5 Steps to Free Social Monitoring – Step 3 <ul>Search for the terms you want to track </ul>
5 Steps to Free Social Monitoring – Step 4 <ul>Now click on the RSS icon and you will have the option to add that query to your iGoogle homepage. </ul>
5 Steps to Free Social Monitoring – Step 5 <ul>Go to your iGoogle page, click on “Add Stuff” in the top right hand side. Search for the following items and add them to your page: <ul><li>Google Trends </li></ul></ul>
<ul>Planning Your Move Into The Social Web </ul><ul><li>Understand your target audience
Product or technology areas: direct communication between a product team and its users to keep them informed about news and activities and hear what they think.
Corporate topics: provides a way to have a personal dialog with your market about topical issues (e.g., environmental, brand-related, etc.) </li></ul>How Success is Measured <ul><li>Page Views Trend
<ul>Model Five: Enthusiasts </ul>The Objective <ul><li>To stimulate a common passion in your audience
Encourage members to share their thoughts and ideas on anything related to the theme as well as invite others that share the same interest. </li></ul>How Success is Measured <ul><li>Number of Registered Users vs. Participation
<ul>Measure Your Success </ul><ul><li>Content Metrics – Who is talking about you?
Relevance Metrics – Are your content relevant to your audience?
Impact Metrics – Can your content create call for action? </li></ul>
Content Metrics Objectives Metrics Source Reveals Audience Blog posts, Recommendations, Tweets, video views Google Alerts, Techrigy, Social media platform providers Who is talking about you; What people are saying about you or your industry
Relevance Metrics Objectives Metrics Source Reveals Influence Time on site Bounce rate Web analytics, Google analytics The value of the options and conversations to those interested in purchase. Engagement <ul><li>Pass Alongs
Tweets or status updates </li></ul>Google alerts, Techrigy, blog search The context and intensity of blog posts. Are people sticking up to you?
Impact Metrics Objectives Metrics Source Reveals Audience Referers, demographics Web analytics, Google analytics To whom your social media campaign is appealing? Influence loyalty Time on site, bounce rate Web analytics, Google analytics, repeat customers How involve your audience is with your message and brand, product or service as a result of your exposure to social media Action Conversations, reviews, recommendations, tweets and status updates Web analytics, Google analytics, reviews and ratings The number of times a desired outcome occurs following exposure to your holistic campaign
Getting Fired in 140 Characters or Less Cisco Fatty : "Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.” Cisco : "Who is the hiring manager. I’m sure they would love to know that you will hate the work. We here at Cisco are versed in the web."
10 Must Haves for Your Social Media Policy <ul><li>Introduce the purpose of social media
<ul>Develop a plan for your blog </ul>Step 1: Calculate how many posts you want to post in the coming week Step 2: Set up a spreadsheet or table in a word document Step 3: Take the list of ideas that you’ve previously brainstormed and begin to slot them into the empty slots in the table Step 4: For each post that you slot in write a sentence or two about what the post is about