MODA CINEMAFashion Through Films           Presentation by: Wear Tech Conference & FashionTechPR
3D projection is any method of mapping three-dimensional pointsto a two-dimensional plane. As most current methods fordisp...
Planar projections are the subset of 3D graphical projections constructed by linearlymapping points in three dimensional s...
The Official Ralph Lauren 4D Experience – New York – Nov. 10, 2010In celebration of 10 years of digital innovation, RalphL...
Burberrys Holographic Runway Show in Beijing --- 04/13/2011Burberry celebrated the opening of its Beijing flagship store w...
Anouk Wipprecht (NL) is a fashion designer. She is fascinated by the idea ofhaving both a physical and a psychological rel...
Bart Hess explores several fields combining material studies, animation andphotography. Bart has a very personal and recog...
Daan Roosegaarde is a Dutch artist and innovator. With his team of designers andengineers he has made several internationa...
Gareth Pugh S/S 2011 presented by SHOWstudio.comGareth Pugh is a fashion designer who has received global recognitionfor b...
Iris van Herpen stands for a reciprocity between craftsmanship and innovation intechnique and materials. She creates a mod...
Nick Knight OBE is a British fashion photographer, documentary photographer,and web publisher—as director of SHOWstudio.co...
Ruth Hogben is a filmmaker based in London. She assisted Nick Knight between 2005 -February 2009, both as his first photog...
SHOWstudio is an award-winning fashion website, founded and directed by Nick Knight,that has consistently pushed the bound...
Potts Mueller & Stefan Eckert Design | Yessian has ventured onto the catwalk withfashion designer Stefan Eckert, presentin...
REFERENCES               anoukwipprecht.nl                    barthess.nl                  garethpugh.net               ir...
This group is for wearable tech or industrial designers to engage in thefashion/tech field through product presentations a...
Prepared by:   Owen Geronimowww.owengeronimo.com    FashionTechPRinfo@fashiontechpr.comwww.fashiontechpr.com
Moda Cinema: Fashion Through Films
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Moda Cinema: Fashion Through Films

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The focus of this workshop is to discuss the utilization of fashion videos, short films and 3D mappings. Discussions will include the use of Digital Fashion Shows and 3D implementations in today's fashion industry as a media tool. We will view short films & fashion videos by Nick Knight, Ruth Hogben, Iris Van Herpen, Showstudio, Gareth Pugh, Daan Roosgaarde, Anouk Wipprecht, Bart Hess and more.

- Attend this workshop. RSVP Here: http://www.meetup.com/WearableTechnology/events/108267162/
- Join Wearable Technology Here: http://www.meetup.com/WearableTechnology/
- Visit FashionTechPR [Publicit]: http://fashiontechpr.com/
- Visit: Moda Cinema: http://www.modacinema.com/

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Moda Cinema: Fashion Through Films

  1. 1. MODA CINEMAFashion Through Films Presentation by: Wear Tech Conference & FashionTechPR
  2. 2. 3D projection is any method of mapping three-dimensional pointsto a two-dimensional plane. As most current methods fordisplaying graphical data are based on planar two-dimensionalmedia, the use of this type of projection is widespread, especiallyin computer graphics, engineering and drafting.
  3. 3. Planar projections are the subset of 3D graphical projections constructed by linearlymapping points in three dimensional space to points on a two-dimensional projectionplane. The projected point on the plane is chosen such that it is collinear with thecorresponding three dimensional point and the centre of projection. The linesconnecting these points are commonly referred to as projectors.The centre of projection can be thought of as the location of the observer while theplane of projection is the surface on which the two dimensional projected image of thescene is recorded or from which it is viewed (e.g., photographic negative, photographicprint, computer monitor). When the centre of projection is at a finite distance from theprojection plane, a perspective projection is obtained. When the centre of projection isat infinity, all the projectors are parallel, and the corresponding subset of planarprojections are referred to as parallel projections.
  4. 4. The Official Ralph Lauren 4D Experience – New York – Nov. 10, 2010In celebration of 10 years of digital innovation, RalphLauren.compresents the ultimate fusion of art, fashion & technology in a visualfeast for the 5 senses. Watch as the New York womens flagship at 888Madison Avenue disappears before your eyes and is then transformedinto a series of objects and images rendered in 3-dimensional space.
  5. 5. Burberrys Holographic Runway Show in Beijing --- 04/13/2011Burberry celebrated the opening of its Beijing flagship store with apsychedelic runway show featuring holograms walking through oneanother, bursting into snowflakes and multiplying along the catwalk.3D holograms and real models mixed together,only six of them are realmodels:Delevingne, E.Campbell, J.Dunn, C.France, S.Brice,Shupei.Qin.
  6. 6. Anouk Wipprecht (NL) is a fashion designer. She is fascinated by the idea ofhaving both a physical and a psychological relationship with a garment. shegained deeper knowledge of the fashiontech field by assisting Sabine Seymour inVienna, Austria. In 2010, she graduated at the Hogeschool voor de KunstenUtrecht, where she collaborated with Aduen Darriba (interaction designer) on theproject Technosensual. In collaboration with Studio Roosegaarde and V2_Lab,Anouk worked on Intimacy Black. She was an Artist-in-Resident during the V2_Summer Sessions 2010, and she developed The Birds installation for the Re:visiefilm festival (2010).
  7. 7. Bart Hess explores several fields combining material studies, animation andphotography. Bart has a very personal and recognizable signature. With his designs he isable to use new and existing materials in a very innovative way and he seems to tap intonew worlds. His work is of international stature, he finds and creates its own stage andinternational collaborations with prestigious names such as Lady Gaga, Palais de Tokyo,Lucy McRae and Nick Knight. With his work he obtained an independent position in the(fashion) world.
  8. 8. Daan Roosegaarde is a Dutch artist and innovator. With his team of designers andengineers he has made several internationally acclaimed interactive artworks such asDune, Intimacy 2.0, Lotus and Smart Highway.Team Roosegaarde. As high-end international design firm, Studio Roosegaarde seeksthe best participants to create an innovative work environment. The studio iscomposed of dedicated software and electronic developers, designers, and architects.
  9. 9. Gareth Pugh S/S 2011 presented by SHOWstudio.comGareth Pugh is a fashion designer who has received global recognitionfor both his outlandish clubwear and his novel approach to redefiningmodern luxury. Pugh has collaborated with magazines including ArenaHomme+, Self Service, CENT, i-D and Dazed & Confused.
  10. 10. Iris van Herpen stands for a reciprocity between craftsmanship and innovation intechnique and materials. She creates a modern view on Haute Couture that combinesfine handwork techniques with futuristic digital technology . Collaborated withchoreographer and dancer Nanine Linning, architects: Philip Beesley, Neri Oxman, Juliakoerner, Isaie Bloch, Daniel Widrig, Benthem Crouwel. Jewellery designer HeavenTanudiredja. Visual artist Bart Hess. Milliners Irene Bussemaker, Stephen Jones shoebrand United Nude. Filmmaker Zach Gold. Graphic designer Tara Dougans. Director/filmmaker Joost Vandebrug. Singers: Björk, Joey Yung, Lady Gaga and artist and styleicon Daphne Guinness.
  11. 11. Nick Knight OBE is a British fashion photographer, documentary photographer,and web publisher—as director of SHOWstudio.com. Nick Knight, Director ofSHOWstudio.com, is among the world’s most influential and visionaryphotographers. As a fashion photographer, he has consistently challengedconventional notions of beauty with his groundbreaking collaborations with YohjiYamamoto, John Galliano, Alexander McQueen. Advertising campaigns for clientssuch as Christian Dior, Lancôme, Swarovski, Levi Strauss, Calvin Klein or Yves SaintLaurent and award-winning editorials for W, British Vogue, Paris Vogue, Dazed &Confused, Another, Another Man and i-D magazines have consistently kept Knightat the vanguard of progressive image-making for the past three decades.
  12. 12. Ruth Hogben is a filmmaker based in London. She assisted Nick Knight between 2005 -February 2009, both as his first photographic assistant and editor of his fashion filmprojects. Hogben has continued to collaborate with Knight on numerous films forSHOWstudio as well as creating films with creatives such as Gareth Pugh, Rick Owens,Katie Grand and KT Shillingford and for brands such as Louis Vuitton, Barneys, MacCosmetics and Selfridges. Her work was recently screened at the ICA, part of the 2009Birds Eye View film festival, ASVOFF 2009 and Fash/On Film Festival London 2012.
  13. 13. SHOWstudio is an award-winning fashion website, founded and directed by Nick Knight,that has consistently pushed the boundaries of communicating fashion online. Establishedin November 2000, SHOWstudio’s innovative and ground-breaking projects have definedthe manner in which fashion is presented via the Internet. SHOWstudio has pioneeredfashion film and is now recognised as the leading force behind this new medium, offering aunique platform to nurture and encourage fashion to engage with moving image in thedigital age. Working with the latest technology SHOWstudio broadcasts live from catwalkshows and fashion shoots, allowing an international audience instant and unparalleledaccess to the previously closed world of high fashion.
  14. 14. Potts Mueller & Stefan Eckert Design | Yessian has ventured onto the catwalk withfashion designer Stefan Eckert, presenting music and sound design for a first-of-its-kindfashion show performance using 3-D holographic imagery. Fashion designer StefanEckert started his career into fashion from his hometown Nuremberg. He dedicated hisearly years to the acquisition of the fine skills of tailoring art, which became a typicalsignature for his work. Before coming finally home to the place, where he oncegraduated from AMD Hamburg, he worked in Alexander McQueen’s Design Studio inLondon, attended the MA course at Central Saint Martins and launched his firstcollection at Galeries Lafayette Berlin.
  15. 15. REFERENCES anoukwipprecht.nl barthess.nl garethpugh.net irisvanherpen.com nickknight.com ralphlauren.com showstudio.com showstudio.com/contributor/nick_knight showstudio.com/contributor/ruth_hogben showstudio.com stefaneckertdesign.com studioroosegaarde.net us.burberry.com en.wikipedia.org/wiki/3D_projection en.wikipedia.org/wiki/Planar_projectionhttp://en.wikipedia.org/wiki/Linear_transformations
  16. 16. This group is for wearable tech or industrial designers to engage in thefashion/tech field through product presentations and workshops. Productengineers/designers, gamers, crafters, tinkerers, inventors, gadget creatorsand/or tech artists engaged with mixed prototyping to converge fashion &technology and add digital dimension to their works by fusing advancedmaterials such as etextiles, wearable computers, circuitries, ambientintelligence and clothing technology for practical usage of augmented realityand the future style of fashion.Join WEARTECHCON: http://www.meetup.com/WearableTechnology/
  17. 17. Prepared by: Owen Geronimowww.owengeronimo.com FashionTechPRinfo@fashiontechpr.comwww.fashiontechpr.com

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