©2006 Eurotechnology Japan KK www.eurotechnology.com
JCOMM - Japan’s Telecom Markets March 21, 2006Finnish Chamber of Comm...
©2006 Eurotechnology Japan KK www.eurotechnology.com
JCOMM - Japan’s Telecom Markets March 21, 2006Finnish Chamber of Comm...
©2006 Eurotechnology Japan KK www.eurotechnology.com
JCOMM - Japan’s Telecom Markets March 21, 2006Finnish Chamber of Comm...
©2006 Eurotechnology Japan KK www.eurotechnology.com
JCOMM - Japan’s Telecom Markets March 21, 2006Finnish Chamber of Comm...
©2006 Eurotechnology Japan KK www.eurotechnology.com
JCOMM - Japan’s Telecom Markets March 21, 2006Finnish Chamber of Comm...
©2006 Eurotechnology Japan KK www.eurotechnology.com
JCOMM - Japan’s Telecom Markets March 21, 2006Finnish Chamber of Comm...
©2006 Eurotechnology Japan KK www.eurotechnology.com
JCOMM - Japan’s Telecom Markets March 21, 2006Finnish Chamber of Comm...
©2006 Eurotechnology Japan KK www.eurotechnology.com
JCOMM - Japan’s Telecom Markets March 21, 2006Finnish Chamber of Comm...
©2006 Eurotechnology Japan KK www.eurotechnology.com
JCOMM - Japan’s Telecom Markets March 21, 2006Finnish Chamber of Comm...
©2006 Eurotechnology Japan KK www.eurotechnology.com
JCOMM - Japan’s Telecom Markets March 21, 2006Finnish Chamber of Comm...
©2006 Eurotechnology Japan KK www.eurotechnology.com
JCOMM - Japan’s Telecom Markets March 21, 2006Finnish Chamber of Comm...
©2006 Eurotechnology Japan KK www.eurotechnology.com
JCOMM - Japan’s Telecom Markets March 21, 2006Finnish Chamber of Comm...
©2006 Eurotechnology Japan KK www.eurotechnology.com
JCOMM - Japan’s Telecom Markets March 21, 2006Finnish Chamber of Comm...
©2006 Eurotechnology Japan KK www.eurotechnology.com
JCOMM - Japan’s Telecom Markets March 21, 2006Finnish Chamber of Comm...
©2006 Eurotechnology Japan KK www.eurotechnology.com
JCOMM - Japan’s Telecom Markets March 21, 2006Finnish Chamber of Comm...
©2006 Eurotechnology Japan KK www.eurotechnology.com
JCOMM - Japan’s Telecom Markets March 21, 2006Finnish Chamber of Comm...
©2006 Eurotechnology Japan KK www.eurotechnology.com
JCOMM - Japan’s Telecom Markets March 21, 2006Finnish Chamber of Comm...
©2006 Eurotechnology Japan KK www.eurotechnology.com
JCOMM - Japan’s Telecom Markets March 21, 2006Finnish Chamber of Comm...
©2006 Eurotechnology Japan KK www.eurotechnology.com
JCOMM - Japan’s Telecom Markets March 21, 2006Finnish Chamber of Comm...
©2006 Eurotechnology Japan KK www.eurotechnology.com
JCOMM - Japan’s Telecom Markets March 21, 2006Finnish Chamber of Comm...
©2006 Eurotechnology Japan KK www.eurotechnology.com
JCOMM - Japan’s Telecom Markets March 21, 2006Finnish Chamber of Comm...
©2006 Eurotechnology Japan KK www.eurotechnology.com
JCOMM - Japan’s Telecom Markets March 21, 2006Finnish Chamber of Comm...
©2006 Eurotechnology Japan KK www.eurotechnology.com
JCOMM - Japan’s Telecom Markets March 21, 2006Finnish Chamber of Comm...
©2006 Eurotechnology Japan KK www.eurotechnology.com
JCOMM - Japan’s Telecom Markets March 21, 2006Finnish Chamber of Comm...
©2006 Eurotechnology Japan KK www.eurotechnology.com
JCOMM - Japan’s Telecom Markets March 21, 2006Finnish Chamber of Comm...
©2006 Eurotechnology Japan KK www.eurotechnology.com
JCOMM - Japan’s Telecom Markets March 21, 2006Finnish Chamber of Comm...
©2006 Eurotechnology Japan KK www.eurotechnology.com
JCOMM - Japan’s Telecom Markets March 21, 2006Finnish Chamber of Comm...
Upcoming SlideShare
Loading in …5
×

Help - my mobile phone does not work! - Why Japan's mobile phone sector is so different

1,967 views
1,912 views

Published on

Overview of Japan's mobile phone sector given to Finnish CEOs at the Finnish Chamber of Commerce (FCCJ) in Tokyo.

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,967
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
25
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Help - my mobile phone does not work! - Why Japan's mobile phone sector is so different

  1. 1. ©2006 Eurotechnology Japan KK www.eurotechnology.com JCOMM - Japan’s Telecom Markets March 21, 2006Finnish Chamber of Commerce FCCJ March 16, 2007 ©2007 Eurotechnology Japan KK www.eurotechnology.com1 Gerhard Fasol PhD fasol@eurotechnology.com Eurotechnology Japan K. K. www.eurotechnology.com (This is a strongly abbreviated outline version of the presentation) Finnish Chamber of Commerce in Japan March 16, 2007 “Help - my mobile phones does not work!” Why Japan’s mobile phone sector is so different to Europe’s
  2. 2. ©2006 Eurotechnology Japan KK www.eurotechnology.com JCOMM - Japan’s Telecom Markets March 21, 2006Finnish Chamber of Commerce FCCJ March 16, 2007 ©2007 Eurotechnology Japan KK www.eurotechnology.com2 Agenda !Handset market shares !When European’s and Japanese talk about “Broad Band” they don’t mean the same thing !Japan’s mobile phone market "No GSM - but a lot more !What can we learn from the Vodafone-Japan tragedy
  3. 3. ©2006 Eurotechnology Japan KK www.eurotechnology.com JCOMM - Japan’s Telecom Markets March 21, 2006Finnish Chamber of Commerce FCCJ March 16, 2007 ©2007 Eurotechnology Japan KK www.eurotechnology.com3 Japan’s mobile phone market: 20% - 25% of the world market an Open market - and one of the most competitive !NOKIA’s market share in Japan: "About 0.3% (Eurotechnology’s estimation) !NOKIA’s market share outside Japan: "About 35%
  4. 4. ©2006 Eurotechnology Japan KK www.eurotechnology.com JCOMM - Japan’s Telecom Markets March 21, 2006Finnish Chamber of Commerce FCCJ March 16, 2007 ©2007 Eurotechnology Japan KK www.eurotechnology.com4 ! NOKIA’s start in Japan: 1989 "(Gerhard Fasol’s start in Japan’s telecom sector: 1984 - can we help?)
  5. 5. ©2006 Eurotechnology Japan KK www.eurotechnology.com JCOMM - Japan’s Telecom Markets March 21, 2006Finnish Chamber of Commerce FCCJ March 16, 2007 ©2007 Eurotechnology Japan KK www.eurotechnology.com5 ! Fixed and wireless internet bandwith is the live-blood of our information society ! Both fixed and wireless internet connectivity is in general much higher bandwidth and much cheaper in Japan than in Europe ! In recent years most innovation is invented or first to market in Japan, and comes to Europe 2-5 years later ! Sources: "Eurotechnology Japan KK benchmarked in detail Japan’s vs. Europe’s telecom sector in a contract for the Commission of the European Union "See also Gerhard Fasol’s briefing for the 25 EU science and technology attaches in April 2006 - download pdf-file of the presentation here: http://store.eSellerate.net/eurot/euattaches Japan is 2-3 years ahead of EU
  6. 6. ©2006 Eurotechnology Japan KK www.eurotechnology.com JCOMM - Japan’s Telecom Markets March 21, 2006Finnish Chamber of Commerce FCCJ March 16, 2007 ©2007 Eurotechnology Japan KK www.eurotechnology.com6 When Europeans and Japanese talk about “Broad Band” they don’t mean the same thing… ! Source: http://www.eurotechnology.com/jcomm/ ! And http://store.eSellerate.net/eurot/euattaches/
  7. 7. ©2006 Eurotechnology Japan KK www.eurotechnology.com JCOMM - Japan’s Telecom Markets March 21, 2006Finnish Chamber of Commerce FCCJ March 16, 2007 ©2007 Eurotechnology Japan KK www.eurotechnology.com7 Japan’s internet is MUCH cheaper than in Europe
  8. 8. ©2006 Eurotechnology Japan KK www.eurotechnology.com JCOMM - Japan’s Telecom Markets March 21, 2006Finnish Chamber of Commerce FCCJ March 16, 2007 ©2007 Eurotechnology Japan KK www.eurotechnology.com8 In recent years most innovations in the mobile phone sector are invented or first to market in Japan - come to Europe about 3++ years later
  9. 9. ©2006 Eurotechnology Japan KK www.eurotechnology.com JCOMM - Japan’s Telecom Markets March 21, 2006Finnish Chamber of Commerce FCCJ March 16, 2007 ©2007 Eurotechnology Japan KK www.eurotechnology.com9 “SMS have soared in UK to a Staggering 93.5 Million SMS/Day” ! The Mobile Data Association (MDA) announced in a press release on November 25th, 2005 under the headline "Text messaging soars during October" that SMS sent in the UK during October 2005 "have soared ... to a staggering ... 93.5 million SMS/day". ! Mobile email in Japan is more “staggering” than SMS in Europe ! Source: http://www.eurotechnology.com/jcomm/ ! And http://store.eSellerate.net/eurot/euattaches/
  10. 10. ©2006 Eurotechnology Japan KK www.eurotechnology.com JCOMM - Japan’s Telecom Markets March 21, 2006Finnish Chamber of Commerce FCCJ March 16, 2007 ©2007 Eurotechnology Japan KK www.eurotechnology.com10 E-Japan (Prime Minister’s office) ! Transform Japan into the most advanced IT nation by 2005 ! Make Japan into a global IT leader ! eJapan ! uJapan ! For details on the e-Japan and u-Japan policy see: "Japan's mobile phone industry and u-Japan" (Talk at the EU-Japan Center for Industrial Cooperation, Tokyo, Oct 12, 2006), download pdf-file here: http://store.eSellerate.net/eurot/eu12oct2006
  11. 11. ©2006 Eurotechnology Japan KK www.eurotechnology.com JCOMM - Japan’s Telecom Markets March 21, 2006Finnish Chamber of Commerce FCCJ March 16, 2007 ©2007 Eurotechnology Japan KK www.eurotechnology.com11 Japan’s telecom landscape ! Open ! New entrants "SoftBank: http://www.eurotechnology.com/store/softbank/ "eAccess/eMobile: http://www.eurotechnology.com/store/emobile/ ! Consolidation, spin-outs, restructuring ! Open competition ! For a detailed overview of Japan’s telecom landscape with graphics and quantitative market information see: "http://www.eurotechnology.com/store/jcomm/
  12. 12. ©2006 Eurotechnology Japan KK www.eurotechnology.com JCOMM - Japan’s Telecom Markets March 21, 2006Finnish Chamber of Commerce FCCJ March 16, 2007 ©2007 Eurotechnology Japan KK www.eurotechnology.com12 ! 1Gigabps FTTH for YEN 3000/month true-flat (EURO 20-30/month) ! No GSM, but: " PHS, PDC, wCDMA, UMTS, HSPDA, CDMA-1X, CDMA2000-1X " CDMA2000-1X-EVDO : 6-times faster than UMTS in Europe " More than 50% 3G ! Consolidation vs new entrants: " SoftBank emerged as one of the world’s largest universal telco #See: http://www.eurotechnology.com/store/softbank/ " eAccess/eMobile #See: http://www.eurotechnology.com/store/emobile/ " SPECTRUM LICENCE FEES = ZERO ! Successful Willcom turn-round ! The world’s most successful 3G operator: KDDI " CDMA2000-1X-EVDO : 6-times faster than UMTS in Europe " See: http://www.eurotechnology.com/store/kddi/ ! For a detailed overview of Japan’s telecom landscape with graphics and quantitative market information see: " http://www.eurotechnology.com/store/jcomm/ Key trends and characteristics
  13. 13. ©2006 Eurotechnology Japan KK www.eurotechnology.com JCOMM - Japan’s Telecom Markets March 21, 2006Finnish Chamber of Commerce FCCJ March 16, 2007 ©2007 Eurotechnology Japan KK www.eurotechnology.com13 No GSM - but a lot more… ! See our reports: "http://www.eurotechnology.com/store/jcomm/ "http://www.eurotechnology.com/store/softbank/ "http://www.eurotechnology.com/store/kddi/ "http://www.eurotechnology.com/store/imode/ "http://www.eurotechnology.com/store/mobilepayment/ "http://www.eurotechnology.com/store/emobile/ "http://www.eurotechnology.com/store/walletphone/
  14. 14. ©2006 Eurotechnology Japan KK www.eurotechnology.com JCOMM - Japan’s Telecom Markets March 21, 2006Finnish Chamber of Commerce FCCJ March 16, 2007 ©2007 Eurotechnology Japan KK www.eurotechnology.com14 No saturation in view: Japan’s mobile phone industry is Growing by several Finlands / year ! For quantiative data see: "http://www.eurotechnology.com/store/jcomm/
  15. 15. ©2006 Eurotechnology Japan KK www.eurotechnology.com JCOMM - Japan’s Telecom Markets March 21, 2006Finnish Chamber of Commerce FCCJ March 16, 2007 ©2007 Eurotechnology Japan KK www.eurotechnology.com15 ! Established operators: about US$ 20 billion/year ! PLUS: about US$ 6 billion by new entrants ! See: http://www.eurotechnology.com/store/jcomm/ Operators invest US$ 20++ Billion/year
  16. 16. ©2006 Eurotechnology Japan KK www.eurotechnology.com JCOMM - Japan’s Telecom Markets March 21, 2006Finnish Chamber of Commerce FCCJ March 16, 2007 ©2007 Eurotechnology Japan KK www.eurotechnology.com16 mCommerce is Reality ! http://www.eurotechnology.com/store/mobilepayment/
  17. 17. ©2006 Eurotechnology Japan KK www.eurotechnology.com JCOMM - Japan’s Telecom Markets March 21, 2006Finnish Chamber of Commerce FCCJ March 16, 2007 ©2007 Eurotechnology Japan KK www.eurotechnology.com17 ! More on mobile payments and mobile credit: http://www.eurotechnology.com/store/mobilepayment/ ! More on wallet phones: http://www.eurotechnology.com/store/walletphone/ ! More about SUICA and PASMO - electronics/ mobile ticketing and cash: http://www.eurotechnology.com/store/suica/ Private sector competes freely to create electronic money
  18. 18. ©2006 Eurotechnology Japan KK www.eurotechnology.com JCOMM - Japan’s Telecom Markets March 21, 2006Finnish Chamber of Commerce FCCJ March 16, 2007 ©2007 Eurotechnology Japan KK www.eurotechnology.com18 What can we learn from the Vodafone Tragedy? Do YOU know why Vodafone failed in Japan? Do you want to know?
  19. 19. ©2006 Eurotechnology Japan KK www.eurotechnology.com JCOMM - Japan’s Telecom Markets March 21, 2006Finnish Chamber of Commerce FCCJ March 16, 2007 ©2007 Eurotechnology Japan KK www.eurotechnology.com19 Vodafone in Japan what can we learn? ! A…(see talk) ! A…(see talk) ! A… (see talk) ! market research ??? ! investments ??? ! handsets ! Human resource issues ! “Corporate cookie-cutter” ! …(for more info please come to my talk or contact us, or see our Softbank report: http://www.eurotechnology.com/store/softbank )
  20. 20. ©2006 Eurotechnology Japan KK www.eurotechnology.com JCOMM - Japan’s Telecom Markets March 21, 2006Finnish Chamber of Commerce FCCJ March 16, 2007 ©2007 Eurotechnology Japan KK www.eurotechnology.com20 Why did Vodafone Sell?
  21. 21. ©2006 Eurotechnology Japan KK www.eurotechnology.com JCOMM - Japan’s Telecom Markets March 21, 2006Finnish Chamber of Commerce FCCJ March 16, 2007 ©2007 Eurotechnology Japan KK www.eurotechnology.com21 Who wants Cheese phones?
  22. 22. ©2006 Eurotechnology Japan KK www.eurotechnology.com JCOMM - Japan’s Telecom Markets March 21, 2006Finnish Chamber of Commerce FCCJ March 16, 2007 ©2007 Eurotechnology Japan KK www.eurotechnology.com22
  23. 23. ©2006 Eurotechnology Japan KK www.eurotechnology.com JCOMM - Japan’s Telecom Markets March 21, 2006Finnish Chamber of Commerce FCCJ March 16, 2007 ©2007 Eurotechnology Japan KK www.eurotechnology.com23 Summary
  24. 24. ©2006 Eurotechnology Japan KK www.eurotechnology.com JCOMM - Japan’s Telecom Markets March 21, 2006Finnish Chamber of Commerce FCCJ March 16, 2007 ©2007 Eurotechnology Japan KK www.eurotechnology.com24 Summary ! Japan’s handset market is about 25% of the world market ! Japan’s market is open ! Japan’s handsets and mobile phone networks are about 2-4 years ahead of Europe ! Most innovation is first to market in Japan ! To win in Japan as a foreign company "you have to do what it takes… "arrogance does not help "global cookie cutter methods don’t work "“global methods” don’t help to understand the market
  25. 25. ©2006 Eurotechnology Japan KK www.eurotechnology.com JCOMM - Japan’s Telecom Markets March 21, 2006Finnish Chamber of Commerce FCCJ March 16, 2007 ©2007 Eurotechnology Japan KK www.eurotechnology.com25 More information: !Blogs: "http://fasol.com/blog/ "http://eurotechnology.com/blog/ !Reports: "http://www.eurotechnology.com/store/
  26. 26. ©2006 Eurotechnology Japan KK www.eurotechnology.com JCOMM - Japan’s Telecom Markets March 21, 2006Finnish Chamber of Commerce FCCJ March 16, 2007 ©2007 Eurotechnology Japan KK www.eurotechnology.com26 Eurotechnology Japan KK !Why reinvent the wheel in Japan? !We build on 22 years of experience with Japan’s telecom sector !We build the Japan business for European high-tech companies !We help European companies acquire companies and factories in Japan !We advise corporations and Governments on strategy !We work for major investment banks
  27. 27. ©2006 Eurotechnology Japan KK www.eurotechnology.com JCOMM - Japan’s Telecom Markets March 21, 2006Finnish Chamber of Commerce FCCJ March 16, 2007 ©2007 Eurotechnology Japan KK www.eurotechnology.com27 Contact ! Eurotechnology Japan KK ! Shinagawa Intercity Tower A 28F ! 2-15-1 Konan, Minato-ku ! Tokyo 108-6028, Japan ! Tel +81-3-6717-4160 ! FAX +81-3-6717-4141 and +81-3-5477-7044 ! http://www.eurotechnology.com/ ! CEO: Gerhard Fasol PHD ! Fasol@eurotechnology.com ! Mobile: +81-90-8594-6291

×