Multi-Channel Fundraising: Strategies and Tools to Engage Donors through Integrated Campaigns

Multi-channel CampaignsWays your brand can help you raise more money and awareness August 4, 2011! Click to Farra Trompeter edit Master text

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•  Farra Trompeter•  Vice President•  @farra Click to edit Master text #sm4np

Reasons Nonprofits Communicate Click to edit Master text #sm4np

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Brandraising® Click to edit Master text #sm4np

Online Engagement Priorities Click to edit Master text #sm4np

But why care about all of this?•  Overall giving declining, but online still growing•  Average gift size still bigger, but dropping•  Biggest giving still around disasters, December•  More orgs asking donors to recruit support online, give via social media•  Gifts above $1,000 are increasing Click to edit Master text #sm4np

Anatomy of a campaign Click to edit Master text

A campaign connects a series ofcommunications with…•  A problem•  A solution•  A goal•  A timeline•  An action your audience can take Click to edit Master text #sm4np

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10 ways you can make yourcampaigns stronger Click to edit Master text

1. Find the biggest news in your space Click to edit Master text #sm4np

2. Connect it to your organization’sshort-term goals Click to edit Master text #sm4np

3. Find the specific problem thisopportunity can help you solve•  RAND study shows kids of deployed parents need support more urgently than ever Click to edit Master text #sm4np

4. Find a solution that’s achievablewithin your timeline•  Help fund Operation Purple next year•  Build a wall of honor the kids can see at the camps Click to edit Master text #sm4np

5. Find a way your audience can bepart of the solution•  Make a gift•  Post your picture to our wall of honor Click to edit Master text #sm4np

6. Select the right channels to reachyour audiences © photo by flicker beautyredefined Click to edit Master text

7. Reflect your organization’s tone &style Click to edit Master text #sm4np

8. Set a calendar of messages andpromotions Click to edit Master text #sm4np

9. Report back to your audience aboutimpact Click to edit Master text #sm4np

10. Analyze the results to inform thenext campaign Click to edit Master text #sm4np

10 ways you can make your campaignstronger1.  Find the biggest news in your space2.  Connect it to your organization’s short-term goals3.  Find the specific problem this opportunity can help you solve4.  Find a solution that’s achievable within your timeline5.  Find a way your audience can be part of the solution Click to edit Master text #sm4np

10 ways you can make your campaignstronger6. Select the right channels to reach your audiences7. Reflect your organization’s tone and style8. Set a calendar of messages and promotions9. Report back to your audience on impact10. Analyze the results to inform the next campaign Click to edit Master text #sm4np

Contact Us www.bigducknyc.com http://feeds.feedburner.com/TheDuckCall www.facebook.com/bigduck http://twitter.com/bigduck Click to edit Master text #sm4np

Contact Us farra@bigducknyc.com twitter.com/farra linkedin.com/in/farra Click to edit Master text #sm4np

Resources•  bigducknyc.com/brandraising/scorecard Click to edit Master text #sm4np

Resources•  Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications, Sarah Durham www.amazon.com•  www.bigducknyc.com•  www.bigducknyc.com/blog •  Your Orgs Personality Through Social Media •  The Direct Response Fundraising Flywheel •  One Simple Tip Click to edit Master text #sm4np

Questions? Click to edit Master text

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Multi-Channel Fundraising: Strategies and Tools to Engage Donors through Integrated Campaigns

by Farra Trompeter, Big Duck

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