My Converging Life: Managing Your Personal and Professional Brand in Social Media

My Converging Life: Managing Your Personal and Professional Brand in Social Media Silver Knight Alumni Legacy Network March 11, 2010 Farra Trompeter farra@bigducknyc.com

What is social media?

Social media is shaping your brand 1.  People are already searching for experts just like you and you'll miss opportunities if you're not visible. 2.  You can't amplify your voice cost effectively without using the Internet. … Your life will be much more difficult without using tools that make networking comfortable, simple and enjoyable. Advice from Dan Schawbel, author of Me 2.0 http://shine.yahoo.com/channel/life/how-to-manage-your-personal-brand-5-questions-for-dan-schawbel-446770/

You can use social media to… -  Be a thought leader -  Develop community -  Get a job…or help others get one -  Generate business or support What are your goals?

Here’s a simple question… Who are you?

When was the last time you Googled yourself?

Have you claimed your name? http://www.namechk.com

Have you claimed your name? http://www.networksolutions.com

A cautionary tale… Facebook Vanity URLs: http://www.facebook.com/username/

If you lose it, ask for it back.

Listen, discuss and share…don’t shout © robertcarlsen

Listening Online •  Set up Google alerts, Technorati search, Twitter search, etc. http://socialmedia-listening.wikispaces.com/Tools •  Your name and people connected to your organization •  Your organization’s name •  Program or event names •  Peer/competitor names and program/event names •  Your tagline or other key phrases •  URL for any web properties (main website, blog) •  Related issues/topics •  Common misspellings Source: Beth’s Blog, Beth Kanter

Focus on how your network communicates © http://blogs.forrester.com/groundswell/2010/01/conversationalists-get-onto-the-ladder.html

If you want people to care, make it about them… not you! http://www.angelamaiers.com/2008/09/my-twitter-enga.html

Think before you post. WWGT? Nana Jewel

Be consistent… most of the time -  Use the same photo -  Use the same name -  Use the same colors/fonts -  Connect certain status messages (#fb, #in)

http://www.bigducknyc.com/about/profile/farra_trompeter/

http://www.bigducknyc.com/blog/?author=6

http://www.bigducknyc.com/blog/?p=1141

http://linkedin.com/in/farra

http://facebook.com/farratrompeter

http://twitter.com/farra

http://www.slideshare.net/farra

http://www.google.com/profiles/farratrompeter

http://flavors.me/farra

http://card.ly/farra

Map out a strategy -  Be yourself. Know your ‘voice’ & what makes you unique -  Develop a clear set of goals and use to inform decisions -  Listen and learn from your peers -  Select tools based on these goals… and your audience -  Set privacy settings -  Connect the dots & make it easy for people to find you -  If you work for an org, remember – everyone is a spokesperson. Offer guidelines and remind WWGT. -  Keep listening and refining -  Remember the social part… and have fun!

- Resources -

Resources • 5 Ways to Avoid Sabotaging Your Personal Brand Online http://mashable.com/2010/02/11/avoid-sabotage-personal-brand/ • Free eBook on Personal Branding http://www.chrisbrogan.com/free-ebook-on-personal-branding/ • Getting the Personal – Professional Mix Right in Social Media http://bit.ly/PdE1I • Review of 5 Free Reputation Management Tools http://bit.ly/d8oeEB • Protecting Reputations Online in Plain English (video) http://www.commoncraft.com/protecting-reputations-video • What’s in a social media policy and why you might need one http://www.bigducknyc.com/blog/?p=228

Let’s stay in touch bigducknyc.com/blog bigducknyc.com/blog/?author=6 linkedin.com/in/farra facebook.com/bigduck facebook.com/farratrompeter twitter.com/bigduck twitter.com/farra farra@bigducknyc.com

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My Converging Life: Managing Your Personal and Professional Brand in Social Media

by Farra Trompeter, Big Duck on Mar 11, 2010

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