The Rise Of Social Media

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This presentation give you an idea how the rise of social media came about, what businesses can do about it and what have big brands already done.

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The Rise Of Social Media

  1. 1. The Rise of Social Media
  2. 2. Introduction <ul><li>Understand the shift in marketing </li></ul><ul><li>What can businesses do? </li></ul><ul><li>What are others doing? </li></ul>
  3. 3. Understand The Shift in Marketing
  4. 4. Push vs Pull <ul><li>Push </li></ul><ul><li>People hate being sold </li></ul><ul><li>People don't like being interrupted </li></ul><ul><li>Lack of trust from consumers </li></ul><ul><li>Advertising dollars may not bring in the results </li></ul><ul><li>Pull </li></ul><ul><li>Direct WOM marketing </li></ul><ul><li>It is permission centric </li></ul><ul><li>Build customers' loyalty </li></ul><ul><li>Decrease in marketing expenses </li></ul>
  5. 5. Research By Marketing Sherpa
  6. 6. What Can Businesses Do? <ul><li>Start by listening </li></ul><ul><li>Create social media profiles </li></ul><ul><li>Participate in conversation </li></ul><ul><li>Make a commitment to social media </li></ul>
  7. 7. Case studies of Do's and Don'ts in social media <ul><li>Dell </li></ul><ul><li>Starbucks </li></ul><ul><li>Blendtec </li></ul><ul><li>NTUC </li></ul>
  8. 8. Direct2Dell
  9. 9. IdeaStorm
  10. 10. DellOutlet - (Twitter)
  11. 11. My Starbucks Idea
  12. 12. Starbucks Facebook Page
  13. 13. Blendtec – Will it Blend <ul><li>They created a series of viral videos since 2006 </li></ul><ul><li>The simple idea lead to a five-fold increase in sales </li></ul><ul><li>Has almost 180,000 subcribers and about 3.3 million channel views </li></ul>
  14. 14. NTUC – That's My Fairprice <ul><li>&quot;This debut into social media is yet another channel for us to enhance our relationship with customers, so as to understand and better serve their needs. We will continue to explore new channels to engage our customers , fulfilling our brand promise in delivering excellent customer service,&quot; </li></ul><ul><li>- Jeremy Khoo, Deputy Director </li></ul>
  15. 15. NTUC – That's My Fairprice
  16. 16. Contact ME @ Facebook.com/rodericklow Twitter.com/rodericklow [email_address]

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