Florida Eco Products aims to provide energy and water saving solutions to residential and business customers to help them save money and reduce their environmental impact. The company's target market includes individuals and businesses committed to environmental protection. Florida Eco Products' strategic plan is to educate customers, provide individual solutions, and demonstrate savings through effective communication and a feedback system to track results.

1. Going Green
A Marketing Proposal
by Perry Earle
Contact us
Florida Mean Products
Being Green is
ECO 1 of 10 Florida ECO Products, 301 W Platt St #253 Tampa, FL 33606
(813) 508-7556
support@floridaecoproducts.com

2. The Green About Us
Company & Industry
Florida Eco Products our aim is to make
available a wide range of Energy and or Water
saving Solutions for the Residential and
Business customer
Contact us
Florida Mean Products
Being Green is
ECO 2 of 10 Florida ECO Products, 301 W Platt St #253 Tampa, FL 33606
(813) 508-7556
support@floridaecoproducts.com

3. Target Customer Pain Point
People and businesses who wish
to have a green lifestyle and reduce
their carbon footprint
People and businesses who wish to save money on
disposables
Lack of knowledge about solutions to Green
solutions
Lack of trust of for companies selling green solutions
Contact us
Florida Mean Products
Being Green is
ECO 3 of 10 Florida ECO Products, 301 W Platt St #253 Tampa, FL 33606
(813) 508-7556
support@floridaecoproducts.com

4. Target Market
Florida Eco Products help People and Businesses
reduce their carbon footprint but will also save them
money.
Who are Green Consumers?:
People and businesses committed to a green lifestyle
Young adults, influenced by their young children
Critical of their own environmental practices and
impact
Contact us
Florida Mean Products
Being Green is
ECO 4 of 10 Florida ECO Products, 301 W Platt St #253 Tampa, FL 33606
(813) 508-7556
support@floridaecoproducts.com

5. Target Market
(continues)
Looking for companies that incorporate green
practices
Women are a key target market.
The best green customers are those with disposable
income.
What environmental protection to be easy
Contact us
Florida Mean Products
Being Green is
ECO 5 of 10 Florida ECO Products, 301 W Platt St #253 Tampa, FL 33606
(813) 508-7556
support@floridaecoproducts.com

6. Target Market
(continues)
Customers born after 1950 are the are more green
Lack knowledge about environmental issues, but
eager to learn
Generally overstate their green behavior
Contact us
Florida Mean Products
Being Green is
ECO 6 of 10 Florida ECO Products, 301 W Platt St #253 Tampa, FL 33606
(813) 508-7556
support@floridaecoproducts.com

7. Strategic Solution
Educate the consumer
Communication with the consumer
Provide complete individual solutions
Show actual savings for solutions
Contact us
Florida Mean Products
Being Green is
ECO 7 of 10 Florida ECO Products, 301 W Platt St #253 Tampa, FL 33606
(813) 508-7556
support@floridaecoproducts.com

8. SMART Objectives
Educate the consumer
Develop a feedback system
Receive feedback from current consumers
Develop a referral system
Contact us
Florida Mean Products
Being Green is
ECO 8 of 10 Florida ECO Products, 301 W Platt St #253 Tampa, FL 33606
(813) 508-7556
support@floridaecoproducts.com

9. Implementation
Educate the consumer
Develop a feedback system
Define current market
Locate new market areas
Increase products
Referrals
Contact us
Florida Mean Products
Being Green is
ECO 9 of 10 Florida ECO Products, 301 W Platt St #253 Tampa, FL 33606
(813) 508-7556
support@floridaecoproducts.com

10. Marketing Communication
& Promotions
Trade shows
Home shows
Web education
Value calculators
Contact us
Florida Mean Products
Being Green is
ECO 10 of 10 Florida ECO Products, 301 W Platt St #253 Tampa, FL 33606
(813) 508-7556
support@floridaecoproducts.com

11. Call to Action
Questions
I. Who are your customers?
II. How much savings is there with green products?
III. What would like to happen with this marketing?
IV. What kind of marketing have you done in the past?
V. What have you done to educate the Customer?
Our Address:
301 West Platt Street #253
Tampa, Florida 33606
Our Telephone Number:
www.facebook.com/Florida ECO Products (813) 508-7556
www.twitter.com/Florida ECO Products Our Email Address:
support@floridaecoproducts.com
www.linkedin.com/Florida Eco Products
Contact us
Florida Mean Products
Being Green is
ECO 11 of 10 Florida ECO Products, 301 W Platt St #253 Tampa, FL 33606
(813) 508-7556
support@floridaecoproducts.com

12. Thank You!
Closing Statement
Contact us
Florida Mean Products
Being Green is
ECO 12 of 10 Florida ECO Products, 301 W Platt St #253 Tampa, FL 33606
(813) 508-7556
support@floridaecoproducts.com