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Facebook,      Twitter &      Blogging: Secrets for More Followers More Traffic & More $$$<br />Tweet it up! #a4uexpo<br /...
While in School in Australia age 15 in 1999 … <br />Image:onechickennugget.wordpress.com<br />
From University Assignment to Multi-Million dollar online store …<br />Image:travelhouseuk.co.uk<br />
Low hanging fruit and Gaps in the Market<br />Tactically choose what people are demanding, not just blindly creating conte...
SeoQuake for Firefox (Free)<br />http://fcow.co/SQ<br />Tells PR, Alexa Ranking, Backlinks, Domain age<br />
SeoQuake tells you how hard it will be to get on Page #1 in Google …<br />
Keyword Research Tools<br />will help you find <br />gaps in the market …<br /><ul><li>Keyword Elite- http://fcow.co/KE
SEOSpyGlass– http://fcow.co/SG</li></li></ul><li>Wordtracker - http://fcow.co/WT<br />
Scrape Google Suggest<br />
Übersuggest<br />http://fcow.co/US<br />
Don’t just blindly create backlinks …<br />Spy on your competitors and find their most influential backlinks<br />Image:ed...
Yahoo! Site Explorer<br />http://fcow.co/YS<br />
Open Site Explorer - http://fcow.co/OS<br />
Spy on competitors and find their best / most shared content<br />PostRank Topics - Free http://fcow.co/PR<br />
Question & Answer Sites<br />Yahoo! Answers - http://fcow.co/YA<br />
LinkedIn Answers - http://fcow.co/LA<br />
<ul><li>Quora.com -> Social Q & A site for influencers who will share and retweet</li></li></ul><li>Hidden Goldmines<br />...
Safe guidelines:
< 200 follows a day
< 100 unfollows a day
Wait 3 days before unfollowing</li></ul>Best Tool -> Tweet Adderhttp://fcow.co/TA<br />
e.g. Weight Loss website – followers from @LitenEasyAU and @JennyCraig<br />
Facebook Ads – Which Factors make the most difference:<br />Source:Shoemoney.com 2010 (Facebook’s 3rd biggest Advertiser) ...
Millward Brown Google Image Ads study<br />1000 men and 1000 women<br />Shown 5000 random image ads<br />> 10 million clic...
Shoemoney’s Facebook Ad Board Click Thru Experiment<br />Made Ad Boards of actual Facebook ads, people asked to click<br /...
61% of all clicks<br />
71% of all clicks on the page<br />
Even when foreign language text was used and presented to US English audience …<br />47%<br />58%<br />49%<br /><ul><li>Ta...
Cranking up Saturation + Contrast increases CTR (according to tests by aimclear.com), try free image tool IrfanView.com<br...
How to steal competitors customer information to laser target Facebook Ads<br />Female<br />Aged 35-50+<br />High Income<b...
How to Incentivize users to LIKE your Facebook Page using an iFrame Reveal Tab<br />BEFORE clicking LIKE<br />AFTER clicki...
Free app - Static HTML: iframe tabs<br />Tutorial -> http://fcow.co/IF<br />iFrameEngine free iFrame reveal tab - http://f...
The Real Money from online Business is REPEAT Customers<br />It is far cheaper to market to an existing customerthan to a ...
First time customers<br />Questions, Scammers, Timewasters, <br />Hassles … NO TRUST<br />Image:gottatopic.com & swing-sma...
Repeat customers = Trust, Rapport, Relationship<br />The value in a “business” is your list of people and the relationship...
If you send traffic straight to an affiliate offer -> you are leaving money on the table<br />Capture lead via Email / Fac...
$40 comm for $19.95 sale (200%)<br />Possible by marketing on the back end -> selling many times over to existing customer...
Spreets.com.au10 months = $40 million<br />
Customer just placed their 89th order … their #1 customer has 246 Orders<br />
Mint.com / Strongmail case study <br />Large scale split test offering customers 3 different incentives to refer friends t...
A – Competition to Win iPod Nano<br />B – No incentive (control group)<br />C – Beta access to exclusive features<br />Sou...
How to supercharge email opt-ins <br />You MUST give an incentive -> free eBook or video or digital content<br />Email sub...
Pop it up and force them to make a decision -> increases signups by 500%<br />PopupDomination -> http://fcow.co/PD<br />Sc...
PLR Products (ebooks/videos)<br />Warrior Forum – http://fcow.co/WF<br />Master Resale Rights – http://fcow.co/MR<br />
Automatic Sharing by Users to Social Media – WP Plugins<br />Sexy Bookmarks - http://fcow.co/SB<br />
Sharebar - http://fcow.co/SH<br />
Scheduling & Bulk Uploading Content from CSV datafeeds to your Blog<br />CSV Pig (has Free Version) - http://fcow.co/CP<br />
WP Robot - http://fcow.co/WP<br />Create autoblogs from Amazon feeds, Clickbank, Youtube, Yahoo Answers -> translate / rew...
Scheduling Facebook/Twitter Updates<br />Tweetdeck (Free) - http://fcow.co/TD<br />Great for twitter, schedule posts to mu...
Hootsuite (Best) http://fcow.co/HS<br />Upload scheduled posts from Excel / CSV file <br />Full Facebook links with image ...
Syndicating Content from Blog / RSS to Twitter<br />Twitterfeed.com<br />
Syndicating Content from Blog / RSS to Facebook<br />NetworkedBlogs - http://fcow.co/NB<br />Step 2 - Syndication<br />Ste...
Automatically Syndicating your Content to Other Websites<br />Zemanta – Firefox Add-on http://fcow.co/ZE<br />SEOLinkVine....
Automatically Submit to Multiple Article Directories & Blogs<br />IM WishList Article Submitter- http://fcow.co/IM<br />Fr...
How Social Media is changing the web<br />Your audience now has an audience<br />Image:venturebeat.com<br />
Strategic Partnerships<br />Find influencers with same target market<br />Leverage off other databases<br />Reciprocal ema...
<ul><li>FollowerWonk.com – Find influencers in your Niche, search keywords in Twitter Bio</li></li></ul><li>How Facebook a...
Social Media Fans are a lot like women …<br />
Case Study – Aquabumps.com<br />Started by an Australian surfer who posted<br />photographs of Bondi Beach every morning …...
Started emailing a few mates to cheer them up at the office …<br />
Give value first, build up desire, credibility and trust, and the $$$ will follow<br />
Keep in Touch<br />Slides, Links, Tutorials on my blog:<br />http://FatCowBusiness.com/a4u<br />Facebook.com/FatCowBusines...
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A4uExpo 2011 - Facebook, Twitter & Blogging: More Followers, Traffic & Money

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Transcript of "A4uExpo 2011 - Facebook, Twitter & Blogging: More Followers, Traffic & Money"

  1. 1. Facebook, Twitter & Blogging: Secrets for More Followers More Traffic & More $$$<br />Tweet it up! #a4uexpo<br />Retweet, Comment, Share – LIVE!<br />Dave Cupples<br />FatCowBusiness.com<br />@FatCowBusiness<br />Facebook.com/FatCowBusiness<br />
  2. 2. While in School in Australia age 15 in 1999 … <br />Image:onechickennugget.wordpress.com<br />
  3. 3. From University Assignment to Multi-Million dollar online store …<br />Image:travelhouseuk.co.uk<br />
  4. 4. Low hanging fruit and Gaps in the Market<br />Tactically choose what people are demanding, not just blindly creating content<br />Invest your time, money, resources on the best opportunities -> the low hanging fruit<br />Pick the GAPS in the market:<br />↑More Searches/Demand <br />↓Less Competition/Websites<br />Image:marspec.com<br />
  5. 5. SeoQuake for Firefox (Free)<br />http://fcow.co/SQ<br />Tells PR, Alexa Ranking, Backlinks, Domain age<br />
  6. 6. SeoQuake tells you how hard it will be to get on Page #1 in Google …<br />
  7. 7. Keyword Research Tools<br />will help you find <br />gaps in the market …<br /><ul><li>Keyword Elite- http://fcow.co/KE
  8. 8. SEOSpyGlass– http://fcow.co/SG</li></li></ul><li>Wordtracker - http://fcow.co/WT<br />
  9. 9. Scrape Google Suggest<br />
  10. 10. Übersuggest<br />http://fcow.co/US<br />
  11. 11. Don’t just blindly create backlinks …<br />Spy on your competitors and find their most influential backlinks<br />Image:edoyo.co.tv<br />
  12. 12. Yahoo! Site Explorer<br />http://fcow.co/YS<br />
  13. 13. Open Site Explorer - http://fcow.co/OS<br />
  14. 14. Spy on competitors and find their best / most shared content<br />PostRank Topics - Free http://fcow.co/PR<br />
  15. 15. Question & Answer Sites<br />Yahoo! Answers - http://fcow.co/YA<br />
  16. 16. LinkedIn Answers - http://fcow.co/LA<br />
  17. 17. <ul><li>Quora.com -> Social Q & A site for influencers who will share and retweet</li></li></ul><li>Hidden Goldmines<br /><ul><li>Fiverr.com -> Social Marketing</li></li></ul><li>How to build twitter followers from your competitors<br /><ul><li>automatically follow all the followers of another user (or by keyword)
  18. 18. Safe guidelines:
  19. 19. < 200 follows a day
  20. 20. < 100 unfollows a day
  21. 21. Wait 3 days before unfollowing</li></ul>Best Tool -> Tweet Adderhttp://fcow.co/TA<br />
  22. 22. e.g. Weight Loss website – followers from @LitenEasyAU and @JennyCraig<br />
  23. 23. Facebook Ads – Which Factors make the most difference:<br />Source:Shoemoney.com 2010 (Facebook’s 3rd biggest Advertiser) - http://fcow.co/SM<br />
  24. 24. Millward Brown Google Image Ads study<br />1000 men and 1000 women<br />Shown 5000 random image ads<br />> 10 million clicks<br />Results:<br />Cleavage – 75%<br />Recognizable Brands – 10%<br />Images Blended with content of website - 10%<br />Everything Else – 5%<br />Source:http://fcow.co/SM<br />
  25. 25. Shoemoney’s Facebook Ad Board Click Thru Experiment<br />Made Ad Boards of actual Facebook ads, people asked to click<br />Over 1 million total clicks<br />Used ClicktaleHeatmap / Mouse tracking software -> http://fcow.co/CT<br />Source:Shoemoney.com 2010http://fcow.co/SM<br />
  26. 26.
  27. 27.
  28. 28.
  29. 29. 61% of all clicks<br />
  30. 30.
  31. 31. 71% of all clicks on the page<br />
  32. 32. Even when foreign language text was used and presented to US English audience …<br />47%<br />58%<br />49%<br /><ul><li>Takeaway here is IMAGE makes by far the most difference</li></li></ul><li>Types of Facebook Ads / Images which work best<br />Photos of people consistently outperform logos -> Facebook themselves also say this<br />Attractive women with big “personality”…<br />Pictures illustrating the result / desire<br />Ads which “blend” in with the look and feel of Facebook e.g. Dating ads ->“Browse my pics (42)”<br />Image Source:Shoemoney.comhttp://fcow.co/SM<br />
  33. 33. Cranking up Saturation + Contrast increases CTR (according to tests by aimclear.com), try free image tool IrfanView.com<br />Image Source:aimclear.com<br />
  34. 34. How to steal competitors customer information to laser target Facebook Ads<br />Female<br />Aged 35-50+<br />High Income<br />College / Grad School<br />LIKES<br />QuantCast.com<br />
  35. 35. How to Incentivize users to LIKE your Facebook Page using an iFrame Reveal Tab<br />BEFORE clicking LIKE<br />AFTER clicking LIKE<br />
  36. 36. Free app - Static HTML: iframe tabs<br />Tutorial -> http://fcow.co/IF<br />iFrameEngine free iFrame reveal tab - http://fcow.co/HU<br />
  37. 37. The Real Money from online Business is REPEAT Customers<br />It is far cheaper to market to an existing customerthan to a <br />new customer<br />Image:simpsoncrazy.com<br />
  38. 38. First time customers<br />Questions, Scammers, Timewasters, <br />Hassles … NO TRUST<br />Image:gottatopic.com & swing-smarter-baseball-hitting-drills.com<br />
  39. 39. Repeat customers = Trust, Rapport, Relationship<br />The value in a “business” is your list of people and the relationship you have with those people<br />Image:merchantstand.com<br />
  40. 40. If you send traffic straight to an affiliate offer -> you are leaving money on the table<br />Capture lead via Email / Facebook -> market to them many times over<br />Once customer opts in -> give good tips -> more trust -> more likely to follow recommendations and buy<br />Good affiliate offers reflect lifetime customer value / ongoing commissions<br />Image:forbes.com<br />
  41. 41. $40 comm for $19.95 sale (200%)<br />Possible by marketing on the back end -> selling many times over to existing customers<br />Dating Tips Newsletter > 1 million subscribers<br />Over $30 million sales per year<br />http://fcow.co/DD<br />
  42. 42. Spreets.com.au10 months = $40 million<br />
  43. 43. Customer just placed their 89th order … their #1 customer has 246 Orders<br />
  44. 44. Mint.com / Strongmail case study <br />Large scale split test offering customers 3 different incentives to refer friends to join mint.com via email or various social networks<br />
  45. 45. A – Competition to Win iPod Nano<br />B – No incentive (control group)<br />C – Beta access to exclusive features<br />Source:strongmail.com - http://fcow.co/ST<br />
  46. 46. How to supercharge email opt-ins <br />You MUST give an incentive -> free eBook or video or digital content<br />Email subscribe form BIG, BOLD, TOP RIGHT<br />THIS is the business asset you are building!<br />Screenshot:jonathanvolk.com<br />
  47. 47. Pop it up and force them to make a decision -> increases signups by 500%<br />PopupDomination -> http://fcow.co/PD<br />Screenshot:johnchow.com<br />
  48. 48. PLR Products (ebooks/videos)<br />Warrior Forum – http://fcow.co/WF<br />Master Resale Rights – http://fcow.co/MR<br />
  49. 49. Automatic Sharing by Users to Social Media – WP Plugins<br />Sexy Bookmarks - http://fcow.co/SB<br />
  50. 50. Sharebar - http://fcow.co/SH<br />
  51. 51. Scheduling & Bulk Uploading Content from CSV datafeeds to your Blog<br />CSV Pig (has Free Version) - http://fcow.co/CP<br />
  52. 52. WP Robot - http://fcow.co/WP<br />Create autoblogs from Amazon feeds, Clickbank, Youtube, Yahoo Answers -> translate / rewrite<br />
  53. 53. Scheduling Facebook/Twitter Updates<br />Tweetdeck (Free) - http://fcow.co/TD<br />Great for twitter, schedule posts to multiple accounts, auto link shortening<br />
  54. 54. Hootsuite (Best) http://fcow.co/HS<br />Upload scheduled posts from Excel / CSV file <br />Full Facebook links with image preview<br />
  55. 55. Syndicating Content from Blog / RSS to Twitter<br />Twitterfeed.com<br />
  56. 56. Syndicating Content from Blog / RSS to Facebook<br />NetworkedBlogs - http://fcow.co/NB<br />Step 2 - Syndication<br />Step 1- Register a Blog<br />
  57. 57. Automatically Syndicating your Content to Other Websites<br />Zemanta – Firefox Add-on http://fcow.co/ZE<br />SEOLinkVine.com<br />
  58. 58. Automatically Submit to Multiple Article Directories & Blogs<br />IM WishList Article Submitter- http://fcow.co/IM<br />Free -> submit to 85 article directories<br />Article Ranks - http://fcow.com/AR<br />Free option -> drip feed spun / unique versions of articles to topic themed sites & blogs<br />
  59. 59. How Social Media is changing the web<br />Your audience now has an audience<br />Image:venturebeat.com<br />
  60. 60. Strategic Partnerships<br />Find influencers with same target market<br />Leverage off other databases<br />Reciprocal email blasts<br />Sharing on Facebook / retweeting on Twitter<br />Start partnering with similar size and work up<br />Interviews, Testimonials, Reviews, Comments<br />Image:totalmerchant.net<br />
  61. 61. <ul><li>FollowerWonk.com – Find influencers in your Niche, search keywords in Twitter Bio</li></li></ul><li>How Facebook and Social Media differ from Search Marketing<br />Facebook says “find users before they search” <br />Earlier stage of sales funnel<br />Different approach -> more “soft” sell<br />Give value first and create desire <br />Not “hunting” but more like “fishing”<br />Image:designdamage.com<br />
  62. 62. Social Media Fans are a lot like women …<br />
  63. 63. Case Study – Aquabumps.com<br />Started by an Australian surfer who posted<br />photographs of Bondi Beach every morning …<br />
  64. 64. Started emailing a few mates to cheer them up at the office …<br />
  65. 65.
  66. 66.
  67. 67.
  68. 68. Give value first, build up desire, credibility and trust, and the $$$ will follow<br />
  69. 69. Keep in Touch<br />Slides, Links, Tutorials on my blog:<br />http://FatCowBusiness.com/a4u<br />Facebook.com/FatCowBusiness<br />@FatCowBusiness, @DaveCupples<br />Dave@FatCowBusiness.com<br />
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