Planned Parenthood Online Overview
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Overview of how Planned Parenthood Federation of American has developed one voice across its online presence

Overview of how Planned Parenthood Federation of American has developed one voice across its online presence

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  • A bit about Planned Parenthood…
  • In all of our work we focus on 4 things… Last piece goes to channels – reaching people where they are.
  • In June, launched a series of redesigned presences across our channels. Focus in that effort was to step back, look at ourselves in all online media, create one PP. A consistent and comprehensive presence across channels.
  • The new planneparenthood.org, which includes a teen-specific section called TeenTalk, is designed to make sure that it’s as easy to find (using external search engines) and interact with as possible, and highlights the content women are most often seeking… >>>>>
  • Health information – most frequently info on birth control, STDs and abortion >>>>>
  • Information on health services offered at PP, and, in this case using an NYC zip code…
  • Access to detailed information about specific health services available nearby, in this case the South Austin health center…
  • An entry into our political and advocacy work >>>
  • And information about who we are.
  • For youth, we launched an all new Teen Talk, as part of plannedparenthood.org, to highlight the content youth are most often seeking, remember that’s information on dating/relationships, growing-up/puberty, sexual identity/orientation, and to present that content in ways that they are most likely to engage with (short snippets, Q&A, video, etc.)…
  • And we also launched “All Access” – our suite of interactive tools, again based on our research, which identified what information folks are seeking most often, and the ways in which they want to engage with it – instantly and easily, and in ways that are personalized to their situation, their preferences, their moment in time. CLICK SCREEN TO GO TO LIVE SITE The three tools, The Check (interactive STD risk assessment tool), MyMethod (interactive birth control advisor), and Locate (a Planned Parenthood health center locator) are simple online tools that allow users to get advice, and most importantly get connected to a Planned Parenthood health center, by answering 15-25 short questions, seen on the screen one at a time, about their behaviors, preferences, and needs. Since launching roughly a month ago, and with no marketing to-date (that comes later), we are on pace, simply from putting these tools on plannedparenthood.org, to have them used more than one million times in the next 12 months (launch and instantly people use)…
  • Also launched pp.org en espanol, our first foray into a comprehensive site for Spanish speakers across the globe, also includes All Access tools in Spanish >>>>>
  • PlannedParenthoodAction.org, which became the home for all of our advocacy and political work >>>>>
  • As I said earlier, we are always working to better understand four things… Who is our audience What are their needs How can we best meet those needs And 4 th -- How can we get in front of as many folks as possible… And with that 4 th piece, multi-channel strategies in general, and social media in particular, become especially important. And we think there’s great opportunity for outreach there. For today, let me just give you a glimpse of what we’ve done with our social media presences as part of this overall redesign effort. This is our page on MySpace….
  • This is our page on Facebook…
  • This is our page on YouTube (video)…
  • And on twitter… ***** Before we move on to a brief outline of where we are heading next, maybe this would be a good time to pause and see what thoughts and questions folks have about what they have seen so far *****
  • And on twitter… ***** Before we move on to a brief outline of where we are heading next, maybe this would be a good time to pause and see what thoughts and questions folks have about what they have seen so far *****
  • And on twitter… ***** Before we move on to a brief outline of where we are heading next, maybe this would be a good time to pause and see what thoughts and questions folks have about what they have seen so far *****
  • And on twitter… ***** Before we move on to a brief outline of where we are heading next, maybe this would be a good time to pause and see what thoughts and questions folks have about what they have seen so far *****
  • And on twitter… ***** Before we move on to a brief outline of where we are heading next, maybe this would be a good time to pause and see what thoughts and questions folks have about what they have seen so far *****

Planned Parenthood Online Overview Presentation Transcript

  • 1. Title Text Text Text Date Page Title 2 Planned Parenthood Online: A Multi-Channel Strategy NTEN New York Tech Club November 18, 2009
  • 2. Today’s Presentation
    • Our mission and approach
    • Our work to date
    • Our results to date
    • What comes next
    • Conversation
  • 3. Who We Are
    • National office, 91 affiliates
    • 850 health centers
    • 3 million health centers visits each year
    • 1.5 million online visitors each month
    • 4 million activists, donors, supporters
  • 4. Our Mission
    • Planned Parenthood Online (PPOL) is a collaborative effort of the national office and affiliates to use online technology to expand access to service, education, and opportunities for involvement with advocacy, fundraising, volunteering, and working with Planned Parenthood.
  • 5. Approach – Fundamentals
    • Audience
    • Needs
    • How best to meet those needs
    • How best to get in front of as many folks as possible
  • 6. Our Work
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  • 31. Visits/Month
  • 32. Health Center Searches/Month
  • 33. Appointment Requests/Month
  • 34. Email List Size
  • 35. Social Networking Participants
  • 36. Online Revenue
  • 37. What’s Next
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  • 41. Title Text Text Text Date Page Title 2 [email_address] facebook.com/rebeccawillett 212-261-4401