Personal+ Professional Brand in Social Media - Trompeter

Mixing Business and Pleasure: Managing Your Personal and Professional Brand in Social Media #11NTCbrandDanielle Brigida (@starfocus)Judi Sohn (@judis217)Farra Trompeter (@farra)

Session EvaluationEach entry via text or web is a chance to win great NTEN prizes throughout the day! TEXT ONLINE Text 11NTCbrand to Use 11NTCbrand at 69866 http://nten.org/ntc/evalSession Evaluations Powered By:

Let’s start with how you use social media Personal Professional#11NTCbrand#11NTCbrand

You can use social media to… •  Spread your organization’s mission •  Be helpful •  Be a thought leader •  Develop community •  Get a job…or help others get one •  Generate support •  Build your list of contacts#11NTCbrand

What are your goals?#11NTCbrand#11NTCbrand

#11NTCbrand

I am a ______ in ______ for ______#11NTCbrand

Google yourself… everybody does it#11NTCbrand

Claim your name http://www.namechk.com#11NTCbrand

Claim your name http://www.networksolutions.com#11NTCbrand

Start to listen (and then respond)#11NTCbrand

Select tools based on your goals •  Which tools let you tell the story the best? •  Where is your audience? •  What do you want them to do with you? •  Are the tools you’re choosing serving your goals? •  How much effort is it to maintain your presence? http://www.chrisbrogan.com/branding-basics-2011/#11NTCbrand

Set privacy settings http://www.facebook.com/settings/?tab=privacy&section=profile#11NTCbrand

Think before you post. WWGT? Nana Jewel#11NTCbrand

Create a social media policy •  Scan sample policies from other organizations –  http://socialmediagovernance.com/ policies.php •  Agree on contents –  Write to address concerns, but feels friendly and easy to follow –  Try http://socialmedia.policytool.net/ •  Rollout through staff trainings/meetings •  Update 2x/year#11NTCbrand

Measure your social capital Key Metrics •  Followers, friends, and subscriber counts •  Retweets, clicks, and shares •  Comments, favorites, discussions •  Key contacts, referrals, recommendations, and testimonials http://www.socialmediaexaminer.com/boost-personal-brand/#11NTCbrand

I remember when we had to use Netscape. Both ways. In the Snow.#11NTCbrand

A Cautionary Tale#11NTCbrand

Brand Reborn. Still A Work in Progress.#11NTCbrand

New Rules of My Road - Personal •  Clearly defined focus of online brand (personal and professional) – less is more •  Set Boundaries – in writing if need be •  Speak to one person – don’t worry about numbers & stats •  Wear professional hat separately#11NTCbrand

Rules of My Road - Professional •  Don’t just repeat company PR – keep it personal •  Never mention a competitor except to praise them •  Never mention a colleague except to praise them •  Open season on vendors & consultants – be honest – good, bad & ugly •  No conflict of interest – Disclose EVERYTHING#11NTCbrand

Risks Involved in a “Personal Brand”#11NTCbrand

Who am I? I’m a Wildlife and Technology Nerd Learning about the environment is FUN! @Starfocus @NWF#11NTCbrand

Common Fears That You’ll Get… •  Stalked •  Fired •  Risk Funding •  Caught making a mistake •  Ignored •  Involved in a touchy public conversation •  Stuck in your current job#11NTCbrand

Stalked? Don’t over share!#11NTCbrand

Afraid You’ll Get Fired? Be Smart About How You Engage#11NTCbrand

Funding Fear? Know Your Funders…#11NTCbrand

Mistakes? Apologize As Soon As You Know!#11NTCbrand

Ignored? Change up your tactics! •  Talk to people by replying (not just at them) •  Use wefollow and other sites to find people who are similar to you! •  Tweet other people’s content •  Make comments about other people’s tweets#11NTCbrand

Involved in a touchy conversation? Take the high road!#11NTCbrand

What if you leave the org? •  Notify your friends/followers •  Never say anything bad about your experience •  You can change your username#11NTCbrand

The Power of Personal Accounts •  Answer specific questions for @NWF from @starfocus •  Tackle any customer service from @starfocus •  Be more personal (I use a lots of emoticons)#11NTCbrand

Other Examples at National Wildlife Federation#11NTCbrand

Our CEO’s Twitter and Facebook#11NTCbrand

Takeaways •  Know your privacy settings •  Limited view means limited impact •  Do what’s comfortable for you •  Learn from mistakes •  Organize!#11NTCbrand

- Resources -

Resources• Me 2.0: 4 Steps to Building Your Future www.amzn.com/1607147122• Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself www.amzn.com/0789747278• Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust www.amzn.com/0470743085#11NTCbrand

Resources• The Networked Nonprofit: Connecting with Social Media to Drive Change www.amzn.com/0470547979• Free eBook on Personal Branding www.chrisbrogan.com/free-ebook-on-personal-branding/• 10 tips to manage your professional and personal brand in social media www.bigducknyc.com/blog/?p=3704• Getting the Personal – Professional Mix Right in Social Media www.bit.ly/c4baAm#11NTCbrand

Resources• Why Personal Branding Is the Most Effective Career Tool for Young Professionals www.bit.ly/broX0L• Review of 5 Free Reputation Management Tools www.bit.ly/d8oeEB• How to Boost Your Personal Brand With Social Media www.socialmediaexaminer.com/boost-personal-brand/#11NTCbrand

Let’s stay in touch linkedin.com/in/daniellebrigida twitter.com/starfocus slideshare.net/danielle.brigida linkedin.com/in/judisohn twitter.com/judis217 http://judisohn.com/ linkedin.com/in/farra twitter.com/farra slideshare.net/farra bigducknyc.com/blog#11NTCbrand

Session EvaluationEach entry via text or web is a chance to win great NTEN prizes throughout the day! TEXT ONLINE Text 11NTCbrand to Use 11NTCbrand at 69866. http://nten.org/ntc/evalSession Evaluations Powered By:

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Personal+ Professional Brand in Social Media - Trompeter

by Farra Trompeter, Big Duck on Mar 17, 2011

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