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Fashionbi webinar omni-channel-retailing
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Fashionbi webinar omni-channel-retailing

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Today everyone in the retail world is talking about the current trend that is Omni-Channel Marketing. We, at Fashionbi, have studied and analysed this concept in depth and put together a Webinar......

Today everyone in the retail world is talking about the current trend that is Omni-Channel Marketing. We, at Fashionbi, have studied and analysed this concept in depth and put together a Webinar which explains Omni-Channel Retailing in the most simple way. To make this webinar more engaging, we have created an avatar called Sara who will guide you through the omni-experiences she comes across during her shopping trip.

We also throw some light on the trends and opportunities in this field and some tips to implement this concept for your business and make your brand a digital forerunner in the fashion and luxury industry.

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Transcript

  • 1. OMNI-CHANNEL RETAILING A Way to Connect Online
  • 2. Fashionbi Webinar - Omni-Channel Retailing Agenda of the day Introduction to Omni-Channel Retailing
  • 3. Fashionbi Webinar - Omni-Channel Retailing Omni-Channel Retailing implies seamless access to information about the brand and it’s products across all brand channels and on all the customer’s devices irrespective of time or location. Omni-channelMulti-channelSingle channel
  • 4. Fashionbi Webinar - Omni-Channel Retailing Brands need to be able to provide the customer a seamless experience at any possible point of contact. This can only be done by blending web technologies within the physical world CONSUMER loyalty The Need for Omni-Channel Marketing
  • 5. Fashionbi Webinar - Omni-Channel Retailing Agenda of the day Customer’s Journey through an Omni-Channel Retailing
  • 6. Fashionbi Webinar - Omni-Channel Retailing We will accompany her on a shopping trip and see what the brands out there are doing to provide their customers with the best Omni- Channel experience. Introducing to you, Sara, a modern day shopper Let’s go shopping!
  • 7. Fashionbi Webinar - Omni-Channel Retailing Maybe we can happening at the
  • 8. Fashionbi Webinar - Omni-Channel Retailing Store Window Social Media Icons on the Store Window QR codes that lead to Social Media page of the brand
  • 9. Fashionbi Webinar - Omni-Channel Retailing Store Window Integration of Social Media campaign on the store window
  • 10. Fashionbi Webinar - Omni-Channel Retailing Store Window 3D visualisation of products using augmented reality apps
  • 11. Fashionbi Webinar - Omni-Channel Retailing Store Window Interactive shoppable window to select and purchase products
  • 12. Fashionbi Webinar - Omni-Channel Retailing Store Window QR code leads to the unexisting page Inapt placement of the QR code QR code leads to non-responsive website “Sign up now for exclusive news on www.casadei.com”
  • 13. Fashionbi Webinar - Omni-Channel Retailing Now let’s check out
  • 14. Fashionbi Webinar - Omni-Channel Retailing In-Store Digital social media campaign merged with the physical store Lets customer share their experiences directly from the store
  • 15. Fashionbi Webinar - Omni-Channel Retailing In-Store Assists product selection and mails preferences to the customer for future use
  • 16. Fashionbi Webinar - Omni-Channel Retailing In-Store To educate and guide customers through new campaigns and make them follow the brand eventually
  • 17. Fashionbi Webinar - Omni-Channel Retailing In-Store Brand’s Social Media page feed displayed on screens in the store
  • 18. Fashionbi Webinar - Omni-Channel Retailing In-Store integrated into store from which looks can be shared of social media for others opinions
  • 19. Fashionbi Webinar - Omni-Channel Retailing In-Store Integration of E-commerce into the physical store with a Virtual Rail
  • 20. Fashionbi Webinar - Omni-Channel Retailing
  • 21. Fashionbi Webinar - Omni-Channel Retailing Fitting Room
  • 22. Fashionbi Webinar - Omni-Channel Retailing Fitting Room Millimetre wave technology that helps
  • 23. Fashionbi Webinar - Omni-Channel Retailing Fitting Room & Billing Payments can be made at standalone counters to avoid queues
  • 24. Fashionbi Webinar - Omni-Channel Retailing
  • 25. Fashionbi Webinar - Omni-Channel Retailing Agenda of the day Trends and Opportunities of Omni-Channel Retailing
  • 26. Fashionbi Webinar - Omni-Channel Retailing Trends and Opportunities Location Based App With these Apps, a virtual perimeter is created around the store. people who enter the area with the help of Geo-Fencing Technology. to the brands they love as text messages are only sent to those who opt for it.
  • 27. Fashionbi Webinar - Omni-Channel Retailing Trends and Opportunities Beacon Technology A small bluetooth device that provides endless possibilities for the retailer. It can send messages through radio waves to anyone in a 70m radius like welcome messages to a customer near the store window when the customer is near a store etc.
  • 28. Fashionbi Webinar - Omni-Channel Retailing Trends and Opportunities Adaptive Store Front personal data and preferences of the passerby through his mobile phone and adapts itself for the passerby Customers can access all content about the products as in a physical store and place orders as well
  • 29. Fashionbi Webinar - Omni-Channel Retailing Trends and Opportunities Augmented Reality Stores Virtual stores can be created in period of time. Customers can view these pop-up stores by pointing their phone in the direction.
  • 30. Fashionbi Webinar - Omni-Channel Retailing 100% Digitised Store One copy of every single style to help customers know the look and feel of the product. Everything else is digitised: 1. Omni Cart Helps learn the story behind a product 2. Try-On Multiplayer Helps picking up products based on previous preferences and popular products 3. Whoosh Fitting Room Items clicked by the customer arrives in seconds 4. In Store Micro- Warehouse Connects the online and tracks of stocks etc. Trends and Opportunities
  • 31. Fashionbi Webinar - Omni-Channel Retailing Agenda of the day Tips to Implement Omni-Channel Retailing
  • 32. Fashionbi Webinar - Omni-Channel Retailing Mobile responsive version of brand’s website Integration of brand’s app with physical shopping experience Direct management of the physical store with technology & information about products & services Price and Merchandise and the physical store Geo marketing campaigns
  • 33. We hope it was useful for you! Thank you!
  • 34. Fashionbi Webinar - Omni-Channel Retailing Disclaimer Fashionbi Credits & Terms of Use
  • 35. We empower professionals to make smart decisions in the fashion and luxury industry Headquarters Europe - Via Morimondo 26, Milan, Italy Asia - Jing’an Kerry Center, Tower 3 - 1228 Yan’an Middle Road, Shanghai Contact Email: info@fashionbi.com Website: www.fashionbi.com Telephone: +39 02 45712471 © Fashionbi - All rights Reserved