Mobile Photography at #MobileGallery

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Mobile Photography at #MobileGallery

  1. 1. Mobile Photography Trends<br />#MobileGallery at Frontrunner<br />August 4, 2011<br />
  2. 2. Mobile photography is becoming a mainstream digital behavior<br />52.4% of US mobile subscribers took a picture on their phone in 2010<br />2<br />comScore, “2010 Mobile Year in Review,” Feb 2011<br />
  3. 3. FOUR factors behind the mobile photo boom<br />3<br />
  4. 4. PHONE CAMERAS NO LONGER SUCK<br /><ul><li>iPhone 1 had a 2 megapixel camera
  5. 5. iPhone 4 offers 5 megapixels, which is comparable in resolution to many standalone digital cameras.
  6. 6. Equipped with pixel-sharp cellphone cameras in their pockets, it’s no wonder more people are taking photos.</li></ul>4<br />http://mashable.com/2011/06/02/mobile-photo-app-trends/<br />
  7. 7. SOCIAL PHOTO APPS OFFER DISTRIBUTION<br /><ul><li>Photo apps let you publish immediately.
  8. 8. Instagram allows people to “follow” individual photo streams. Users get immediate distribution in addition to instant publishing.
  9. 9. Instagram provides seamless social integration with other networks, including Facebook, Twitter, Flickr, Foursquare and Tumblr</li></ul>5<br />http://mashable.com/2011/06/02/mobile-photo-app-trends/<br />
  10. 10. PHOTOGRAPHY IS THE NEW STATUS UPDATE<br /><ul><li>Problem: Facebook, Picasa and Flickr photos are essentially digitized versions of photo albums
  11. 11. Solution: Instagramis built around sharing streams of photos
  12. 12. Streams act more as status updates or snapshots in a timeline. The stream style of Instagram’s social network emphasizes what photos are being taken now, not who’s got the best portfolio.</li></ul>6<br />http://mashable.com/2011/06/02/mobile-photo-app-trends/<br />
  13. 13. DEMOCRATIZATION OF ART<br /><ul><li>The slickness of apps can make anyone feel like an artist
  14. 14. Further, photo apps tap into a creative spirit in all of us and they provide a community for comments, reviews and support</li></ul>7<br />http://mashable.com/2011/06/02/mobile-photo-app-trends/<br />
  15. 15. New players in the space<br />8<br />
  16. 16. Photovine facilitates photo conversations<br />9<br />
  17. 17. Photorank displays how engaging photographers are with their socialgraphs<br />10<br />
  18. 18. Screenstagram displays photos from Instagram as an animated screensaver<br />11<br />
  19. 19. Statigr.am is an advanced Instagram dashboard<br />12<br /><ul><li>Check your stats
  20. 20. Filter by likes, comments, shares
  21. 21. Most used filters
  22. 22. Browse, like, comment seamlessly
  23. 23. Contact other users privately</li></li></ul><li>Instaprint is a location based photo booth<br /><ul><li>Instagrams are taken at a party
  24. 24. And they will be tagged
  25. 25. Instaprint observes and pints them like old poloroids</li></ul>13<br />
  26. 26. USAGE BY BRANDS<br />14<br />
  27. 27. General Electric goes behind the scenes in their factories<br />15<br />
  28. 28. Socialites makes strategy conversations visual at Frontrunner Gallery<br />16<br />
  29. 29. Fashion PR has taken full advantage of real-time photo sharing during previews and shows<br />17<br />

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