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Managing Social Media ROI
 

Managing Social Media ROI

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Slides for a talk I gave in The Internet Show Singapore

Slides for a talk I gave in The Internet Show Singapore

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    Managing Social Media ROI Managing Social Media ROI Presentation Transcript

    • Can you measure conversations?
      Managing Social Media ROI
    • Social Media is Like…….
      “Social Media is like teen sex. Everyone want to do it, but nobody know how. When it’s finally done, there is surprise it’s not better”
      AvinashKaushik – Analystics Evangelist, Google
    • ROI is……
    • What Are You Investing?
      Time
      Money
      Reputation
    • It’s All About the Money!
    • Your ROI Blue Print
      Define
      Strategy
      Execution
      Evaluate
    • Strategy - Example 1
    • To Innovate products and Services
    • Strategy - Example 2
    • Measure Authority
    • Evaluation
    • ROI Case Study
      Southwest Airlines
      “Southwest Airlines attributes more than $1 million in additional ticket sales to it’s presence on Twitter”
      Marriott
      "Marriott has made more than $5 million in bookings from people who clicked through to the reservation page from Marriott's blog."
    • ROI Case Study
      Dell
      “Dell Computers announced today that it has now sold more than $6.5 million in product through links broadcast out to its Twitter followers”
    • Google Analystics
    • Twitter Search
    • Google Alerts
    • Social Mention
    • SM2 Alterian
    • Contact Me
      Booth No. E31
      roderick@adonaitraining.com
      rod@expeditusmedia.com
      Twitter.com/rodericklow
      Facebook.com/rodericklow