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Emerging Industry Priorities,Strategies and Business Models        Imex Las Vegas       October 12th 2011               Ro...
ContentsPresentation               p3About Fast Future          p 41Image Sources              p 51
Convention 2020•   Global strategic foresight study to help the meetings industry prepare for    the decade ahead - Indust...
Growth is not Guaranteed…Image source: Piper Report
The Market is Very Competitive...
…Thinking is Back in FashionImage source: Einstein.yu.edu
Demographic Destinies 2 billion more people in 40 years –Demographics is Driving Economics            448    739 691      ...
Generational Diversity                   Lifespans are IncreasingDeveloped economy ‘under50’s’ have 90% chance ofliving to...
Business Model / ROI Innovation                                  Free or FantasticImage source: eholidayindia.com
What I Want – When I WantImage sources L-R: blog.core-ed.net / neonpunch.com / geek.com
Barriers to Effectiveness       What do you consider are the biggest problems today that stop          conferences and exh...
Factors influencing the decision    to attend in 2020 (03/10)Imagine your life in 2020, what are the factors that would en...
Less but Bigger?    By 2020, compared to today, I expect there to be fewer but larger       conferences and exhibitions co...
More, Smaller and Specialized?By 2020, compared to today, I expect there to be a greater choice of manymore smaller, highl...
Event Design Priorities 2011    Extend use of                                           Increase      Retain existing     ...
Association Event Priorities 2011      Demonstrate        Differentiate                                           Identify...
Event Management Strategies                    2015     Greater focus                                  Stronger focus     ...
Alternative Event Business                     Models 2015    Presentations                                        All ses...
Event Agency Priorities 2011        Attract new                                   Maintain the                   Maximize ...
Event Agency Strategies 2015 Develop solutions                                     Look more like                         ...
Venue Priorities 2011          Provide free                                       Create lower       More flexible        ...
Venue Strategies 2015          Offer full AV                                Offer a full    Full e-solution           pack...
Venue Business Models 2015     Grow leisure                                   Outsource      Create new     and retail to ...
Destination Priorities 2011                Find       Use web /social                                                     ...
Destination Strategies 2015   Show ROI for                                           Show longer                        Mo...
Engaging Gen Y / Gen Z   CEED Slovenia        http://www.borev.net/imf.jpg
Serving Multiple Learning Styles    PCMA Learning Lounge             http://www.borev.net/imf.jpg
Collaborative Design - LIFT          http://www.borev.net/imf.jpg
Collaborative Events – Gastro           http://www.borev.net/imf.jpg
Participant Rich Design        SPINCon
Total ImmersionFood Service Network       http://www.borev.net/imf.jpg
Gamification - Cisco
Co-located BreakoutsGlobe Forum – Silent Conference            http://www.borev.net/imf.jpg
Trade Show Innovation• Routes / Network• Health Industry Distributors• United Food Processors
Reinventing Trade ShowsSociety of Automobile Engineers
Experience-Led Trade Show     Food Inspiration         http://www.borev.net/imf.jpg
Creating ExperiencesAdelaide Convention Centre          http://www.borev.net/imf.jpg
Innotown – Simple and Slow          http://www.borev.net/imf.jpg
Rigorous Curation  / Event Design
Convention 2020 - Conclusions   • Demand will hold up   • Innovation required in         formats, business models,        ...
About Fast Future
Fast Future –    Travel and Meetings Industry              Services• Live Events - Speeches, briefings and workshops for e...
Fast Future•   Research, consulting, speaking, leadership•   5-20 year horizon - focus on ideas, developments,    people, ...
Convention 2020•   Purpose - Global strategic foresight study to help the meetings industry    look at itself from the out...
Hotels 2020 – Objectives• Identify key drivers of change  for the globally branded hotel  sector over the next decade• Exa...
Rohit Talwar•   Global futurist and founder of Fast Future Research.•   Award winning speaker on future insights and strat...
Designing Your Future           Key Trends, Challenges and Choices• 50 key trends• 100 emerging trends• 10 major patterns ...
Our Services                                   Bespoke research; Identification &                                   Analys...
Example Projects•   Public and private client research e.g. :     – Development of Market Scenarios, emerging trends and s...
Example Clients
Image Sources
Image Sources p.1Page4.   http://www.piperreport.com/archives/Images/Medicare%20PFFS%20Plans.jpg5.   http://www.future-cla...
Image Sources p.219.   Left to Right      1. http://www.successpropublications.com/images/computr.jpg      2. http://www.1...
Image Sources p.325.   Left to Right      1. http://www.skylinetradeshowtips.com/what-is-an-acceptable-cost-per-lead/     ...
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Convention 2020 Emerging Industry Priorities and Strategies - Imex Las Vegas

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Rohit Talwar's presentation to Imex Las Vegas on the emerging priorities and strategies for the convention industry. Looking at future technologies, innovations and sharing the emerging findings from the latest Convention 2020 study.

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Transcript of "Convention 2020 Emerging Industry Priorities and Strategies - Imex Las Vegas"

  1. 1. Emerging Industry Priorities,Strategies and Business Models Imex Las Vegas October 12th 2011 Rohit Talwar CEO – Fast Future rohit@fastfuture.com www.convention-2020.com
  2. 2. ContentsPresentation p3About Fast Future p 41Image Sources p 51
  3. 3. Convention 2020• Global strategic foresight study to help the meetings industry prepare for the decade ahead - Industry-wide sponsors• Outside-in focus• Multiple outputs Nov 2009 – December 2011
  4. 4. Growth is not Guaranteed…Image source: Piper Report
  5. 5. The Market is Very Competitive...
  6. 6. …Thinking is Back in FashionImage source: Einstein.yu.edu
  7. 7. Demographic Destinies 2 billion more people in 40 years –Demographics is Driving Economics 448 739 691 5231 344 1998 4157 729 1030 585 2010 2050 Source : United Nations
  8. 8. Generational Diversity Lifespans are IncreasingDeveloped economy ‘under50’s’ have 90% chance ofliving to 100.Aubrey de Grey suggestswe could live to 500 or 1000What are the implicationsfor event design?What kind of opportunitieswill be created?Image source: ted.com
  9. 9. Business Model / ROI Innovation Free or FantasticImage source: eholidayindia.com
  10. 10. What I Want – When I WantImage sources L-R: blog.core-ed.net / neonpunch.com / geek.com
  11. 11. Barriers to Effectiveness What do you consider are the biggest problems today that stop conferences and exhibitions from being fully effective?697 respondents (03/10) No. of Respondents
  12. 12. Factors influencing the decision to attend in 2020 (03/10)Imagine your life in 2020, what are the factors that would encourage you to attend live events such as conferences and exhibitions? % of Respondents
  13. 13. Less but Bigger? By 2020, compared to today, I expect there to be fewer but larger conferences and exhibitions covering wide topics, industrysectors, or "communities of interest" - with less choice of which events to attend, but much more choice within the events themselves. 49%Image source: Qatar National Convention Centre 1085 respondents
  14. 14. More, Smaller and Specialized?By 2020, compared to today, I expect there to be a greater choice of manymore smaller, highly specialized conferences, exhibitions and meetings - there will be much more competition from events wanting me to attend. 79%Image source: imageshack.us 1090 respondents
  15. 15. Event Design Priorities 2011 Extend use of Increase Retain existing social media networking sponsors and around an event opportunities exhibitorsImage sources: gadgetheat.com / lab.77agency.com / everyjoe.com
  16. 16. Association Event Priorities 2011 Demonstrate Differentiate Identify benefits / event benefits to events in the proof of value for potential face of increased sponsors and delegates competition exhibitorsImage sources: expertaccess.cincom.com / michael.hightechproductmanagement.com
  17. 17. Event Management Strategies 2015 Greater focus Stronger focus Increased on capturing on emphasis on the the knowledge personalization overall ‘meeting generated at and maximizing architecture’ to an event individual ensure delivery learning against objectivesImage sources: gadgetheat.com / msnbcmedia2.msn.com / simonblog.com
  18. 18. Alternative Event Business Models 2015 Presentations All sessions Sponsorship streamed live to available on a based on level of the web pay per view interest or actual basis after the business event generatedImage sources: telepresenceoptions.com / addmetocart.com / skylinetradeshowtips.com
  19. 19. Event Agency Priorities 2011 Attract new Maintain the Maximize customers existing customer delegate base satisfactionImage sources: successpropublications.com / 1stwebdesigner.com / philipgraves.net
  20. 20. Event Agency Strategies 2015 Develop solutions Look more like Focus on which help clients management developing a deepcapture and re-use consultancies – understanding of the knowledge providing a range of client businessgenerated at events additional consulting strategies and and research services prioritiesImage sources: images8.cpcache.com / sairamenterprise.com / technicalmanagementinstitute.com
  21. 21. Venue Priorities 2011 Provide free Create lower More flexible broadband cost operating service offerings wireless models to meet customer access demandImage sources: trustedreviews.com / berlin-airport.de / freshminds.co.uk
  22. 22. Venue Strategies 2015 Offer full AV Offer a full Full e-solution package meeting to event planning service organisers to help attract eventsImage sources: telepresenceoptions.com / gmwda.gov.uk / bp.com
  23. 23. Venue Business Models 2015 Grow leisure Outsource Create new and retail to management to events alone diversify third party or with revenues specialists partnersImage sources: businessweek.com / wcafamily.com
  24. 24. Destination Priorities 2011 Find Use web /social Prioritise key differentiators in media more to events, the face of promote the industries and intense destination associations to competition targetImage sources: lab.77agency.com / michael.hightechproductmanagement.com / 4.bp.blogspot.com
  25. 25. Destination Strategies 2015 Show ROI for Show longer More event term contribution extensive owners/delegates to economic data mining developmentImage sources: skylinetradeshowtips.com / dirtcheapgeo.com / backtothefuturetrading.com
  26. 26. Engaging Gen Y / Gen Z CEED Slovenia http://www.borev.net/imf.jpg
  27. 27. Serving Multiple Learning Styles PCMA Learning Lounge http://www.borev.net/imf.jpg
  28. 28. Collaborative Design - LIFT http://www.borev.net/imf.jpg
  29. 29. Collaborative Events – Gastro http://www.borev.net/imf.jpg
  30. 30. Participant Rich Design SPINCon
  31. 31. Total ImmersionFood Service Network http://www.borev.net/imf.jpg
  32. 32. Gamification - Cisco
  33. 33. Co-located BreakoutsGlobe Forum – Silent Conference http://www.borev.net/imf.jpg
  34. 34. Trade Show Innovation• Routes / Network• Health Industry Distributors• United Food Processors
  35. 35. Reinventing Trade ShowsSociety of Automobile Engineers
  36. 36. Experience-Led Trade Show Food Inspiration http://www.borev.net/imf.jpg
  37. 37. Creating ExperiencesAdelaide Convention Centre http://www.borev.net/imf.jpg
  38. 38. Innotown – Simple and Slow http://www.borev.net/imf.jpg
  39. 39. Rigorous Curation / Event Design
  40. 40. Convention 2020 - Conclusions • Demand will hold up • Innovation required in formats, business models, capability and technology • Focus on ‘enabling business’ • Personalisation is key • ‘Total sustainability’ agendaImage sources: mrcheckout.net / topboxdesign.com
  41. 41. About Fast Future
  42. 42. Fast Future – Travel and Meetings Industry Services• Live Events - Speeches, briefings and workshops for executive management and boards of hotels, airlines, airports, venues, CVB’s and associations• Future Insights - Customised research on emerging trends, future scenarios, technologies and new markets• Immersion - ‘Deep dives’ on future trends, market developments, emerging issues and technology advances• Strategy - Development of strategies and business plans• Innovation - Creation of business models and innovation plans• Engagement - Consultancy and workshop facilitation
  43. 43. Fast Future• Research, consulting, speaking, leadership• 5-20 year horizon - focus on ideas, developments, people, trends and forces shaping the future• Clients – Industry Associations – ICCA, ASAE, PCMA, MPI – Corporates - GE, Nokia, Pepsi, IBM, Intel, Orange, O2, Siemens, Samsung, GSK, SAPE&Y, KPMG, Amadeus, Sabre, Travelport, Travelex, ING, Santander, Barclays, Citibank, DeutscheBank – Governments - Dubai, Finland, Nigeria, Singapore, UK, US – Convention Bureaus – Seoul, Sydney, London, San Francisco, Toronto, Abu Dhabi, Durban, Athens, Slovenia, Copenhagen – Convention Centres – Melbourne, Adelaide, Qatar, QEIICC – Hotels - Accor Group, Preferred, – Intercontinental – PCO’s - Congrex, Kenes – Airports - Aeroports de Paris / Schiphol Group
  44. 44. Convention 2020• Purpose - Global strategic foresight study to help the meetings industry look at itself from the outside in and prepare for the decade ahead• Outputs – Regular themed reports and surveys 09/2009 - 12/2011• Partners - Sponsored by leaders across the industry
  45. 45. Hotels 2020 – Objectives• Identify key drivers of change for the globally branded hotel sector over the next decade• Examine the implications for:  Hotel strategy  Brand portfolio  Business models  Customer targeting  Innovation
  46. 46. Rohit Talwar• Global futurist and founder of Fast Future Research.• Award winning speaker on future insights and strategic innovation – addressing leadership audiences in 40 countries on 5 continents• Author of Designing Your Future• Profiled by UK’s Independent Newspaper as one of the Top 10 Global Future Thinkers• Led futures research, scenario planning and strategic consultancy projects for clients in telecommunications, technology, pharmaceuticals, banking, travel and tourism, environment, food and government sectors• Clients include 3M, BBC, BT, BAe, Bayer, Chloride, DTC De Beers, DHL, EADS, Electrolux, E&Y, GE, Hoover, Hyundai, IBM, ING, Intel, KPMG, M&S, Nakheel, Nokia, Nomura, Novartis, OECD, Orange, Panasonic, Pfizer, PwC, Samsung, Shell, Siemens, Symbian, Yell , numerous international associations and governments agencies in the US, UK, Finland, Dubai, Nigeria, Saudi Arabia and Singapore.• To receive Fast Future’s newsletters please email rohit@fastfuture.com
  47. 47. Designing Your Future Key Trends, Challenges and Choices• 50 key trends• 100 emerging trends• 10 major patterns of change• Key challenges and choices for leaders• Strategic decision making framework• Scenarios for 2012• Key futures tools and techniques• Published August 2008• Price £49.95 / €54.95/ $69.95• Email invoice request to rohit@fastfuture.com
  48. 48. Our Services Bespoke research; Identification & Analysis of Future Trends, Drivers & Shocks Public Speaking, In- Company Briefings, Accelerated Scenario Seminars and Planning, Timelining & Workshops Future MappingPersonal Futuring forLeaders and Leadership Expert Consultations &Teams Futures Think Tanks Identification of Design & Facilitation of Opportunities for Innovation, Incubation Innovation and Strategic & Venturing Strategy Creation & Investment Programmes Development of Implementation Roadmaps
  49. 49. Example Projects• Public and private client research e.g. : – Development of Market Scenarios, emerging trends and strategies for key clients – Government and OECD Scenario Projects – e.g. Migration 2030, Future of Narcotics, Chemical Sector, Family 2030 – Scenarios for the global economy for 2030 and the implications for migration – Designing Your Future (Published August 2008) – book written for the American Society of Association Executives & The Center for Association Leadership – Global Economies – e.g. The Future of China – the Path to 2020 – The Shape of Jobs to Come – Emerging Science and Technology Sectors and Careers – Winning in India and China – The Future of Human Resources – Exploiting the Future Potential of Social Media in UK Small to Medium Enterprises – Convention 2020 – the Future of Business Events – Future Convention Cities Initiative – Maximising Long-term Economic Impact of Events – One Step Beyond – Future trends and challenges for the events industry – Hotels 2020: Beyond Segmentation – Future Hotel Strategies – The Future of Travel and Tourism in the Middle East – a Vision to 2020 – Future of Travel and Tourism Investment in Saudi Arabia – Aviation and Airports e.g. Aviation 2030
  50. 50. Example Clients
  51. 51. Image Sources
  52. 52. Image Sources p.1Page4. http://www.piperreport.com/archives/Images/Medicare%20PFFS%20Plans.jpg5. http://www.future-classics.org/torcon/images/thursday/thurs3_mtcc.jpg6. http://www.einstein.yu.edu/iphs/images/think_tank.jpg8. http://www.ted.com/index.php/talks/aubrey_de_grey_says_we_can_avoid_aging.html9. http://www.eholidayindia.com/images/currency.jpg10. Left to Right 1. http://blog.core-ed.net/derekarchives/NokiaFanPhone.jpg 2. http://www.neonpunch.com/wp-content/uploads/2009/03/iphone_apps.jpg 3. http://www.geek.com/wp-content/uploads/2010/08/Steve-Jobs-hologram-on-iPhone.jpg13. http://miceplaces.com/fileadmin/html_newsletters/emea200903/Qatar-National-Convention-C.png14. http://img125.imageshack.us/i/37922425e6c7b6607fcn5.jpg/15. Left to Right 1. http://www.masternewmedia.org/images/social_network_id469214_size440.jpg 2. http://newlycorporate.com/wp-content/uploads/2008/11/conversations_silhouettes_id228513_size450.gif 3. http://everyjoe.com/work/using-brand-sponsorship-for-events/16. Left to Right 1. http://expertaccess.cincom.com/wp-content/uploads/2009/09/success_ladder.jpg 2. http://michael.hightechproductmanagement.com/2006/03/got_competitive_differentiatio.html 3. http://nationwidecapitalgroupnews.com/wp-content/uploads/2010/07/Upward-Trend-Graph.jpg17. Left to Right 1. http://www.simonblog.com/2010/02/01/iphone-os-3-2-may-support-video-call-conferencing-and-file-download/ 2. http://gadgetheat.com/wp-content/uploads/2008/05/surf-chair.jpg 3. http://msnbcmedia2.msn.com/j/msnbc/Components/Photos/070112/070112_virtual_reality_hmed_8a.hmedium.jpg18. Left to Right 1. http://www.blueskyuk.com/cm_images/New_Media_-_Web_Streaming_laptop.jpg 2. http://3.citynews-napolitoday.stgy.it/pictures/20100820/pay_per_view.gif 3. http://www.skylinetradeshowtips.com/what-is-an-acceptable-cost-per-lead/
  53. 53. Image Sources p.219. Left to Right 1. http://www.successpropublications.com/images/computr.jpg 2. http://www.1stwebdesigner.com/design/client-tactics-maintaining-existing-clients/ 3. http://www.philipgraves.net/should-you-care-about-customer-satisfaction.html20. Left to Right 1. http://images8.cpcache.com/product/religion+-+beliefs-recycling+symbol- recycling+knowledge/414904558v3_225x225_Front.jpg 2. http://sairamenterprise.com/images/Management_consultancy.jpg 3. http://blog.technicalmanagementinstitute.com/active_listening/21. Left to Right 1. http://www.trustedreviews.com/networking/news/2006/07/18/Sky-Hops-On-Free-Broadband-Revolution/p1 2. http://www.berlin-airport.de/images/Presse/Fluggesellschaften/SXFLowCost_pop.jpg 3. http://blogs.freshminds.co.uk/talent/?p=66522. Left to Right 1. http://www.telepresenceoptions.com/images/teliris_interact_touchtable3.jpg 2. http://www.reservations.gr/hotelimages/2081/25_conference-room.jpg 3. http://www.bp.com/liveassets/bp_internet/aromatics_acetyls/aromatics_acetyls_english/STAGING/local_assets/images/Com puter_data_180_144.jpg23. Left to Right 1. http://www.wcafamily.com/meeting/wca2009/info/eng/images/guide/image021.jpg 2. http://images.businessweek.com/ss/06/01/big_outsourcers/image/intro.gif 3. http://www.fitnesstrain.me.uk/images/partners.png24. Left to Right 1. http://lab.77agency.com/wp-content/uploads/social-networks_small.jpg 2. http://michael.hightechproductmanagement.com/2006/03/got_competitive_differentiatio.html 3. http://4.bp.blogspot.com/_9s8iqcCd0DY/RaTfsRYweqI/AAAAAAAAAKY/Uc6EoGot3P8/s400/juggle-400.jpg
  54. 54. Image Sources p.325. Left to Right 1. http://www.skylinetradeshowtips.com/what-is-an-acceptable-cost-per-lead/ 2. http://www.dirtcheapgeo.com/Quarterly_Savings.htm 3. http://www.worldofstock.com/slides/SMB1094.jpg26. http://www.ceedslovenia.org/web/SystemPhotos/Regional%20Conference%202011/Header%20web.jpg27. http://jeffhurtblog.com/2011/02/10/why-pcma-learning-lounge-worked/28. http://www.liftconference.com/files/images/lift10_poster_300px.jpg29. http://www.gastro2009.org/impressions/ind_exh/index.php?navId=27730. http://attendesource.com/accounts/register123/metroconnection/spin/events/spincon2011/header-3.jpg31. http://www.foodservicenetwork.nl/32. http://www.juxtinteractive.com/_media/images/hunt_lg_01.jpg33. http://www.sustainablecitiesnet.com/wp-content/uploads/2009/12/CityChallenge_GlobeForum-600x263.png35. http://intrepidcs.com/themes/ICS/images/misc/ICSchina_2011.jpg36. Left to Right 1. http://cdn.blisstree.com/files/2009/10/Chef-Zuma-Press-Michelle-sm.jpg 2. http://www.thechefalliance.com/userfiles/image/Chef/chef%202%20chefs%20prepping%20veggies.jpg37. Left to Right 1. http://ourlifeinoz.files.wordpress.com/2011/02/685375_thumbnail_280_sa_s_frist_state_wine_festival_2011_cellar_door_win e_festival_adelaide-v1.jpg 2. http://www.adelaidecc.com.au/files/5366-800x533.jpg39. http://www.traveltechnology.com/wp-content/uploads/2011/03/Airport-of-Tomorrow.png40. Top to Bottom 1. http://www.mrcheckout.net/tradeshow454.jpg 2. http://www.topboxdesign.com/wp-content/uploads/2009/08/Melbourne-Convention-Centre-by-NHArchitecture-in-Australia- interior-design-588x440.jpg
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