MARKETINGSTATS, CHARTS& GRAPHS
TABLE OF CONTENTS1 INBOUND VS. OUTBOUND MARKETING……………...32 SEARCH ENGINE OPTIMIZATION………………………….233 EMAIL MARKETING………………...
Inbound VS.OutboundMarketing
Audiences everywhere are tough.They don’t have time to be boredor brow beaten by orthodox,old-fashioned advertising.We nee...
FACTThe Internet hasfundamentallychanged the waypeople find,discover, share,shop, & connect.
>1/3SOURCE: ICT FACTS & FIGURES, 2011of the world’spopulation ison the Internet.
ALMOST 8 NEWPEOPLE COME ONTOTHE INTERNETSOURCE: INTERNETWORLDSTATS.COM, 2012EVERY SECOND
of online shoppersspend at leastSOURCE: POWERREVIEWS, FEBRUARY 201279%of their shopping timeresearching products.50%
# OF US CITIZENSON THE FTC’S“DO NOT CALL” LIST200,000,000300,000,000# OF US CITIZENSSOURCE: FTC, JULY 2010
SOURCE: THE GUARDIAN, AUGUST 2010, TSEA.ORG, MARCH 2009, & EPA.GOV, NOVEMBER 2010% OF PEOPLEWHO SKIP TV ADS% OF DIRECT MAI...
FACTMarketers are shiftingtheir budgets away from“interruption” advertising.
SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012of marketers aremaintaining orincreasing theirinbound budgets89%42%...
Direct mail isvery expensiveand ineffectivefor new leads.Marketing ProfessionalHardware Technology11 to 25 Employees
The average budgetspent on company blogs &social media has nearlytripled in three years.SOURCE: HUBSPOT STATE OF INBOUND M...
Inbound marketing costs 61% LESSper lead than traditional, outbound marketing.SOURCE: STATE OF INBOUND MARKETING, HUBSPOT,...
FACTInbound marketing isa lot more cost-effectivethan traditional,outbound marketing.
Inbound converts leads into customersSOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
57%62%52%44%0%20%40%60%Company Blog LinkedIn Facebook TwitterInbound marketing tacticsdon’t just generate leads.They gener...
Customer acquisition by channelSOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 201257% of marketersacquired customersfr...
Inbound marketing channels cost lessthan any outbound channel.SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 201252%45...
46%26% 26% 25%14% 14%10%0%20%40%Trade Shows Direct Mail Telemarketing PPC (PaidSearch)SEO (OrganicSearch)Social Media Blog...
THE BOTTOM LINEGo inbound or go home.
SEARCHENGINEOPTIMIZATOIN
Many Americans begin theirpurchasing experience by doing onlineresearch to compare prices, quality,and the reviews of othe...
FACTGoogle is the newYellow Pages.
of global Internet users61%researchproductsONLINE.SOURCE: INTERCONNECTED WORLD: SHOPPING AND PERSONAL FINANCE, 2012
When researching branded products…44%of online shoppers beginby using a search engine.SOURCE: INTERCONNECTED WORLD: SHOPPI...
In May 2011...…Google sitesled the searchmarket with 65%of SEARCHqueries.otherGOOGLESITESSOURCE: COMSCORE, MAY 2011
SOURCE: COMSCORE, JANUARY 2010Worldwide, we conduct 131Bsearches per month on the web.PER MINUTEPER HOURPER DAY2,900,00017...
57%of TV viewersuse the websimultaneously.SOURCE: NIELSON, 2009TVweb
FACTRanking high on searchengines is no longeroptional, it’s critical.
ORGANIC70%OTHER5%PAID25%70% of the links search usersclick on are organic—not paid.SOURCE: MARKETINGSHERPA, FEBRUARY 2007*...
60% of all organic clicks go to thetop three organic search results.SOURCE: MARKETINGSHERPA, FEBRUARY 200727%20%13%10% 9%7...
75%of users neverscroll past thefirst page ofsearch results.SOURCE: MARKETSHARE.HITSLINK.COM, OCTOBER 2010
2.8%2.5%1.4%1.3%YANDEXYAHOO!GOOGLEBINGThe average click-through rate for paidsearch in 2010 (worldwide) was 2%.SOURCE: COV...
FACTThe more keyword-richcontent you generate,the more search engineswill find (and love) you.
SOURCE: HUBSPOT, LEAD GENERATION LESSONS FROM 4,000 BUSINESSES, 2011Businesses that ≥20 times/monthget5X more traffic than...
SOURCE: HUBSPOT, LEAD GENERATION LESSONS FROM 4,000 BUSINESSES, 2011Businesses with websitesof 401-1000 get51-100 .6X more...
Companies that blog have97% more inbound links.97%AVG # OF LINKSWITHOUT A BLOGAVG # OF LINKSWITH A BLOGSOURCE: HUBSPOT, S...
Companies with more indexed webpages get way more leads.57122274<60 60-120 121-175 176-310 >311236%MEDIANMONTHLYLEADS# OF...
THE BOTTOM LINEIf Google can’t find,neither will anyone else.
EMAILMARKETING
20%27%0%5%10%15%20%25%30%Early 2011 Late 201127% of emails were opened on a mobile deviceduring the second half of 2011…SO...
>80% of email marketers send the samecontent to all subscribersSOURCE: EXPERIAN, APRIL 2012
The word "exclusive" in email promotionalcampaigns increases unique open rates by 14%.SOURCE: EXPERIAN, APRIL 2012Not Excl...
84% of B2Bmarketers usesegment targetingin their emailcampaigns.SOURCE: BTOB MAGAZINE, MARCH 2012
59%of B2B marketers sayemail is the mosteffective channel ingenerating revenue.SOURCE: BTOB MAGAZINE, MARCH 2012$$$$$$$
…of emailmarketingcompaniesregularly testtheir emailmarketingcampaigns.SOURCE: ECONSULTANCY, MARCH 2012less than1/3
SOURCE: THE SCIENCE OF EMAIL MARKETING, 2011Morning emails get high CTR.
00.511.522.52010 2014Investment in email marketing will growfrom $1.3B in 2010 to $2B by 2014.SOURCE: FORRESTER RESEARCH, ...
SOURCE: THE SCIENCE OF EMAIL MARKETING, 2011The fresher your list, the better!
SOURCE: THE SCIENCE OF EMAIL MARKETING, 2011Most users reportreading email onmobile devices.
FACTSend email earlyin the morning.
SOCIAL MEDIA
While social media is not the silverbullet that some pundits claim it tobe, it is an extremely important& relatively low c...
FACTSocial media isn’t a fad.It’s a revolution.
Social media & blogs generate real customers.57%62%52%44%0%20%40%60%Company Blog LinkedIn Facebook TwitterSOURCE: STATE OF...
US Internet users spend 3X moreminutes on blogs & social networksthan on email.24%10%8%4%4%SOCIALNETWORKS/BLOGSONLINE GAME...
Social media use in the U.S. hasincreased by 356% since 2006.SOURCE: NETPOP RESEARCH, ARIL 20122006 2012
Social media penetration keeps growingacross different age groups.SOURCE: EMARKETER, FEBRUARY 2011INTERNET USERS WHO USE S...
The world is becoming more SOCIAL.1.82.32.93.74.62.74.4Shopping Browsing Gaming Multimedia Social News EmailSOURCE: TNS, O...
FACTSocial media hasreal business value.
The top 20% of B2Bmarketers in socialmedia lead generationhave increased revenueby 20% in 2011.SOURCE: ABERDEEN RESEARCH, ...
Social media conversationsactively influence purchases.55% 55%51%39% 38%35%26%FRIENDS PEOPLE LIKEYOUEXPERTS ONLINEFRIENDSB...
24%24%26%35%45%50%63%Increasing revenueIncreasing product/service innovationReducing time to market forproducts/servicesRe...
U.S. local SMBs actively use social mediamarketing to promote their businesses.3%9%19%27%32%40%58%70%GOWALLAFOURSQUAREMYSP...
57% of SMBs say social mediais beneficial to their business.VERYBENEFICIAL27%SOMEWHATBENEFICIAL30%NOT VERYBENEFICIAL10%DO ...
More than 1/2 of U.S. SMBs say social mediasites play an important role in active sales.NOT IMPORTANT47%SOMEWHATIMPORTANT3...
More than 1/3 of US SMBs say socialmedia helps them get found online.39%15%12%8%6%INCREASE THE EXPOSURE OF MY BUSINESSINCR...
Social media helps B2B marketersimprove search results.26%40%45%48%Influence keyword purchasesInfluence organic SEOIncreas...
61% of US marketers use socialmedia to increase lead generationTO INCREASELEADGENERATION61%MONITOR THECONVERSATION ABOUTMY...
LinkedIn drives the most customers to B2B.65%55%43% 40%0%20%40%60%80%LinkedIn Company Blog Facebook TwitterI’M A B2B COMPA...
Facebook drives the most conversions for B2C.51%60%77%55%0%20%40%60%80%LinkedIn Company Blog Facebook TwitterI’M A B2C COM...
AVERAGEMINUTES/MONTHSOURCES: COMSCORE, 2012The average user spent only 3minutes on Google+ in January 20123405890501001502...
Femalesare greatlyoverrepresentedon PINTEREST.SOURCES: ALEXA, 2012
SOURCES: ALEXA, 201265% of Pinterestsglobal web traffic……is from the U.S.
Google+LinkedInYouTubePINTERESTPinterest drives more referral traffic than GooglePlus, LinkedIn and YouTube combined.SOURC...
BOTTOM LINEIt’s time to go social.
BLOGGING
The bottom line is thatblogging is like sex.You can’t fake it. You can’t fake passion.You can’t fake wantingto engage with...
FACTBlogs keep growing—in volume & value.
152,000,000SOURCE: UM, OCTOBER 2010There areblogs on the Internet.
Blog frequency impacts customer acquisition.43%56%66% 70%78%92%0%50%100%Less ThanMonthlyMonthly Weekly 2-3 Times PerWeekDa...
The global population of blogreaders keeps growing.% OF DAILY INTERNET USERS WHO READ BLOGS AT LEAST MONTHLYSOURCE: EMARKE...
81% ofmarketersrated theirblog asUSEFUL orBETTER.SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
There are 31% more bloggers todaythan there were three years ago.22.924.026.228.12008 2009 2010 2011INTERNET USERS WHO UPD...
SOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010Most people read blogsmore than once/day.3% 3%18%32%46%LESS THAN ONCEA MONTHO...
Most people read 5-10 blogs.22%38%29%5%3%LESS THAN 5 5 TO 10 10 TO 50 50 TO 100 MORE THAN 100NUMBER OF BLOGSSOURCE: HUBSPO...
Nearly 40%of US companies use blogs formarketing purposes.16%25%29%34%39%2007 2008 2009 2010 2011“MY COMPANY USES A BLOGFO...
FACTBlogging can reallymove the needle.
Blog articles influence purchases.7%13%14%17%19%19%21%EXECUTE A PURCHASEINSPIRE A PURCHASEASSUREDISCOVER PRODUCTS/SERVICES...
Companies that blog have14802250DON’T BLOG BLOG55%#OFMONTHLYVISITORSSOURCE: HUBSPOT, 201055% morewebsite visitors.
815DON’T BLOG BLOG88%#OFMEDIANMONTHLYLEADSSOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010B2C com...
915DON’T BLOG BLOG67%#OFMEDIANMONTHLYLEADSSOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010B2B com...
10 101323<12 12-23 24-51 >5177%#OFMEDIANMONTHLYLEADS# OF BLOG ARTICLESSOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GE...
33%49%72%76% 78%89%< MONTHLY MONTHLY WEEKLY 2-3X/WEEK DAILY MULTIPLETIMES/DAY#OFMEDIANMONTHLYLEADSFREQUENCY OF BLOG POSTSS...
FACTBloggers are“morning people.”
79%64%51%40%MORNING AFTERNOON EVENING NIGHT%OFBLOGREADERSMorning is the most populartime to read blogs.SOURCE: HUBSPOT, TH...
#OFVIEWSBlog reading peaks around 10AM.SOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010
Link-sharing among blog readerspeaks around 7am.#OFLINKSSHAREDSOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010
Commenting on blogspeaks around 8am.#OFCOMMENTSSOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010
THE BOTTOM LINEBlog early and often.
FACEBOOK
People share, readand generally engage morewith any type of contentwhen it’s surfaced throughfriends and people theyknow a...
FACTFacebook hasa massive & highlyengaged audience.
Facebook is effective for B2C customer acquisition.65%55%43% 40%51%60%77%55%0%20%40%60%80%LinkedIn Company Blog Facebook T...
Brands get a46%increase in user engagementwith FACEBOOK TIMELINE.SOURCE: SIMPLY MEASURED, HTTP://BIT.LY/HNJLFR
Brands get a 65%increase in interactive contentwith FACEBOOK TIMELINE.SOURCE: SIMPLY MEASURED, HTTP://BIT.LY/HNJLFR
35%of consumercomments oncompanyFacebookPages arecompliments.SOURCE: AT KEARNEY, HTTP://BIT.LY/HNK1EX
70%of Facebook news consumers followlinks posted by FRIENDS or FAMILY.
The median ratio of FacebookVIEWS : SHARES:9 : 1SOURCE: BUZZFEED, HTTP://BIT.LY/HNLUKL
SOURCE: BLOGHER, APRIL 2011164 Million93% of US adult Internetusers are on Facebook.152 Million
1 out of every 7 minutesonline is spent on Facebook.SOURCE: COMSCORE, DECEMBER 2011
SOURCES: COMSCOREThe average Facebook user spendson Facebook.~7 hours/month7HOURS
MINUTESSPENT(BILLIONS)SOURCE: COMSCORE, AUGUST 2011Facebook is overtaking Googleand Yahoo in total time spentonline.37.935...
SOURCE: JANRAIN, APRIL 2011Facebook has become the top choicefor social sign-in.FACEBOOK35%GOOGLE31%YAHOO13%TWITTER7%WINDO...
8%10%31%54%88%5%7%18%44%84%PRINT OUTMAILTELEPHONEFACEBOOKEMAILMaleFemaleSOURCE: CHADWICK MARTIN BAILEY, SEPTEMBER 2010Face...
SOURCE: VISIBLI, APRIL 2011We’re not just engaging with our friendson Facebook. We’re engaging withbusinesses of all kinds...
Many internet activities that oncetook place on separate, isolatedvenues are now funneled throughFacebook. These include e...
FACTFacebook has realbusiness value.
Most US B2B marketers agreethat Facebook is an effectivemarketing tool.25%35%45%51%MYSPACETWITTERLINKEDINFACEBOOK“THIS SIT...
More than half of SMBs sayFacebook is beneficial to their business.VERYBENEFICIAL30%SOMEWHATBENEFICIAL25%NOT VERYBENEFICIA...
More than 1/3 of marketers sayFacebook is “critical” or“important” to their business.Critical15%Important24%Useful24%Somew...
The number of marketers who say Facebookis “critical” or “important” to their businesshas increased by 75% in three years....
THE BOTTOM LINEIf you don’t likeFacebook yet, you will
TWITTER
128
FACTVirtually everyone has heardof Twitter. Not everyoneis using it (yet).
SOURCE: EMARKETER, APRIL 2011152 Million21 MillionRoughly 9% of adult Americans use Twitter.
The average Twitter user has 27 followers.SOURCE: RJMETRICS, JANUARY 2010
SOURCE: RJ METRICS, JANUARY 2010have no followers.of Twitter accounts25%FOLLOWME?
SOURCE: RJ METRICS, JANUARY 2010have neversent a singletweet.of Twitter accounts40%
Only 18% of Twitter userstweet >once/day.15%22%30%15%18%LESS THAN ONCE/MONTHAT LEAST ONCE/MONTHAT LEAST ONCE/WEEKAT LEAST ...
FACTTwitter users areyoung, smart, affluent, &tech-savvy.
18%11%33%19%12%7%AGE 12-17 AGE 18-24 AGE 25-34 AGE 35-44 AGE 45-54 AGE 55+1/3 of monthly Twitter users are 25-34 years old...
The majority of US Twitterusers are 18-29 years old.1%6%10%14%AGE 65+AGE 46-64AGE 30-45AGE 18-29SOURCE: PEW RESEARCH CENTE...
US Twitter users are more educatedthan the general population.17%16%30%23%12%13%8%19%23%33%ADVANCED DEGREE SOME GRADUATECR...
US Twitter users have higher incomesthan the general population.13%11%23%14%17%10%8%15%20% 20%>$100K $75K - $100K $50K - $...
11%16%29%25%19%25%24%27%12%10%USUALLY LAST TO KNOW TO TRY/BUYNEW PRODUCTSBUY/TRY NEW PRODUCTS AFTEROTHERS, NOT LASTBUY/TRY...
3%11%13%73%25%14%37%42%NEWSPAPER RADIO TV INTERNETMONTHLY TWITTER USERS 12+TOTAL POPULATION 12+For Twitter users, Internet...
0:262:413:224:000:282:053:251:56NEWSPAPER RADIO TV INTERNETMONTHLY TWITTER USERS 12+TOTAL POPULATION 12+Twitter users spen...
FACTTwitter + Business = $$$
SOURCE: EDISON RESEARCH, 2010FOLLOWMore than 1/2of active Twitter usersfollow companies,brands or productson social networ...
19%21%28%31%41%42%SEEK CUSTOMER SUPPORTPURCHASEPRODUCTS/SERVICESLOOK FOR DISCOUNTS/SALESASK FOR OPINIONS ABOUTPRODUCTS/SER...
NOT SURE6%YES, FOR AFEWBRANDS56%YES, FORMANYBRANDS23%NO15%79% of US Twitter users are more likely torecommend brands they ...
67% of US Twitter users aremore likely to buy brands they follow.NOT SURE10%YES, FOR AFEWBRANDS42%YES, FORMANYBRANDS25%NO2...
57%of all companies that usesocial media for business, use Twitter.USETWITTER57%DON’T USETWITTER43%SOURCE: BUSINESS.COM, S...
B2B companies are far more likelyto use Twitter than B2C companies.75%49%B2B B2C“MY COMPANY TWEETS.”SOURCE: BUSINESS.COM, ...
Twitter drives more customers for B2C.“YES, WE HAVEACQUIREDA CUSTOMER VIATWITTER.40%55%B2B B2CSOURCE: STATE OF INBOUND MAR...
More than 1/3 of marketers say Twitter is“critical” or “important” to their business.Critical15%Important24%Useful24%Somew...
Companies that use Twitteraverage 2x more leads/monththan those that do not.10318651543<11 EMPLOYEES 11-50 EMPLOYEES >50 E...
B2C companies with >100 followershave 146% more leads/monththan those with <100.11143532<21 21-100 101-500 >500#OFMEDIANMO...
FACTDon’t be a twit.Start tweeting.
MOBILE
SOURCE:,INTERNATIONAL TELECOMMUNICATION UNION (ITU), JULY, 2011There are271 MILLIONmobile subscribersin the U.S. alone.
54% of iOS web traffic is devoted tosearch VS the 36% Internet average.54%36%IOS INTERNET AVERAGESEARCH THROUGH IOSSOURCE:...
60% ofconsumers doproduct orservice research“several times amonth” via amobile device.SOURCE: LOCAL CORPORATION, APRIL 2012
1% of emails arefirst opened onmobile devices,then on desktopPCs later.SOURCE: KNOTICE, MARCH 2012
FACTOptimize your website &email for mobile.
SOURCE: SEARCH ENGINE LAND, 2011OVER HALFlead to purchase.9 out of 10mobile searcheslead to action.
SOURCE: 2011 MOBILE STARTEGT FOR COMPANIES, IMPIGERMOVILE, 201190%of text messagesare read within3 MINUTESof being deliver...
SOURCE: 60 SECOND MARKETER, 20114 BILLION of the6.8 BILLIONpeople on the planet,use a mobile phone.3.5 BILLION ofthem use ...
MAKE YOUR MARKETING AWESOMETry HubSpot FREE for 30 days!http://HubSpot.com/free-trial
blog.hubspot.com/Twitter.com/hubspotFacebook.com/hubspotLinkedin/com/hubspotYoutube.com/hubspotflickr.com/photos/hubspotSl...
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120 Awesome Marketing Stats Charts and Graphs
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120 Awesome Marketing Stats Charts and Graphs

  1. 1. MARKETINGSTATS, CHARTS& GRAPHS
  2. 2. TABLE OF CONTENTS1 INBOUND VS. OUTBOUND MARKETING……………...32 SEARCH ENGINE OPTIMIZATION………………………….233 EMAIL MARKETING…………………………………………….424 SOCIAL MEDIA………………………………………….…….….545 BLOGGING…………………………………………………..……..796 FACEBOOK……………………………………….………………..1037 TWITTER………………………………………………..………....1278 MOBILE …………………………………………..……………..…155
  3. 3. Inbound VS.OutboundMarketing
  4. 4. Audiences everywhere are tough.They don’t have time to be boredor brow beaten by orthodox,old-fashioned advertising.We need to stop interruptingwhat people are interested in& be what people are interested in.”CRAIG DAVISCHIEF CREATIVE OFFICER, WORLDWIDEJ. WALTER THOMPSON (WORLD’S 4TH LARGEST AD AGENCY)
  5. 5. FACTThe Internet hasfundamentallychanged the waypeople find,discover, share,shop, & connect.
  6. 6. >1/3SOURCE: ICT FACTS & FIGURES, 2011of the world’spopulation ison the Internet.
  7. 7. ALMOST 8 NEWPEOPLE COME ONTOTHE INTERNETSOURCE: INTERNETWORLDSTATS.COM, 2012EVERY SECOND
  8. 8. of online shoppersspend at leastSOURCE: POWERREVIEWS, FEBRUARY 201279%of their shopping timeresearching products.50%
  9. 9. # OF US CITIZENSON THE FTC’S“DO NOT CALL” LIST200,000,000300,000,000# OF US CITIZENSSOURCE: FTC, JULY 2010
  10. 10. SOURCE: THE GUARDIAN, AUGUST 2010, TSEA.ORG, MARCH 2009, & EPA.GOV, NOVEMBER 2010% OF PEOPLEWHO SKIP TV ADS% OF DIRECT MAILNEVER OPENED% DECLINE IN TECHTRADE SHOWSPENDING
  11. 11. FACTMarketers are shiftingtheir budgets away from“interruption” advertising.
  12. 12. SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012of marketers aremaintaining orincreasing theirinbound budgets89%42%will spend same11%will spend less thanthey did in 201147%will spend more thanthey did in 2011
  13. 13. Direct mail isvery expensiveand ineffectivefor new leads.Marketing ProfessionalHardware Technology11 to 25 Employees
  14. 14. The average budgetspent on company blogs &social media has nearlytripled in three years.SOURCE: HUBSPOT STATE OF INBOUND MARKETING REPORT, 20119%21%2009 2011“THE PORTION OF MYMARKETING BUDGETALLOCATED TO SOCIALMEDIA & OUR COMPANYBLOG …”
  15. 15. Inbound marketing costs 61% LESSper lead than traditional, outbound marketing.SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
  16. 16. FACTInbound marketing isa lot more cost-effectivethan traditional,outbound marketing.
  17. 17. Inbound converts leads into customersSOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
  18. 18. 57%62%52%44%0%20%40%60%Company Blog LinkedIn Facebook TwitterInbound marketing tacticsdon’t just generate leads.They generate revenue.“OUR COMPANY HASACQUIRED A CUSTOMERTHROUGH THISCHANNEL.”SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
  19. 19. Customer acquisition by channelSOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 201257% of marketersacquired customersfrom blogging44% of marketersacquired customersfrom Twitter
  20. 20. Inbound marketing channels cost lessthan any outbound channel.SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 201252%45%38%34% 33%28%19%0%20%40%60%Blogs Social Media SEO (OrganicSearch)Direct Mail Telemarketing PPC (PaidSearch)Trade ShowsINBOUNDOUTBOUND“THIS LEAD-GENTACTIC IS BELOWAVERAGE COST.”
  21. 21. 46%26% 26% 25%14% 14%10%0%20%40%Trade Shows Direct Mail Telemarketing PPC (PaidSearch)SEO (OrganicSearch)Social Media BlogsOutbound marketing costs more.INBOUNDOUTBOUND“THIS LEAD-GENTACTIC IS ABOVEAVERAGE COST.”SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
  22. 22. THE BOTTOM LINEGo inbound or go home.
  23. 23. SEARCHENGINEOPTIMIZATOIN
  24. 24. Many Americans begin theirpurchasing experience by doing onlineresearch to compare prices, quality,and the reviews of other shoppers.Even if they end up making theirpurchase in a store, they start theirfact-finding and decision-making onthe Internet.”JIM JANSENSENIOR FELLOWPEW RESEARCH CENTER’S INTERNET & AMERICAN LIFE PROJECTSEPTEMBER 2010
  25. 25. FACTGoogle is the newYellow Pages.
  26. 26. of global Internet users61%researchproductsONLINE.SOURCE: INTERCONNECTED WORLD: SHOPPING AND PERSONAL FINANCE, 2012
  27. 27. When researching branded products…44%of online shoppers beginby using a search engine.SOURCE: INTERCONNECTED WORLD: SHOPPING AND PERSONAL FINANCE, 2012
  28. 28. In May 2011...…Google sitesled the searchmarket with 65%of SEARCHqueries.otherGOOGLESITESSOURCE: COMSCORE, MAY 2011
  29. 29. SOURCE: COMSCORE, JANUARY 2010Worldwide, we conduct 131Bsearches per month on the web.PER MINUTEPER HOURPER DAY2,900,000175,000,0004,000,000,000
  30. 30. 57%of TV viewersuse the websimultaneously.SOURCE: NIELSON, 2009TVweb
  31. 31. FACTRanking high on searchengines is no longeroptional, it’s critical.
  32. 32. ORGANIC70%OTHER5%PAID25%70% of the links search usersclick on are organic—not paid.SOURCE: MARKETINGSHERPA, FEBRUARY 2007**INCLUDES NON-TRADITIONAL ORGANICRESULTS, SUCH ASSHOPPING LINKS,LOCAL RESULTS,NEWS, ETC.“WHICH SEARCHRESULT LINK DIDYOU CLICK ONFIRST?’”
  33. 33. 60% of all organic clicks go to thetop three organic search results.SOURCE: MARKETINGSHERPA, FEBRUARY 200727%20%13%10% 9%7%5%3%4% 3%1 2 3 4 5 6 7 8 9 10RANKING ON SEARCH RESULTS PAGESHAREOFCLICKS
  34. 34. 75%of users neverscroll past thefirst page ofsearch results.SOURCE: MARKETSHARE.HITSLINK.COM, OCTOBER 2010
  35. 35. 2.8%2.5%1.4%1.3%YANDEXYAHOO!GOOGLEBINGThe average click-through rate for paidsearch in 2010 (worldwide) was 2%.SOURCE: COVARIO, JANUARY 2011
  36. 36. FACTThe more keyword-richcontent you generate,the more search engineswill find (and love) you.
  37. 37. SOURCE: HUBSPOT, LEAD GENERATION LESSONS FROM 4,000 BUSINESSES, 2011Businesses that ≥20 times/monthget5X more traffic than those who≤4 times/month.
  38. 38. SOURCE: HUBSPOT, LEAD GENERATION LESSONS FROM 4,000 BUSINESSES, 2011Businesses with websitesof 401-1000 get51-100 .6X more leads than those with
  39. 39. Companies that blog have97% more inbound links.97%AVG # OF LINKSWITHOUT A BLOGAVG # OF LINKSWITH A BLOGSOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
  40. 40. Companies with more indexed webpages get way more leads.57122274<60 60-120 121-175 176-310 >311236%MEDIANMONTHLYLEADS# OF INDEXED PAGESSOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
  41. 41. THE BOTTOM LINEIf Google can’t find,neither will anyone else.
  42. 42. EMAILMARKETING
  43. 43. 20%27%0%5%10%15%20%25%30%Early 2011 Late 201127% of emails were opened on a mobile deviceduring the second half of 2011…SOURCE: KNOTICE, APRIL 2012…up from20% duringthe first halfof 2011
  44. 44. >80% of email marketers send the samecontent to all subscribersSOURCE: EXPERIAN, APRIL 2012
  45. 45. The word "exclusive" in email promotionalcampaigns increases unique open rates by 14%.SOURCE: EXPERIAN, APRIL 2012Not Exclusive Exclusive14%
  46. 46. 84% of B2Bmarketers usesegment targetingin their emailcampaigns.SOURCE: BTOB MAGAZINE, MARCH 2012
  47. 47. 59%of B2B marketers sayemail is the mosteffective channel ingenerating revenue.SOURCE: BTOB MAGAZINE, MARCH 2012$$$$$$$
  48. 48. …of emailmarketingcompaniesregularly testtheir emailmarketingcampaigns.SOURCE: ECONSULTANCY, MARCH 2012less than1/3
  49. 49. SOURCE: THE SCIENCE OF EMAIL MARKETING, 2011Morning emails get high CTR.
  50. 50. 00.511.522.52010 2014Investment in email marketing will growfrom $1.3B in 2010 to $2B by 2014.SOURCE: FORRESTER RESEARCH, JANUARY 2012
  51. 51. SOURCE: THE SCIENCE OF EMAIL MARKETING, 2011The fresher your list, the better!
  52. 52. SOURCE: THE SCIENCE OF EMAIL MARKETING, 2011Most users reportreading email onmobile devices.
  53. 53. FACTSend email earlyin the morning.
  54. 54. SOCIAL MEDIA
  55. 55. While social media is not the silverbullet that some pundits claim it tobe, it is an extremely important& relatively low cost touch pointthat has a direct impact on sales& positive word of mouth.”JOSH MENDELSOHNVICE PRESIDENTCHADWICK MARTIN BAILEY
  56. 56. FACTSocial media isn’t a fad.It’s a revolution.
  57. 57. Social media & blogs generate real customers.57%62%52%44%0%20%40%60%Company Blog LinkedIn Facebook TwitterSOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012%OFCHANNELUSERSWHOACQUIREDACUSTOMERTHROUGHTHISCHANNEL
  58. 58. US Internet users spend 3X moreminutes on blogs & social networksthan on email.24%10%8%4%4%SOCIALNETWORKS/BLOGSONLINE GAMESEMAILPORTALSVIDEOS/MOVIESSOURCE: THE NIELSEN COMPANY, NOVEMBER 2010
  59. 59. Social media use in the U.S. hasincreased by 356% since 2006.SOURCE: NETPOP RESEARCH, ARIL 20122006 2012
  60. 60. Social media penetration keeps growingacross different age groups.SOURCE: EMARKETER, FEBRUARY 2011INTERNET USERS WHO USE SOCIAL NETWORKS VIA ANY DEVICE AT LEAST ONCE PER MONTH0%10%20%30%40%50%60%70%80%90%100%0-11 12-17 18-24 25-34 35-44 45-54 55-64 65+
  61. 61. The world is becoming more SOCIAL.1.82.32.93.74.62.74.4Shopping Browsing Gaming Multimedia Social News EmailSOURCE: TNS, OCTOBER 2010AVG HOURS/WEEK SPENT ON THIS ONLINE ACTIVITY, WORLDWIDE
  62. 62. FACTSocial media hasreal business value.
  63. 63. The top 20% of B2Bmarketers in socialmedia lead generationhave increased revenueby 20% in 2011.SOURCE: ABERDEEN RESEARCH, MARCH 2012
  64. 64. Social media conversationsactively influence purchases.55% 55%51%39% 38%35%26%FRIENDS PEOPLE LIKEYOUEXPERTS ONLINEFRIENDSBRANDS RETAILERS INFLUENTIALBLOGGERSSOURCE: EMARKETER, MAY 2010ON SOCIAL MEDIA, I AMMOST INFLUENCED BY…”
  65. 65. 24%24%26%35%45%50%63%Increasing revenueIncreasing product/service innovationReducing time to market forproducts/servicesReducing support costsReducing marketing costsIncreasing customer satisfactionIncreasing effectiveness of marketing63% of companies using social mediasay it has increased marketingeffectiveness—among other benefits.SOURCE: MCKINSEY GLOBAL INSTITUTE, DECEMBER 2010
  66. 66. U.S. local SMBs actively use social mediamarketing to promote their businesses.3%9%19%27%32%40%58%70%GOWALLAFOURSQUAREMYSPACEYOUTUBEYELPTWITTERLINKEDINFACEBOOKSOURCE: MERCHANT CIRCLE, FEBRUARY 2011
  67. 67. 57% of SMBs say social mediais beneficial to their business.VERYBENEFICIAL27%SOMEWHATBENEFICIAL30%NOT VERYBENEFICIAL10%DO NOT USE33%SOURCE: AD-OLOGY RESEARCH, NOVEMBER 2010
  68. 68. More than 1/2 of U.S. SMBs say social mediasites play an important role in active sales.NOT IMPORTANT47%SOMEWHATIMPORTANT38%VERYIMPORTANT15%“HOW IMPORTANT ISSOCIAL MEDIA IN SEEKINGOUT POTENTIAL NEWCUSTOMERS/CLIENTS ?”SOURCE: FORBES INSIGHTS, MAY 2010
  69. 69. More than 1/3 of US SMBs say socialmedia helps them get found online.39%15%12%8%6%INCREASE THE EXPOSURE OF MY BUSINESSINCREASE TRAFFIC TO MY WEBSITEMARKET MY BUSINESS TO CUSTOMERSCUT DOWN ON MY MARKETING COSTSGENERATE SALES“SOCIAL MEDIA HELPS ME TO…”SOURCE: AMERICAN EXPRESS, SEPTEMBER 2010
  70. 70. Social media helps B2B marketersimprove search results.26%40%45%48%Influence keyword purchasesInfluence organic SEOIncrease page rankDriving inbound links“SOCIAL MEDIA IMPROVES MYSEARCH RESULTS VIA…”SOURCE: BTOB MAGAZINE, JULY 2010
  71. 71. 61% of US marketers use socialmedia to increase lead generationTO INCREASELEADGENERATION61%MONITOR THECONVERSATION ABOUTMY BRAND27%MY COMPETITORS AREDOING IT5%DIRECTIVE FROMMANAGEMENT3%I DO NOT KNOW WHYWE HAVE ONE4%“THE MAIN REASON MYCOMPANY ISIMPLEMENTING ASOCIAL MEDIASTRATEGY IS…SOURCE: R2INTEGRATED, APRIL 2010
  72. 72. LinkedIn drives the most customers to B2B.65%55%43% 40%0%20%40%60%80%LinkedIn Company Blog Facebook TwitterI’M A B2B COMPANYTHAT ACQUIRED ACUSTOMERTHROUGH THISCHANNEL.SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
  73. 73. Facebook drives the most conversions for B2C.51%60%77%55%0%20%40%60%80%LinkedIn Company Blog Facebook TwitterI’M A B2C COMPANY THATACQUIRED A CUSTOMERTHROUGH THISCHANNEL.SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
  74. 74. AVERAGEMINUTES/MONTHSOURCES: COMSCORE, 2012The average user spent only 3minutes on Google+ in January 2012340589050100150200250300350400450Google+ Facebook Pinterest
  75. 75. Femalesare greatlyoverrepresentedon PINTEREST.SOURCES: ALEXA, 2012
  76. 76. SOURCES: ALEXA, 201265% of Pinterestsglobal web traffic……is from the U.S.
  77. 77. Google+LinkedInYouTubePINTERESTPinterest drives more referral traffic than GooglePlus, LinkedIn and YouTube combined.SOURCE: SHAREAHOLIC, FEBRUARY 2012
  78. 78. BOTTOM LINEIt’s time to go social.
  79. 79. BLOGGING
  80. 80. The bottom line is thatblogging is like sex.You can’t fake it. You can’t fake passion.You can’t fake wantingto engage with the public.If you do, it will ultimately be anunsatisfying experience for boththe blogger and their readers.”KEVIN ANDERSONFREELANCE JOURNALIST & FORMER BLOGS EDITOR FOR THE GUARDIAN
  81. 81. FACTBlogs keep growing—in volume & value.
  82. 82. 152,000,000SOURCE: UM, OCTOBER 2010There areblogs on the Internet.
  83. 83. Blog frequency impacts customer acquisition.43%56%66% 70%78%92%0%50%100%Less ThanMonthlyMonthly Weekly 2-3 Times PerWeekDaily MultipleTimes a Day%OFBLOGUSERSWHOACQUIREDACUSTOMERTHROUGHTHEIRBLOGSOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
  84. 84. The global population of blogreaders keeps growing.% OF DAILY INTERNET USERS WHO READ BLOGS AT LEAST MONTHLYSOURCE: EMARKETER, AUGUST 20100%10%20%30%40%50%60%2008 2009 2010 2011 2012
  85. 85. 81% ofmarketersrated theirblog asUSEFUL orBETTER.SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
  86. 86. There are 31% more bloggers todaythan there were three years ago.22.924.026.228.12008 2009 2010 2011INTERNET USERS WHO UPDATE A BLOG AT LEAST MONTHLY (MILLIONS)SOURCE: EMARKETER, AUGUST 2010
  87. 87. SOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010Most people read blogsmore than once/day.3% 3%18%32%46%LESS THAN ONCEA MONTHONCE A MONTH ONCE A WEEK ONCE A DAY MORE THANONCE A DAY
  88. 88. Most people read 5-10 blogs.22%38%29%5%3%LESS THAN 5 5 TO 10 10 TO 50 50 TO 100 MORE THAN 100NUMBER OF BLOGSSOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010
  89. 89. Nearly 40%of US companies use blogs formarketing purposes.16%25%29%34%39%2007 2008 2009 2010 2011“MY COMPANY USES A BLOGFOR MARKETING PURPOSES.”SOURCE: EMARKETER, AUGUST 2010
  90. 90. FACTBlogging can reallymove the needle.
  91. 91. Blog articles influence purchases.7%13%14%17%19%19%21%EXECUTE A PURCHASEINSPIRE A PURCHASEASSUREDISCOVER PRODUCTS/SERVICESGET SUPPORT/ANSWERSREFINE CHOICESDECIDE ON A PRODUCT/SERVICE“BLOG ARTICLESPLAY A ROLE INTHIS ASPECT OFTHE PURCHASEPROCESS.”SOURCE: JUPITER RESEARCH, OCTOBER 2008
  92. 92. Companies that blog have14802250DON’T BLOG BLOG55%#OFMONTHLYVISITORSSOURCE: HUBSPOT, 201055% morewebsite visitors.
  93. 93. 815DON’T BLOG BLOG88%#OFMEDIANMONTHLYLEADSSOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010B2C companies that blog generateper month than those who do not.88% more leads
  94. 94. 915DON’T BLOG BLOG67%#OFMEDIANMONTHLYLEADSSOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010B2B companies that blog generateper month than those who do not.67% more leads
  95. 95. 10 101323<12 12-23 24-51 >5177%#OFMEDIANMONTHLYLEADS# OF BLOG ARTICLESSOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010Companies with >51 blogarticles experience ain median monthly leads.77% lift
  96. 96. 33%49%72%76% 78%89%< MONTHLY MONTHLY WEEKLY 2-3X/WEEK DAILY MULTIPLETIMES/DAY#OFMEDIANMONTHLYLEADSFREQUENCY OF BLOG POSTSSOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010Blogging frequency has aimpact on lead-gen.direct & significant
  97. 97. FACTBloggers are“morning people.”
  98. 98. 79%64%51%40%MORNING AFTERNOON EVENING NIGHT%OFBLOGREADERSMorning is the most populartime to read blogs.SOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010
  99. 99. #OFVIEWSBlog reading peaks around 10AM.SOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010
  100. 100. Link-sharing among blog readerspeaks around 7am.#OFLINKSSHAREDSOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010
  101. 101. Commenting on blogspeaks around 8am.#OFCOMMENTSSOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010
  102. 102. THE BOTTOM LINEBlog early and often.
  103. 103. FACEBOOK
  104. 104. People share, readand generally engage morewith any type of contentwhen it’s surfaced throughfriends and people theyknow and trust.”MALORIE LUCICH, FACEBOOK SPOKESPERSONFEBRUARY 2011
  105. 105. FACTFacebook hasa massive & highlyengaged audience.
  106. 106. Facebook is effective for B2C customer acquisition.65%55%43% 40%51%60%77%55%0%20%40%60%80%LinkedIn Company Blog Facebook TwitterB2BB2C%ofchannelusersthischannelwhoacquiredacustomerthroughSOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
  107. 107. Brands get a46%increase in user engagementwith FACEBOOK TIMELINE.SOURCE: SIMPLY MEASURED, HTTP://BIT.LY/HNJLFR
  108. 108. Brands get a 65%increase in interactive contentwith FACEBOOK TIMELINE.SOURCE: SIMPLY MEASURED, HTTP://BIT.LY/HNJLFR
  109. 109. 35%of consumercomments oncompanyFacebookPages arecompliments.SOURCE: AT KEARNEY, HTTP://BIT.LY/HNK1EX
  110. 110. 70%of Facebook news consumers followlinks posted by FRIENDS or FAMILY.
  111. 111. The median ratio of FacebookVIEWS : SHARES:9 : 1SOURCE: BUZZFEED, HTTP://BIT.LY/HNLUKL
  112. 112. SOURCE: BLOGHER, APRIL 2011164 Million93% of US adult Internetusers are on Facebook.152 Million
  113. 113. 1 out of every 7 minutesonline is spent on Facebook.SOURCE: COMSCORE, DECEMBER 2011
  114. 114. SOURCES: COMSCOREThe average Facebook user spendson Facebook.~7 hours/month7HOURS
  115. 115. MINUTESSPENT(BILLIONS)SOURCE: COMSCORE, AUGUST 2011Facebook is overtaking Googleand Yahoo in total time spentonline.37.935.839.134.344 43.241.5 40.538.6 38.712 1316 16.72026.734.63638.240.55.6 5.9 6.4 6.49.311.415.827.632.239.9Jul-07 Dec-07 Apr-08 Jul-08 Dec-08 Apr-09 Jul-09 Dec-09 Apr-10 Jul-10Yahoo! SitesGoogle sitesFacebook
  116. 116. SOURCE: JANRAIN, APRIL 2011Facebook has become the top choicefor social sign-in.FACEBOOK35%GOOGLE31%YAHOO13%TWITTER7%WINDOWS LIVE6%OTHER8%
  117. 117. 8%10%31%54%88%5%7%18%44%84%PRINT OUTMAILTELEPHONEFACEBOOKEMAILMaleFemaleSOURCE: CHADWICK MARTIN BAILEY, SEPTEMBER 2010Facebook has become the preferred wayof sharing content, second only to email(for now).
  118. 118. SOURCE: VISIBLI, APRIL 2011We’re not just engaging with our friendson Facebook. We’re engaging withbusinesses of all kinds.54579294317BRANDSMEDIAARTISTSAvg # of Comments/postAvg. # of Likes/postNOTE: PAGES ANALYZED HAVE AT LEAST 100K “LIKES”
  119. 119. Many internet activities that oncetook place on separate, isolatedvenues are now funneled throughFacebook. These include email,instant messaging, blogging,gaming, video-sharing and onlineshopping.”FACEBOOK USERS: THE JUGGERNAUT ROLLS ONPAUL VERNA | MARCH 21, 2011 | EMARKETER
  120. 120. FACTFacebook has realbusiness value.
  121. 121. Most US B2B marketers agreethat Facebook is an effectivemarketing tool.25%35%45%51%MYSPACETWITTERLINKEDINFACEBOOK“THIS SITE ISSOMEWHAT TOEXTREMELYEFFECTIVE AS AMARKETING TOOL.”SOURCE: OUTSELL, DECEMBER 2009
  122. 122. More than half of SMBs sayFacebook is beneficial to their business.VERYBENEFICIAL30%SOMEWHATBENEFICIAL25%NOT VERYBENEFICIAL13%DO NOT USE32%SOURCE: AD-OLOGY, NOVEMBER 2010
  123. 123. More than 1/3 of marketers sayFacebook is “critical” or“important” to their business.Critical15%Important24%Useful24%SomewhatUseful24%Not Useful14%SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
  124. 124. The number of marketers who say Facebookis “critical” or “important” to their businesshas increased by 75% in three years.75%24%42%0%5%10%15%20%25%30%35%40%45%In 2009 In 2012SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
  125. 125. THE BOTTOM LINEIf you don’t likeFacebook yet, you will
  126. 126. TWITTER
  127. 127. 128
  128. 128. FACTVirtually everyone has heardof Twitter. Not everyoneis using it (yet).
  129. 129. SOURCE: EMARKETER, APRIL 2011152 Million21 MillionRoughly 9% of adult Americans use Twitter.
  130. 130. The average Twitter user has 27 followers.SOURCE: RJMETRICS, JANUARY 2010
  131. 131. SOURCE: RJ METRICS, JANUARY 2010have no followers.of Twitter accounts25%FOLLOWME?
  132. 132. SOURCE: RJ METRICS, JANUARY 2010have neversent a singletweet.of Twitter accounts40%
  133. 133. Only 18% of Twitter userstweet >once/day.15%22%30%15%18%LESS THAN ONCE/MONTHAT LEAST ONCE/MONTHAT LEAST ONCE/WEEKAT LEAST ONCE/DAYSEVERAL TIMES/DAYSOURCE: RJMETRICS, JANUARY 2010
  134. 134. FACTTwitter users areyoung, smart, affluent, &tech-savvy.
  135. 135. 18%11%33%19%12%7%AGE 12-17 AGE 18-24 AGE 25-34 AGE 35-44 AGE 45-54 AGE 55+1/3 of monthly Twitter users are 25-34 years old.SOURCE: EDISON RESEARCH, 2010
  136. 136. The majority of US Twitterusers are 18-29 years old.1%6%10%14%AGE 65+AGE 46-64AGE 30-45AGE 18-29SOURCE: PEW RESEARCH CENTER, JANUARY 2010
  137. 137. US Twitter users are more educatedthan the general population.17%16%30%23%12%13%8%19%23%33%ADVANCED DEGREE SOME GRADUATECREDITS4-YR COLLEGE 1-3 YRS OF COLLEGE HIGH SCHOOL/LESSMONTHLY TWITTER USERS 18+TOTAL POPULATION 18+SOURCE: EDISON RESEARCH, 2010
  138. 138. US Twitter users have higher incomesthan the general population.13%11%23%14%17%10%8%15%20% 20%>$100K $75K - $100K $50K - $75K $25K-$50K UNDER $25KMONTHLY TWITTER USERS 18+TOTAL POPULATION 18+SOURCE: EDISON RESEARCH, 2010
  139. 139. 11%16%29%25%19%25%24%27%12%10%USUALLY LAST TO KNOW TO TRY/BUYNEW PRODUCTSBUY/TRY NEW PRODUCTS AFTEROTHERS, NOT LASTBUY/TRY NEW PRODUCTS SAME ASOTHERSBUY/TRY NEW PRODUCTS BEFOREOTHERS, NOT FIRSTAMONG THE 1ST TO BUY/TRY NEWPRODUCTSTOTAL POPULATION 12+MONTHLY TWITTERUSERS 12+US Twitter users tend to be “early adopters.”SOURCE: EDISON RESEARCH, 2010
  140. 140. 3%11%13%73%25%14%37%42%NEWSPAPER RADIO TV INTERNETMONTHLY TWITTER USERS 12+TOTAL POPULATION 12+For Twitter users, Internet > TV.“THE MEDIUM THAT ISMOST ESSENTIALTO MY LIFE IS…”SOURCE: EDISON RESEARCH, 2010
  141. 141. 0:262:413:224:000:282:053:251:56NEWSPAPER RADIO TV INTERNETMONTHLY TWITTER USERS 12+TOTAL POPULATION 12+Twitter users spend a lot of time online.“I SPEND HH:MMPER DAY WITH EACHOF THESE MEDIA.”SOURCE: EDISON RESEARCH, 2010
  142. 142. FACTTwitter + Business = $$$
  143. 143. SOURCE: EDISON RESEARCH, 2010FOLLOWMore than 1/2of active Twitter usersfollow companies,brands or productson social networks.
  144. 144. 19%21%28%31%41%42%SEEK CUSTOMER SUPPORTPURCHASEPRODUCTS/SERVICESLOOK FOR DISCOUNTS/SALESASK FOR OPINIONS ABOUTPRODUCTS/SERVICESPROVIDE OPINIONS ABOUTPRODUCTS/SERVICESLEARN ABOUTPRODUCTS/SERVICESTwitter plays an active rolein purchasing decisions.“I USETWITTER TO...”SOURCE: EDISON RESEARCH, 2010
  145. 145. NOT SURE6%YES, FOR AFEWBRANDS56%YES, FORMANYBRANDS23%NO15%79% of US Twitter users are more likely torecommend brands they follow.SOURCE: EDISON RESEARCH, 2010
  146. 146. 67% of US Twitter users aremore likely to buy brands they follow.NOT SURE10%YES, FOR AFEWBRANDS42%YES, FORMANYBRANDS25%NO23%SOURCE: EDISON RESEARCH, 2010
  147. 147. 57%of all companies that usesocial media for business, use Twitter.USETWITTER57%DON’T USETWITTER43%SOURCE: BUSINESS.COM, SEPTEMBER 2009
  148. 148. B2B companies are far more likelyto use Twitter than B2C companies.75%49%B2B B2C“MY COMPANY TWEETS.”SOURCE: BUSINESS.COM, SEPTEMBER 2009
  149. 149. Twitter drives more customers for B2C.“YES, WE HAVEACQUIREDA CUSTOMER VIATWITTER.40%55%B2B B2CSOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
  150. 150. More than 1/3 of marketers say Twitter is“critical” or “important” to their business.Critical15%Important24%Useful24%SomewhatUseful24%Not Useful14%SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
  151. 151. Companies that use Twitteraverage 2x more leads/monththan those that do not.10318651543<11 EMPLOYEES 11-50 EMPLOYEES >50 EMPLOYEESUSE TWITTERDON’T USE TWITTER#OFMEDIANMONTHLYLEADSSOURCE: HUBSPOT STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
  152. 152. B2C companies with >100 followershave 146% more leads/monththan those with <100.11143532<21 21-100 101-500 >500#OFMEDIANMONTHLYLEADS# OF FOLLOWERS146%SOURCE: HUBSPOT STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
  153. 153. FACTDon’t be a twit.Start tweeting.
  154. 154. MOBILE
  155. 155. SOURCE:,INTERNATIONAL TELECOMMUNICATION UNION (ITU), JULY, 2011There are271 MILLIONmobile subscribersin the U.S. alone.
  156. 156. 54% of iOS web traffic is devoted tosearch VS the 36% Internet average.54%36%IOS INTERNET AVERAGESEARCH THROUGH IOSSOURCE: CHITIKA, APRIL 2012
  157. 157. 60% ofconsumers doproduct orservice research“several times amonth” via amobile device.SOURCE: LOCAL CORPORATION, APRIL 2012
  158. 158. 1% of emails arefirst opened onmobile devices,then on desktopPCs later.SOURCE: KNOTICE, MARCH 2012
  159. 159. FACTOptimize your website &email for mobile.
  160. 160. SOURCE: SEARCH ENGINE LAND, 2011OVER HALFlead to purchase.9 out of 10mobile searcheslead to action.
  161. 161. SOURCE: 2011 MOBILE STARTEGT FOR COMPANIES, IMPIGERMOVILE, 201190%of text messagesare read within3 MINUTESof being delivered.
  162. 162. SOURCE: 60 SECOND MARKETER, 20114 BILLION of the6.8 BILLIONpeople on the planet,use a mobile phone.3.5 BILLION ofthem use a toothbrush.
  163. 163. MAKE YOUR MARKETING AWESOMETry HubSpot FREE for 30 days!http://HubSpot.com/free-trial
  164. 164. blog.hubspot.com/Twitter.com/hubspotFacebook.com/hubspotLinkedin/com/hubspotYoutube.com/hubspotflickr.com/photos/hubspotSlideshare.net/hubspotIF YOU THOUGHTTHAT THIS WASAWESOME,PERHAPS YOU’DLIKE TO BEFRIENDS ONLINE?
  165. 165. All-in-OneMarketing SoftwareSearch EngineOptimizationBlogging &Social MediaLeadGenerationEmail &AutomationMarketingAnalyticsLeadManagement

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