• Like
SEO, Facebook, Twitter & Blogging for Fitness and Martial Arts Professionals
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

SEO, Facebook, Twitter & Blogging for Fitness and Martial Arts Professionals


http://FatCowBusiness.com/KMA …

Presentation at Martial Arts Success Seminar on "SEO, Facebook, Twitter & Blogging for Fitness & Martial Arts" by Hapkido Black Belt & A4uExpo/Affiliate Summit Speaker Dave Cupples

Published in Education , Technology , Design
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads


Total Views
On SlideShare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. Martial Arts ProfessionalsMaster Minds Success Seminars- 17th March 2012 Dave Cupples FatCowBusiness.com Links tweeted LIVE @FatCowBusiness Retweet, Comment, Share! @FatCowBusiness FatCowBusiness
  • 2. While in School in 1998-99 … Image: onechickennugget.wordpress.com
  • 3. Rule #1 - Don’t do things blindly …Be an Entrepreneur and pick the gaps in the market Image: edoyo.co.tv
  • 4. Want Search Engine Traffic? Pick the gaps in the Market• Pick the GAPS in the market: ↑More Searches / Demand ↓Less Competition / Websites = the low hanging fruit• Most people don’t look past first 3 search results• Target a specific term where you can rank up top Image: ardant.co.uk Background: marspec.com
  • 5. Google Keyword Tool – http://fcow.co/GK• Choosing page titles – check Search Volume of each keyword
  • 6. SeoQuake for Firefox (Free)• Tells PR, Alexa Rank, Backlinks, Domain age• How hard to rank on Page #1 → http://fcow.co/SQ Example Search: “travel”
  • 7. Google Insights - http://fcow.co/GI
  • 8. Scrape Google Suggest → Übersuggest• http://fcow.co/US
  • 9. Google Places for Local Businesses• Free if your business has a physical location• Appears above other search results and in Google Maps Search and Mobile Search• Claim & verify your listing at google.com/places
  • 10. Question / Answer Sites & Forums• Top 10 Q & A sites → http://fcow.co/QA
  • 11. • Quora → Social Q & A site for influencers who share and retweet
  • 12. Getting PR – iclothing.com.au
  • 13. Journalists wanting sources – SourceBottle & HARO
  • 14. Rule #2- Learn from others. Don’t reinvent the wheel …Reverse engineer what is working for your competitors Image: ifun.ru
  • 15. Find competitors most linked & shared pages • Open Site Explorer – Free http://fcow.co/OSExample: sherdog.com Example: incomediary.com
  • 16. Find competitors top backlinks
  • 17. How to steal competitors customerinformation to laser target Facebook Ads Female Aged 35-50+ LIKES High Income College / Grad School QuantCast
  • 18. Spy on competitors and see whatkeywords they are targeting in Google• SEMRush –http://fcow.co/SR
  • 19. Facebook Ads – Which Factors make the most difference: Title 10% Body Text 20% Image 70% Source: Shoemoney.com 2010 (Facebook’s 3rd biggest Advertiser) - http://fcow.co/SM
  • 20. Shoemoney’s Facebook Ad Board Click Thru Experiment• Made Ad Boards of actual Facebook ads, people asked to click• Over 1 million total clicks• Used Clicktale Heatmap / Mouse tracking software Source: Shoemoney.com 2010 http://fcow.co/SM
  • 21. Source:shoemoney.com
  • 22. Source:shoemoney.com
  • 23. 61%of allclicks Source:shoemoney.com
  • 24. Even when foreign language text was used with US English audience … 47% 58% 49%• Takeaway → IMAGE makes by far the most difference Source: Shoemoney.com http://fcow.co/SM
  • 25. Rule #3 – Work Smart – Best Automation Tools Image: embajadachina.org.mx
  • 26. Wordpress• Free, easy to install in a few clicks. Install Wordpress Guide – http://fcow.co/WO• SEO friendly URLS with keywords• Free plugins for everything e.g. FB share / post• Writing new blog posts as easy as sending email
  • 27. Automatic Sharing by Users to Social Media – WP Plugins• Sexy Bookmarks – Includes Google +1 http://fcow.co/SB Screenshot: jamesmartell.com
  • 28. • Sharebar - http://fcow.co/SH Screenshot: wpbeginner.comScreenshot: mashable.com
  • 29. Best tools for Scheduling Facebook & Twitter Updates• Tweetdeck (Free) – auto link shortening• Hootsuite (Best) – Upload from Excel / CSV - Full Facebook links + image preview
  • 30. Syndicating Blog Posts from RSS feed to Twitter• Twitterfeed
  • 31. Automatically Publish Blog Posts to Facebook • NetworkedBlogs - http://fcow.co/NB Step 2 -Step 1- SyndicationRegistera Blog
  • 32. Rule #4- The Real Money from online Business is REPEAT Customers It is far cheaper to market to anexisting customer than to a new customer Image: simpsoncrazy.com
  • 33. First time customers Questions, Scammers, Timewasters, Hassles … NO TRUST Image: gottatopic.com & swing-smarter-baseball-hitting-drills.com
  • 34. Repeat customers = Trust, Rapport, RelationshipThe value in a “business” is your list ofpeople and the relationship you have with those people Image: merchantstand.com
  • 35. CatchOfTheDay.com.au 2 brothers = $200 millionCustomer just placed their 89th order … their #1 customer has 246 Orders
  • 36. Group Buying Daily Deals• Spreets, Scoopon, Groupon, Living Social• List of Group Buying sites - http://fcow.co/GR
  • 37. Rule #5 – Nothing will happen unless you make it happen If you want visitors to Opt-In, Follow, Share on Social Media → INCENTIVIZE! Image: braincram.co.uk
  • 38. Mint.com / Strongmail Case Study• Split test → 3 different incentives to refer friends to join Mint.com via email or social media
  • 39. A – Competition to Win iPod Nano B – No incentive (control group) C – Beta access to exclusive featuresSource: strongmail.com - http://fcow.co/ST
  • 40. How to supercharge email opt-ins• You MUST give an incentive → free eBook or video or digital content• Email subscribe form BIG, BOLD, TOP RIGHT THIS is the business asset you are building! Screenshot: FatCowBusiness.com
  • 41. • Pop it up and force them to make a decision• PopupDomination → increases signups 500% Screenshot: FatCowBusiness.com
  • 42. How to Incentivize users to LIKE yourFacebook Page using an iFrame Reveal Tab BEFORE clicking LIKE AFTER clicking LIKE
  • 43. Free app - Static HTML: iframe tabs• Add Reveal Tab Tutorial → http://fcow.co/IF
  • 44. How to incentivise visitors to share on Facebook & Twitter - http://fcow.co/IN• Cloudflood – create free share button to access link• Social Easy Share – Unlock content by sharing - Build Email List from Facebook App
  • 45. • PunchTab – Uses Facebook Connect, earn loyalty points for liking, commenting, sharing• List Eruption – No app access needed, Reward sharing special link on Social Media with gifts
  • 46. Rule #6 – Give Value First How Facebook differs from Search Marketing• Facebook says “find users before they search”• Earlier stage of sales funnel• Different approach → more “soft” sell• Give value first and create desire• Not “hunting” but more like “fishing” Image: designdamage.com
  • 47. Social Media Fans are a lot like women … Image: desktopdolls.blogspot.com
  • 48. Case Study – Aquabumps.com Started by a surfer in Australia who posted photos of Bondi Beach every morning …
  • 49. Started emailing a few mates to cheer them up at the office …
  • 50. Give value first, build up desire, credibility and trust, and the $$$ will follow
  • 51. Rule #7 – Partner with Influencers• Find influencers with similar target market• Leverage off other databases• Reciprocal email broadcasts• Sharing on Facebook / retweeting on Twitter• Paper.li – mash up other blogs RSS feeds & tweet• Start partnering with similar size and work up• Interviews, Testimonials, Reviews, Comments Image: totalmerchant.net
  • 52. Guest Blogging: Write Content - Get Links• MyBlogGuest → connects Guest Bloggers to websites looking for Guest Posts, Technorati.com• Find sites seeking Guest Posts → http://fcow.co/GU
  • 53. • FollowerWonk – Find influencers in your Niche, search keywords in Twitter Bio
  • 54. • WeFollow – lists top influencers tagged in each category like fitness, MMA …
  • 55. Leveraging your Content to Other Websites• Zemanta – Firefox Add-on http://fcow.co/ZE
  • 56. Your audience now has an audience Give value first + partner with influencers → potential for exponential reach … Image: venturebeat.com
  • 57. Keep in Touch• Slides, Links, Free Videos + Tutorials at: FatCowBusiness.com/KMA Facebook.com/FatCowBusiness @FatCowBusiness, @DaveCupples Dave@FatCowBusiness.com