My Converging Life: Managing Your Personal and Professional Brand in Social Media


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Many of us are already using social media tools to communicate with friends and colleagues. As our personal and professional lives blend together, where do we draw the line for ourselves? How can we leverage the power of social media for our personal and professional brand? And how can we harness the conversations that are happening about us and our issues – conversations that we don’t control – to build awareness for our brands and our work?

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My Converging Life: Managing Your Personal and Professional Brand in Social Media

  1. 1. My Converging Life: Managing Your Personal and Professional Brand in Social Media Silver Knight Alumni Legacy Network March 11, 2010 Farra Trompeter
  2. 2. What is social media?
  3. 3. Social media is shaping your brand 1.  People are already searching for experts just like you and you'll miss opportunities if you're not visible. 2.  You can't amplify your voice cost effectively without using the Internet. … Your life will be much more difficult without using tools that make networking comfortable, simple and enjoyable. Advice from Dan Schawbel, author of Me 2.0
  4. 4. You can use social media to… -  Be a thought leader -  Develop community -  Get a job…or help others get one -  Generate business or support What are your goals?
  5. 5. Here’s a simple question… Who are you?
  6. 6. When was the last time you Googled yourself?
  7. 7. Have you claimed your name?
  8. 8. Have you claimed your name?
  9. 9. A cautionary tale… Facebook Vanity URLs:
  10. 10. If you lose it, ask for it back.
  11. 11. Listen, discuss and share…don’t shout © robertcarlsen
  12. 12. Listening Online •  Set up Google alerts, Technorati search, Twitter search, etc. •  Your name and people connected to your organization •  Your organization’s name •  Program or event names •  Peer/competitor names and program/event names •  Your tagline or other key phrases •  URL for any web properties (main website, blog) •  Related issues/topics •  Common misspellings Source: Beth’s Blog, Beth Kanter
  13. 13. Focus on how your network communicates ©
  14. 14. If you want people to care, make it about them… not you!
  15. 15. Think before you post. WWGT? Nana Jewel
  16. 16. Be consistent… most of the time -  Use the same photo -  Use the same name -  Use the same colors/fonts -  Connect certain status messages (#fb, #in)
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  29. 29. Map out a strategy -  Be yourself. Know your ‘voice’ & what makes you unique -  Develop a clear set of goals and use to inform decisions -  Listen and learn from your peers -  Select tools based on these goals… and your audience -  Set privacy settings -  Connect the dots & make it easy for people to find you -  If you work for an org, remember – everyone is a spokesperson. Offer guidelines and remind WWGT. -  Keep listening and refining -  Remember the social part… and have fun!
  30. 30. - Resources -
  31. 31. Resources • 5 Ways to Avoid Sabotaging Your Personal Brand Online • Free eBook on Personal Branding • Getting the Personal – Professional Mix Right in Social Media • Review of 5 Free Reputation Management Tools • Protecting Reputations Online in Plain English (video) • What’s in a social media policy and why you might need one
  32. 32. Let’s stay in touch
  33. 33. Questions? © Jeremy Crow