Turning Content into Cash
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Turning Content into Cash

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Slides for a talk I gave in The Internet Show Singapore

Slides for a talk I gave in The Internet Show Singapore

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    Turning Content into Cash Turning Content into Cash Presentation Transcript

    • Turning Content Into Cash
      Setting up an online advertising campaign
    • Why Your Brand Need to Be a Publisher
      Source: Lightspeed Research & Emarketer
    • 55% More Visitors for Companies That Blog
    • 434% More Indexed Pages for Companies That Blog
    • More Pages = More Leads
    • The Various Types of Content
      Widget / Badges – Financial Calculator
      Videos – Tutorials, Entertainment
      Images – Products
      Research – Establish Authority (Whitepaper)
      Blog Post – Resource, opinion based
      Downloadable eBook - Establish Authority
      User Generated Content – Forums, Social Networks
    • 5 Content Creation Challenges
      No time to create content
      You don't have content experience
      You're producing content, but nobody's seeing it
      You are not getting business results from content marketing
      Your organization doesn't support content marketing
    • Your Content Creation Strategies
      Users Generated Content (UGC)
      Give your take on the latest news stories in your market
      Re-publish public domain material
      Interview the experts
      Selectively re-publish other people’s content
    • Kodak 1000 Words Blog
    • Super Chamelon
    • Pictures Speaks a Thousand Words
    • Contact Me
      Booth No. E31
      roderick@adonaitraining.com
      rod@expeditusmedia.com
      Twitter.com/rodericklow
      Facebook.com/rodericklow