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Faten presentation- Duct Tape Marketing Session 6

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  • 1. Duct  Tape  Marke-ng  Group   Catalyst  Program   Session  6   Total Online Presence Presented  by:   Eman  Bu-­‐Rashid   Cer*fied  Duct  Tape   Marke*ng  Consultant   Slide  1  
  • 2. Session  1   Crea-ng  a  Total  Web  Presence   Keynotes  Consultants   www.keynotesbh.com   Slide  2  
  • 3. •  •  •  •  Session  1  Ac-on  Steps   Add  mul-ple  forms  of  content:  video,  audio,  slides   Integrate  your  social  profiles  into  your  website   Create  a  social  media  listening  sta-on   Create  social  media  strategies   –  Facebook   –  LinkedIn   –  TwiKer   Keynotes  Consultants   www.keynotesbh.com   Slide  3  
  • 4. Crea-ng  a  Total  Web  Presence   •   The  evolu-on  of  technology   • Importance  of  having  a     • website   Keynotes  Consultants   www.keynotesbh.com   Slide  4  
  • 5. Using  Blog  SoNware  as  the  Engine   •   Genera-on  of  WordPress   Keynotes  Consultants   www.keynotesbh.com   Slide  5  
  • 6. Beef  Up  the  Forms  of  Content   •   Adding  Interac-ve  content  to   websites:   •   Audio   •   Video   Keynotes  Consultants   www.keynotesbh.com   Slide  6  
  • 7. Integrate  Social   Keynotes  Consultants   www.keynotesbh.com   Slide  7  
  • 8. Amplify  for  Awareness   Keynotes  Consultants   www.keynotesbh.com   Slide  8  
  • 9. The  Listening  Sta-on   Keynotes  Consultants   www.keynotesbh.com   Slide  9  
  • 10. Pushing  Out  Assets   •   Create  social  media     accounts   •   Build  profile  pages  and     fan  pages   Keynotes  Consultants   www.keynotesbh.com   Slide  10  
  • 11. Par-cipa-ng  Socially   •   Facebook   •   TwiKer   •   LinkedIn   •   Instagram   Keynotes  Consultants   www.keynotesbh.com   Slide  11  
  • 12. Session  2   Search  Engine  Op-miza-on     for  Small  Business   Keynotes  Consultants   www.keynotesbh.com   Slide  12  
  • 13. •  •  •  •  Session  2  Ac-on  Steps   Create  your  content  strategy   Do  keyword  research  for  important  phrases   Check  the  HTML  structure  of  your  site   Create  strategy  to  acquire  links  to  your  site   Keynotes  Consultants   www.keynotesbh.com   Slide  13  
  • 14. SEO  for  Small  Business   •   Importance  of  your   websites  to  be  found   online   •   What  is  Search  Engine   Op-miza-on   Keynotes  Consultants   www.keynotesbh.com   Slide  14  
  • 15. SEO  is  Not  That  Complicated   •   Using  Important   keywords  in  the  blogs   •   Prac-ce  HTML  <tags>   •   Let  Other  Sites  link   your  website   Keynotes  Consultants   www.keynotesbh.com   Slide  15  
  • 16. Speak  the  Language  of  your  Customer   •   Create  keywords  that   would  be  easy  for  and   outsider  to  search  for   your  website/blog.   Keynotes  Consultants   www.keynotesbh.com   Slide  16  
  • 17. Start  Simple  and  Expand   •   List  down  possible   keywords  and  phrases   that  are  relevant  to   your  blog  or  website   Keynotes  Consultants   www.keynotesbh.com   Slide  17  
  • 18. Put  your  HTML  to  Work   •   The  website’s  -tle   •   Headlines  <h1><h2>…   •   Anchor  Text   •   Body  Text   •   Structure  of  the  text   Keynotes  Consultants   www.keynotesbh.com   Slide  18  
  • 19. Anchor  Text  Hyperlinks   •   Linking  words  in  your   blog  to  sites,  images,   pages,  etc.   Keynotes  Consultants   www.keynotesbh.com   Slide  19  
  • 20. Acquire  the  Right  Kind  of  Links   •   Write  a  Blog   •   Guest  Post  on  Blogs   •   Use  Social   Bookmarking   Keynotes  Consultants   www.keynotesbh.com   Slide  20  
  • 21. Session  3   How  to  Win  in  Local  Search   Keynotes  Consultants   www.keynotesbh.com   Slide  21  
  • 22. •  •  •  •  •  Session  3  Ac-on  Steps   Add  your  physical  address  to  web  pages   Find  local  businesses  and  bloggers  to  network  with   Claim  and  enhance  your  Google  Place  page   Get  local  directory  lis-ngs   Add  local  content  to  your  social  media  ac-vi-es   Keynotes  Consultants   www.keynotesbh.com   Slide  22  
  • 23. How  to  Win  in  Local  Search   •   make  your  web  pages  local   friendly  by  adding  local  content   •   Build  out  your  local  search   profile   •   Get  listed,  cited,  men-oned   •   Spread  the  local  social  love   Keynotes  Consultants   www.keynotesbh.com   Slide  23  
  • 24. Slide  24