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Social Media Implementation
Workshop Outline <ul><li>Listening – What are people talking about you?
Planning your move into the social web
Building an advocate community
Control the conversation with an engagement policy
Blogging to engage your audience
Personalize your organization with Facebook
Break the news with Twitter
Making your organization interesting through video </li></ul>
Listening – What People Are Talking About You Online?
The Importance of Listening <ul><li>People research products and services online before making a purchase
They won't hesitate to share about their experiences
Reviews by the public can influence consumers' attitude and behavior
People are avoiding bad advertising campaigns, clueless PR, inefficient customer service </li></ul>
What to Listen on Social Media? <ul><li>The complaint  - Watch for posts complaining about your products or services, comp...
The compliment  - Compliments can come in many forms. It could be a congratulations message about a recent award.
The expressed need  - The best way to watch for expressed needs is to look for keywords often used to describe those needs.
The crowd  - Topics will often pop up online that draw huge crowds from a page visits or commenting perspective.
The influencer  - Influencers within a space can carry a lot of weight.
The crisis  - Discussions happening in social media can serve as an early warning system before an issue goes mainstream. ...
5 Steps to Free Social Monitoring <ul><li>Firefox – Allows you to include rss feeds of anything
Igoogle – Free to create multiple dashboards
Google Trends – Monitor your search traffic
Google News Search – Monitor the media mention
Google Blog Search – Monitor the blog mention
FriendFeed.com – Monitor Facebook voices
BoardReader.com – Monitor forums for mentions
BackType.com – Monitor comments on blogs
Twitter Advance Search – Brand mention on Twitter </li></ul>
5 Steps to Free Social Monitoring – Step 1 Now it’s your turn to build your own dashboard, you will need two things to sta...
iGoogle </li></ul></ul>
5 Steps to Free Social Monitoring – Step 2 Now that you have that, open up Firefox and go to the following sites: <ul><ul>...
FriendFeed.com/search
BoardReader.com
blogsearch.google.com
news.google.com
Twitter Advance Search </li></ul></ul>
5 Steps to Free Social Monitoring – Step 3 <ul>Search for the terms you want to track </ul>
5 Steps to Free Social Monitoring – Step 4 <ul>Now click on the RSS icon and you will have the option to add that query to...
5 Steps to Free Social Monitoring – Step 5 <ul>Go to your iGoogle page, click on “Add Stuff” in the top right hand side. S...
<ul>Planning Your Move Into The Social Web  </ul><ul><li>Understand your target audience
Develop your objectives
Select your strategy
Select your tactics
Measure your success  </li></ul>
<ul>Understand Your Target Audience </ul><ul><li>Who are they? (Their age, gender)
What are their interests/hobbies?
What are their professions?
What types of media will your targeted users likely use?
What are they talking about already?
What value can we provide in terms of knowledge, opinion or content?
How can we earn their trust? </li></ul>
<ul>Develop Your Objectives  </ul><ul><li>Listening  – using social media as “real time” research and gaining insights fro...
Talking  – using conversations with customers to promote products or services
Energizing  – building brand stewardship; and identifying enthusiastic customers and using them to persuade others
Supporting  – making it possible for customers to help each other
Embracing  – turning customers into a resource for innovation </li></ul>
Building an  Advocate  Community  <ul><li>Model One: Innovation
Model Two: Corporate Voices
Model Three: User-Generated Campaign
Model Four: Loyalty
Model Five: Enthusiasts
Model Six: Association/Subcription
Model Seven: Peer Support
Model Eight: Events </li></ul>
<ul>Model One: Innovation </ul>T he Objective <ul><li>Creation of a new product
Creation of a new service
Major changes to a new product or service
Market research into customer preferences
Exploration of how to improve a business program (e.g., subscriber program, partner program, etc.) </li></ul>How Success i...
Number of Acted on Ideas
Latest Ideas </li></ul>
Case Study – My Starbucks Idea
<ul>Model Two: Corporate Voices </ul>The Objective <ul><li>Executive dialogue: CEO, CTO, CMO, etc.
Product or technology areas: direct communication between a product team and its users to keep them informed about news an...
Corporate topics: provides a way to have a personal dialog with your market about topical issues (e.g., environmental, bra...
Number of Comments against Post Dates
Number of Registered Users Trend </li></ul>
Case Study – CNA Blogs
<ul>Model Three: User-Generated Campaign </ul>The Objective <ul><li>Branding campaign
Product launch or major new release
Lead generation program
Launch of new company or division
PR event or campaign </li></ul>How Success is Measured <ul><li>Number of Contributions vs. Viewers Trend
Number of Registered Users
Most Recent Contributors (5 or 10) </li></ul>
Case Study – NTUC Fairprice
<ul>Model Four: Loyalty </ul>The Objective <ul><li>You have a loyal base of customers with whom you would like to engage a...
You have a formal loyalty program that you’d like to build on </li></ul>How Success is Measured <ul><li>Number of Members ...
Number of Page Views Trend
Top Contributing Members </li></ul>
Case Study – Converse Japan
<ul>Model Five: Enthusiasts </ul>The Objective <ul><li>To stimulate a common passion in your audience
Encourage members to share their thoughts and ideas on anything related to the theme as well as invite others that share t...
Page View Trend
Profile Completeness </li></ul>
Case Study – HungryGoWhere.com
<ul>Model Six: Association/Subcription </ul>The Objective <ul><li>Private community for your customers </li></ul>How Succe...
New Members this month (By level)
Most Active Members </li></ul>
Case Study - StartUp.biz
<ul>Model Seven: Peer Support </ul>The Objective <ul><li>Members can support each other
Members who like to solve others’ problems </li></ul>How Success is Measured <ul><li>Questions vs. Answers Trend Graph
Total Questions vs. Open
Total Answers ($ amount per answer option)
Top Supporters </li></ul>
Case Study – Hardware Zone
<ul>Model Eight: Events </ul>The Objective <ul><li>Builds and maintains buzz around an event </li></ul>How Success is Meas...
Top Participants/Most Active Registrants </li></ul>
Case Study - Twestival
<ul>Select Your Tools </ul>Type <ul><li>Blogging
Brand monitoring
Discussion forum
Social Networking
Mashups
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Social Media Implementation Slides

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  1. 1. Social Media Implementation
  2. 2. Workshop Outline <ul><li>Listening – What are people talking about you?
  3. 3. Planning your move into the social web
  4. 4. Building an advocate community
  5. 5. Control the conversation with an engagement policy
  6. 6. Blogging to engage your audience
  7. 7. Personalize your organization with Facebook
  8. 8. Break the news with Twitter
  9. 9. Making your organization interesting through video </li></ul>
  10. 10. Listening – What People Are Talking About You Online?
  11. 11. The Importance of Listening <ul><li>People research products and services online before making a purchase
  12. 12. They won't hesitate to share about their experiences
  13. 13. Reviews by the public can influence consumers' attitude and behavior
  14. 14. People are avoiding bad advertising campaigns, clueless PR, inefficient customer service </li></ul>
  15. 15. What to Listen on Social Media? <ul><li>The complaint - Watch for posts complaining about your products or services, company, and staff
  16. 16. The compliment - Compliments can come in many forms. It could be a congratulations message about a recent award.
  17. 17. The expressed need - The best way to watch for expressed needs is to look for keywords often used to describe those needs.
  18. 18. The crowd - Topics will often pop up online that draw huge crowds from a page visits or commenting perspective.
  19. 19. The influencer - Influencers within a space can carry a lot of weight.
  20. 20. The crisis - Discussions happening in social media can serve as an early warning system before an issue goes mainstream. </li></ul>
  21. 21. 5 Steps to Free Social Monitoring <ul><li>Firefox – Allows you to include rss feeds of anything
  22. 22. Igoogle – Free to create multiple dashboards
  23. 23. Google Trends – Monitor your search traffic
  24. 24. Google News Search – Monitor the media mention
  25. 25. Google Blog Search – Monitor the blog mention
  26. 26. FriendFeed.com – Monitor Facebook voices
  27. 27. BoardReader.com – Monitor forums for mentions
  28. 28. BackType.com – Monitor comments on blogs
  29. 29. Twitter Advance Search – Brand mention on Twitter </li></ul>
  30. 30. 5 Steps to Free Social Monitoring – Step 1 Now it’s your turn to build your own dashboard, you will need two things to start: <ul><ul><li>Firefox
  31. 31. iGoogle </li></ul></ul>
  32. 32. 5 Steps to Free Social Monitoring – Step 2 Now that you have that, open up Firefox and go to the following sites: <ul><ul><li>BackType.com
  33. 33. FriendFeed.com/search
  34. 34. BoardReader.com
  35. 35. blogsearch.google.com
  36. 36. news.google.com
  37. 37. Twitter Advance Search </li></ul></ul>
  38. 38. 5 Steps to Free Social Monitoring – Step 3 <ul>Search for the terms you want to track </ul>
  39. 39. 5 Steps to Free Social Monitoring – Step 4 <ul>Now click on the RSS icon and you will have the option to add that query to your iGoogle homepage. </ul>
  40. 40. 5 Steps to Free Social Monitoring – Step 5 <ul>Go to your iGoogle page, click on “Add Stuff” in the top right hand side. Search for the following items and add them to your page: <ul><li>Google Trends </li></ul></ul>
  41. 41. <ul>Planning Your Move Into The Social Web </ul><ul><li>Understand your target audience
  42. 42. Develop your objectives
  43. 43. Select your strategy
  44. 44. Select your tactics
  45. 45. Measure your success </li></ul>
  46. 46. <ul>Understand Your Target Audience </ul><ul><li>Who are they? (Their age, gender)
  47. 47. What are their interests/hobbies?
  48. 48. What are their professions?
  49. 49. What types of media will your targeted users likely use?
  50. 50. What are they talking about already?
  51. 51. What value can we provide in terms of knowledge, opinion or content?
  52. 52. How can we earn their trust? </li></ul>
  53. 53. <ul>Develop Your Objectives </ul><ul><li>Listening – using social media as “real time” research and gaining insights from listening to customers
  54. 54. Talking – using conversations with customers to promote products or services
  55. 55. Energizing – building brand stewardship; and identifying enthusiastic customers and using them to persuade others
  56. 56. Supporting – making it possible for customers to help each other
  57. 57. Embracing – turning customers into a resource for innovation </li></ul>
  58. 58. Building an Advocate Community <ul><li>Model One: Innovation
  59. 59. Model Two: Corporate Voices
  60. 60. Model Three: User-Generated Campaign
  61. 61. Model Four: Loyalty
  62. 62. Model Five: Enthusiasts
  63. 63. Model Six: Association/Subcription
  64. 64. Model Seven: Peer Support
  65. 65. Model Eight: Events </li></ul>
  66. 66. <ul>Model One: Innovation </ul>T he Objective <ul><li>Creation of a new product
  67. 67. Creation of a new service
  68. 68. Major changes to a new product or service
  69. 69. Market research into customer preferences
  70. 70. Exploration of how to improve a business program (e.g., subscriber program, partner program, etc.) </li></ul>How Success is Measured <ul><li>Number of Members vs. Number of Ideas
  71. 71. Number of Acted on Ideas
  72. 72. Latest Ideas </li></ul>
  73. 73. Case Study – My Starbucks Idea
  74. 74. <ul>Model Two: Corporate Voices </ul>The Objective <ul><li>Executive dialogue: CEO, CTO, CMO, etc.
  75. 75. Product or technology areas: direct communication between a product team and its users to keep them informed about news and activities and hear what they think.
  76. 76. Corporate topics: provides a way to have a personal dialog with your market about topical issues (e.g., environmental, brand-related, etc.) </li></ul>How Success is Measured <ul><li>Page Views Trend
  77. 77. Number of Comments against Post Dates
  78. 78. Number of Registered Users Trend </li></ul>
  79. 79. Case Study – CNA Blogs
  80. 80. <ul>Model Three: User-Generated Campaign </ul>The Objective <ul><li>Branding campaign
  81. 81. Product launch or major new release
  82. 82. Lead generation program
  83. 83. Launch of new company or division
  84. 84. PR event or campaign </li></ul>How Success is Measured <ul><li>Number of Contributions vs. Viewers Trend
  85. 85. Number of Registered Users
  86. 86. Most Recent Contributors (5 or 10) </li></ul>
  87. 87. Case Study – NTUC Fairprice
  88. 88. <ul>Model Four: Loyalty </ul>The Objective <ul><li>You have a loyal base of customers with whom you would like to engage and reward
  89. 89. You have a formal loyalty program that you’d like to build on </li></ul>How Success is Measured <ul><li>Number of Members vs. Member Participation graph
  90. 90. Number of Page Views Trend
  91. 91. Top Contributing Members </li></ul>
  92. 92. Case Study – Converse Japan
  93. 93. <ul>Model Five: Enthusiasts </ul>The Objective <ul><li>To stimulate a common passion in your audience
  94. 94. Encourage members to share their thoughts and ideas on anything related to the theme as well as invite others that share the same interest. </li></ul>How Success is Measured <ul><li>Number of Registered Users vs. Participation
  95. 95. Page View Trend
  96. 96. Profile Completeness </li></ul>
  97. 97. Case Study – HungryGoWhere.com
  98. 98. <ul>Model Six: Association/Subcription </ul>The Objective <ul><li>Private community for your customers </li></ul>How Success is Measured <ul><li>Number of Members vs. Member Activity Chart
  99. 99. New Members this month (By level)
  100. 100. Most Active Members </li></ul>
  101. 101. Case Study - StartUp.biz
  102. 102. <ul>Model Seven: Peer Support </ul>The Objective <ul><li>Members can support each other
  103. 103. Members who like to solve others’ problems </li></ul>How Success is Measured <ul><li>Questions vs. Answers Trend Graph
  104. 104. Total Questions vs. Open
  105. 105. Total Answers ($ amount per answer option)
  106. 106. Top Supporters </li></ul>
  107. 107. Case Study – Hardware Zone
  108. 108. <ul>Model Eight: Events </ul>The Objective <ul><li>Builds and maintains buzz around an event </li></ul>How Success is Measured <ul><li>Registrants vs. Participation graph
  109. 109. Top Participants/Most Active Registrants </li></ul>
  110. 110. Case Study - Twestival
  111. 111. <ul>Select Your Tools </ul>Type <ul><li>Blogging
  112. 112. Brand monitoring
  113. 113. Discussion forum
  114. 114. Social Networking
  115. 115. Mashups
  116. 116. Microblogging
  117. 117. Online video
  118. 118. Podcasting
  119. 119. Presentation sharing </li></ul>Tool <ul><li>Wordpress.org
  120. 120. Techrigy.com
  121. 121. Vbulletin.com
  122. 122. Facebook / Ning.com
  123. 123. Animoto.com
  124. 124. Twitter / Tumblr
  125. 125. YouTube.com
  126. 126. Ustream.com
  127. 127. Slideshare.com </li></ul>
  128. 128. <ul>Measure Your Success </ul><ul><li>Content Metrics – Who is talking about you?
  129. 129. Relevance Metrics – Are your content relevant to your audience?
  130. 130. Impact Metrics – Can your content create call for action? </li></ul>
  131. 131. Content Metrics Objectives Metrics Source Reveals Audience Blog posts, Recommendations, Tweets, video views Google Alerts, Techrigy, Social media platform providers Who is talking about you; What people are saying about you or your industry
  132. 132. Relevance Metrics Objectives Metrics Source Reveals Influence Time on site Bounce rate Web analytics, Google analytics The value of the options and conversations to those interested in purchase. Engagement <ul><li>Pass Alongs
  133. 133. Comment to post ratio
  134. 134. Podcast listens or video views </li></ul>Web analytics, Google analytics The interest levels in your message: Are customers willing to pass referral? Loyalty <ul><li>Blog post for brand
  135. 135. Recommendations
  136. 136. Tweets or status updates </li></ul>Google alerts, Techrigy, blog search The context and intensity of blog posts. Are people sticking up to you?
  137. 137. Impact Metrics Objectives Metrics Source Reveals Audience Referers, demographics Web analytics, Google analytics To whom your social media campaign is appealing? Influence loyalty Time on site, bounce rate Web analytics, Google analytics, repeat customers How involve your audience is with your message and brand, product or service as a result of your exposure to social media Action Conversations, reviews, recommendations, tweets and status updates Web analytics, Google analytics, reviews and ratings The number of times a desired outcome occurs following exposure to your holistic campaign
  138. 138. Social Media Engagement Policies
  139. 139. Statistics <ul><li>63% of businesses fear that social networking endangers their corporate security (Sophos, April 2009)
  140. 140. More than one in three businesses have no policies concerning the use of social media sites such as Facebook and Twitter in the workplace (Russell Herder and Ethos Business Law, August 2009 )
  141. 141. 71% of IT departments block users from social networking (American Management Association, July 2009 ) </li></ul>
  142. 142. Case Study – Getting Fired
  143. 143. Getting Fired in 140 Characters or Less Cisco Fatty : &quot;Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.” Cisco : &quot;Who is the hiring manager. I’m sure they would love to know that you will hate the work. We here at Cisco are versed in the web.&quot;
  144. 144. 10 Must Haves for Your Social Media Policy <ul><li>Introduce the purpose of social media
  145. 145. Be responsible for what you write
  146. 146. Be authentic
  147. 147. Consider your audience
  148. 148. Exercise good judgment </li></ul><ul><li>Understand the concept of community
  149. 149. Respect copyrights and fair use
  150. 150. Remember to protect confidential & proprietary info
  151. 151. Bring value
  152. 152. Productivity matters </li></ul>Guideline Database : socialmediagovernance.com
  153. 153. Blog Marketing
  154. 154. Blog Marketing <ul><li>Who Should Blog
  155. 155. Topics You Can Write About
  156. 156. 5 Source For Headlines Ideas
  157. 157. Develop a Plan For Your Blog
  158. 158. Two Ways to Kickstart Your Blog
  159. 159. Handling Comments and Feedback </li></ul>
  160. 160. Why Start a Business Blog? <ul><li>A blog allows your business to engage with current and potential customers in a direct, informal, no-pressure way.
  161. 161. Because of its collaborative nature, a blog can help you gain insight into customers' needs and interests.
  162. 162. A blog can make your company appear more &quot;alive'' and approachable.
  163. 163. Blogs cost little, if any, money. Some public blogging sites are free; others charge only nominal fees. </li></ul>
  164. 164. Who Should Blog?
  165. 165. Who Should Blog?
  166. 166. Who should Blog?
  167. 167. Topics You Can Write About <ul><li>Build a List
  168. 168. Product Comparisons
  169. 169. Consumer Reports
  170. 170. Tutorials
  171. 171. Reviews of Tools or Services
  172. 172. Guest Posts or Interviews </li></ul>
  173. 173. Build a List
  174. 174. Product Comparision
  175. 175. Consumer Report
  176. 176. Tutorials
  177. 177. Tutorials (Video)
  178. 178. Reviewing Online Tools or Services
  179. 179. Guest Posts or Interviews
  180. 180. 4 Source For Headlines Ideas <ul><li>Digg front page
  181. 181. Magazine covers
  182. 182. Newspaper Headlines
  183. 183. Google Reader </li></ul>
  184. 184. Magazine Cover
  185. 185. Newspaper Headlines
  186. 186. Google Reader
  187. 187. <ul>Develop a plan for your blog </ul>Step 1: Calculate how many posts you want to post in the coming week Step 2: Set up a spreadsheet or table in a word document Step 3: Take the list of ideas that you’ve previously brainstormed and begin to slot them into the empty slots in the table Step 4: For each post that you slot in write a sentence or two about what the post is about
  188. 188. Editorial Calendar
  189. 189. <ul>Two Ways to Kickstart Your Blog </ul><ul><li>Start With Your Current Network
  190. 190. Leverage Other Places Where you Have a Presence </li></ul>
  191. 191. Start With Your Current Network <ul><li>Employees
  192. 192. Previous and Current Customers/Clients
  193. 193. Industry Groups
  194. 194. Suppliers
  195. 195. Mailing Lists </li></ul>
  196. 196. <ul>Leverage On Places Where You Have a Presence </ul><ul><li>Email signatures
  197. 197. signage
  198. 198. letterhead
  199. 199. advertising
  200. 200. websites
  201. 201. social media pages </li></ul>
  202. 202. Handling Comments and Feedback http://bit.ly/10GqFj
  203. 203. Handling Comments and Feedback <ul><li>If someone is leaving negative comments about your company, respond
  204. 204. Be thankful and polite
  205. 205. If commenters are jumping to the wrong conclusion about your company, kindly correct them
  206. 206. Thank them for their feedback and provide an avenue for them to give feedback </li></ul>
  207. 207. Facebook Marketing
  208. 208. Facebook Marketing <ul><li>Creating an attractive profile page
  209. 209. How to create and leverage on facebook page for your business
  210. 210. Supporting your Facebook marketing campaign with social ads </li></ul>
  211. 211. Introduction to Facebook <ul><li>More than 1,400,000 Singapore accounts and more than 300 million accounts world wide
  212. 212. The fastest demographic is those 30 years old and older
  213. 213. Average user has 150 friends
  214. 214. More than 4 million users become fans of pages each day </li></ul>
  215. 215. <ul>Creating an Attractive Profile Page </ul><ul><li>Make your profile photo fabulously attractive
  216. 216. Fill out your profile
  217. 217. Spice up your profile </li></ul>
  218. 218. <ul>Make Your Profile Photo Fabulously Attractive </ul>
  219. 219. Fill Up Your Profile
  220. 220. Fill Up Your Profile
  221. 221. 5 Elements of a Successful Facebook Page <ul><li>Networking with other platforms
  222. 222. Creating a resource
  223. 223. Creating contests that include participation
  224. 224. Empowering pre-existing pages
  225. 225. Targeting the proper demographic </li></ul>
  226. 226. <ul>Become a Resource Center </ul>
  227. 227. <ul>Creating Contests That Include Participation </ul>
  228. 228. <ul>Empowering Pre-Existing Pages </ul>
  229. 229. <ul>Targeting the proper demographic </ul>
  230. 230. <ul>Supporting your Facebook marketing with social ads </ul>
  231. 231. Social Ad Dashboard
  232. 232. Social Ads Report
  233. 233. Twitter Marketing
  234. 234. Twitter Marketing <ul><li>Introduction to Twitter
  235. 235. Businesses Using Twitter
  236. 236. Twitter Etiquette
  237. 237. Tools That Make Tweeting a Breeze </li></ul>
  238. 238. Introduction to Twitter
  239. 239. What Can Twitter Do For You
  240. 240. Customer Service
  241. 241. Poll on Twitter
  242. 242. Discounts on Twitter
  243. 243. DellOutlet
  244. 244. <ul>Annouce Job Openings - MTV </ul>
  245. 245. <ul>Annouce Job Openings - AT&T </ul>
  246. 246. Tweeples Spread Your Msg to Others
  247. 247. Help to Organize Meetup
  248. 248. Tampines 1 Using Twitter
  249. 249. InSing Using Twitter
  250. 250. StarHub Using Twitter
  251. 251. Twitter Etiquette <ul><li>A complete bio and avatar pic. We want to know who you are
  252. 252. Be yourself. It is ok and welcome to be different on twitter
  253. 253. Promoting others and talking with others is a great way to show your participation to the community.
  254. 254. Only blurting out your information and links doesn’t usually come off as friendly or community-minded.
  255. 255. Remember, Twitter is a conversation </li></ul>
  256. 256. Tools That Make Tweeting a Breeze <ul><li>TweetDeck
  257. 257. HootSuite
  258. 258. Twtpoll
  259. 259. TwtQpon
  260. 260. Geochirp
  261. 261. Smsyo
  262. 262. Selective Twitter Status (FB)
  263. 263. Twitterholics </li></ul>
  264. 264. TweetDeck
  265. 265. <ul>HootSuite </ul>
  266. 266. Twtpoll
  267. 267. TwtQpon
  268. 268. Geochirp
  269. 269. Smsyo
  270. 270. Selective Twitter Status (FB)
  271. 271. Twitterholics
  272. 272. Video Marketing
  273. 273. Video Marketing <ul><li>Introduction to video marketing
  274. 274. Tips For Producing More Effective YouTube Videos
  275. 275. Type of video content
  276. 276. Successful video case studies
  277. 277. Not so successful video case studies
  278. 278. Tools you can use to produce videos </li></ul>
  279. 279. Introduction to video marketing <ul><li>YouTube users upload 15 hours of video every minute of the day . . .
  280. 280. YouTube has about 345 million worldwide monthly visitors (80 million in the U.S.)
  281. 281. Compete.com says YouTube visitors surf about 14 pages per visit
  282. 282. By 2013, U.S. consumers will spend as much time consuming video as they do sleeping
  283. 283. 26.57 - average age of uploader </li></ul>
  284. 284. Tips For Producing More Effective YouTube Videos <ul><li>Be entertaining – Give the people what they want
  285. 285. Be informative – People on YouTube might come for the entertainment, but they will stay for the information
  286. 286. Go for the funny – The majority of top rated videos on YouTube are funny ones.
  287. 287. Keep it short – Videos should be no more than 2-3 mins. The shorter, the better
  288. 288. Avoid the Hard Sell – If a video feels like an ad, most Youtube viewers will avoid it like the plague
  289. 289. Design for remixing – Design a video that can be edited, adding their own dialog and music </li></ul>
  290. 290. Type of Video Content <ul><li>Infomercials
  291. 291. Product Presentations or Demonstrations
  292. 292. Customer Testimonials
  293. 293. Company Introductions
  294. 294. Expert Presentations </li></ul>
  295. 295. Successful Case Studies <ul><li>YouBlendIt
  296. 296. Guy Catches MSI Laptop With His Butt
  297. 297. Sony Vaio </li></ul>
  298. 298. Failed Case Studies <ul><li>MDA Rap
  299. 299. Motrin Mom Commerical </li></ul>
  300. 300. <ul>Tools You Can Use to Produce Videos </ul><ul><li>Animoto.com
  301. 301. Ustream.tv </li></ul>
  302. 302. Contact Me <ul><li>Email @ [email_address]
  303. 303. Facebook: facebook.com/rodericklow
  304. 304. Facebook Page: facebook.com/kinetiqbuzz
  305. 305. Twitter: twitter.com/rodericklow
  306. 306. Blog: expeditusmedia.com </li></ul>
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