Intro to Social Media for Organizations

Intro to Social Media for Organizations Fighting for Families on Social Media: A Training For Activists August 17, 2011 Farra Trompeter @farra Click to edit Master text

Click to edit Master text

What issocial media? Click to edit Master text

It’s about reaching and connecting people Click to edit Master text

traditional media social media Encyclopedia Wikipedia BrittanicaNew York Times Huffington PostPrint newsletter eNewsletter, Twitter, Facebook Click to edit Master text

Why should mynonprofit care? Click to edit Master text

http://www.youtube.com/user/Socialnomics09#p/a/u/2/fpMZbT1tx2o Click to edit Master text

Maybe you shouldn’t…Social media is not… •  Free •  A silver bullet for fundraising •  An opportunity to control your message •  An opportunity to tell everyone what you think •  Inherently appealing and cool to millennials •  An alternative to clear messaging/mission Click to edit Master text

That said…Social media is… •  Pretty low cost •  Growing by leaps and bounds •  An opportunity for conversation •  A great way to reach certain audiences •  A complement to the messages you’re sharing through other channels Click to edit Master text

http://idealware.org/reports/nonprofit-social-media-decision-guide,Master text Click to edit June 2010

Average social media user = 38 http://bit.ly/socialnetworkingandourlives,Master text Click to edit June 2011

Who’s where? • 150 million unique U.S. visitors • Slightly more female • Mostly younger, aged 13-34 • 48 million unique U.S. visitors • Slightly more male • College education • Generally older, more educated, and more affluent • 23 million unique U.S. visitors • Peak at the 18-34 age group • Less wealthy than those on Facebook and LinkedIn Click to edit Master text http://bit.ly/ImproveStrategyWithDemographics

Pew Internet and American Life; http://bit.ly/socialnetworkingandourlives, June 2011 Click to edit Master text

http://www.e-benchmarksstudy.com/, March 2011 Click to edit Master text

How do people participate? Source: http://forrester.typepad.com/groundswell/2007/04/forresters_new_.html Click to edit Master text

Source: Pew Internet and American Life; http://bit.ly/intengagement,Master text Click to edit June 2011

Great!So now what do I do? Click to edit Master text

Online engagement priorities Click to edit Master text

Learn the lingo http://bit.ly/socialmediajargon Click to edit Master text

Then start by listening… Source: Flickr, edit Master text Click to Robert Carlsen

Listening online•  Set up Google alerts, RSS feeds, Twitter search, etc. •  Your name and people connected to your organization •  Your organization’s name •  Program or event names •  Peer/competitor names and program/event names •  Your tagline or other key phrases •  URL for any web properties (main website, blog) •  Related issues/topics •  Common misspellings Source: Beth’s to editBeth Kanter Click Blog, Master text

http://www.netvibes.com/amysampleward#Social_Change Click to edit Master text

Select the tools based on goals +audience, and what you can manage Source: Flickr, BoomeraATV Click to edit Master text

http://blog.jumpstartinc.org/index.php/archives/420 Click to edit Master text

Be nice, share, and say thank you. Source: Click to edit Master text Flickr, OMP Production

http://www.domesticworkers.org/ Click to edit Master text

http://www.facebook.com/nationaldomesticworkersalliance Click to edit Master text

http://www.facebook.com/nationaldomesticworkersalliance/posts/174904415914649 Click to edit Master text

http://www.domesticworkers.org/todays-help Click to edit Master text

https://twitter.com/#!/domesticworkers Click to edit Master text

http://www.youtube.com/domesticworkers Click to edit Master text

http://www.youtube.com/watch?v=-RyEGeZmAn8 Click to edit Master text

http://www.domesticworkers.org/ny-bill-of-rights Click to edit Master text

If you want people to care, make itabout them… not you! http://twitter.com/#!/1199seiu Click to edit Master text

Help the community connect. Source: Parent Project MuscularMaster text Click to edit Dystrophy

http://www.ncladvocacy.org/aefl_campaign.html Click to edit Master text

http://www.ncladvocacy.org/aefl_photos.html Click to edit Master text

http://bit.ly/FlickrNatAdultEd Click to edit Master text

Bring all your online communicationstogether. ClickSource:Master text to edit fhoke.com

http://www.abetterbalance.org/web/takeaction Click to edit Master text

http://reproductiverights.org/en/quiz Click to edit Master text

Don’t forget about other online listings. http://en.wikipedia.org/wiki/SEIU_32BJ Click to edit Master text

Expand your definition of success•  Increased awareness of your cause•  Shift in your organization’s reputation•  New and repeat program participants, activists, donors•  Increased requests for your programs•  Page views/clicks/comments/fans/etc.•  New email addresses/contact info•  Signatures/actions taken•  Dollars raised•  Mentions online Click to edit Master text

Resources Click to edit Master text

Resources•  Your Org’s Personality Through Social Media, Duck Callhttp://www.bigducknyc.com/blog/your_orgs_personality_through_social_media•  2011 eNonprofits Benchmarks Study, M+R Research Labshttp://www.e-benchmarksstudy.com/•  Networking Sites and Our Lives, Pew Internet and American Life Projecthttp://www.pewinternet.org/Reports/2011/Technology-and-social-networks/ Summary/Findings.aspx•  Nonprofit Social Media Decision Making Guidehttp://idealware.org/reports/nonprofit-social-media-decision-guide Click to edit Master text

Resources•  Social Media Revolution 3, Eric Qualmanhttp://www.youtube.com/watch?v=x0EnhXn5boM&feature=player_embedded•  The Secret To A Better Social Media Strategy: Demographics, Open Forumhttp://bit.ly/ImproveStrategyWithDemographics•  How Much Time Does It Take To Do Social Media? Beth’s Bloghttp://beth.typepad.com/beths_blog/2008/10/how-much-time-d.html Click to edit Master text

Resources•  bigducknyc.com/brandraising/scorecard Click to edit Master text

Contact Big Duck bigducknyc.com bigducknyc.com/blog facebook.com/bigduck twitter.com/bigduck Click to edit Master text

Contact Me farra@bigducknyc.com twitter.com/farra linkedin.com/in/farra slideshare.net/farra Click to edit Master text

http://www.organizing20.org	318
http://www.twylah.com	17
http://twitter.com	2
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Intro to Social Media for Organizations

by Farra Trompeter, Big Duck on Aug 16, 2011

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Intro to Social Media for Organizations — Presentation Transcript