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Social Media for the Virtual Travel Agency

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Kathleen Lyons of FastNet Media presents: …

Kathleen Lyons of FastNet Media presents:
Ten Steps to Creating an Effective Online Marketing Strategy For your Virtual Travel Agency

Learn how to integrate five online media tools and make yourself into an expert!


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  • 1. Mighty Small Ten Steps to Creating an Effective Online Marketing Strategy For your Virtual Travel Agency
  • 2. Welcome!
    • You’re a savvy, independent and experienced travel agent. You want to strengthen your online brand and differentiate your business from all others.
    • This presentation offers a brief introduction to building an online presence as a
    • Virtual Travel Agent, using five major Internet tools. If you have further questions, contact us.
    • Many thanks to Ellen Paderson who agreed to serve as a Case Study for this lesson. She is the able owner of
    • Smiles & Miles Travel and
    • Bar Mitzvah Vacations .
    Kathleen Lyons FastNet Media CEO Travel Agent Owner - FastNet Travel - Textile Travel
  • 3. Step 1: Create your Brand
    • Business Name
    • Trademark
    • Logo
    • Other Graphics
    • Own your own Name
    • Multiple Domains
  • 4. Step 2: Cover The Big Five
    • Web Site(s)
    • Blog(s)
  • 5. Step 2: The Big Five
    • Web Site(s)
    • Blog(s)
    Freshness Relevance Engagement UGC: User Generated Content
  • 6. Step 2: The Big Five: Web site Own your domain; know where all your files are stored, and passwords.
  • 7. Step 2: The Big Five: Blogs Blogs can define you as an expert and build your personal brand. Use Feedburner to let readers subscribe to your blog & receive updates automatically.
  • 8. Step 2: The Big Five: LinkedIn LinkedIn GROUPS Can be great sources of contacts and news in the travel industry…..good for blogging/keeping your site fresh.
  • 9. Step 2: The Big Five: Twitter Have more than ONE Twitter accounts allow you to segment your market and leverage messages over more than one ‘channel’.
  • 10. Step 2: The Big Five: Facebook Fan Pages will be useful as Google and Bing begin to Index FB; could help your search engine ranking.
  • 11. Step 3: Optimize
    • Site Title - Keywords
    • Headings
    • Internal Links
    • Inbound Links
    • Keyword
    • Density
    • Complete
    • your
    • Profiles
  • 12. Step 4: Plan your Strategy
    • Goals
    • Target Audience
    • Monthly Activities
  • 13. Step 5: Execute
    • Editorial Calendar
    • Flickr or other photo account
    • Upload lots of pix
  • 14. Step 6: Maintain
    • Frequent Updates
    • Search for yourself
    • Including images
    • Check your Twitter
    • @name regularly
  • 15. Step 7: Reciprocate
    • Comment on
    • others’ accounts, ReTweet
    • Participate in
    • forums
    • Be helpful
  • 16. Step 8: Organize
    • Aggregates:
    • Google Wave
    • Orsiso
    • Tweetdeck (has FB integration)
    • Blog Organizers:
    • PostRank
    • Feedburner
  • 17. Step 9: Monitor
    • Google Alerts
    • SEO software
    • Google Analytics
  • 18. Step 10: Be Yourself
    • Become an Expert
    • Offer useful info
    • Don’t sell
    • Friend first, then client
  • 19. Further Exploration
    • Mashable.com
    • Chris Brogan
    • http://wwwChrisbrogan.com
    • Seth Godin
    • http://sethgodin.typepad.com/
  • 20. Further Exploration
    • Google Analytics:
    • http://www.google.com/analytics/
    • Web Strategist:
    • http://www.web-strategist.com/blog/
    • Bar Mitzvah Vacations
    • http://www.barmitzvahvacations.com
  • 21. Thanks for watching!
  • 22. Contact Us
    • Interested in learning more about building your online presence as a Virtual Travel Agent?
    • We offer consulting and design services at a fair cost, from site audits and strategic planning to development and maintenance of your entire online marketing program.
    • Contact Kathleen:
    • [email_address]