Wanna Raise Money Online? Don't Forget About Email.

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Slides I presented on a Blackbaud webinar about how email is still the best channel for online fundraising. During the webinar, I shared a four-step approach to help nonprofits improve how they use email with examples and tips. Content based on an article I wrote for the npEXPERTS ebook at www.bit.ly/npEXPERTS

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Wanna Raise Money Online? Don't Forget About Email.

  1. 1. 6/28/13 Footer 1 WANNA RAISE MONEY ONLINE? DON’T FORGET ABOUT EMAIL Practical ways to connect with supporters, activate donors, and raise money online. www.bit.ly/npEXPERTS Tweeting? Use #npEXPERTS …
  2. 2. 6/28/13 Farra Trompeter | www.BIgDuckNYC.com 2 Farra Trompeter Vice President, Big Duck @farra | @bigduck #npEXPERTS
  3. 3. #npEXPERTS | bigducknyc.com
  4. 4. #npEXPERTS | bigducknyc.com What we’ll cover •  Why email? •  Four steps to use email to raise money •  Q & A
  5. 5. #npEXPERTS | bigducknyc.com Why email?
  6. 6. #npEXPERTS | bigducknyc.com Let’s start with why they give http://www.nonprofitdonorengagement.com/CD_Nten_BenchmarkReport_Final.pdf •  I believe in the cause [65%] •  I want to help make change happen [30%] •  I have friends/family who support it [20%] •  I know someone who has recvd services [19%] •  The charity asked for my help [18%] •  I want to set a good example [16%] •  I want to connect with others… [15%] •  I have recvd services from this org [12%]
  7. 7. #npEXPERTS | bigducknyc.com … and where they want to hear from you http://www.nonprofitdonorengagement.com/CD_Nten_BenchmarkReport_Final.pdf
  8. 8. #npEXPERTS | bigducknyc.com 53% of donors leave due to the charity’s lack of communication ~ Jay Love, Bloomerang http://www.nonprofitmarketingblog.com/site/why_donors_stop_their_support image: archiexpo.com
  9. 9. #npEXPERTS | bigducknyc.com Step 1: Collect emails
  10. 10. #npEXPERTS | bigducknyc.com Ask for info—and use it http://www.parentprojectmd.org
  11. 11. #npEXPERTS | bigducknyc.com Invite them to join in-person
  12. 12. #npEXPERTS | bigducknyc.com Be where they are https://www.facebook.com/casefoundation
  13. 13. #npEXPERTS | bigducknyc.com Be where they are https://www.facebook.com/casefoundation
  14. 14. #npEXPERTS | bigducknyc.com Step 2: Roll out the welcome mat
  15. 15. #npEXPERTS | bigducknyc.com
  16. 16. #npEXPERTS | bigducknyc.com
  17. 17. #npEXPERTS | bigducknyc.com
  18. 18. #npEXPERTS | bigducknyc.com
  19. 19. #npEXPERTS | bigducknyc.com Step 3: Coordinate communication
  20. 20. #npEXPERTS | bigducknyc.com http://www.fundraising123.org/node/863 Create an editorial calendar
  21. 21. #npEXPERTS | bigducknyc.com http://www.ssireview.org/articles/entry/the_permanent_disruption_of_social_media Diversify Calls-to-Action
  22. 22. #npEXPERTS | bigducknyc.com Your emails should 1.  Clearly ask supporters to do something 2.  Give a reason to take the action – simply 3.  Feature someone they can relate to 4.  Connect to the look/feel of a landing page 5.  Make sense if it was forwarded
  23. 23. #npEXPERTS | bigducknyc.com Step 4: Say thank you
  24. 24. #npEXPERTS | bigducknyc.com Tell donors how gifts will help
  25. 25. #npEXPERTS | bigducknyc.com Report back on results
  26. 26. #npEXPERTS | bigducknyc.com Feature donors in emails
  27. 27. #npEXPERTS | bigducknyc.com Q & A
  28. 28. #npEXPERTS | bigducknyc.com Resources •  npEXPERTS ebook https://www.blackbaud.com/nonprofit-resources/npexperts •  Big Duck blog http://www.bigducknyc.com/blog •  Blackbaud: Charitable Giving Report https://content.blackbaud.com/ CharitableGivingReport.html •  NTEN: Nonprofit Donor Engagement Benchmark Study http://www.nonprofitdonorengagement.com/ CD_Nten_BenchmarkReport_Final.pdf
  29. 29. #npEXPERTS | bigducknyc.com Contact Farra & Big Duck bigducknyc.com farra@bigducknyc.com facebook.com/bigduck twitter.com/bigduck twitter.com/farra
  30. 30. #npEXPERTS | bigducknyc.com
  31. 31. 6/28/13 Farra Trompeter | www.BIgDuckNYC.com 31 NPEXPERTS > DOWNLOAD THE FREE EBOOK Connect with supporters, activate donors, and raise money online. Nonprofit experts share their extensive knowledge and expertise in: -  Online marketing and fundraising -  Email communication -  Social media -  Mobile engagement Download the npEXPERTS eBook and register for free webinars at www.blackbaud.com/npEXPERTS
  32. 32. 6/28/13 Farra Trompeter | www.BIgDuckNYC.com 32 Luminate™ Online helps you understand your online supporters and improve online fundraising performance. You'll have everything you need to acquire more constituents, build online fundraising campaigns and nurture sustainable donor relationships. http://bit.ly/LuminateOnline

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