Relevance Metrics – Are your content relevant to your audience?
Impact Metrics – Can your content create call for action?
Content Metrics Objectives Metrics Source Reveals Audience Blog posts, Recommendations, Tweets, video views Google Alerts, Techrigy, Social media platform providers Who is talking about you; What people are saying about you or your industry
Relevance Metrics Objectives Metrics Source Reveals Influence Time on site Bounce rate Web analytics, Google analytics The value of the options and conversations to those interested in purchase. Engagement
Google alerts, Techrigy, blog search The context and intensity of blog posts. Are people sticking up to you?
Impact Metrics Objectives Metrics Source Reveals Audience Referers, demographics Web analytics, Google analytics To whom your social media campaign is appealing? Influence loyalty Time on site, bounce rate Web analytics, Google analytics, repeat customers How involve your audience is with your message and brand, product or service as a result of your exposure to social media Action Conversations, reviews, recommendations, tweets and status updates Web analytics, Google analytics, reviews and ratings The number of times a desired outcome occurs following exposure to your holistic campaign
Getting Fired in 140 Characters or Less Cisco Fatty : "Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.” Cisco : "Who is the hiring manager. I’m sure they would love to know that you will hate the work. We here at Cisco are versed in the web."
Step 1: Calculate how many posts you want to post in the coming week Step 2: Set up a spreadsheet or table in a word document Step 3: Take the list of ideas that you’ve previously brainstormed and begin to slot them into the empty slots in the table Step 4: For each post that you slot in write a sentence or two about what the post is about