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(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
QR-CODES FOR MOBILE PHONES
& 1...
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
EXECUTIVE SUMMARY
• The QR cod...
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
QR CODE
3
Subscribe to this re...
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
QR CODE
4
Subscribe to this re...
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
LICENSE
5
Thank you for purcha...
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
AGENDA - LIST OF CONTENTS
6
•-...
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
MORETHAN 30 DIFFERENT
2D-BAR C...
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
MORETHAN 30 2D-CODES
• We foun...
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
DIFFERENTTYPES OF 2D BARCODES
...
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
DIFFERENTTYPES OF 1D & 2D BARC...
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
DIFFERENTTYPES OF 1D & 2D BARC...
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
DIFFERENTTYPES OF 1D & 2D BARC...
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
QR CODE AND DENSO WAVE
More ab...
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
QR = QUICK RESPONSE
• Quick re...
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 201420
Denso Denso= Japanese for el...
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
DENSO WAVE- CREATOR AND OWNER ...
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
FIRST MOBILE PHONE WITH
QR COD...
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
QR CODE STANDARDIZATION
• ISO/...
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
REDUNDANCY AND ERROR
CORRECTIO...
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
APPLICATION #1:
REDUNDANCY AND...
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
APPLICATION #2:ANA = ALL NIPPO...
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
QR CODES SOLVE ONE OF
THE BIGG...
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
MARKET PENETRATION,
KNOWLEDGE ...
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
QR CODE FUNCTIONALITY
FOR MOBI...
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
MARK-UP:TYPES OF QR CODE INPUT...
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
MARK-UP - CNTS: CONTENT (JPEG,...
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
QR CODE AS AN INPUT/
OUTPUT ME...
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
QR CODE IN RETAIL
QR codes - i...
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
APPLICATION #10: MCDONALD CHAR...
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
APPLICATION #14: QR CODE FOR F...
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
QR CODES FOR MARKETING
QR code...
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
FLOW OFTHE APPLE IPOD-NANO CAM...
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
APPLICATION #22 -
THE KDDI-AU ...
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
APPLICATION #23:THE KDDI-KITKA...
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
QR CODES FOR CUSTOMER
RELATION...
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QR CODE FOR RESTAURANTS
AND BA...
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
APPLICATION #26: MENU BY QR CO...
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
QR CODE FOR COUPONS
QR codes a...
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
QR CODES FOR FAST MOVING CONSU...
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
QR CODES FOR FASHION
117
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
QR CODES FOR MUSIC
123
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
APPLICATION #45: LINKINGTO A M...
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
QR-CODES FORTV PROGRAM
GUIDES ...
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
APPLICATION #53: OUTDOOR ADVER...
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
QR CODES FOR REAL ESTATE BUSIN...
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
QR CODES FOR M-
COMMERCE ANDTO...
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
TAGGING PEOPLE WITH QR CODES
Q...
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
QR ADVERTISING ONTHE STREETS
o...
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
STREET ART
Street art becomes ...
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
QR CODE ON LARGE LED SCREENS
Q...
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
2D BAR CODES FOR
RAILWAYS
166
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
2D BAR CODES ASTRAIN
TICKETS
t...
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
QR-CODE FOR MAPS,
NAVIGATION A...
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
QR CODES LINK OBJECTSTO
INFORM...
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
APPLICATION #85: LINKING PRODU...
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
QR CODES ON BUSINESS
CARDS
189
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
QR CODES LINKING WEB
SITESTO M...
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
QR CODE FOR PAY WIFI
LOGIN
Mor...
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
QR CODETO PAY BILLS
More about...
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
USING BAR CODESTO PAY
BILLS BY...
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
COMPARING PRICESVIA BAR
CODES
...
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
APPLICATION #97:AMAZON.CO.JP P...
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
APPLICATION #98:AMAZON.CO.JP P...
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
QR CODES FOR SECURITY
QR codes...
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
QR CODES FOR
GOVERNMENT APPLIC...
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
QR CODE FOR GOVERNMENT APPLICA...
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
APPLICATION #100: QR CODETO DI...
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
APPLICATION #101: QR CODES FOR...
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
QR CODES FOR POLITICAL
CAMPAIG...
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
APPLICATION #102: QR FOR POLIT...
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
“ADULT QR”:ADVERTISING
FOR DAT...
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
COLOR CODES
alternative to QR ...
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
SUMMARY
229
(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014
SUMMARY - QR CODES
• QR codes ...
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EUROTECHNOLOGY JAPAN KK
231
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EUROTECHNOLOGY JAPAN KK
FOUNDE...
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EUROTECHNOLOGY JAPAN KK
233
- ...
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CONTACT AND MORE INFORMATION
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QR codes - 105 hot applications!

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QR codes link objects in real life with information and action via mobile phones. QR codes make static posters interactive. QR codes enable action here and now.
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  1. 1. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 QR-CODES FOR MOBILE PHONES & 105 APPLICATIONS version 19 of May 18, 2014 by Gerhard Fasol, Eurotechnology Japan KK free trial version with a few selected pages. purchase latest version from: http://www.eurotechnology.com/store/qr/ 1
  2. 2. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 EXECUTIVE SUMMARY • The QR code system was initially developed around 1994 by Denso for inventory control and logistics and other applications in the automotive industry (Denso is a Toyota Group company).Today QR codes are owned and managed by to Denso Wave Corporation. • QR codes have far higher flexibility and information density than traditional bar codes, allow immediate access to online information, and are trackable. QR codes are “bar codes on steroids”. • QR codes were first introduced to mobile phones in Japan in August 2002, when the first Japanese mobile phone with QR code reader came on the market. • In the years since 2002, mobile tags based on QR codes have become an essential component of Japanese daily life: • QR codes are often the central focus of advertising campaigns. National advertising campaigns, small stores, and individuals use QR codes to guide customers/ friends/clients/partners to their online sites, or to distribute their contact information. • Important information in daily life is transmitted via QR codes.Vegetables are tracked to their producers using QR codes. • Japan’s government uses QR codes: Japan’s immigration service attaches visas, residence permits and work permits to passports using QR codes, building permit information is displayed at building sites using QR codes, and the police searches for fugitives using QR codes. • Usage of QR codes is now growing explosively throughout the world 2
  3. 3. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 QR CODE 3 Subscribe to this report, and we will regularly send you the latest versions. ! subscription, annual payment, you can end the subscription any time (no refunds): http://store.eSellerate.net/s.asp?s=STR0576176470&Cmd=BUY&SKURefnum=SKU32898386948 Version Date Content added, updates 1 July 2005 2 3 4 5 6 7 March 9, 2008 8 January 8, 2009 9 July 1, 2009 10 July 27, 2009 11 December 13, 2010 12 February 28, 2011
  4. 4. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 QR CODE 4 Subscribe to this report, and we will regularly send you the latest versions. ! subscription, annual payment, you can end the subscription any time (no refunds): http://store.eSellerate.net/s.asp?s=STR0576176470&Cmd=BUY&SKURefnum=SKU32898386948 Version Date Content added, updates 13 February 28, 2011 14 March 1, 2011 15 March 3, 2011 16 March 6, 2011 17 February 11, 2013 18 19 May 17, 2014 updates, corrections, reformat
  5. 5. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 LICENSE 5 Thank you for purchasing licenses to our reports, and for your cooperation with our licensing conditions. Only through your purchases can we continue to produce high-quality market reports from Japan ! INTHE CASE OF SINGLE LICENSE: If you have purchased a single copy license of this report, you are not permitted to copy this report except for a single back-up copy ! INTHE CASE OF CORPORATE LICENSE: in the case that your company has purchased a corporate license, you may distribute this report inside your company including protected corporate information servers locked to the outside, but you cannot distribute this report outside your company ! ANNUAL SUBSCRIPTION: we offer annual subscriptions for a particular report, and also for all our reports in one single transaction at a great discount - please contact us for details. Corporations subscribing will receive all updates at the time of publication, so that you can be sure to have the latest up-to-date information ! This research report comes without any warranty of any kind.The authors and Eurotechnology Japan K. K. do not warrant that the information in this report is without error, nor that the information serves any particular purpose. For legal advice please consult properly licensed legal professionals, for investment advice please consult properly licensed financial advisors.Trademarks mentioned are the property of their owners.
 Eurotechnology is a trademark or registered trademark in Japan and other countries.
  6. 6. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 AGENDA - LIST OF CONTENTS 6 •- Executive summary •- QR codes and Denso Wave Corporation •- QR code technology, capacity, redundancy and error correction •- QR codes as a solution: link objects to internet information •- market penetration, recognition and usage statistics •- QR code functionality, QR codes for mobile phones and QR code mark-up ! •- 105 applications of QR codes: •in retail •for marketing •for customer relationship management •for restaurants and bars •for fast moving consumer goods, drinks and cosmetics •for fashion •for music •forTV program guides and events •for real estate and apartment rentals •for m-commerce and to sell content •on skin, tagging people •for advertising on the streets •street art •for railways •for maps, navigation and location dependent services •to link objects and information •on business cards •linking websites to mobile sites •for pay WiFi log-in •to pay bills •comparing prices •for security •for government applications: building permits, construction permits, immigration control, visas, •“adult” QR, advertising for dating sites and AIDS education ! •- Color codes, ColorZip codes ! •- Summary
  7. 7. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 MORETHAN 30 DIFFERENT 2D-BAR CODES 7
  8. 8. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 MORETHAN 30 2D-CODES • We found more than 30 2D-codes currently mentioned, some have large usage currently, e.g. for airline baggage control, or railway ticketing, or parcel delivery - however it is certain that some of the 2D codes will not survive. • Apart from mathematical quality of encoding, aspects are: • whether a particular code is standardized or not • market share and size of installed base • whether the encoding is open-source or secret • whether a particular code is patented and proprietary, and how these patent and other intellectual property rights are managed, e.g whether a fee is payable for licensing the code, the software or readers or other elements necessary for use 8
  9. 9. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 DIFFERENTTYPES OF 2D BARCODES 9 3D Code QR code PDF417 DataMatrix Maxi Code Color Code MicrosoftTag High Capacity Color Barcode (HCCB) Developer Denso Today: Denso Wave SymbolTechnologies RVSI Acuity CiMatrix UPS Yonsei University, Korea Microsoft (Gavin Jancke) (discontinued) Type 2D matrix stacked bar codes Matrix Matrix color matrix Numeric capacity 7089 2710 3116 138 10 = “17 billion patterns for 4 color 5x5 code” Alphanumeric capacity 4296 1850 2355 93 7 “3500 characters per square inch” Binary capacity 2953 1018 1556 34 Kanji capacity 1817 554 773 Main features large capacity, small size, high speed scan large capacity small size high speed scan server based business model high data density server based Main usage Logistics, factory automation, mobile phone tags office automation factory automation mobile tags logistics TV multimedia advertising advertising labeling of commercial items Standard AIM, JIS, ISO AIM ISO AIM, ISO AIM, ISO Sample
  10. 10. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 DIFFERENTTYPES OF 1D & 2D BARCODES (1) 10 QR code (DENSO) Codablock-F PD417 (Symbol Technologies) Code 128 DataMatrix (RVSI Acuity CiMatrix) Code 39 Maxi Code (UPS) EAN13
  11. 11. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 DIFFERENTTYPES OF 1D & 2D BARCODES (2) 11 EAN8 UPCA Color Code MicrosoftTag (discontinued)
  12. 12. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 DIFFERENTTYPES OF 1D & 2D BARCODES (3) 12 Cool-Data-Matrix Aztec Upcode Trillcode
  13. 13. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 QR CODE AND DENSO WAVE More about Denso and Japan’s electrical industry sector, see: http://www.eurotechnology.com/store/j_electric/ 18
  14. 14. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 QR = QUICK RESPONSE • Quick response (= QR) code was developed by Denso Wave which at that time was a division of Denso Corporation. Denso Corporation is a car parts manufacturer in theToyota Group. • QR Code was initially released in 1994 with the primary purpose of being easily read and decoded by scanning equipment. • Initially QR Code was developed and used in car parts management and for other logistics and data management applications. • QR Code and related developments are protected by patents owned by Denso Wave Corporation. • To our knowledge Denso Wave allows general usage of QR Code despite owning many patents around this invention. (For patent details please contact Denso Wave Corporation directly - we do not warrant accuracy of information related to patents in this report). • A large proportion of Japan’s mobile phones have at least on built in camera, and most Japanese camera phones have built-in decoding software applications for QR codes and conventional bar codes. • QR codes have rapidly become a very convenient method to input and output information from mobile phones. 19
  15. 15. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 201420 Denso Denso= Japanese for electrical components Founded Founded December 16, 1949,Was the electrical component manufacturing division of Toyota Motor Corporation. Since 1953 cooperation with Robert Bosch GmbH Founder Headquarters Kariya,Aichi Prefecture, Japan Stock Exchange TokyoTSE 6902 Consolidated Sales YEN 3142 Billion (US$ 33 Billion) (FY2009) Market cap YEN 2232.3 Billion (US$ 23 Billion) (July 2, 2009) Number of employees Consolidated: 118,853 (March 31, 2008) Major share holders Major business areas Motors (32%), Powertrain (23.4%), information security (16.2%), electrical equipment (9.1%), electronic equipment (8.7%), production equipment (1.5%)
  16. 16. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 DENSO WAVE- CREATOR AND OWNER OF QR-CODES 21 Denso developed the QR codes initially for the management of car parts. QR code patents, software and intellectual property are now owned and managed by Denso subsidiary Denso Wave. ! QR codes have become an important method for data input and output by mobile phones. ! The first mobile phone with QR code reading function was introduced in Japan in August 2002.
  17. 17. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 FIRST MOBILE PHONE WITH QR CODE READER IN 2002 The first mobile phone with QR recognition functionality was J-Phone’s J-SH09, produced by SHARP, which went on sale towards the end of August 2002. ! From October 1, 2002, SHARP made software available to create QR codes for use by J-SH09 and J-SH52 mobile phones. ! Note: the phone shown on the right hand side is actually the SANYO J-SA51, which went on sale in October 2002, and is very similar in shape and functionality to SHARP’s J-SH09, and is suitable for QR decoding 22
  18. 18. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 QR CODE STANDARDIZATION • ISO/IEC 18004:2006 • Information technology -- Automatic identification and data capture techniques -- QR Code 2005 bar code symbology specification • Abstract ISO/IEC 18004:2006 defines the requirements for the symbology known as QR Code 2005. It specifies the QR Code 2005 symbology characteristics, data character encoding methods, symbol formats, dimensional characteristics, error correction rules, reference decoding algorithm, production quality requirements, and user-selectable application parameters, and lists in an informative annex the features of QR Code Model 1 symbols which differ from QR Code 2005. • ISO/IEC 18004:2006/Cor 1:2009, Correction dated March 10, 2009 27
  19. 19. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 REDUNDANCY AND ERROR CORRECTION ALLOW SPECTACULAR DESIGN AND BRANDING 31
  20. 20. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 APPLICATION #1: REDUNDANCY AND ERROR CORRECTION ALLOW SPECTACULAR DESIGNS AND BRANDING 32
  21. 21. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 APPLICATION #2:ANA = ALL NIPPON AIRWAYS 33 ANA = All Nippon Airways is one of the most passionate adopters of new technologies. ANA uses: electronic money for payment http:// www.eurotechnology.com/store/mobilepay/ wallet phones for check-in, mobile internet for reservations, and of course a beautifully designed QR code in ANA’s colors to bring passengers to ANA’s mobile site “ANA SKY MOBILE”. ! The image here shows how ANA uses a beautifully designed QR code to refer passengers from the PC website to the mobile site.
  22. 22. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 QR CODES SOLVE ONE OF THE BIGGEST PROBLEMS FOR MOBILE COMMERCE QR codes connect mobile phone users to information and m- commerce sites without manual input of URLs 34
  23. 23. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 MARKET PENETRATION, KNOWLEDGE AND USAGE How many people in Japan know QR codes? How much are QR codes used in Japan? 38
  24. 24. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 QR CODE FUNCTIONALITY FOR MOBILE PHONES AND QR-CODE MARK-UP This section demonstrates QR-code mark-up for DoCoMo “feature” mobile phones. Similar mark-up is used for other mobile phones 43
  25. 25. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 MARK-UP:TYPES OF QR CODE INPUT 45 Label Type Funtionality MECARD: Name card generate phone book entry MATMSG: Email generate email template MEBKM: URL bookmark generate bookmark entry LAPL: i-Appli (JAVA application for download) load i-Appli (JAVA application from URL) CNTS: contents display content, display image, play melody
  26. 26. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 MARK-UP - CNTS: CONTENT (JPEG, GIF, MELODY) 56 Encoded in QR code Displayed on phone screen (or played music) CNTS: TYPE:image/gif; LNG:1385; BODY:xxxxxxxxxxxx(binary content)xxxxxxxxxx screen displays image, or speaker plays melody encoded within body of QR code ;
  27. 27. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 QR CODE AS AN INPUT/ OUTPUT MEDIUM FOR MOBILE PHONES Mobile phones can directly create QR codes to mail or display on the screen for direct read-in by another device 57
  28. 28. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 QR CODE IN RETAIL QR codes - initially developed for logistics and parts management - have many functions in retail sales 64
  29. 29. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 APPLICATION #10: MCDONALD CHARITY • This QR code leads to a site for “Mac Donald House” - McDonald’s charity 69
  30. 30. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 APPLICATION #14: QR CODE FOR FOOD RETAIL • QR code on a bunch of asparagus stems encodes the growers website with pictures of the farmer and his wife, as well as recipe and other information about the produce and it’s origin ! • Photo taken on October, 20, 2005 73
  31. 31. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 QR CODES FOR MARKETING QR codes allow detailed tracking and measurement of the response to advertising campaigns. QR codes allow to guide customers directly to mobile stores, and induce customers to buy immediately from their mobile phones 78
  32. 32. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 FLOW OFTHE APPLE IPOD-NANO CAMPAIGN IN SHIBUYA 83 QR-Code cards attached magnetically cards to take home include qr-code qr-code contains bookmark to mobile Apple-store p go to apple store mobile campaign site mobile apple store www.eurotechnology.com
  33. 33. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 APPLICATION #22 - THE KDDI-AU KITKAT CHERRY BLOSSOM CAMPAIGN More about KDDI: http://www.eurotechnology.com/store/kddi/ 88
  34. 34. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 APPLICATION #23:THE KDDI-KITKAT CAMPAIGN • The photograph on the left hand side show the full temple installation in the KDDI Designing Center (for details see: http://www.eurotechnology.com/store/kddi/ • The photograph in the center shows visiting filling in the traditional wooden boards • The chocolate (right hand side photograph) includes QR code tags leading to campaign websites both by KDDI and by Nestle / KitKat 91
  35. 35. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 QR CODES FOR CUSTOMER RELATIONSHIP MANAGEMENT QR codes are much used for loyalty clubs, loyalty point programs and other CRM programs 92
  36. 36. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 QR CODE FOR RESTAURANTS AND BARS Restaurants and bars in Japan are an extremely competitive sector, and QR codes are a low cost tool to attract and inform customers 97
  37. 37. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 APPLICATION #26: MENU BY QR CODE 98 This sushi restaurant inTokyo/Roppongi displays the menu as a QR code for mobile phone display of the menu.
  38. 38. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 QR CODE FOR COUPONS QR codes are ideally suited for coupons 105
  39. 39. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 QR CODES FOR FAST MOVING CONSUMER GOODS - DRINKS, COSMETICS 110
  40. 40. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 QR CODES FOR FASHION 117
  41. 41. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 QR CODES FOR MUSIC 123
  42. 42. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 APPLICATION #45: LINKINGTO A MUSIC FAN CLUB • Welcome to “kome kome club”.The QR code links directly to the “kome kome club” fan club of the group “Mata (c)Tana”. • The QR code is the CD-ROM jacket. (for a report of Japan’s music industry see: http:// www.eurotechnology.com/store/mobilemusic/ ) 124
  43. 43. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 QR-CODES FORTV PROGRAM GUIDES AND EVENTS for an overview of Japan’s media andTV industries see: http://www.eurotechnology.com/store/jmedia/ 130
  44. 44. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 APPLICATION #53: OUTDOOR ADVERTISING • This giant QR code on the headquarters building of a TV company advertises this company’sTV programs 135
  45. 45. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 QR CODES FOR REAL ESTATE BUSINESS 140
  46. 46. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 QR CODES FOR M- COMMERCE ANDTO SELL CONTENT 143
  47. 47. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 TAGGING PEOPLE WITH QR CODES QR codes on skin and clothing 147
  48. 48. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 QR ADVERTISING ONTHE STREETS on street light poles, on posters, large scale displays, on roof-tops... QR codes can be seen in many locations in Japan linking mobile phones to information, campaign sites, or to register for emailing lists, or to purchase on m-commerce sites 151
  49. 49. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 STREET ART Street art becomes much more meaningful, if we can learn details about the artist and take a memo with us 160
  50. 50. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 QR CODE ON LARGE LED SCREENS QR code can be displayed in very large size by outdoor LED screens on rooftops or at events 162
  51. 51. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 2D BAR CODES FOR RAILWAYS 166
  52. 52. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 2D BAR CODES ASTRAIN TICKETS this example is from Germany. In Japan train tickets are sold via mobile phones in large numbers, but usually displayed either as clear text in the case of short distance reservations, or stored in the FELICA Chip of wallet phones for electronic reading at the ticket barrier 171
  53. 53. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 QR-CODE FOR MAPS, NAVIGATION AND LOCATION DEPENDENT SERVICES QR codes can tag locations and thus link location with mobile websites More about location based mobile services, see: http://www.eurotechnology.com/store/location/ 173
  54. 54. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 QR CODES LINK OBJECTSTO INFORMATION 182
  55. 55. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 APPLICATION #85: LINKING PRODUCTS AT ATRADE SHOWTO INFORMATION 183 Japan’s second largest mobile operator KDDI/AU displays the new mobile phone collection ! About KDDI/AU see: http://www.eurotechnology.com/store/kddi/ QR codes next to each phone link to a mobile website
  56. 56. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 QR CODES ON BUSINESS CARDS 189
  57. 57. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 QR CODES LINKING WEB SITESTO MOBILE SITES mobile phones can capture QR codes from PC screens 192
  58. 58. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 QR CODE FOR PAY WIFI LOGIN More about mobile payment: http://www.eurotechnology.com/store/mobilepay/ 197
  59. 59. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 QR CODETO PAY BILLS More about mobile payment: http://www.eurotechnology.com/store/mobilepay/ 199
  60. 60. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 USING BAR CODESTO PAY BILLS BY MOBILE PHONEVIA MIZUHO-BANK 202
  61. 61. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 COMPARING PRICESVIA BAR CODES read the bar code with your mobile phone, and check the prices at other stores 205
  62. 62. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 APPLICATION #97:AMAZON.CO.JP PRICE COMPARISON • Amazon.co.jp’s barcode JAVA i-appli (JAVA application for Japan’s mobile phones) is simple and effective: • when you see a book you like in the bookstore, you start of the amazon.co.jp i-appli • read the books bar code • the i-appli takes you directly to the site of the same book on amazon.co.jp • you check out price and availability on amazon.co.jp • and if you like what you see - you order the book here and now from amazon.co.jp 206
  63. 63. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 APPLICATION #98:AMAZON.CO.JP PRICE COMPARISON 207 starting up amazon.co.jp’s barcode JAVA application on the mobile phone reading the barcode from a book check price and availability of the book on amazon.co.jp ! if the book is cheaper on amazon.co.jp and if you can wait for delivery - buy via amazon.co.jp
  64. 64. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 QR CODES FOR SECURITY QR codes for building access control 208
  65. 65. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 QR CODES FOR GOVERNMENT APPLICATIONS Japan’s local and central government agencies use QR codes for many purposes 210
  66. 66. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 QR CODE FOR GOVERNMENT APPLICATIONS • The Government of Japan uses QR-codes for several years now for visa, residence permits and work permits for Japan. • Visa, residence and work permits for Japan are issued as labels which are glued into the passport.The permit labels have printed information (visa type, length of stay, status of residence, visa number etc) and a QR-code. • The QR-Code is in encrypted form, therefore ordinary QR-code readers built into mobile phones cannot read any information • We believe that QR-codes for immigration and passport purposes have many advantages over the IC’s recently embedded into passports, and which can be read at a distance electronically, and therefore represent a security risk, since IC’s in passports can be potentially scanned fraudulently at a distance by non-Government agents, or even criminals. • QR codes on the other hand are purely optical and cannot be read at a distance if the page containing the QR code is not exposed. For this reason, and for other reasons, we believe that QR codes have advantages over RFID or NFC solutions for passport and other government security applications 211
  67. 67. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 APPLICATION #100: QR CODETO DISPLAY BUILDING AND CONSTRUCTION PERMITS 212 Each construction site inTokyo prominently displays the building permit information, and other related information. ! Below the official building information, two versions of a QR code are displayed, which give access to further information about the construction site
  68. 68. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 APPLICATION #101: QR CODES FOR BORDER CONTROL • Japanese entry visas, residence permits, and working permits are represented in passports as stickers carrying a QR code. • The QR codes are encrypted and are not readable with common cellphone QR code readers. • We assume that these QR codes include the basic visa information (name, expiry, type of permit, number of permit) plus a link to the files in government computer data base for further follow-up. 213
  69. 69. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 QR CODES FOR POLITICAL CAMPAIGNS 214
  70. 70. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 APPLICATION #102: QR FOR POLITICAL CAMPAIGNS • QR code is at the center of a small grassroots political manifestation on Hachiko square inTokyo-Shibuya • The QR code links to a mobile political campaign site 215
  71. 71. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 “ADULT QR”:ADVERTISING FOR DATING CLUBS AND AIDS EDUCATION QR codes are also used for “adult” businesses 216
  72. 72. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 COLOR CODES alternative to QR codes 221
  73. 73. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 SUMMARY 229
  74. 74. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 SUMMARY - QR CODES • QR codes together with the system of mark-ups developed by Japan’s mobile carriers have become a very important component of Japan’s mobile commerce infrastructure. • QR codes can be found in many applications in Japan, are accepted by consumers and businesses, and are driving the expansion of mobile commerce in Japan. • Japanese people use QR codes frequently: more than once/week • QR codes are now rapidly spreading throughout the world 230
  75. 75. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 EUROTECHNOLOGY JAPAN KK 231
  76. 76. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 EUROTECHNOLOGY JAPAN KK FOUNDED: FEBRUARY 1997 INTOKYO 232 Services and products - focus areas are high-technology, telecommunications, software, middle-ware, environmental technology and medical equipment: ! - Market entry to Japan for European and US high-tech companies, turn-round, reshaping, planning and building of distribution networks - European business development and strategy for Japanese companies - M&A (European and US companies acquiring Japanese companies, Japanese companies acquiring or investing in Europe) - Turn-round preparations and management of foreign business in Japan - Market research and strategy - Due diligence of high-tech companies, environmental due-diligence - Advisory services for investment fund managers and investors in technology fields ! - we publish a series of market reports for about 10 years, which are purchased world-wide, distributed direct and via distribution partners: http://www.eurotechnology.com/store/
  77. 77. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 EUROTECHNOLOGY JAPAN KK 233 - Leading high-technology business development boutique inTokyo, working globally - Founded in 1996/1997 - 14 years experience, relationships, cooperations and success record. - CEO works with Japan’s high-tech / telecom sector since 1984 - 27 years experience, resources, cooperations. - Wide network of cooperations in Governments, Embassies, trading companies, distributors, finance, VCs, traditional corporations, venture start-ups, industry associations - Experience: market-entry, restructuring, M&A, acquisitions, due-diligence ! Customers include: - More than 100 investment fund managers - Industrial customers: - NTT-Communications, SIEMENS, DeutscheTelekom, Cubic, Unaxis (now: Oerlikon), CITI Group, CLSA Asian Markets, Genscape, Google, IKEA, Isabellenhuette, Landis+Gyr, National Instruments, Swisscom,TechnoCom, - Government - NewYork Police Department, European Union,TEKES (Technology Research funding organization of the Government of Finland) ! Deep Japanese technology market knowledge - we publish a series of market reports for about 10 years, which are purchased world-wide.You can purchase our reports on Bloomberg: https:// www.bmart.com/search?&nuts%5B%5D=WIRE%3AEUT, and via eSellerate: http://store.eSellerate.net/ s.aspx?s=STR0576176470 and from http://www.eurotechnology.com/store/
  78. 78. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014 CONTACT AND MORE INFORMATION 234 Contact •Gerhard Fasol PhD •Eurotechnology Japan KK,Tokyo, Japan •http://www.eurotechnology.com/ •Mobile +81-90-8594-6291 •fasol@eurotechnology.com •gfasol@gmail.com ! More information: •reports:http://www.eurotechnology.com/store/ •twitter: http://twitter.com/gfasol/ •website: http://www.eurotechnology.com/ •personal site: http://fasol.com
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