How social media is making impact in fortune 100 companies
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How social media is making impact in fortune 100 companies

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A presentation i did for Singapore Computer Society regarding how Fortune 100 Companies use social media to enhance their business

A presentation i did for Singapore Computer Society regarding how Fortune 100 Companies use social media to enhance their business

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    How social media is making impact in fortune 100 companies How social media is making impact in fortune 100 companies Presentation Transcript

    • How Social Media is Making an Impact on Fortune 100 Companies
    • Overview
      How Social Media is Changing the World
      Statistics of Fortune 100 Using Social Media Channel
      Fortune 100 Companies on Twitter
      What Twitter Can Do For Your Business
      Fortune 100 Companies on Facebook
      What Facebook Can Do For Your Business
      Fortune 100 Companies on Corporate Blogs
      What Blogs Can Do For Your Business
      Other Social Media Tools Your Business Can Use
    • How Social Media is Changing the World
    • Social Media Study by Burson-Marsteller
      The study examined the Fortune 100’s current use of key social media tools including Twitter, Facebook, Fanpages and Blogs
      Twitter -The study tallied official Twitter accounts for Fortune 100 companies
      Facebook-The study identified whether there was an established Facebook fan page for each company within the Fortune 100.
      Blogs -The study tallied whether each Fortune 100 company had a branded corporate blog easily accessible from its corporate homepage
    • Statistics of Fortune 100 Using Social Media Channel
    • Fortune 100 and Social Media
    • Fortune 100 Companies on Twitter
    • % of Fortune 100 companies having Twitter account
    • They Post at Least 4 Times a Week
    • Currently the Fortune 100 are using Twitter primarily
    • Currently the Fortune 100 are using Twitter primarily
    • UnitedHealth Group Using Twitter
      UnitedHealth Group started @ConnectingCare with Vice President and medical director of telehealth Jim Woodburn tweeting updates, responses, and announcements.
    • Walgreen and State Farm Insurance Promoting on Twitter
    • UPS Recruiting on Twitter
      Here, UPS posts a range of positions available in all of its different offices on @UPSjobs.
    • Largest 10 Account for Fortune 100
      The following chart marks the growth of the largest ten accounts over the past month (June 15 2009 – July 15 2009). The dramatic increases suggest the growing popularity of Twitter as a means of communication with stakeholders.
    • Technology Industry is Most Active on Twitter
    • Locally Focused Twitter Account
    • Fortune 100 Companies on Facebook
    • Fortune 100 Companies with Facebook Page
    • Consumer Focused
    • CocaCola Use Facebook to interact with consumers
    • CocaCola Use Facebook to interact with consumers
    • Dell uses Facebook for discussion and as resources
    • Dell uses Facebook for discussion and as resources
    • Statistics of Fortune 100 Companies on Facebook
      29% are actively communicating via Fan Page compared to 54% using Twitter account
      25% are both active on Twitter and Facebook
    • Fortune 100 Companies on Comporate Blog
    • Fortune 100 Companies with Corporate Blog
    • What do they write about?
      Current projects
      External initiatives
      Corporation’s community involvement
      Corporation social responsibility involvement
    • Most Corporate Blog are authored by executives
    • They maintain number of blogs specfic to their products or services
    • Examples of companies using various Social Media Platforms
    • Ford Motor Promoting Mustang with Facebook Page
    • Ford Motor Promoting Mustang with Twitter
    • Ford Motor Promoting Mustang with Youtube Channel
    • Microsoft Promoting Internet Explorer with Facebook fan page
    • Microsoft Promoting Internet Explorer with Twitter
    • Microsoft Promoting Internet Explorer with Youtube
    • Social media Framework
      Perception
      Engagement
      Online Community
      Persuade
      Leverage
      Evaluate
    • Contact Us
      Website:: AdonaiTraining.com
      Email:: Roderick@adonaitraining.com
      Facebook:: Facebook.com/adonaitraining.sg
      Twitter:: Twitter.com/adonaitraining