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Rohit Talwar From Muscle to Magic - GAD 2012 Confernece - Paris - November 7th 2012 - presentation master copy


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Keynote presentation to Global Airport Development conference - focusing on how airports need to reinvent themselves to survive and thrive in a turbulent era.

Keynote presentation to Global Airport Development conference - focusing on how airports need to reinvent themselves to survive and thrive in a turbulent era.

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  • 1. From Muscle to Magic Surviving and Thriving in Turbulent Times GAD 2012 – Paris - November 7th 2012 Rohit Talwar - CEO – Fast
  • 2. Contents• Presentation p. 3• About Fast Future p. 51• Image Sources p. 61
  • 3. Our Research ‘Reinventing the Airport Ecosystem’• Drivers of change• Science and technology advances• Customer expectations• Innovation priorities• Strategies and business models• Surveys to test ideas and scenarios on a global audience• Models for managing the airport ecosystem
  • 4. Our Research suggests airports need to see themselves an as ecosystem - An integrated portfolio of models
  • 5. ‘Future Proofed’ Organisations Work on 3 Horizons in Parallel1-12 Months 1-3 Years 4-10+ YearsOperational Drive for CreatingExcellence Growth the Future
  • 6. The Next Ten Years
  • 7. Priorities for Future Proofed Leaders Markets Mastery Muscle MagicMessage Models Mindset Management
  • 8. Markets –Drivers of Future Business?
  • 9. Demographic Destinies 2 billion more people in 40 years –Demographics is Driving Economics 448 740 691 5231 346 1998 4216 729 1051 596 2011 2050 Source : United Nations
  • 10. Passenger Convenience
  • 11. Buy Before you Fly
  • 12. Next Generation AircraftBoeing Advanced Vehicle Concept
  • 13. Supersonic Flight – Flying Wing
  • 14. NASA -Morphing Planes EADS - BionicStructures
  • 15. Personal Aircraft – The Puffin 150mph / 50 mile ranger
  • 16. Mastery – Service, Change, Insight,Foresight, Technology and Collaboration
  • 17. The Ultimate in Collaboration?Sharing of Aviation Profit Pools
  • 18. Used by Pioneers Now Core Technologies Pioneered by 2015 Pioneered by 2025Personal TechnologyMobile phones Intelligent software assistants 5G phones3G / 4G smartphones Mind control headsets Biologically embedded electronicsAugmented reality 3D displays (Glasses free) Eyewear embedded screensGesture recognition Intelligent interfaces Intelligent brain-computer interfaces Flexible screens Digital currencyStreamlining the Passenger JourneyBiometrics –voice / facial / handprint Biometric signature – heartbeat pattern NFC integrated into all travel documentsrecognition Body language recognition and passportsQuick-response (QR) codes Robotics and automated services Use of human genomic profilesRFID Virtual airportsInteractive displaysNear field communications (NFC)Temporary airportsEnhancing the Passenger ExperienceSocial media Real-time language translation Haptics technologyPassenger-polling systems Reality mining Touchable hologramsHybrid platforms (i.e. Google Wave) Wearable displays Vertical farming (advanced)Interactive surfaces Immersive webVirtual worlds 3D printingVertical farming (basic) Biomimetic DesignNext generation cinematic experiences:6D and beyondInformation and Communications Technology (ICT) InfrastructureWireless broadband Machine learning Semantic webCloud computing Ambient / Embedded intelligence – the Machine visionTelepresence ‘Internet of Things’ Optical computersBig Data Grid computing Collective intelligence MANETS (Mobile Ad-hoc NETworks) Swarm intelligence Intelligent web
  • 19. T-Rays and The VIRTUS Chipset 1.5 - 2 gigabit / sec (~1000 x Bluetooth) Enabling wireless display, mobile-distributed computing, live HD video streaming, and real-time interactive multi-user gaming
  • 20. Muscle –Key Survival Capabilities
  • 21. Rapid Decision Making
  • 22. Speed of Executione.g. Ultra-Quick Construction
  • 23. Muscle – Rapid Innovation e.g. Naspers New Media Lab (“Fail fast and cheaply” – Koos Bekker, CEO)Research at ‘cutting edge of technological media innovation’ e.g.human-computer interaction, augmented reality, online gaming, internet television and semantic text processing
  • 24. Magic – Creating the Wow Factor
  • 25. Magic – Ideas that DelightE.g. Virtual Grocery Shopping – Tesco South Korea
  • 26. Tesco Gatwick Virtual Store
  • 27. Augmented Reality atCopenhagen Airport
  • 28. Next Gen Qantas Check-In
  • 29. Customer CentredSolutions e.g. Helsinki Lounge
  • 30. MessageImpact, Innovation and Ethics
  • 31. Models for Tomorrow’s Airport System• Governing Concept• Infrastructure• Revenue Generation• Financing• Customer Engagement• Service Delivery
  • 32. Conceptual Model - The airport of 2025 will most resemble? A mini-city, separate from An extension of the its local surroundings local city A shopping mall with Bus Stop - A walkway to pass runways through security
  • 33. Infrastructure Models -Sustainable, Fast Build, Flexible,Modular and Temporary Terminals
  • 34. Infrastructure Financing – Access is Key‘Usership’ vs. Ownership
  • 35. Revenue Generation Models In an increasingly uncertain economic environment with volatile fuelprices, airports will be under constant pressure to reduce or eliminate landing charges for airlines and fund themselves through other commercial income such as retail and leisure. 50% 40% 30% 20% 10% 0% Strongly Agree Slightly Slightly Disagree Strongly 781 respondents Agree Agree Disagree Disagree
  • 36. Leveraging Customer Insight –What retail developments would most encourageyou to do your shopping at the airport rather than elsewhere?Discount outlet stores Greater use of discounts, Themed retail (e.g. sales and best price reflecting local region) guarantees
  • 37. Revenue Models - the Power of Auctions£3088 £8791.50 £81
  • 38. How do you see technology being integrated into your airport shopping experience? Personalized advertisements and discountsQR code store windows – Multichannel – searchpurchase by mobile and online, try in store, buy via collect on return / home mobile delivery Collection on arrival of goods purchased from online-only retailers
  • 39. All InclusiveBy 2025, to survive commercially, airports will increasingly try to be retail,dining and leisure destinations in their own right and seek to attract non- flying customers as well. 40% 35% 30% 25% 20% 15% 10% 5% 0% Strongly Agree Slightly Slightly Disagree Strongly 783 respondents Agree Agree Disagree Disagree
  • 40. Financing Models• Ecosystem• Community• Public-Private Partnership• Securitisation• Diaspora
  • 41. Customer Engagement – Deep Personalization
  • 42. Personalization
  • 43. Service Delivery Model – Start with Customer Journeys and Experiences Stimulus / Search / Booking Transport to and from the Airport Check in to Flight Departure Flight Arrival to Airport Exit Flight Transfer - Arrival to Departure Airport Experience In Flight Experience Relationship Management
  • 44. Mapping Customer Journeys & ExperiencesSub ▪ Traffic ▪ Off airport flight ▪ Arrival at airport by ▪ Parking ▪ Transport fromprocess information information car/train parking to PlazaKPI ▪ Traffic jams ▪ Accessibility ▪ Price/Quality LT ▪ Ease of wayfindingScore 73% 91% / 90% 41% 90% <Plaza aankomst> <Picture>Sub ▪ Entering Plaza ▪ Services; ▪ Leaving Plaza ▪ Departure from ▪ Retrieving car &process rental, parking airport by bus/train Leaving airportKPI ▪ Clarity ▪ Clarity ▪ AccessibilityScore 77% 77% 90% / 80%
  • 45. Mindset - 3 Horizon Thinking 4-10 Years 1-3 Years 12 Months
  • 46. Mindset – Uncertainty Tolerant, Experimental, Curious, Sticky and Magnetic
  • 47. Management - Lead or Follow?
  • 48. Management - Make Time and Space for Change and Tackle Complexity• Customer Interface• Process• Organisation• Information / Systems• Regulatory• Human
  • 49. Priorities for Future Proofed Leaders Markets Mastery Muscle MagicMessage Models Mindset Management
  • 50. ConclusionsHuge untapped potentialTechnology is a key enablerEncourage innovation and curiosityExperiment with business modelsWork with and for tomorrow’s passenger
  • 51. About Fast Future
  • 52. Fast Future – Core Services• Live Events - Speeches, briefings and workshops for executive management and boards of governments, investment funds, development agencies , companies, airlines, airports, hotels, venues, CVB’s and associations• Future Insights - Customised research on emerging trends, future scenarios, technologies and new markets• Immersion - ‘Deep dives’ on future trends, market developments, emerging issues and technology advances• Strategy - Development of strategies and business plans• Innovation - Creation of business models and innovation plans• Engagement - Consultancy and workshop facilitation
  • 53. Fast Future• Research, consulting, speaking, leadership• 5-20 year horizon - focus on ideas, developments, people, trends and forces shaping the future• Clients – ING, ABN Amro, Laing O’Rourke – Marks and Spencer – Airports - Aeroports de Paris / Schiphol Group – Vancouver Airport Services – Industry Associations – ICCA, ASAE, PCMA, MPI – Corporates - GE, Nokia, Pepsi, IBM, Intel, Orange, O2, Siemens, Samsung, GSK, SAPE&Y, KPMG, Amadeus, Sabre, Travelport, Travelex, ING, Santander, Barclays, Citibank, DeutscheBank – Governments - Dubai, Finland, Nigeria, Singapore, UK, US – Convention Bureaus – Seoul, Sydney, London, San Francisco, Toronto, Abu Dhabi, Durban, Athens, Slovenia, Copenhagen – Convention Centres – Melbourne, Adelaide, Qatar, QEIICC – Hotels - Accor Group, Preferred, – Intercontinental – PCO’s - Congrex, Kenes
  • 54. Hotels 2020 – ObjectivesIdentify key drivers of change for the globally branded hotel sector over the next decadeExamine the implications for:  Hotel strategy  Brand portfolio  Business models  Customer targeting  Innovation
  • 55. Convention 2020• Global strategic foresight study to help the meetings industry prepare for the decade ahead - Industry-wide sponsors• Multiple outputs Nov 2009 – December 2011• Current studies on future strategies for venues and destinations
  • 56. Rohit Talwar• Global futurist and founder of Fast Future Research.• Award winning speaker on future insights and strategic innovation – addressing leadership audiences in 40 countries on 5 continents• Author of Designing Your Future• Profiled by UK’s Independent Newspaper as one of the Top 10 Global Future Thinkers• Led futures research, scenario planning and strategic consultancy projects for clients in telecommunications, technology, pharmaceuticals, banking, travel and tourism, environment, food and government sectors• Clients include 3M, BBC, BT, BAe, Bayer, Chloride, DTC De Beers, DHL, EADS, Electrolux, E&Y, GE, Hoover, Hyundai, IBM, ING, Intel, KPMG, M&S, Nakheel, Nokia, Nomura, Novartis, OECD, Orange, Panasonic, Pfizer, PwC, Samsung, Shell, Siemens, Symbian, Yell , numerous international associations and governments agencies in the US, UK, Finland, Dubai, Nigeria, Saudi Arabia and Singapore.• To receive Fast Future’s newsletters please email
  • 57. Designing Your Future Key Trends, Challenges and Choices• 50 key trends• 100 emerging trends• 10 major patterns of change• Key challenges and choices for leaders• Strategic decision making framework• Scenarios for 2012• Key futures tools and techniques• Published August 2008• Price £49.95 / €54.95/ $69.95• Email invoice request to
  • 58. Our Services Bespoke research; Identification & Analysis of Future Trends, Drivers & Shocks Public Speaking, In- Company Briefings, Accelerated Scenario Seminars and Planning, Timelining & Workshops Future MappingPersonal Futuring for Expert Consultations &Leaders and Leadership Futures Think TanksTeams Identification of Design & Facilitation of Opportunities for Innovation, Incubation Innovation and Strategic & Venturing Strategy Creation & Investment Programmes Development of Implementation Roadmaps
  • 59. Example Projects• Public and private client research e.g. : – Reinventing the Airport Ecosystem – Development of Market Scenarios, emerging trends and strategies for key clients – Government and OECD Scenario Projects – e.g. Migration 2030, Future of Narcotics, Chemical Sector, Family 2030 – Scenarios for the global economy for 2030 and the implications for migration – Designing Your Future (Published August 2008) – book written for the American Society of Association Executives & The Center for Association Leadership – Global Economies – e.g. The Future of China – the Path to 2020 – The Shape of Jobs to Come – Emerging Science and Technology Sectors and Careers – Winning in India and China – The Future of Human Resources – Exploiting the Future Potential of Social Media in UK Small to Medium Enterprises – Convention 2020 – the Future of Business Events – Future Convention Cities Initiative – Maximising Long-term Economic Impact of Events – One Step Beyond – Future trends and challenges for the events industry – Hotels 2020: Beyond Segmentation – Future Hotel Strategies – The Future of Travel and Tourism in the Middle East – a Vision to 2020 – Future of Travel and Tourism Investment in Saudi Arabia
  • 60. Example Clients
  • 61. Image Sources
  • 62. Image Sources Page 1Page1 2012-en-infographic.jpg5 Left to right Centre and clockwise from top right Left to right from top
  • 63. Image Sources Page 2Page8 Left to right your-flight/12 Left to right Left to right
  • 64. Image Sources Page 3Page29 Top to bottom Clockwise from top left Left to right Left to right uU/Luxury%252520Sale%252520Changi%252520Airport%252520Terminal%2525203%25255B16%25255D.jpg38 Clockwise from top Clockwise from top left
  • 65. Image Sources Page 4Page42 Left to right EJhAZaiyA8E/TfRRHfKzDMI/AAAAAAAAAGo/JmTQLz1z0xc/s320/6a00d8341c65c453ef010536d4981b970c-800wi.jpg48 Left to right from top