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    Convention 2020: Meeting Innovation & tech_imex_may_25th_2010_v2 Convention 2020: Meeting Innovation & tech_imex_may_25th_2010_v2 Presentation Transcript

    • Meeting Innovation and the Technology Timeline May 25th 2010 IMEX 10 Frankfurt Rohit Talwar rohit@fastfuture.com www.convention-2020.com Web / Newsletter: www.fastfuture.com http://twitter.com/fastfuture http://www.linkedin.com/in/talwar Blog http://widerhorizons.wordpress.com
    • Image Sources for Slides 4. http://www.borev.net/imf.jpg 5. http://nedmartin.org/amused/batman-downsized 6. http://www.liftconference.com/files/images/lift10_poster_300px.jpg 7. http://www.gastro2009.org/impressions/ind_exh/index.php?navId=277 8. blog.sustainablog.org/wp-content/files/2007/11/ted.jpg 9. www.sustainablecitiesnet.com/wp-content/uploads/2009/12/CityChallenge_GlobeForum-600x263.png 10. www.muzlyrics.com/wp-content/uploads/2009/04/telepresence.jpg 11. ASAE 12. IMEX 13. www.globaleventsummit.com/files/image_16_territorytalkc.jpg 14. www.liftconference.com/files/lift_affiche_426X300.png / www.ulsteingroup.com/kunder/ulstein/mm.nsf/lupgraphics/innotown.jpg/$file/innotown.jpg 15. www.masternewmedia.org/images/virtual-media-conference-groupshot-350.jpg 16. Source: InterVISTAS Consulting citing Industry Financial Forecast Table (IATA Economics) 18. www.geekologie.com/2008/02/25/looking-glass-1.jpg / artoftheiphone.com/wp- content/uploads/2009/08/Yelp-Augmented-Reality-Subway.jpg 19. www.highdisplay.com/wp-content/uploads/2009/09/future-computer-monitors3.jpg 20. blog.core-ed.net/derekarchives/NokiaFanPhone.jpg / www.concept-phones.com/wp- content/uploads/2009/06/trou_hologram_flexible_concept_phone_2.png 24. lonewolflibrarian.files.wordpress.com/2009/05/conference.jpg 25. www.mobileedgeblog.com/wp-content/uploads/2008/05/business-traveler-at-airport.jpg 26. www.muzlyrics.com/wp-content/uploads/2009/04/telepresence.jpg 28. www.watblog.com/wp-content/uploads/2009/02/mobile-internet.gif 29. www.pps-llc.com/images/communicate.jpg 30. http://msnbcmedia2.msn.com/j/msnbc/Components/Photos/070112/070112_virtual_reality_hmed_8a.hme dium.jpg 31. http://gadgetheat.com/wp-content/uploads/2008/05/surf-chair.jpg 32. http://lonewolflibrarian.files.wordpress.com/2009/06/datastorage.jpg 33. www.rcmaweb.org/Portals/0/Home%20Page%20Pictures/Home%20page%20conference%20picture.jpg
    • Convention 2020 • Global strategic foresight study to help the meetings industry prepare for the decade ahead • Multiple outputs Nov 2009 – October 2010 • Initial survey designed to stimulate thinking about the next 10 years • Industry-wide Sponsors
    • Turbulent Times Ahead http://www.borev.net/imf.jpg
    • Streamlined Events - WYSTC http://www.borev.net/imf.jpg
    • Collaborative Design - LIFT http://www.borev.net/imf.jpg
    • Collaborative Events – Gastro 09 http://www.borev.net/imf.jpg
    • Global Franchise - TED http://www.borev.net/imf.jpg
    • Silent Conference – Globe Forum http://www.borev.net/imf.jpg
    • Hybrid Events – ITM / AIA http://www.borev.net/imf.jpg
    • Customer Experience Led Customer Facing Details Ground Logistics Marketing Speakers / Events Theme / Location Source: ASAE http://www.borev.net/imf.jpg
    • Trade Show Innovation • Routes / Network • Health Industry Distributors • United Food Processors
    • CEO Only – Global Events Summit http://www.borev.net/imf.jpg
    • Lean Management http://www.borev.net/imf.jpg
    • Technology Horizons – Survey Findings
    • Operating Profit ($ billions) 15 10 5 0 -5 -10 -15 -20 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010F
    • Technology – The World in your Hand? Telephony Connectivity • Voice • Cellular • Messaging • Up to 14 bands • SIM card • WLAN/BT • Phonebook • GPS • Ring Tones • NFC • Security • FM Data/ Multimedia Enterprise • Camera 8-16M • Camcorder • 100Mbps • 24M Color Display • Email • Memory (160GB) • IMS • Multiformat A/V • Browsing • HD Video/TV out • VPN • Games • PIM • Ecommerce Software (50-100M Tps) • Protocols • DRM • Payments • Middleware • Applications • User Interface • Minimize fragmentation
    • Augmented Reality
    • Holographic Displays
    • Evolution of Smart Phones
    • TeliaSonera in Sweden claims a 76% reduction in carbon dioxide emissions • Reducing business travel by more than 50% • Increasing the use of tele-meeting services, by 15-20% per year 76% CO2 • Reducing the office area/employee reduction by a total of 50% • Reducing total energy consumption by more than 30% • Green electricity from 2007 • Introducing mobile working 2001 2009 21
    • TeliaSonera TelePresence Meetings Stockholm-Helsinki • Number of meetings: 464 • Reduced number of journeys: 1.392 – 500,000€ in travel costs • Saved working time: 40 months • Reducing carbon dioxide emissions by: 169,000 kg 22
    • Meeting Models Source: Tandberg
    • Will Investment in Meetings Hold Firm? Compared to today, in 2020 my company/organisation will still invest at least as much time and money in organising conferences and exhibiting at trade shows as they do at present. 74% 1088 respondents 24
    • Impact of Time and Cost Pressures Compared to today, in 2020 my company/organisation will be unwilling to allow staff to travel to as many conferences and exhibitions in order to save time and money. 46% 1097 respondents 25
    • Meeting Alternatives By 2020, my company/organisation will be investing far more money in alternatives to conferences and exhibitions than they do today. 59% 1097 respondents 26
    • Event Technology in 2020 (%) Which of these technologies do you think will be commonplace in conventions and exhibitions by 2020? % of Respondents 27
    • IP Everywhere? By the Year 2020 The latest mobile technology will allow me to access any factual information wherever I am located at any time. So I won't need to attend conferences or exhibitions to obtain this type of information. 42% 1101 respondents
    • Connected World In 2020, my ability to communicate, share data, and negotiate at any time and in any place with clients, suppliers, and business partners will be vastly greater and more efficient than today, thanks to technology. 92% 1100 respondents 29
    • Technology Gets Personal By 2020 all conferences and exhibitions I attend will offer a totally personalised experience, tailor-made to my needs, and offering whatever technological tools are needed to make the event fully interactive so I can engage with and influence the content of the event. 1093 respondents 77% 30
    • Total Customisation In 2020, the personal comfort of attendees will be much more important to organisers than today. Individuals will be able to obtain personalised menus at meals, there will be many options for entertainment and relaxation, e.g. customised seating. Organisers will make far better use of information about individual attendees than they do today. 70% 1093 respondents 31
    • Full Event Capture In 2020, almost everything that happens at events will be measured and stored as useful data for organisers and participants to use in real time, including sessions that individuals attend, interactions between attendees, appointments that are made and the educational and business interests that individuals express (before, during and after the event). 93% 1084 respondents 32
    • Conclusions • Real innovation taking place • Courage • Technology Options Expanding
    • Convention 2020 - Objectives The objectives of the study are to use multiple futures research techniques to: • Help the industry value chain prepare for the future • Provide key insights on how live meetings could evolve by 2020 • Help meeting owners, managers and designers think about the future customer experience • Help venues and destinations think about the implications for their strategy • Suggest emerging strategies, approaches and business models for events, venues and destinations • Use a highly participative ‘open’ research process to educate and inspire participants 34
    • Platinum Sponsors 35
    • Gold Sponsors Technology Partners Thought Partners 36
    • Survey Respondents Rank Country Percentage of total Respondents 1 United States 20 2 Germany 12 3 United Kingdom 11 4 France 3 5 Australia 3 6 Italy 3 7 Netherlands 3 8 Spain 3 9 Switzerland 3 10 Belgium 3 37
    • Regional Distribution of Respondents Africa 3% South America 2% Asia 7% Australasia 4% Middle East 2% 908 respondents 38
    • Industry Representation No . of Respondents 76% 81% 24% 19% 1103 respondents 912 respondents 39
    • What industry sector do you work in? 940 respondents % of Respondents 40
    • Do you work in the conventions or travel industry – if so what sector? % of Respondents 707 respondents 41
    • Next Steps – How Can You Get Involved • Next Report – July 2010 • Final Report – ICCA October 2010 • Surveys and Workshops June – Oct 2010 – Can you Host a Workshop? • Expert Papers • Student Essay Competition • Web Consultations • You tell us what you’d like to see … • Ask About the Sponsorship Benefits 42
    • Rohit Talwar • Global futurist and founder of Fast Future Research. • Award winning speaker on future insights and strategic innovation – addressing leadership audiences in 40 countries on 5 continents • Author of Designing Your Future – Published 08/2008 • Profiled by UK’s Independent Newspaper as one of the Top 10 Global Future Thinkers • Led futures research, scenario planning and strategic consultancy projects for clients in telecommunications, technology, pharmaceuticals, banking, travel and tourism, environment, food and government sectors • Clients include 3M, BBC, BT, BAe, Bayer, Chloride, DTC De Beers, DHL, EADS, Electrolux, E&Y, GE, Hoover, Hyundai, IBM, ING, Intel, KPMG, M&S, Nakheel, Nokia, Nomura, Novartis, OECD, Orange, Panasonic, Pfizer, PwC, Samsung, Shell, Siemens, Symbian, Yell , numerous international associations and governments agencies in the US, UK, Finland, Dubai, Nigeria, Saudi Arabia and Singapore. • To receive Fast Future’s newsletters please email rohit@fastfuture.com
    • Designing Your Future Key Trends, Challenges and Choices Facing Association and Nonprofit Leaders • 50 key trends • 100 emerging trends • 10 major patterns of change • Key challenges and choices for leaders • Strategic decision making framework • Scenarios for 2012 • Key futures tools and techniques • Published August 2008 • Price £49.95 / €54.95/ $69.95 • Email invoice request to rohit@fastfuture.com
    • Our Services Bespoke research; Identification & Analysis of Future Trends, Drivers & Shocks Public Speaking, In- Company Briefings, Accelerated Scenario Seminars and Planning, Timelining & Workshops Future Mapping Personal Futuring for Leaders and Leadership Expert Consultations & Teams Futures Think Tanks Identification of Design & Facilitation of Opportunities for Innovation, Incubation Innovation and Strategic & Venturing Programmes Strategy Creation & Investment Development of Implementation Roadmaps
    • Example Projects • Public and private client research e.g. : – Convention 2020 – The Shape of Jobs to Come – Department for Business, Innovation and Skills – Designing Your Future (Published August 2008) – book written for the American Society of Association Executives & The Center for Association Leadership – Travel and tourism e.g. The Future of Travel and Tourism in the Middle East – a Vision to 2020 – Future of Travel and Tourism Investment in Saudi Arabia – Scenarios for the global economy for 2030 and the implications for migration – Global Economies – e.g. The Future of China – the Path to 2020 – Winning in India and China – Aviation and Airports e.g. Aviation 2030 – Meetings, conferences , exhibitions and events – e.g. One Step Beyond – Future trends and challenges for the events industry • Strategic advice to industry players • Confidential advisory and coaching services to CEOs and top teams • Public speaking at public conferences and in-company events • Future thinking workshops and retreats
    • Our Clients