Meeting Innovation and
the Technology Timeline

        May 25th 2010
      IMEX 10 Frankfurt
                Rohit Talwar...
Image Sources for Slides

4.    http://www.borev.net/imf.jpg
5.    http://nedmartin.org/amused/batman-downsized
6.    http...
Convention 2020
•   Global strategic foresight study to help the meetings industry prepare for
    the decade ahead
•   Mu...
Turbulent Times Ahead




       http://www.borev.net/imf.jpg
Streamlined Events - WYSTC




          http://www.borev.net/imf.jpg
Collaborative Design - LIFT




          http://www.borev.net/imf.jpg
Collaborative Events – Gastro 09




             http://www.borev.net/imf.jpg
Global Franchise - TED




        http://www.borev.net/imf.jpg
Silent Conference – Globe Forum




            http://www.borev.net/imf.jpg
Hybrid Events – ITM / AIA




         http://www.borev.net/imf.jpg
Customer Experience Led
               Customer Facing Details

                  Ground Logistics

                     M...
Trade Show Innovation

• Routes / Network

• Health Industry
 Distributors

• United Food
 Processors
CEO Only – Global Events
        Summit




         http://www.borev.net/imf.jpg
Lean Management




     http://www.borev.net/imf.jpg
Technology Horizons –
   Survey Findings
Operating Profit ($ billions)
15

10

 5

 0

 -5

-10

-15

-20
      2001 2002 2003 2004 2005 2006 2007 2008 2009 2010F
Technology – The World in your Hand?

Telephony                                   Connectivity
•   Voice                  ...
Augmented Reality
Holographic Displays
Evolution of Smart Phones
TeliaSonera in Sweden claims
  a 76% reduction in carbon
      dioxide emissions
                    • Reducing business t...
TeliaSonera TelePresence
     Meetings Stockholm-Helsinki
• Number of meetings:                     464
• Reduced number o...
Meeting Models




Source: Tandberg
Will Investment in Meetings Hold Firm?
  Compared to today, in 2020 my company/organisation will still invest at
 least as...
Impact of Time and Cost Pressures
Compared to today, in 2020 my company/organisation will be unwilling to
 allow staff to ...
Meeting Alternatives
  By 2020, my company/organisation will be investing far more money in
      alternatives to conferen...
Event Technology in 2020 (%)
Which of these technologies do you think will be commonplace in conventions
                 ...
IP Everywhere?
By the Year 2020 The latest mobile technology will allow me to access any factual
     information wherever...
Connected World
    In 2020, my ability to communicate, share data, and negotiate at any
 time and in any place with clien...
Technology Gets Personal
    By 2020 all conferences and exhibitions I attend will offer a totally
     personalised exper...
Total Customisation
    In 2020, the personal comfort of attendees will be much more important to
  organisers than today....
Full Event Capture
In 2020, almost everything that happens at events will be measured and stored as
useful data for organi...
Conclusions

• Real innovation
 taking place

• Courage

• Technology
 Options Expanding
Convention 2020 - Objectives
The objectives of the study are to use multiple futures research techniques to:
•   Help the ...
Platinum Sponsors




                    35
Gold Sponsors



Technology Partners




Thought Partners



                      36
Survey Respondents

Rank   Country          Percentage of total
                          Respondents
1      United States...
Regional Distribution of Respondents
                                Africa 3%
                 South America 2%        As...
Industry Representation
No . of
Respondents

               76%
                                         81%




         ...
What industry sector do you work in?




940 respondents      % of Respondents   40
Do you work in the conventions or travel
     industry – if so what sector?




                          % of Respondents...
Next Steps – How Can You Get Involved

• Next Report – July 2010
• Final Report – ICCA October 2010
• Surveys and Workshop...
Rohit Talwar
•   Global futurist and founder of Fast Future Research.
•   Award winning speaker on future insights and str...
Designing Your Future
       Key Trends, Challenges and Choices Facing
           Association and Nonprofit Leaders
•   50...
Our Services
                                    Bespoke research; Identification &
                                    An...
Example Projects
•   Public and private client research e.g. :
     – Convention 2020
     – The Shape of Jobs to Come – D...
Our Clients
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Convention 2020: Meeting Innovation & tech_imex_may_25th_2010_v2

  1. 1. Meeting Innovation and the Technology Timeline May 25th 2010 IMEX 10 Frankfurt Rohit Talwar rohit@fastfuture.com www.convention-2020.com Web / Newsletter: www.fastfuture.com http://twitter.com/fastfuture http://www.linkedin.com/in/talwar Blog http://widerhorizons.wordpress.com
  2. 2. Image Sources for Slides 4. http://www.borev.net/imf.jpg 5. http://nedmartin.org/amused/batman-downsized 6. http://www.liftconference.com/files/images/lift10_poster_300px.jpg 7. http://www.gastro2009.org/impressions/ind_exh/index.php?navId=277 8. blog.sustainablog.org/wp-content/files/2007/11/ted.jpg 9. www.sustainablecitiesnet.com/wp-content/uploads/2009/12/CityChallenge_GlobeForum-600x263.png 10. www.muzlyrics.com/wp-content/uploads/2009/04/telepresence.jpg 11. ASAE 12. IMEX 13. www.globaleventsummit.com/files/image_16_territorytalkc.jpg 14. www.liftconference.com/files/lift_affiche_426X300.png / www.ulsteingroup.com/kunder/ulstein/mm.nsf/lupgraphics/innotown.jpg/$file/innotown.jpg 15. www.masternewmedia.org/images/virtual-media-conference-groupshot-350.jpg 16. Source: InterVISTAS Consulting citing Industry Financial Forecast Table (IATA Economics) 18. www.geekologie.com/2008/02/25/looking-glass-1.jpg / artoftheiphone.com/wp- content/uploads/2009/08/Yelp-Augmented-Reality-Subway.jpg 19. www.highdisplay.com/wp-content/uploads/2009/09/future-computer-monitors3.jpg 20. blog.core-ed.net/derekarchives/NokiaFanPhone.jpg / www.concept-phones.com/wp- content/uploads/2009/06/trou_hologram_flexible_concept_phone_2.png 24. lonewolflibrarian.files.wordpress.com/2009/05/conference.jpg 25. www.mobileedgeblog.com/wp-content/uploads/2008/05/business-traveler-at-airport.jpg 26. www.muzlyrics.com/wp-content/uploads/2009/04/telepresence.jpg 28. www.watblog.com/wp-content/uploads/2009/02/mobile-internet.gif 29. www.pps-llc.com/images/communicate.jpg 30. http://msnbcmedia2.msn.com/j/msnbc/Components/Photos/070112/070112_virtual_reality_hmed_8a.hme dium.jpg 31. http://gadgetheat.com/wp-content/uploads/2008/05/surf-chair.jpg 32. http://lonewolflibrarian.files.wordpress.com/2009/06/datastorage.jpg 33. www.rcmaweb.org/Portals/0/Home%20Page%20Pictures/Home%20page%20conference%20picture.jpg
  3. 3. Convention 2020 • Global strategic foresight study to help the meetings industry prepare for the decade ahead • Multiple outputs Nov 2009 – October 2010 • Initial survey designed to stimulate thinking about the next 10 years • Industry-wide Sponsors
  4. 4. Turbulent Times Ahead http://www.borev.net/imf.jpg
  5. 5. Streamlined Events - WYSTC http://www.borev.net/imf.jpg
  6. 6. Collaborative Design - LIFT http://www.borev.net/imf.jpg
  7. 7. Collaborative Events – Gastro 09 http://www.borev.net/imf.jpg
  8. 8. Global Franchise - TED http://www.borev.net/imf.jpg
  9. 9. Silent Conference – Globe Forum http://www.borev.net/imf.jpg
  10. 10. Hybrid Events – ITM / AIA http://www.borev.net/imf.jpg
  11. 11. Customer Experience Led Customer Facing Details Ground Logistics Marketing Speakers / Events Theme / Location Source: ASAE http://www.borev.net/imf.jpg
  12. 12. Trade Show Innovation • Routes / Network • Health Industry Distributors • United Food Processors
  13. 13. CEO Only – Global Events Summit http://www.borev.net/imf.jpg
  14. 14. Lean Management http://www.borev.net/imf.jpg
  15. 15. Technology Horizons – Survey Findings
  16. 16. Operating Profit ($ billions) 15 10 5 0 -5 -10 -15 -20 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010F
  17. 17. Technology – The World in your Hand? Telephony Connectivity • Voice • Cellular • Messaging • Up to 14 bands • SIM card • WLAN/BT • Phonebook • GPS • Ring Tones • NFC • Security • FM Data/ Multimedia Enterprise • Camera 8-16M • Camcorder • 100Mbps • 24M Color Display • Email • Memory (160GB) • IMS • Multiformat A/V • Browsing • HD Video/TV out • VPN • Games • PIM • Ecommerce Software (50-100M Tps) • Protocols • DRM • Payments • Middleware • Applications • User Interface • Minimize fragmentation
  18. 18. Augmented Reality
  19. 19. Holographic Displays
  20. 20. Evolution of Smart Phones
  21. 21. TeliaSonera in Sweden claims a 76% reduction in carbon dioxide emissions • Reducing business travel by more than 50% • Increasing the use of tele-meeting services, by 15-20% per year 76% CO2 • Reducing the office area/employee reduction by a total of 50% • Reducing total energy consumption by more than 30% • Green electricity from 2007 • Introducing mobile working 2001 2009 21
  22. 22. TeliaSonera TelePresence Meetings Stockholm-Helsinki • Number of meetings: 464 • Reduced number of journeys: 1.392 – 500,000€ in travel costs • Saved working time: 40 months • Reducing carbon dioxide emissions by: 169,000 kg 22
  23. 23. Meeting Models Source: Tandberg
  24. 24. Will Investment in Meetings Hold Firm? Compared to today, in 2020 my company/organisation will still invest at least as much time and money in organising conferences and exhibiting at trade shows as they do at present. 74% 1088 respondents 24
  25. 25. Impact of Time and Cost Pressures Compared to today, in 2020 my company/organisation will be unwilling to allow staff to travel to as many conferences and exhibitions in order to save time and money. 46% 1097 respondents 25
  26. 26. Meeting Alternatives By 2020, my company/organisation will be investing far more money in alternatives to conferences and exhibitions than they do today. 59% 1097 respondents 26
  27. 27. Event Technology in 2020 (%) Which of these technologies do you think will be commonplace in conventions and exhibitions by 2020? % of Respondents 27
  28. 28. IP Everywhere? By the Year 2020 The latest mobile technology will allow me to access any factual information wherever I am located at any time. So I won't need to attend conferences or exhibitions to obtain this type of information. 42% 1101 respondents
  29. 29. Connected World In 2020, my ability to communicate, share data, and negotiate at any time and in any place with clients, suppliers, and business partners will be vastly greater and more efficient than today, thanks to technology. 92% 1100 respondents 29
  30. 30. Technology Gets Personal By 2020 all conferences and exhibitions I attend will offer a totally personalised experience, tailor-made to my needs, and offering whatever technological tools are needed to make the event fully interactive so I can engage with and influence the content of the event. 1093 respondents 77% 30
  31. 31. Total Customisation In 2020, the personal comfort of attendees will be much more important to organisers than today. Individuals will be able to obtain personalised menus at meals, there will be many options for entertainment and relaxation, e.g. customised seating. Organisers will make far better use of information about individual attendees than they do today. 70% 1093 respondents 31
  32. 32. Full Event Capture In 2020, almost everything that happens at events will be measured and stored as useful data for organisers and participants to use in real time, including sessions that individuals attend, interactions between attendees, appointments that are made and the educational and business interests that individuals express (before, during and after the event). 93% 1084 respondents 32
  33. 33. Conclusions • Real innovation taking place • Courage • Technology Options Expanding
  34. 34. Convention 2020 - Objectives The objectives of the study are to use multiple futures research techniques to: • Help the industry value chain prepare for the future • Provide key insights on how live meetings could evolve by 2020 • Help meeting owners, managers and designers think about the future customer experience • Help venues and destinations think about the implications for their strategy • Suggest emerging strategies, approaches and business models for events, venues and destinations • Use a highly participative ‘open’ research process to educate and inspire participants 34
  35. 35. Platinum Sponsors 35
  36. 36. Gold Sponsors Technology Partners Thought Partners 36
  37. 37. Survey Respondents Rank Country Percentage of total Respondents 1 United States 20 2 Germany 12 3 United Kingdom 11 4 France 3 5 Australia 3 6 Italy 3 7 Netherlands 3 8 Spain 3 9 Switzerland 3 10 Belgium 3 37
  38. 38. Regional Distribution of Respondents Africa 3% South America 2% Asia 7% Australasia 4% Middle East 2% 908 respondents 38
  39. 39. Industry Representation No . of Respondents 76% 81% 24% 19% 1103 respondents 912 respondents 39
  40. 40. What industry sector do you work in? 940 respondents % of Respondents 40
  41. 41. Do you work in the conventions or travel industry – if so what sector? % of Respondents 707 respondents 41
  42. 42. Next Steps – How Can You Get Involved • Next Report – July 2010 • Final Report – ICCA October 2010 • Surveys and Workshops June – Oct 2010 – Can you Host a Workshop? • Expert Papers • Student Essay Competition • Web Consultations • You tell us what you’d like to see … • Ask About the Sponsorship Benefits 42
  43. 43. Rohit Talwar • Global futurist and founder of Fast Future Research. • Award winning speaker on future insights and strategic innovation – addressing leadership audiences in 40 countries on 5 continents • Author of Designing Your Future – Published 08/2008 • Profiled by UK’s Independent Newspaper as one of the Top 10 Global Future Thinkers • Led futures research, scenario planning and strategic consultancy projects for clients in telecommunications, technology, pharmaceuticals, banking, travel and tourism, environment, food and government sectors • Clients include 3M, BBC, BT, BAe, Bayer, Chloride, DTC De Beers, DHL, EADS, Electrolux, E&Y, GE, Hoover, Hyundai, IBM, ING, Intel, KPMG, M&S, Nakheel, Nokia, Nomura, Novartis, OECD, Orange, Panasonic, Pfizer, PwC, Samsung, Shell, Siemens, Symbian, Yell , numerous international associations and governments agencies in the US, UK, Finland, Dubai, Nigeria, Saudi Arabia and Singapore. • To receive Fast Future’s newsletters please email rohit@fastfuture.com
  44. 44. Designing Your Future Key Trends, Challenges and Choices Facing Association and Nonprofit Leaders • 50 key trends • 100 emerging trends • 10 major patterns of change • Key challenges and choices for leaders • Strategic decision making framework • Scenarios for 2012 • Key futures tools and techniques • Published August 2008 • Price £49.95 / €54.95/ $69.95 • Email invoice request to rohit@fastfuture.com
  45. 45. Our Services Bespoke research; Identification & Analysis of Future Trends, Drivers & Shocks Public Speaking, In- Company Briefings, Accelerated Scenario Seminars and Planning, Timelining & Workshops Future Mapping Personal Futuring for Leaders and Leadership Expert Consultations & Teams Futures Think Tanks Identification of Design & Facilitation of Opportunities for Innovation, Incubation Innovation and Strategic & Venturing Programmes Strategy Creation & Investment Development of Implementation Roadmaps
  46. 46. Example Projects • Public and private client research e.g. : – Convention 2020 – The Shape of Jobs to Come – Department for Business, Innovation and Skills – Designing Your Future (Published August 2008) – book written for the American Society of Association Executives & The Center for Association Leadership – Travel and tourism e.g. The Future of Travel and Tourism in the Middle East – a Vision to 2020 – Future of Travel and Tourism Investment in Saudi Arabia – Scenarios for the global economy for 2030 and the implications for migration – Global Economies – e.g. The Future of China – the Path to 2020 – Winning in India and China – Aviation and Airports e.g. Aviation 2030 – Meetings, conferences , exhibitions and events – e.g. One Step Beyond – Future trends and challenges for the events industry • Strategic advice to industry players • Confidential advisory and coaching services to CEOs and top teams • Public speaking at public conferences and in-company events • Future thinking workshops and retreats
  47. 47. Our Clients
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