Multi-Channel Fundraising Campaigns

Multi-Channel Fundraising: Strategies and Tools to Engage Donors through Integrated Campaigns Farra Trompeter

About you…
Raise your hand if you raise money via
Direct mail…
Phone…
Events and in-person activities…
Your website…
Email…
Facebook…
YouTube…
Twitter…
???

Goals
Make an impression
Stand out
Keep donors engaged
© Daniel Aubry

Strategy
Use a story, theme, or concepts
Integrate channels
Build relationships
© Sarah Bloom

What is a story?

You relate to it / identify
Connects with values, emotions
Relevant, timely
Easy to understand
Specific, tangible
Has beginning, middle, end
Characters, personalities, tone
Clear call to action
Ingredients Need image

Stories are about people.
The people in your story have to want something.
Stories need to be fixed in time and space.
Let your characters speak for themselves.
Audiences bore easily.
Stories speak the audience’s language.
Stories stir up emotions.
Stories don’t tell: they show.
Stories have at least one “moment of truth.”
Stories have clear meaning.
The 10 Immutable Laws of Storytelling Source: Andy Goodman www.agoodmanonline.org/newsletter/archive_2007.htm

Where do you tell your stories?

Every point of contact is an opportunity to tell the story Every point of contact is an opportunity © Max Williams

It’s all about reaching + moving people

What’s working?
Including deadlines in e-mail appeals
Seeking small sums
Combining text messages and e-mail appeals
Asking corporate sponsors or like-minded charities to send e-mail messages on an organization's behalf
Using multiple approaches, such as social networks, video, e-mail, and text messages
Source: The Chronicle of Philanthropy, 2008 Online Giving Survey, 05/09

Stay in touch facebook.com/bigduck [email_address] bigducknyc.com/blog twitter.com/bigduck twitter.com/farra

And now, some thoughts about technology…

http://www.frogloop.com	272
http://kulturmanagement.wordpress.com	41
http://www.ucpeople.org	27
http://thanhphuongvo.tumblr.com	3
http://www.slideshare.net	2
http://feeds.feedburner.com	1
http://translate.googleusercontent.com	1

Multi-Channel Fundraising Campaigns

by Farra Trompeter, Big Duck on Nov 19, 2009

Accessibility

Categories

Tags

Upload Details

Usage Rights

7 Embeds 347

Statistics

Multi-Channel Fundraising Campaigns — Presentation Transcript