Social Media: transforming the way
       nonprofits communicate

     Leave a Legacy: Non-Profit Education Day
          ...
What is
social media?
It’s about reaching and connecting people
traditional media    social media




   Encyclopedia         Wikipedia
   Brittanica

 New York Times       TechCrunch

 ...
http://www.web-strategist.com/blog/2010/02/28/a-sense-of-scale-social-networking-
by-the-numbers-video/
Why should my
nonprofit care?
Maybe you shouldn’t…
Social media is not…
•  Free
•  A silver bullet for fundraising
•  An opportunity to control your mes...
That said…
Social media is…
•  Pretty low cost
•  Growing by leaps and bounds
•  An opportunity for conversation
•  A grea...
Source: http://www.idealware.org/sm_survey/download.php
Average social network user = 37
                                                                          Feb 2010




ht...
Who’s where?
                                                                         Dec 2009

            116 million u...
http://www.pewinternet.org/Reports/2009/Adults-and-Social-Network-Websites.aspx
Why do people participate?
•  Keeping up with friendships
•  Making new friends
•  Succumbing to social pressure from
   e...
How do people participate?




© http://blogs.forrester.com/groundswell/2010/01/conversationalists-get-onto-the-ladder.html
Great!
So now what do I do?
Start by listening




                     © robertcarlsen
Listening Online

•  Set up Google alerts, Technorati search, Twitter search, etc.
  http://socialmedia-listening.wikispac...
Select the tools based on goals + audience,
          and what you can manage.




                                      ©...
Source: Beth's Blog: How Nonprofits Can Use Social Media
 http://beth.typepad.com/beths_blog/2008/10/how-much-time-d.html
Source: http://www.e-benchmarksstudy.com/socialmedia/key-findings/
Be nice, share, and say thank you.




                                © OMP Production
should be
more conversation,
 less marketing
If you want people to care, make it about
them… not you!




        http://www.angelamaiers.com/2008/09/my-twitter-enga.h...
Help the community connect.




                              © parentprojectmd
Bring all your online communications together.




                                         © fhoke.com
Don’t forget about other online listings.
Expand your definition of success
•    Increased awareness of your cause
•    Shift in your org’s reputation
•    New and ...
Examples
Page
Group
- Resources -
Resources
• NTEN: We Are Media
    http://www.wearemedia.org
•   Social Technographics
    http://blogs.forrester.com/grou...
Let’s stay in touch
     bigducknyc.com/blog
     bigducknyc.com/blog/?author=6

     linkedin.com/in/farra

     facebook...
Questions?




© Jeremy Crow
Social Media: transforming the way nonprofits communicate
Social Media: transforming the way nonprofits communicate
Social Media: transforming the way nonprofits communicate
Social Media: transforming the way nonprofits communicate
Social Media: transforming the way nonprofits communicate
Social Media: transforming the way nonprofits communicate
Social Media: transforming the way nonprofits communicate
Social Media: transforming the way nonprofits communicate
Social Media: transforming the way nonprofits communicate
Social Media: transforming the way nonprofits communicate
Social Media: transforming the way nonprofits communicate
Social Media: transforming the way nonprofits communicate
Social Media: transforming the way nonprofits communicate
Social Media: transforming the way nonprofits communicate
Social Media: transforming the way nonprofits communicate
Social Media: transforming the way nonprofits communicate
Social Media: transforming the way nonprofits communicate
Social Media: transforming the way nonprofits communicate
Social Media: transforming the way nonprofits communicate
Social Media: transforming the way nonprofits communicate
Social Media: transforming the way nonprofits communicate
Social Media: transforming the way nonprofits communicate
Social Media: transforming the way nonprofits communicate
Social Media: transforming the way nonprofits communicate
Social Media: transforming the way nonprofits communicate
Social Media: transforming the way nonprofits communicate
Social Media: transforming the way nonprofits communicate
Social Media: transforming the way nonprofits communicate
Social Media: transforming the way nonprofits communicate
Social Media: transforming the way nonprofits communicate
Social Media: transforming the way nonprofits communicate
Social Media: transforming the way nonprofits communicate
Social Media: transforming the way nonprofits communicate
Social Media: transforming the way nonprofits communicate
Social Media: transforming the way nonprofits communicate
Social Media: transforming the way nonprofits communicate
Social Media: transforming the way nonprofits communicate
Social Media: transforming the way nonprofits communicate
Social Media: transforming the way nonprofits communicate
Social Media: transforming the way nonprofits communicate
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Social Media: transforming the way nonprofits communicate

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With all the new technology, organizations have more ways then ever to communicate and reach donors online. This presentation will help participants sort through the different channels, share examples from leading nonprofits, and assist participants in determining which ways will be most effective for them — depending on their existing online communications, staff capacity, time, and budgets. The most popular social media tools will be highlighted and some of the latest statistics and demographics on social media use will be presented.

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  • The slides are quite informative. Thanks. mubiana
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  • Thanks for these slides, pretty elaborate. God bless you. Lorna
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Social Media: transforming the way nonprofits communicate

  1. 1. Social Media: transforming the way nonprofits communicate Leave a Legacy: Non-Profit Education Day March 12, 2010 Farra Trompeter farra@bigducknyc.com
  2. 2. What is social media?
  3. 3. It’s about reaching and connecting people
  4. 4. traditional media social media Encyclopedia Wikipedia Brittanica New York Times TechCrunch Print newsletter eNewsletter, Twitter, Facebook
  5. 5. http://www.web-strategist.com/blog/2010/02/28/a-sense-of-scale-social-networking- by-the-numbers-video/
  6. 6. Why should my nonprofit care?
  7. 7. Maybe you shouldn’t… Social media is not… •  Free •  A silver bullet for fundraising •  An opportunity to control your message •  An opportunity to tell everyone what you think •  Inherently appealing and cool to millenials •  An alternative to clear messaging/mission
  8. 8. That said… Social media is… •  Pretty low cost •  Growing by leaps and bounds •  An opportunity for conversation •  A great way to reach certain audiences •  A complement to the messages you’re sharing through other channels
  9. 9. Source: http://www.idealware.org/sm_survey/download.php
  10. 10. Average social network user = 37 Feb 2010 http://royal.pingdom.com/2010/02/16/study-ages-of-social-network-users/
  11. 11. Who’s where? Dec 2009  116 million unique U.S. visitors  Slightly more female  Mostly younger, aged 13-34  24 million unique U.S. visitors  Slightly more male  College education (33% have a graduate degree vs. Internet avg of 21%)  Generally older, more educated, and more affluent  23 million unique U.S. visitors  Peak at the 18-34 age group (16% of its total vs. 8% of the total Internet audience)  Less wealthy than those on Facebook and LinkedIn http://www.openforum.com/idea-hub/topics/marketing/article/improve-your-social- media-strategy-by-paying-attention-to-demographics-laura-aronsson-and-bianca
  12. 12. http://www.pewinternet.org/Reports/2009/Adults-and-Social-Network-Websites.aspx
  13. 13. Why do people participate? •  Keeping up with friendships •  Making new friends •  Succumbing to social pressure from existing friendships •  Paying it forward •  The altruistic impulse •  The prurient impulse •  The creative impulse •  The validation impulse •  The affinity impulse Source: Groundswell (book)
  14. 14. How do people participate? © http://blogs.forrester.com/groundswell/2010/01/conversationalists-get-onto-the-ladder.html
  15. 15. Great! So now what do I do?
  16. 16. Start by listening © robertcarlsen
  17. 17. Listening Online •  Set up Google alerts, Technorati search, Twitter search, etc. http://socialmedia-listening.wikispaces.com/Tools •  Your name and people connected to your organization •  Your organization’s name •  Program or event names •  Peer/competitor names and program/event names •  Your tagline or other key phrases •  URL for any web properties (main website, blog) •  Related issues/topics •  Common misspellings Source: Beth’s Blog, Beth Kanter
  18. 18. Select the tools based on goals + audience, and what you can manage. © BoomeraATV
  19. 19. Source: Beth's Blog: How Nonprofits Can Use Social Media http://beth.typepad.com/beths_blog/2008/10/how-much-time-d.html
  20. 20. Source: http://www.e-benchmarksstudy.com/socialmedia/key-findings/
  21. 21. Be nice, share, and say thank you. © OMP Production
  22. 22. should be more conversation, less marketing
  23. 23. If you want people to care, make it about them… not you! http://www.angelamaiers.com/2008/09/my-twitter-enga.html
  24. 24. Help the community connect. © parentprojectmd
  25. 25. Bring all your online communications together. © fhoke.com
  26. 26. Don’t forget about other online listings.
  27. 27. Expand your definition of success •  Increased awareness of your cause •  Shift in your org’s reputation •  New and repeat program participants, activists, donors •  Increased requests for your programs •  Pageviews/clicks/comments/fans/etc. •  New email addresses/contact info •  Signatures/actions taken •  Dollars raised •  Mentions online
  28. 28. Examples
  29. 29. Page
  30. 30. Group
  31. 31. - Resources -
  32. 32. Resources • NTEN: We Are Media http://www.wearemedia.org • Social Technographics http://blogs.forrester.com/groundswell/ • Beth’s Blog: How Nonprofits Can Use Social Media http://beth.typepad.com • Frog Loop: Build Your Own Listening Dashboard http://bit.ly/3JIwZ • Using Social Media To Meet Nonprofit Goals http://www.idealware.org/sm_survey/download.php • Nonprofit Social Media Benchmarks Study http://www.e-benchmarksstudy.com/socialmedia/
  33. 33. Let’s stay in touch bigducknyc.com/blog bigducknyc.com/blog/?author=6 linkedin.com/in/farra facebook.com/bigduck facebook.com/farratrompeter twitter.com/bigduck twitter.com/farra farra@bigducknyc.com
  34. 34. Questions? © Jeremy Crow

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