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Wave 5 – The Socialisation of Brands je deo globalnog istraživanja koje se sprovodi sa ciljem da se definišu ogromne promene nastale u načinima komunikacije, kao rezultat rastućeg uticaja društv...

Wave 5 – The Socialisation of Brands je deo globalnog istraživanja koje se sprovodi sa ciljem da se definišu ogromne promene nastale u načinima komunikacije, kao rezultat rastućeg uticaja društvenih medija. Istraživanje se sprovodi jednom godišnje, od 2006. godine a ove godine po prvi put i u Srbiji.

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