to  Win  in  Local  Search   •   make  your  web  pages  local   friendly  by  adding  local  content   •   Build  out  your  local  search   profile   •   Get  listed,  cited,  men-oned   •   Spread  the  local  social  love   Keynotes  Consultants   www.keynotesbh.com   Slide  23  
  24. 24. Slide  24  
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