2012 Spring - What Are Your Media Habits - Survey

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2012 Spring - What Are Your Media Habits - Survey

  1. 1. What are Your Media Habits? Created by: -Elizabeth Hedin -Idris Kamara -Sarah Komperud -Heather Keelon -Alfonso Sintjago -Maren Stoddard -Sarah Walker
  2. 2. . Questions We Wanted To Answer: What are students’ current media viewing habits? Given that new services have been introduced in the last 5 years, how have students’ media viewing habits changed over this period of time?
  3. 3. Focusing the Survey:Included Participants:Undergraduate and graduate students at theUniversity of Minnesota in Professor Stout’sPrinciples and Methods of Evaluation classMedia Focus:(a) Kinds of media preferred,(b) Vehicles used to view media(c) How the above have changed in the last 5(d) How living situations effects the quantity of viewing
  4. 4. Media ViewingPreferences
  5. 5. “It doesnt matter either way. I have specific shows that I like to watch and if theyre on TV Ill watch them there, if not Ill look them up online.” Media “I don’t have a preference. Mobile devices are more convenient but traditional TV-based media can be more Viewing relaxing since I sit on the couch.”Preferences “I enjoy being at home, watching regularly scheduled T.V., but internet-based allows me to watch it even if Im not home. I do like the limited commercials of internet-based media.”
  6. 6. Hours Spent onInternet Media
  7. 7. Hours Spent on Non-Internet Media
  8. 8. “An increase in usage of media, particularly watching movies/shows via the internet. Ease of access and veryHours Spent on convenient.” Non-Internet Media “Yes, I really enjoy Netflix live streaming. I watch TV in my own spare time at my convenience.”
  9. 9. The Results: Now and Then The Results: Now and Then The Results: Now and Then Change inViewing Habits
  10. 10. Change inMedia Viewing Quantity
  11. 11. Cable Television Service
  12. 12. Streaming Video
  13. 13. Smart Phone Use
  14. 14. Current Living Situation
  15. 15. “I used to live with a roommate and get sucked into what she was watching. I watch much less TV now that I live alone” “If someone I live with isCurrent Living watching something I will Situation probably join them.”
  16. 16. Additional information about our study includingadditional graphs and correlations can be found at: http://z.umn.edu/mediahabits

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