Using Social Media to Engage Professional Alumni

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This workshop will help administrators of the John E. Fogarty Internal Center's AIDS International Training and Research Program (AITRP) explore options for using social media to connect to program alumni. Farra Trompeter will provide an overview of ways organizations use online communications to keep audiences engaged around the world, and will discuss ways to connect with fellows to strengthen future research collaborations that address global health needs.

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Using Social Media to Engage Professional Alumni

  1. 1. Using social media to engage alumni 9th Annual Fogarty International Administrators Meeting October 22, 2010 www.bigducknyc.com Farra Trompeter @farra * farra@bigducknyc.com
  2. 2. What is social media?
  3. 3. It’s about reaching and connecting people
  4. 4. traditional media social media Encyclopedia Wikipedia Brittanica New York Times TechCrunch Print newsletter eNewsletter, Twitter, Facebook
  5. 5. http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
  6. 6. Why should we use social media?
  7. 7. Maybe you shouldn’t… Social media is not… •  Free •  An opportunity to control your message •  An opportunity to tell everyone what you think •  Inherently appealing and cool to millenials •  An alternative to clear messaging/mission
  8. 8. That said… Social media is… •  Pretty low cost •  Growing by leaps and bounds, nationally and internationally •  An opportunity for conversation •  A great way to reach certain audiences •  A complement to the messages you’re sharing through other channels
  9. 9. Average social network user = 37 Feb 2010 http://royal.pingdom.com/2010/02/16/study-ages-of-social-network-users/
  10. 10. http://www.internetworldstats.com/stats.htm
  11. 11. http://www.alexa.com
  12. 12. How do people participate? http://forrester.typepad.com/groundswell/2010/09/social-growth-takes-a-breather.html
  13. 13. Ways universities use social media to engage alumni •  Helping alumni find jobs and connect •  Training alumni to use social media •  Meeting alumni where they’re at •  Providing tools to spread information •  Sparking alumni-generated content •  Promoting alumni networks •  Mobile reunions Source: Mashable http://mashable.com/2009/07/23/alumni-social-media/
  14. 14. Great! So now what do I do?
  15. 15. Start by listening © robertcarlsen
  16. 16. Listening Online Set up Google alerts, Technorati search, Twitter search, etc. http://socialmedia-listening.wikispaces.com/Tools •  Your name and people connected to your organization •  Your institution’s name •  Program or event names •  Peer/competitor names and program/event names •  Your tagline or other key phrases •  URL for any web properties (main website, blog) •  Related issues/topics •  Common misspellings Source: Beth’s Blog, Beth Kanter
  17. 17. Dive in and learn the lingo •  Encourage top-level staff to join Facebook, Twitter, etc. •  http://www.webdoctus.com/2010/01/complete-guide-to-twitter- etiquette/ •  http://www.pcworld.com/article/169120/ facebook_etiquette_10_rules_for_better_socializing.html
  18. 18. Find out where your Fellows are online. Jeffrey Beall
  19. 19. Send a survey or questionnaire
  20. 20. Select the right tools based on goals and audience. © BoomeraATV
  21. 21. Source: Mashable http://mashable.com/2009/07/23/alumni-social-media/
  22. 22. http://hidefweb.com/blog/how-your-organization-can-leverage-new-groups-facebook
  23. 23. Key features of Facebook Groups •  Create a group and add users to it without opt-in •  Automatic notifications •  Email address to post to the group on the fly •  Group chat •  Collaboration on documents •  Discussions & link-sharing •  Can be open, closed, or secret
  24. 24. http://groups.yahoo.com/
  25. 25. Other social media options •  www.teamlab.com •  Yahoo groups: http://groups.yahoo.com/ •  www.elgg.com •  Google groups: •  www.mixxt.net http://groups.google.com/ •  http://grou.ps •  www.rrripple.com •  www.wiserearth.org/article/ •  Grouply.com WiserEarthGroups •  www.bigtent.com •  Schoolology •  www.edmodo.com •  Saywire •  www.zonkk.com •  Moodle.com •  www.groupsites.com
  26. 26. Create a social media policy •  Scan sample policies from other orgs •  http://socialmediagovernance.com/policies.php •  Agree on contents •  Write them in a way that addresses concerns, but feels friendly and easy to follow •  Try http://socialmedia.policytool.net/ •  Rollout through staff trainings/meetings •  Update 2x/year
  27. 27. Consider the resources you have available. Photograph: Peter Dazeley/Getty Images
  28. 28. http://beth.typepad.com/beths_blog/2010/02/reflections-social-media-and-ngo-workshop-in- india.html
  29. 29. Managing a community takes time
  30. 30. In sum… •  Social media ≈ conversation •  Social media usage is growing •  Look before you tweet! Listen and plan before diving in •  Choose the tools that are right for you, and be flexible and open
  31. 31. Resources
  32. 32. Resources • NTEN: We Are Media http://www.wearemedia.org • Social Technographics http://blogs.forrester.com/groundswell/ • Beth’s Blog: Social Media and NGO/CSR Workshop in India http://bit.ly/aHcpbV • Frog Loop: Build Your Own Listening Dashboard http://bit.ly/3JIwZ • Using Social Media To Meet Nonprofit Goals http://www.idealware.org/sm_survey/download.php • Nonprofit Social Media Benchmark Study http://www.e-benchmarksstudy.com/socialmedia/
  33. 33. Let’s stay in touch bigducknyc.com/blog bigducknyc.com/blog/?author=6 linkedin.com/in/farra facebook.com/bigduck facebook.com/farratrompeter twitter.com/bigduck twitter.com/farra slideshare.net/farra farra@bigducknyc.com
  34. 34. Thanks! © Jeremy Crow
  35. 35. Want a copy of these slides? http://slideshare.net/farra © supercutekittens.blogspot.com

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