Andes Chile S.A. <ul><ul><li>Outdoor and Winter Sports Company. </li></ul></ul>
Gonzalo  Oyanedel  G . COMMERCIAL BACKGROUND: Owner of the ANDES INVESTMENTS S.A. Holding Company. 15 years as the exclusi...
ANDES  INVESTMENTS S.A.
Andes Investments S.A . was founded on November 16 th, 1988, in order to separate the import business (with all brands bes...
HOLDING  STRUCTURE INDUSTRIAS DEPORTIVAS S.A. INTERSPORT CHILE S.A. ANDES INVESTMENTS S.A. ANDES CHILE S.A.
ANDES INVESTMENTS S.A.   Is a Holding Company own in 99,9 % by Gonzalo Oyanedel and main share holder of the following com...
Company Profile <ul><li>ANDES CHILE S.A. </li></ul><ul><li>RUT: 76.073.653-8 </li></ul><ul><li>Av. La Dehesa 1201  </li></...
Company Objective To import and sell leader brands, in all type of Outdoor and Winter Sports Equipments in Chile.
Administration Structure Board of Directors Managing Director Administration & Finance Manager   Accounting Delivery Centr...
Logistic Center <ul><li>Logistics, stock handling and distribution are outsourced. This allows costs to be  </li></ul><ul>...
Logistics & Stock Control <ul><li>Outsourced to a logistics center. </li></ul><ul><li>Variable costs in relation to stock ...
THE BRANDS <ul><ul><li>VAUDE (Outdoor Apparel & Hardwear ), www.vaude.com </li></ul></ul><ul><ul><li>DOLOMITE (Ski Boots a...
 
 
 
 
 
 
 
 
Chile
CHILE <ul><li>Macroeconomic Scenario </li></ul><ul><li>Real  GDP average growth 4,8% last 5 years. </li></ul><ul><li>Domes...
Consumers in Chile present a sensitivity and receptivity to  international brand names.  The market in the metropolitan re...
Population Chart Distributed per Region  (Total 16 Million people)
CHILE <ul><li>Population Chart Per Sex & Children  </li></ul>  Men’s Women’s Boys Girls Total Nº Inhabitants 6.801.575 6.9...
<ul><li>Geographical Distribution Analysis </li></ul><ul><li>Given the geographical layout of the country, 40% of Chilean ...
MARKET PLACE
<ul><li>Highly competitive market. </li></ul><ul><li>Most of all international brand names are present in our market. </li...
Department   Store Chains <ul><li>Falabella has 40 stores in Chile, 14 in Peru, 8 in Argentina and 3 in Colombia. </li></u...
Other  Main Retailers <ul><li>Sparta has 40 multisport stores along Chile. </li></ul><ul><li>Bellsport has 42 footwear sto...
Total FOB Imports Outdoor Brands <ul><li>Doite  US$ </li></ul><ul><li>The North Face  US$3.370.864 </li></ul><ul><li>Salom...
PURCHASE   PROGRAM US$ 2010 2011 2012 2013 2014 TOTAL Vaude 250.000 300.000 350.000 400.000 450.000 1.750.000 Dolomite 235...
  DOITE SALOMON NORTH FACE COLUMBIA EERR M$ Ingresos 0 0 0 0 0% 0% 0% Costos de Venta 0 0 0 0 Resultado Bruto 0 0 0 0 Marg...
  2010 2011 2012 2013 EERR M$ Ingresos 601.091 1.705.823 1.753.095 2.029.343 183,8% 2,8% 15,8% Costos de Venta -324.006 -9...
 
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Andeschile

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Andeschile

  1. 1. Andes Chile S.A. <ul><ul><li>Outdoor and Winter Sports Company. </li></ul></ul>
  2. 2. Gonzalo Oyanedel G . COMMERCIAL BACKGROUND: Owner of the ANDES INVESTMENTS S.A. Holding Company. 15 years as the exclusive importer and distributor for Chile of TECNICA, TYROLIA, ATOMIC, CAMPING GAZ, WILSON (1977-92). 12 years as the exclusive Importer/Distributor and Licensee of PUMA for Chile (1980-92) under the company name Intersport S.A. 8 years as the exclusive Importer & Distributor for Chile of LOTTO from Italy (1993-2000) under the company name Industrias Deportivas S.A. SPORTS BACKGROUND: 7 years as a member of the National Chile Ski Team (1972-78). Participated in all type of international races. Sailing trip for 18 months around the world (2000/ 01). Also practices: Ski, Running, Tennis, Golf, Scuba Diving, Water ski, Cycling, etc.
  3. 3. ANDES INVESTMENTS S.A.
  4. 4. Andes Investments S.A . was founded on November 16 th, 1988, in order to separate the import business (with all brands beside Puma), from a new developing industrial business, according to a licensee agreement signed between Puma Germany A.G and Intersport S.A. The new company was named Industrias Deportivas S.A. According to this, the Puma business remained under Intersport S.A., being the Importer and Distributor for Chile before the construction of the Puma factory in our country, who had a production capacity of 4.000 pairs per day. Andes Investments S.A. participated in the property of Intersport S.A. as the PUMA licensee for almost 4 years (1988-1992), then the company was sold to Puma Germany A.G. and as they became a subsidiary in Chile, the company name was changed to Puma Chile S.A. Andes Investments S.A., through its company Industrias Deportivas S.A., became the exclusive importer and distributor in Chile for LOTTO Italy, between 1993 and 2000..
  5. 5. HOLDING STRUCTURE INDUSTRIAS DEPORTIVAS S.A. INTERSPORT CHILE S.A. ANDES INVESTMENTS S.A. ANDES CHILE S.A.
  6. 6. ANDES INVESTMENTS S.A. Is a Holding Company own in 99,9 % by Gonzalo Oyanedel and main share holder of the following companies: <ul><li>99% Property of Industrias Deportivas S.A. </li></ul><ul><li>99% Property of Andes Chile S.A. </li></ul><ul><li>99% Property of Intersport Chile S.A. </li></ul>
  7. 7. Company Profile <ul><li>ANDES CHILE S.A. </li></ul><ul><li>RUT: 76.073.653-8 </li></ul><ul><li>Av. La Dehesa 1201 </li></ul><ul><li>Office 715, </li></ul><ul><li>Edificio Oriente </li></ul><ul><li>Comuna Lo Barnechea </li></ul><ul><li>Santiago </li></ul><ul><li>CHILE </li></ul>
  8. 8. Company Objective To import and sell leader brands, in all type of Outdoor and Winter Sports Equipments in Chile.
  9. 9. Administration Structure Board of Directors Managing Director Administration & Finance Manager Accounting Delivery Central Zone Representatives Logistic Center North Zone Representatives Customer Service Product & Sales Manager South Zone Representatives Maketing & WEB Manager
  10. 10. Logistic Center <ul><li>Logistics, stock handling and distribution are outsourced. This allows costs to be </li></ul><ul><li>managed, and increase in direct relation to business growth. </li></ul><ul><li>The Outsourcing Company undertakes the following responsibilities: </li></ul><ul><ul><li>Product reception. </li></ul></ul><ul><ul><li>Product storage. </li></ul></ul><ul><ul><li>Stock control. </li></ul></ul><ul><ul><li>Customers order preparation. </li></ul></ul><ul><ul><li>Deliveries. </li></ul></ul><ul><li>Administrative control is handled through the head office in Santiago, using an </li></ul><ul><li>integrated system. This system links stock control, invoicing, sales reporting, sales </li></ul><ul><li>analysis, and inventory management. </li></ul>
  11. 11. Logistics & Stock Control <ul><li>Outsourced to a logistics center. </li></ul><ul><li>Variable costs in relation to stock levels. </li></ul><ul><li>Centralized administrative control. </li></ul><ul><li>Focus on core business objectives. </li></ul>Advantages
  12. 12. THE BRANDS <ul><ul><li>VAUDE (Outdoor Apparel & Hardwear ), www.vaude.com </li></ul></ul><ul><ul><li>DOLOMITE (Ski Boots and Trekking Footwear), www.dolomite.it </li></ul></ul><ul><ul><li>TECNICA (Trekking, After Ski Boots & Trail Running Footwear ), www.tecnica.it </li></ul></ul><ul><ul><li>LOWA (Outdoor Footwear Hiking & Trekking ), www.lowa.de </li></ul></ul><ul><ul><li>LA SPORTIVA (Outdoor Footwear, Hiking & Climbing), www.lasportiva.com </li></ul></ul><ul><ul><li>NORDICA (Skis, Ski Boots, Poles & Accesories), www.nordica.com </li></ul></ul><ul><ul><li>CARRERA (Goggles, Sunglasses and Helmets), www.carrerasport.com </li></ul></ul><ul><ul><li>LEVEL (Ski Gloves), www.levelgloves.com </li></ul></ul>
  13. 21. Chile
  14. 22. CHILE <ul><li>Macroeconomic Scenario </li></ul><ul><li>Real GDP average growth 4,8% last 5 years. </li></ul><ul><li>Domestic demand (Consumption) growth 5,9%. </li></ul><ul><li>Per capita income US$14.510 (PPP). </li></ul><ul><li>Average inflation 2004-2008 5,2 %,2009 </li></ul><ul><li>expected 0 %. </li></ul><ul><li>Unemployment 8,1%. </li></ul><ul><li>Low country risk rate in Latin America. </li></ul><ul><li>Population (07/09 estimate): 16,9 million. </li></ul><ul><li>Current exchange rate $535 per US dollar. </li></ul><ul><li>Non import duty with China and trade agreements with NAFTA, European Community and others. </li></ul><ul><li>Retail sales growth over 20%. </li></ul><ul><li>Social-Political Scenario </li></ul><ul><li>New Government starting march 2010. </li></ul><ul><li>Political stability for the last twenty years. </li></ul><ul><li>Solid institutions including independent Central Bank. </li></ul><ul><li>Population concentration, 40% Santiago 60%others. </li></ul><ul><li>Progressive reduction in poverty, emerging middle class. </li></ul><ul><li>Women´s labour force participation up to 36%. </li></ul><ul><li>Outdoor life style on the rise. </li></ul><ul><li>Gym business growing throughout entire country. </li></ul>
  15. 23. Consumers in Chile present a sensitivity and receptivity to international brand names. The market in the metropolitan region of Santiago, has a consumer participation rate of 40%, and a high level in the other largest cities around the country, as can be seen in the following chart: Chilean Population Per Region Region Metropolitan Areas Population (Mprs) Region I Region II Region III Region IV Region V Metropolitan Region VI Region VII Region VIII Region IX Region X Region XI Region XII Arica-Iquique Antofagasta Copiapó La Serena-Coquimbo Valparaiso/ Viña del Mar Santiago Rancagua-Curico Talca/ Linares Chillan/ Concepción/ Los Angeles Temuco/Valdivia Osorno/Puerto Montt Coyhaique Punta Arenas Total 426.351 592.846 252.353 700.363 1.842.492 6.455.911 773.950 904.104 1.953.678 864.929 1.145.494 91.938 262.869 16.267.278
  16. 24. Population Chart Distributed per Region (Total 16 Million people)
  17. 25. CHILE <ul><li>Population Chart Per Sex & Children </li></ul>  Men’s Women’s Boys Girls Total Nº Inhabitants 6.801.575 6.938.703 1.329.000 1.198.000 16.267.278 Percentage 41,81% 42,65% 8,17% 7,36% 100%
  18. 26. <ul><li>Geographical Distribution Analysis </li></ul><ul><li>Given the geographical layout of the country, 40% of Chilean consumers are found in the metropolitan region of Santiago. </li></ul><ul><li>The V and VIII regions hold a further 24% of the consumer market, with a population exceeding 1.8 million, while the regions IV,VI, IX and X hold 28%, with a collective population between 600,000 and 1 million people. The gender distribution of the market holds 51% female consumers, and 49% male. </li></ul><ul><li>According to the preceding statistics, it can be concluded that 63% of the market is in the region of Santiago, Viña del Mar / Valparaiso and Concepción, areas where by the greatest efforts to introduce the product will be made. This areas are also the real ski market in Chile. </li></ul>
  19. 27. MARKET PLACE
  20. 28. <ul><li>Highly competitive market. </li></ul><ul><li>Most of all international brand names are present in our market. </li></ul><ul><li>Free trade agreements with EC, NAFTA, China, Japan, Korea & Singapore; no restrictions or quotas from the Far East countries. </li></ul><ul><li>Evolved considerably in recent years partly due to the good economic situation of the country. </li></ul><ul><li>Chile became as one of the most atractive destination for all type of trekking and mountain activities due the diversity geography. </li></ul><ul><li>There are many ski resorts in Santiago region and around volcanoes in the South. </li></ul><ul><li>Many people go ski for the day. </li></ul><ul><li>International ski teams train in Chile during the Northern Hemisphere's summer. </li></ul><ul><li>Economy in Chile improving, therefore skiing becoming more accessible. </li></ul><ul><li>Tourism from all South American Countries mainly from Chile, Brazil, USA & increasingly Europe. </li></ul><ul><li>Importers are also direct retailers. </li></ul>Chilean Market
  21. 29. Department Store Chains <ul><li>Falabella has 40 stores in Chile, 14 in Peru, 8 in Argentina and 3 in Colombia. </li></ul><ul><li>Ripley has 40 stores in Chile, and 10 in Perú. </li></ul><ul><li>La Polar has 37 stores in Chile and will expand to Perú and Colombia. </li></ul><ul><li>Paris has 30 stores in Chile and 2 in Argentina with three more in construction, and will expand to Perú </li></ul>
  22. 30. Other Main Retailers <ul><li>Sparta has 40 multisport stores along Chile. </li></ul><ul><li>Bellsport has 42 footwear store along Chile. </li></ul><ul><li>Patuelli Deportes has 8 footwear stores in Santiago. </li></ul><ul><li>North Face has 15 stores along Chile. </li></ul><ul><li>Doite has 8 Corporate Stores in Chile. </li></ul><ul><li>Andes Gear has 5 specialized outdoor stores in the main cities. </li></ul><ul><li>Tatoo has 3 specialized outdoor stores in Santiago. </li></ul><ul><li>Pro Shop has 4 stores in Santiago. </li></ul><ul><li>Also exist more than 75 outdoor stores along Chile </li></ul><ul><li>There are also more than 100 Ski & Snowboard stores between the V and the XII Region. </li></ul>
  23. 31. Total FOB Imports Outdoor Brands <ul><li>Doite US$ </li></ul><ul><li>The North Face US$3.370.864 </li></ul><ul><li>Salomon US$ </li></ul><ul><li>Columbia US$ </li></ul><ul><li>Lippi US$ </li></ul>
  24. 32. PURCHASE PROGRAM US$ 2010 2011 2012 2013 2014 TOTAL Vaude 250.000 300.000 350.000 400.000 450.000 1.750.000 Dolomite 235.000 270.000 300.000 350.000 400.000 1.555.000 Tecnica 185.000 200.000 215.000 230.000 830.000 Lowa 50.000 75.000 100.000 125.000 150.000 500.000 La Sportiva 100.000 125.000 150.000 175.000 200.000 750.000 Nordica 300.000 350.000 400.000 450.000 1.500.000 Carrera 20.000 25.000 30.000 35.000 110.000 Level 30.000 35.000 40.000 45.000 150.000 TOTAL 635.000 1.305.000 1.510.000 1.735.000 1.960.000 7.145.000
  25. 33.   DOITE SALOMON NORTH FACE COLUMBIA EERR M$ Ingresos 0 0 0 0 0% 0% 0% Costos de Venta 0 0 0 0 Resultado Bruto 0 0 0 0 Margen % Promedio 0 0% 0% 0% Royalty 0 0 0 0 % Ventas 0,0% 0,0% 0,0% 0,0% Gastos de Administración 0 0 0 0 % Ventas 0 0% 0% 0% EBITDA 0 0 0 0 Margen % 0,0% 0% 0% 0% Depreciación 0 0 0 0 EBIT 0 0 0 0 Gastos Financieros 0 0 0 -0 % Venta 0,0% 0% 0% 0% Gasto Financiero Edificio 0,0 0,0 0,0 0,0 Utilidad Antes de Impuestos 0 0 0 0 Impuestos -0 0 0 -0 Utilidad Neta 0 0 0 0 Margen % 0% 0% 0% 0%
  26. 34.   2010 2011 2012 2013 EERR M$ Ingresos 601.091 1.705.823 1.753.095 2.029.343 183,8% 2,8% 15,8% Costos de Venta -324.006 -923.368 -952.048 -1.102.983 Resultado Bruto 277.085 782.456 801.046 926.360 Margen % Promedio 46,1% 45,9% 45,7% 45,6% Royalty 0 0 0 0 % Ventas 0,0% 0,0% 0,0% 0,0% Gastos de Administración -174.726 -379.565 -385.942 -411.279 % Ventas 29,1% 22,3% 22,0% 20,3% EBITDA 102.359 402.890 415.105 515.081 Margen % 17,0% 23,6% 23,7% 25,4% Depreciación 0 0 0 0 EBIT 102.359 402.890 415.105 515.081 Gastos Financieros -9.764,8 -20.211,6 -19.228,3 -17.733,3 % Venta 1,6% 1,2% 1,1% 0,9% Gasto Financiero Edificio 0,0 0,0 0,0 0,0 Utilidad Antes de Impuestos 92.594 382.679 395.876 497.348 6% Bono Participación Gte. Gral. -5.556 -22.961 -23.753 -29.841 Impuestos -17.407,6 -66.547,8 -59.222,9 -79.476,1 Utilidad Neta 69.630 316.131 336.653 417.872 Margen % 11,6% 18,5% 19,2% 20,6%

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