Online Crisis Management @ Social Media World Forum
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Online Crisis Management @ Social Media World Forum

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Online Crisis Management - Case Study on BP on how they handle crisis and how they could have do it better.

Online Crisis Management - Case Study on BP on how they handle crisis and how they could have do it better.

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Transcript

  • 1. When Social Media Becomes the Message
    Online Crisis Management
  • 2. Agenda
    Case Study: How Crisis Struck BP
    The Social Media Backslash
    How BP Handles The Crisis
    What They Should Have Done
  • 3. BP Oil Spill Affected Area
  • 4. The Extent of BP Oil Spill
    More than 400 species at risk
    71 marine mammals, mostly dolphins are killed
    517 sea turtles, all of which are considered endangered, have been killed
  • 5. The Social Media Backslash
    BP Logo Redesign Contest by Greenpeace
    • Contest Prize Amount: $200.00
    • 6.  Submitted Entries:1231   
  • The Social Media Backslash
  • 7. The Social Media Backslash
  • 8. The Social Media Backslash
  • 9. How BP Handles The Crisis
    $93 million on corporate advertising between April and Jul
    Average $5 million a week
    $3.59 million spent on Google ads in June
  • 10. BP Google Ads Spending During Oil Spill Crisis
    Source: AdAge.com
  • 11. What They Should Have Done
    Own up to the mistakes
  • 12. What They Should Have Done
    Be more transparent
  • 13. What They Should Have Done
  • 14. What They Should Have Done
    Show that you really care
  • 15. What They Should Have Done
  • 16. Take Away
    Q:
    Do you have a digital crisis management
    plan in place?
  • 17. Contact Me
    Facebook.com/roderickthespeaker
    Twitter.com/rodericklow
    LinkedIn.com/in/roderickthespeaker
    Rodericklow.com
    AdonaiTraining.com