First presentation for the project "MiCancha", How to build a startup - PUC

1. Sport field rental made easy
Felipe Asfura
Alex Valenzuela
Slavko Yaksic

2. Online rental
 Online
platform for sports field
management and rental.
 Allowscustomers to rent online, instead of
calling multiple places to check
availability.
 Gives field owners a platform to manage
their business internally and externally.

3. Canvas
 Key Partners
 Sport centers.
 Key Activities
 Customer acquisition.
 System upgrade.
 Cost Structure
 Platform Creation.

4. Canvas
 Customer Relationships
 Trust
 Continuous use of the platform.
 Channels
 Social media
 Advertisements on the fields
 Customer Segments
 Sports players aging 15 to 35.
 Clubs that need to increase their brand
awareness.

5. Interview Results - Users
 How many sport clubs do you call to before
finding an available court?
 How do you pay for the rental?

6. Interview Results - Customers
 Currently it is a need
 The league “Acción Total” is developing a
similar platform.
 It’s most needed on small sports centers.
 Some places don’t have computers, that
could be a problem.

7. Canvas Changes
 Revenue Strems
 I should offer the platform with a freemium
model.
 Key Partners
 It would be a good idea to develop
strategic alliances with big sports leagues.
 Customer Segments
 Sports clubs that are often crowded would
probably not be interested in the platform.

8. Demo

9. Demo

10. Demo

11. Demo

12. Q&A

13. Pontificia Universidad Católica de Chile
Thank You
Felipe Asfura