©2009 www.eurotechnology.com1

Gerhard Fasol

Eurotechnology Japan K. K.

www.eurotechnology.com

fasol@eurotechnology.com...
©2009 www.eurotechnology.com2

Agenda
TV today = 23% of time awake
Profitability of conventional TV goes down, growth
is i...
©2009 www.eurotechnology.com3

23%
©2009 www.eurotechnology.com4

TV = 23% of time awake
Japan� 3:42 hours/person/day�
Germany� 3:37 hours/person/day�
©2009 www.eurotechnology.com5

Traditional TV is one-way
Humans are social
Sharing experience
©2009 www.eurotechnology.com6

Niko-niko douga
©2009 www.eurotechnology.com7

50%
©2009 www.eurotechnology.com8

Social interactions on Niko-Niko douga:
via overlay and synchronized comments
via tags (som...
©2009 www.eurotechnology.com
Growth is in satellite and cable TV�
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2...
©2009 www.eurotechnology.com
Profits of traditional TV are on the way down�
1998 1999 2000 2001 2002 2003 2004 2005 2006 2...
©2009 www.eurotechnology.com11

Regulated vs free
Regulated� Free�
Traditional
broadcasting

TV, Radio�
Internet (YouTube,...
©2009 www.eurotechnology.com12

p  Packet radio top menu
 p  Packet radio imode site with
program schedule

p  View pro...
©2009 www.eurotechnology.com13

Sequence of still images
create a slide show
Packet radio for mobile phones
Via mobile pho...
©2009 www.eurotechnology.com14

Cross platform
example: BeeTV
©2009 www.eurotechnology.com15

Leveraging TV stars – streaming via HSDPA
See: Japan Media Report http://www.eurotechnolog...
©2009 www.eurotechnology.com
beeTV: 20 programs in 8 channels�
p DoCoMo + Fuji-Televi

è Drama

è Music

è Comedy

è ...
©2009 www.eurotechnology.com17

Mobile TV
See: Japan Media Report http://www.eurotechnology.com/store/jmedia/ 

And Mobile...
©2009 www.eurotechnology.com18

97.5% of global mobile TV in Japan & Korea
Global mobile-TV by country
(December 2008)
Jap...
©2009 www.eurotechnology.com19

Do people really watch mobile TV?
Our estimate for Japan:
50-290 million mobile TV hours /...
©2009 www.eurotechnology.com20

How often do people watch mobile TV?
6-7 times/month
300 – 350 million viewing events/mont...
©2009 www.eurotechnology.com
Lunch box mobile digital TV�
21

Mobile TV (1-seg) broadcast by national TV NHK to mobile pho...
©2009 www.eurotechnology.com22

Business models for mobile TV
©2009 www.eurotechnology.com23

Recognize
& buy
music
played on
TV
©2009 www.eurotechnology.com24

From mobile TV to mobile
shopping
See: Mobile TV report: http://www.eurotechnology.com/sto...
©2009 www.eurotechnology.com25

The key:
Understanding your audience…
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Evolution of TV and social TV

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Keynotes given at the BCWW2009 Global Media Forum, Seoul, S-Korea, September 10, 2009 about Evolution of TV and social TV - viewpoint from Japan

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Evolution of TV and social TV

  1. 1. ©2009 www.eurotechnology.com1 Gerhard Fasol Eurotechnology Japan K. K. www.eurotechnology.com fasol@eurotechnology.com BCWW2009 Global Media Forum Seoul, Korea, September 10, 2009 Keynote and session chair Evolution of TV and Social TV
  2. 2. ©2009 www.eurotechnology.com2 Agenda TV today = 23% of time awake Profitability of conventional TV goes down, growth is in new media The critical issues: 1. Regulation vs free 2. Business models 3. New platforms: mobile & game terminals 3. Globalization, standardization vs risk taking & early adoption
  3. 3. ©2009 www.eurotechnology.com3 23%
  4. 4. ©2009 www.eurotechnology.com4 TV = 23% of time awake Japan� 3:42 hours/person/day� Germany� 3:37 hours/person/day�
  5. 5. ©2009 www.eurotechnology.com5 Traditional TV is one-way Humans are social Sharing experience
  6. 6. ©2009 www.eurotechnology.com6 Niko-niko douga
  7. 7. ©2009 www.eurotechnology.com7 50%
  8. 8. ©2009 www.eurotechnology.com8 Social interactions on Niko-Niko douga: via overlay and synchronized comments via tags (some locked, some open)
  9. 9. ©2009 www.eurotechnology.com Growth is in satellite and cable TV� 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 0 500 1000 1500 2000 2500 3000 3500 4000 revenuesYENbillion Japan's radio and TV markets US$ 10 billion US$ 20 billion US$ 30 billion US$ 40 billion NHK TV commercial TV cable TV BS satellite CS satellite radio AM radio FM c2009EurotechnologyJapanKK www.eurotechnology.com Source: Japan Media Report ( http://www.eurotechnology.com/store/jmedia/ )
  10. 10. ©2009 www.eurotechnology.com Profits of traditional TV are on the way down� 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 0 5 10 15 20 25 operatingmargin Fuji TV Nippon TV TBS Asahi TV TV Tokyo Annual operating margin of Japan's TV groups c2008EurotechnologyJapanKK www.eurotechnology.com Source: Japan Media Report ( http://www.eurotechnology.com/store/jmedia/ )
  11. 11. ©2009 www.eurotechnology.com11 Regulated vs free Regulated� Free� Traditional broadcasting TV, Radio� Internet (YouTube, Niko-Niko douga…)� Mobile operator� Mobile internet�
  12. 12. ©2009 www.eurotechnology.com12 p  Packet radio top menu p  Packet radio imode site with program schedule p  View programs p  Program overview p  options
  13. 13. ©2009 www.eurotechnology.com13 Sequence of still images create a slide show Packet radio for mobile phones Via mobile phone internet data connection, not licensed radio spectrum Business model: combine music promotion clips with still images of DJ�
  14. 14. ©2009 www.eurotechnology.com14 Cross platform example: BeeTV
  15. 15. ©2009 www.eurotechnology.com15 Leveraging TV stars – streaming via HSDPA See: Japan Media Report http://www.eurotechnology.com/store/jmedia/ And Mobile TV report: http://www.eurotechnology.com/store/mobiletv/
  16. 16. ©2009 www.eurotechnology.com beeTV: 20 programs in 8 channels� p DoCoMo + Fuji-Televi è Drama è Music è Comedy è Animation è Talk è Variety è Moolog (movie blog) è Edutainment 16
  17. 17. ©2009 www.eurotechnology.com17 Mobile TV See: Japan Media Report http://www.eurotechnology.com/store/jmedia/ And Mobile TV report: http://www.eurotechnology.com/store/mobiletv/
  18. 18. ©2009 www.eurotechnology.com18 97.5% of global mobile TV in Japan & Korea Global mobile-TV by country (December 2008) Japan (50 million, 72.5%) South Korea (17.2 million, 25%) Italy (850,000, 1.2%) China (600,000, 0.9%) other (285,000, 0.4%) (C) 2009 Eurotechnology Japan KK www.eurotechnology.com
  19. 19. ©2009 www.eurotechnology.com19 Do people really watch mobile TV? Our estimate for Japan: 50-290 million mobile TV hours / month
  20. 20. ©2009 www.eurotechnology.com20 How often do people watch mobile TV? 6-7 times/month 300 – 350 million viewing events/month in Japan average viewing time 10-50 minutes 50 – 290 million hours of mobile TV viewing per month in Japan Source: Japan Media Report http://www.eurotechnology.com/store/jmedia/ And Mobile TV report: http://www.eurotechnology.com/store/mobiletv/
  21. 21. ©2009 www.eurotechnology.com Lunch box mobile digital TV� 21 Mobile TV (1-seg) broadcast by national TV NHK to mobile phone handsets Specifically targeting office workers during the lunchbreak�
  22. 22. ©2009 www.eurotechnology.com22 Business models for mobile TV
  23. 23. ©2009 www.eurotechnology.com23 Recognize & buy music played on TV
  24. 24. ©2009 www.eurotechnology.com24 From mobile TV to mobile shopping See: Mobile TV report: http://www.eurotechnology.com/store/mobiletv/
  25. 25. ©2009 www.eurotechnology.com25 The key: Understanding your audience…

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