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Rohit Talwar - Convention 2020 - Future Strategies For Convention Bureaus - Engines of Growth Seminar 13th October 2011
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Rohit Talwar - Convention 2020 - Future Strategies For Convention Bureaus - Engines of Growth Seminar 13th October 2011


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Rohit Talwar's slides from his presentation on Future Strategies for Convention Bureaus, from Imex Las Vegas.

Rohit Talwar's slides from his presentation on Future Strategies for Convention Bureaus, from Imex Las Vegas.

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  • 1. Future Strategies for Convention Bureaus – The Engines of Growth Seminar Imex Las Vegas October 13th 2011 Rohit Talwar CEO – Fast Future
  • 2. ContentsPresentation p3About Fast Future p 56Image Sources p 66
  • 3. Convention 2020• Global strategic foresight study to help the meetings industry prepare for the decade ahead - Industry-wide sponsors• Outside-in focus• Multiple outputs Nov 2009 – December 2011
  • 4. Growth is not Guaranteed…Image source: Piper Report
  • 5. …Thinking is Back in FashionImage source:
  • 6. Demographic Destinies 2 billion more people in 40 years –Demographics is Driving Economics 448 739 691 5231 344 1998 4157 729 1030 585 2010 2050 Source : United Nations
  • 7. Destination Priorities 2011 Find Use web /social Prioritise key differentiators in media more to events, the face of promote the industries and intense destination associations to competition targetImage sources: / /
  • 8. Destination Strategies 2015 Show ROI for Show longer More event term contribution extensive owners/delegates to economic data mining developmentImage sources: / /
  • 9. The Opportunity • Conventions and Trade Shows are a multi-billion industry • Major contributor to knowledge exchange and business creation • But…Image sources: /
  • 10. To win we Must Focus ‘Beyond Tourism’Image source:
  • 11. ICCA Rankings - Subject AreasThe opportunity is to maximize knowledge transfer and value creation in the key industries of the future…
  • 12. Drive Economic Growth and Job CreationImage source:
  • 13. Maximizing Sales Revenues Exhibitors / Delegates Local Sponsors BusinessesImage source:
  • 14. Maximizing Knowledge Sharing through Business EventsImage source:
  • 15. Business Innovation and Performance ImprovementImage sources:
  • 16. Showcasing Local CapabilityImage sources: /
  • 17. Leveraging Existing Infrastructure and Encouraging New InvestmentImage source:
  • 18. Nurturing New Ventures andAccelerating Emerging IndustriesImage sources: / /
  • 19. Promoting Innovation and Driving Research and DevelopmentImage source:
  • 20. New Networks, Partnerships and CollaborationsImage source Tallberg Foundation
  • 21. Awareness and AwardsImage source
  • 22. Which all contribute to…Image source Job Creation
  • 23. Korea - Priority Sectors Tourism Convention Services Design Distribution Services Digital Content R & D
  • 24. DDP: DONGDAEMUN DESIGN PLAZAImage source Seoul Tourism Organization
  • 27. Durban | A Strategy Led Approach
  • 28. Critical factors that determine businesstourism success Convention Bureaus Leadership – vision, strategy, funding Networking -buyers; business tourism trade shows Branding Skills Ambassadors Infrastructure – venues, airport Bidding – aggressive; substantial bid funds (Haven-Tang et al, 2007)
  • 29. Convention Bureau Roles• Lead generation and tracking; - to identify business tourism opportunities;• Bidding and bid support – with associations, meeting planners and venues;• Delegate boosting – marketing support for specific meetings;• Business tourism destination marketing – stimulating awareness of a tourism destination from a business perspective – the attractions and business tourism services of a region;• Product development and accreditation;• Impact assessments; and• Co-ordination.
  • 30. Convention Bureau Support together with Partners• Promotional Materials;• Educational Trips and Site Inspections;• Supplier Information and Quotations;• Social Programmes;• Pre and Post Tours and Incentive Packages;• Assistance with Congress bids;• Convention Publicity and Delegate Boosting;• Destination Display and Promotion;• Information Kits and Welcome packs for delegates;• Shuttle Services; and• Identification of PCO services
  • 31. Proposed Sydney Multifunctional Convention andEntertainment Centre (SMCEC) 35
  • 32. Priority sectors identified by government fordevelopment • Finance, Insurance & Professional Services • Infrastructure and Construction • Advanced Manufacturing • Communication and Info Technology • Retail • Education and Research • Agri-food • Creative industries • Mining • Tourism • Health and Allied Services 36
  • 33. Link business events to government priorities BESydney Target government Government priority sectors invests in for development BESydney Work with government and Community institutions to secure events benefits Events help develop sectors 37
  • 34. Case study approach • 4th International AIDS Society Conference on HIV Pathogenesis Treatment and Prevention (IAS 2007) Led to the establishment of a major virology institute at the University of NSW through initial investment by the Bill and Melinda Gates Foundation later matched by government. • 7th International Orthodontics Congress (IOC 2010) Many Australian clinicians picked up knowledge about new techniques and technologies. Conference led to significant funding increase for the Australian Society of Orthodontists research programs. 38
  • 35. International Congress on Obesity (2006) • Secured government funding for a new Centre for Obesity, Diabetes and Cardiovascular Disease – ready by 2013 “This conference is vital to staying at the forefront of the fights against obesity.” Tony Abbott, Federal Minister for Health then (Currently Leader of Opposition Party in Australia) 39
  • 36. Citywide Alignment - LondonBusiness Tourism Steering Group Senior group of industry figures with an interest in developing London‟s global events business, across hotels, venues, transport, retail, corporate, agency, local government Research on client perceptions of the destination Comparative study into competitor destinations Industry Forums Clearer understanding reached of a joined-up approach Recommendations and future approach
  • 37. Leveraging Sporting Legacy 2015 2016* 2017 2018 • Rugby World Cup • NFL Super Bowl • World Athletics • FIFA World Cup • Women’s Football • World Hockey Champs • Youth Olympic Games World Cup Champions Trophy • Solheim Cup (Ladies’ • FIBA World Basketball • Amateur Boxing • European Athletics Golf) Champs World Champs Champs • Hockey Euronations • FINA Water Polo • World Masters • Table Tennis World • IPC World Swimming World Cup Athletics Champs Cup Champs (25m; • Track Cycling World • World Disabled • LEN European Disability) Cup Badminton Champs Swimming Champs • Track Cycling World • World Team • Track Cycling World Cup Badminton Champs Champs • FINA Diving World Series • IPC European Swimming Champs • European Junior Athletics Champs • European Team *Olympic Year – may Athletics Champs limit event feasibilityImage source: London & Partners
  • 38. Abu Dhabi – 30 Year Vision• Building an open, efficient, effective and globally integrated business environment• Adopting a disciplined fiscal policy that is responsive to economic cycles• Establishing a resilient monetary and financial market environment• Driving significant improvement in the efficiency of the labour market• Developing a sufficient and resilient infrastructure• Developing a highly skilled, highly productive work force• Enabling financial markets to become the key financiers of economic sectors and projectsImage source:
  • 39. Abu Dhabi – Key Sectors• Education• Energy and Environment• Healthcare• Petrochemicals, Oil and Gas• Pharmaceuticals• IT, Telecoms + Communications• Transportation and Logistics• Construction• Culture• Food industry• Manufacturing and Infrastructure• Security and Defense• TourismImage source:
  • 40. Abu Dhabi – Infrastructure• Health – Cleveland Clinic Abu Dhabi bringing high quality medicine• Education – In Abu Dhabi branches of Yale University, Sorbonne, New York University and new Zayed University• Masdar City – World first zero carbon, zero waste and car free city• Science and Technology• A new surface transportation Master PlanImage source:
  • 41. Advantage Abu Dhabi• A three-year Abu Dhabi Tourism Authority initiative aimed at catalysing and seeding innovative and viable business events aligned to the Abu Dhabi Government‟s 2030 Economic Plan• Aimed at International Conferences and Exhibitions• AAD Recipient:
  • 42. How do we Shape the Future?Image source:
  • 43. Drive Citywide Co-ordinationImage source:
  • 44. City WelcomeImage source:
  • 45. Sector and Country TargetingImage source:
  • 46. Ambassador ProgrammesImage sources: /
  • 47. Authentic ExperiencesImage sources: /
  • 48. Conclusion• New turbulent era• Key economic development engine• Too important to mess up• Strategy, research and innovation now critical• Focus must be on events that enable business to happen Image source:
  • 49. Destination Strategy – What’s Next on the Agenda?Image source:
  • 50. Next Steps – How Can You Get Involved?• Future Reports – Give us Feedback• Take part in Pulse Surveys• Contribute Expert Papers• Run / Host a Workshop / Survey• Student Essay Competition• Suggest Research Topics - tell us what you‟d like to see …• Ask about the sponsorship
  • 51. About Fast Future
  • 52. Fast Future – Meetings Industry Services• Briefings and workshops for executive management and boards of venues, CVB‟s and associations• Customised research on trends, technologies and new markets• Development of strategies and business plans• „Deep dives‟ on key trends and technology developments• Consultancy and workshop facilitation on innovation and new business models
  • 53. Fast Future• Research, consulting, speaking, leadership• 5-20 year horizon - focus on ideas, developments, people, trends and forces shaping the future• Clients – Industry Associations – ICCA, ASAE, PCMA, MPI – Corporates - GE, Nokia, Pepsi, IBM, Intel, Samsung, GSK, SAP, Orange, O2, E&Y, KPMG, Amadeus, Sabre, Travelport, Travelex, ING, Santander, Barclays, Citibank, DeutscheBank – Governments - Dubai, Finland, Nigeria, Singapore, UK, US – Convention Bureaus – Seoul, Sydney, London, San Francisco, Toronto, Abu Dhabi, Durban, Athens, Slovenia, Copenhagen – Convention Centres – Melbourne, Adelaide, Qatar, QEIICC – Hotels - Accor Group, Preferred, – Intercontinental – Congrex, Kenes – Aeroports de Paris / Schiphol Group
  • 54. Future Convention Cities Initiative• Cities that want to be at the leading edge of delivering business events• Focus on maximizing long term economic benefit of events• Research, sharing of expertise and best practices• Meet four time a year• Initiated and co-ordinated by Fast Future
  • 55. Hotels 2020: Beyond Segmentation Objectives• Identify change drivers and key success characteristics for the globally branded hotel sector over the next decade• Examine the implications for: – Hotel strategy – Brand portfolio – Business models – Customer targeting – Innovation
  • 56. Rohit Talwar• Global futurist and founder of Fast Future Research.• Award winning speaker on future insights and strategic innovation – addressing leadership audiences in 40 countries on 5 continents• Author of Designing Your Future – Published 08/2008• Profiled by UK‟s Independent Newspaper as one of the Top 10 Global Future Thinkers• Led futures research, scenario planning and strategic consultancy projects for clients in telecommunications, technology, pharmaceuticals, banking, travel and tourism, environment, food and government sectors• Clients include 3M, BBC, BT, BAe, Bayer, Chloride, DTC De Beers, DHL, EADS, Electrolux, E&Y, GE, Hoover, Hyundai, IBM, ING, Intel, KPMG, M&S, Nakheel, Nokia, Nomura, Novartis, OECD, Orange, Panasonic, Pfizer, PwC, Samsung, Shell, Siemens, Symbian, Yell , numerous international associations and governments agencies in the US, UK, Finland, Dubai, Nigeria, Saudi Arabia and Singapore.• To receive Fast Future‟s newsletters please email
  • 57. Designing Your Future Key Trends, Challenges and Choices Facing Association and Nonprofit Leaders• 50 key trends• 100 emerging trends• 10 major patterns of change• Key challenges and choices for leaders• Strategic decision making framework• Scenarios for 2012• Key futures tools and techniques• Published August 2008• Price £49.95 / €54.95/ $69.95• Email invoice request to
  • 58. Our Services Bespoke research; Identification & Analysis of Future Trends, Drivers & Shocks Public Speaking, In- Company Briefings, Accelerated Scenario Seminars and Planning, Timelining & Workshops Future MappingPersonal Futuring forLeaders and Leadership Expert Consultations &Teams Futures Think Tanks Identification of Design & Facilitation of Opportunities for Innovation, Incubation Innovation and Strategic & Venturing Programmes Strategy Creation & Investment Development of Implementation Roadmaps
  • 59. Example Projects• Public and private client research e.g. : – Convention 2020 – the Future of Business Events – Future Convention Cities Initiative – Maximizing Long-term Economic Impact of Events – One Step Beyond – Future trends and challenges for the events industry – Hotels 2020: Beyond Segmentation – Future Hotel Strategies – The Future of Travel and Tourism in the Middle East – a Vision to 2020 – Future of Travel and Tourism Investment in Saudi Arabia – Aviation and Airports e.g. Aviation 2030 – Scenario Projects – Migration 2030, Future of Narcotics, Chemical Sector, Family 2030 – Scenarios for the global economy for 2030 and the implications for migration – Designing Your Future (Published August 2008) – book written for the American Society of Association Executives & The Center for Association Leadership – Global Economies – e.g. The Future of China – the Path to 2020 – The Shape of Jobs to Come – Emerging Science and Technology Sectors and Careers – Winning in India and China• Strategic advice to industry players• Confidential advisory and coaching services to CEOs and top teams• Public speaking at public conferences and in-company events• Future thinking workshops and retreats
  • 60. Example Clients
  • 61. Image Sources
  • 62. Image Sources p.1Page4. Left to Right 1. 2. 3. Left to Right 1. 2. 3. Top to Bottom 1. 2. convention-c.jpg10. Left to Right 1. 2. http:// Left to Right 1. 2. 3.
  • 63. Image Sources p.219. http://cache2.asset- A5172ADB984E6AAD7AFF3213ACBDCC80D5697B907F1B9320. Left to Right 1. 2. Left to Right 1. 2.