How Social Media is Making an Impact on Fortune 100 Companies<br />
Overview<br />How Social Media is Changing the World<br />Statistics of Fortune 100 Using Social Media Channel <br />Fortu...
How Social Media is Changing the World<br />
Social Media Study by Burson-Marsteller<br />The study examined the Fortune 100’s current use of key social media tools in...
Statistics of Fortune 100 Using Social Media Channel <br />
Fortune 100 and Social Media <br />
Fortune 100 Companies on Twitter<br />
% of Fortune 100 companies having Twitter account<br />
They Post at Least 4 Times a Week<br />
Currently the Fortune 100 are using Twitter primarily <br />
Currently the Fortune 100 are using Twitter primarily <br />
UnitedHealth Group Using Twitter<br />UnitedHealth Group started @ConnectingCare with Vice President and medical director ...
Walgreen and State Farm Insurance Promoting on Twitter<br />
UPS Recruiting on Twitter <br />Here, UPS posts a range of positions available in all of its different offices on @UPSjobs...
Largest 10 Account for Fortune 100<br />The following chart marks the growth of the largest ten accounts over the past mon...
Technology Industry is Most Active on Twitter <br />
Locally Focused Twitter Account<br />
Fortune 100 Companies on Facebook<br />
Fortune 100 Companies with Facebook Page<br />
Consumer Focused<br />
CocaCola Use Facebook to interact with consumers<br />
CocaCola Use Facebook to interact with consumers<br />
Dell uses Facebook for discussion and as resources<br />
Dell uses Facebook for discussion and as resources<br />
Statistics of Fortune 100 Companies on Facebook<br />29% are actively communicating via Fan Page compared to 54% using Twi...
Fortune 100 Companies on Comporate Blog<br />
Fortune 100 Companies with Corporate Blog<br />
What do they write about?<br />Current projects<br />External initiatives <br />Corporation’s community involvement<br />C...
Most Corporate Blog are authored by executives <br />
They maintain number of blogs specfic to their products or services<br />
Examples of companies using various Social Media Platforms<br />
Ford Motor Promoting Mustang with Facebook Page<br />
Ford Motor Promoting Mustang with Twitter<br />
Ford Motor Promoting Mustang with Youtube Channel<br />
Microsoft Promoting Internet Explorer with Facebook fan page<br />
Microsoft Promoting Internet Explorer with Twitter <br />
Microsoft Promoting Internet Explorer with Youtube<br />
Social media Framework<br />Perception<br />Engagement<br />Online Community<br />Persuade<br />Leverage<br />Evaluate<br />
Contact Us<br />Website:: AdonaiTraining.com<br />Email:: Roderick@adonaitraining.com<br />Facebook:: Facebook.com/adonait...
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How social media is making impact in fortune 100 companies

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A presentation i did for Singapore Computer Society regarding how Fortune 100 Companies use social media to enhance their business

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How social media is making impact in fortune 100 companies

  1. 1. How Social Media is Making an Impact on Fortune 100 Companies<br />
  2. 2. Overview<br />How Social Media is Changing the World<br />Statistics of Fortune 100 Using Social Media Channel <br />Fortune 100 Companies on Twitter<br />What Twitter Can Do For Your Business<br />Fortune 100 Companies on Facebook<br />What Facebook Can Do For Your Business<br />Fortune 100 Companies on Corporate Blogs<br />What Blogs Can Do For Your Business<br />Other Social Media Tools Your Business Can Use <br />
  3. 3. How Social Media is Changing the World<br />
  4. 4. Social Media Study by Burson-Marsteller<br />The study examined the Fortune 100’s current use of key social media tools including Twitter, Facebook, Fanpages and Blogs<br />Twitter -The study tallied official Twitter accounts for Fortune 100 companies <br />Facebook-The study identified whether there was an established Facebook fan page for each company within the Fortune 100. <br />Blogs -The study tallied whether each Fortune 100 company had a branded corporate blog easily accessible from its corporate homepage<br />
  5. 5. Statistics of Fortune 100 Using Social Media Channel <br />
  6. 6. Fortune 100 and Social Media <br />
  7. 7. Fortune 100 Companies on Twitter<br />
  8. 8. % of Fortune 100 companies having Twitter account<br />
  9. 9. They Post at Least 4 Times a Week<br />
  10. 10. Currently the Fortune 100 are using Twitter primarily <br />
  11. 11. Currently the Fortune 100 are using Twitter primarily <br />
  12. 12. UnitedHealth Group Using Twitter<br />UnitedHealth Group started @ConnectingCare with Vice President and medical director of telehealth Jim Woodburn tweeting updates, responses, and announcements.<br />
  13. 13. Walgreen and State Farm Insurance Promoting on Twitter<br />
  14. 14. UPS Recruiting on Twitter <br />Here, UPS posts a range of positions available in all of its different offices on @UPSjobs.<br />
  15. 15. Largest 10 Account for Fortune 100<br />The following chart marks the growth of the largest ten accounts over the past month (June 15 2009 – July 15 2009). The dramatic increases suggest the growing popularity of Twitter as a means of communication with stakeholders.<br />
  16. 16. Technology Industry is Most Active on Twitter <br />
  17. 17. Locally Focused Twitter Account<br />
  18. 18. Fortune 100 Companies on Facebook<br />
  19. 19. Fortune 100 Companies with Facebook Page<br />
  20. 20. Consumer Focused<br />
  21. 21. CocaCola Use Facebook to interact with consumers<br />
  22. 22. CocaCola Use Facebook to interact with consumers<br />
  23. 23. Dell uses Facebook for discussion and as resources<br />
  24. 24. Dell uses Facebook for discussion and as resources<br />
  25. 25. Statistics of Fortune 100 Companies on Facebook<br />29% are actively communicating via Fan Page compared to 54% using Twitter account<br />25% are both active on Twitter and Facebook<br />
  26. 26. Fortune 100 Companies on Comporate Blog<br />
  27. 27. Fortune 100 Companies with Corporate Blog<br />
  28. 28. What do they write about?<br />Current projects<br />External initiatives <br />Corporation’s community involvement<br />Corporation social responsibility involvement<br />
  29. 29. Most Corporate Blog are authored by executives <br />
  30. 30. They maintain number of blogs specfic to their products or services<br />
  31. 31. Examples of companies using various Social Media Platforms<br />
  32. 32. Ford Motor Promoting Mustang with Facebook Page<br />
  33. 33. Ford Motor Promoting Mustang with Twitter<br />
  34. 34. Ford Motor Promoting Mustang with Youtube Channel<br />
  35. 35. Microsoft Promoting Internet Explorer with Facebook fan page<br />
  36. 36. Microsoft Promoting Internet Explorer with Twitter <br />
  37. 37. Microsoft Promoting Internet Explorer with Youtube<br />
  38. 38. Social media Framework<br />Perception<br />Engagement<br />Online Community<br />Persuade<br />Leverage<br />Evaluate<br />
  39. 39. Contact Us<br />Website:: AdonaiTraining.com<br />Email:: Roderick@adonaitraining.com<br />Facebook:: Facebook.com/adonaitraining.sg<br />Twitter:: Twitter.com/adonaitraining<br />
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