Mobile Photography at #MobileGallery

Mobile Photography Trends
#MobileGallery at Frontrunner
August 4, 2011

Mobile photography is becoming a mainstream digital behavior
52.4% of US mobile subscribers took a picture on their phone in 2010
2
comScore, “2010 Mobile Year in Review,” Feb 2011

FOUR factors behind the mobile photo boom
3

PHONE CAMERAS NO LONGER SUCK
iPhone 1 had a 2 megapixel camera
iPhone 4 offers 5 megapixels, which is comparable in resolution to many standalone digital cameras.
Equipped with pixel-sharp cellphone cameras in their pockets, it’s no wonder more people are taking photos.
4
http://mashable.com/2011/06/02/mobile-photo-app-trends/

SOCIAL PHOTO APPS OFFER DISTRIBUTION
Photo apps let you publish immediately.
Instagram allows people to “follow” individual photo streams. Users get immediate distribution in addition to instant publishing.
Instagram provides seamless social integration with other networks, including Facebook, Twitter, Flickr, Foursquare and Tumblr
5

PHOTOGRAPHY IS THE NEW STATUS UPDATE
Problem: Facebook, Picasa and Flickr photos are essentially digitized versions of photo albums
Solution: Instagramis built around sharing streams of photos
Streams act more as status updates or snapshots in a timeline. The stream style of Instagram’s social network emphasizes what photos are being taken now, not who’s got the best portfolio.
6

DEMOCRATIZATION OF ART
The slickness of apps can make anyone feel like an artist
Further, photo apps tap into a creative spirit in all of us and they provide a community for comments, reviews and support
7

New players in the space
8

Photovine facilitates photo conversations
9

Photorank displays how engaging photographers are with their socialgraphs
10

Screenstagram displays photos from Instagram as an animated screensaver
11

Statigr.am is an advanced Instagram dashboard
12
Check your stats
Filter by likes, comments, shares
Most used filters
Browse, like, comment seamlessly
Contact other users privately

Instaprint is a location based photo booth
Instagrams are taken at a party
And they will be tagged
Instaprint observes and pints them like old poloroids
13

USAGE BY BRANDS
14

General Electric goes behind the scenes in their factories
15

Socialites makes strategy conversations visual at Frontrunner Gallery
16

Fashion PR has taken full advantage of real-time photo sharing during previews and shows
17

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Mobile Photography at #MobileGallery

by Michael Fasciano on Aug 08, 2011

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Mobile Photography at #MobileGallery — Presentation Transcript