Intro to Social Media for Organizations
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Intro to Social Media for Organizations

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Slides from opening keynote delivered at "Fighting for Families on Social Media: A Training for Activists" on August 17, 2011. This overview focused on helping advocacy organizations understand:

Slides from opening keynote delivered at "Fighting for Families on Social Media: A Training for Activists" on August 17, 2011. This overview focused on helping advocacy organizations understand:
* The basics of social media
* The need for social media
* Who is using social media
* How to approach social media strategically and tactically (with a few case studies)
* Resources to learn more

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    Intro to Social Media for Organizations Intro to Social Media for Organizations Presentation Transcript

    • Intro to Social Media for Organizations Fighting for Families on Social Media: A Training For Activists August 17, 2011 Farra Trompeter @farra Click to edit Master text
    • Click to edit Master text
    • What issocial media? Click to edit Master text
    • It’s about reaching and connecting people Click to edit Master text
    • traditional media social media Encyclopedia Wikipedia BrittanicaNew York Times Huffington PostPrint newsletter eNewsletter, Twitter, Facebook Click to edit Master text
    • Why should mynonprofit care? Click to edit Master text
    • http://www.youtube.com/user/Socialnomics09#p/a/u/2/fpMZbT1tx2o Click to edit Master text
    • Maybe you shouldn’t…Social media is not… •  Free •  A silver bullet for fundraising •  An opportunity to control your message •  An opportunity to tell everyone what you think •  Inherently appealing and cool to millennials •  An alternative to clear messaging/mission Click to edit Master text
    • That said…Social media is… •  Pretty low cost •  Growing by leaps and bounds •  An opportunity for conversation •  A great way to reach certain audiences •  A complement to the messages you’re sharing through other channels Click to edit Master text
    • http://idealware.org/reports/nonprofit-social-media-decision-guide,Master text Click to edit June 2010
    • Average social media user = 38 http://bit.ly/socialnetworkingandourlives,Master text Click to edit June 2011
    • Who’s where? • 150 million unique U.S. visitors • Slightly more female • Mostly younger, aged 13-34 • 48 million unique U.S. visitors • Slightly more male • College education • Generally older, more educated, and more affluent • 23 million unique U.S. visitors • Peak at the 18-34 age group • Less wealthy than those on Facebook and LinkedIn Click to edit Master text http://bit.ly/ImproveStrategyWithDemographics
    • Pew Internet and American Life; http://bit.ly/socialnetworkingandourlives, June 2011 Click to edit Master text
    • http://www.e-benchmarksstudy.com/, March 2011 Click to edit Master text
    • How do people participate? Source: http://forrester.typepad.com/groundswell/2007/04/forresters_new_.html Click to edit Master text
    • Source: Pew Internet and American Life; http://bit.ly/intengagement,Master text Click to edit June 2011
    • Great!So now what do I do? Click to edit Master text
    • Online engagement priorities Click to edit Master text
    • Learn the lingo http://bit.ly/socialmediajargon Click to edit Master text
    • Then start by listening… Source: Flickr, edit Master text Click to Robert Carlsen
    • Listening online•  Set up Google alerts, RSS feeds, Twitter search, etc. •  Your name and people connected to your organization •  Your organization’s name •  Program or event names •  Peer/competitor names and program/event names •  Your tagline or other key phrases •  URL for any web properties (main website, blog) •  Related issues/topics •  Common misspellings Source: Beth’s to editBeth Kanter Click Blog, Master text
    • http://www.netvibes.com/amysampleward#Social_Change Click to edit Master text
    • Click to edit Master text
    • Select the tools based on goals +audience, and what you can manage Source: Flickr, BoomeraATV Click to edit Master text
    • http://blog.jumpstartinc.org/index.php/archives/420 Click to edit Master text
    • Be nice, share, and say thank you. Source: Click to edit Master text Flickr, OMP Production
    • http://www.domesticworkers.org/ Click to edit Master text
    • http://www.facebook.com/nationaldomesticworkersalliance Click to edit Master text
    • http://www.facebook.com/nationaldomesticworkersalliance/posts/174904415914649 Click to edit Master text
    • http://www.domesticworkers.org/todays-help Click to edit Master text
    • https://twitter.com/#!/domesticworkers Click to edit Master text
    • http://www.youtube.com/domesticworkers Click to edit Master text
    • http://www.youtube.com/watch?v=-RyEGeZmAn8 Click to edit Master text
    • http://www.domesticworkers.org/ny-bill-of-rights Click to edit Master text
    • If you want people to care, make itabout them… not you! http://twitter.com/#!/1199seiu Click to edit Master text
    • Help the community connect. Source: Parent Project MuscularMaster text Click to edit Dystrophy
    • http://www.ncladvocacy.org/aefl_campaign.html Click to edit Master text
    • http://www.ncladvocacy.org/aefl_photos.html Click to edit Master text
    • http://bit.ly/FlickrNatAdultEd Click to edit Master text
    • Bring all your online communicationstogether. ClickSource:Master text to edit fhoke.com
    • http://www.abetterbalance.org/web/takeaction Click to edit Master text
    • Click to edit Master text
    • http://reproductiverights.org/en/quiz Click to edit Master text
    • Click to edit Master text
    • Don’t forget about other online listings. http://en.wikipedia.org/wiki/SEIU_32BJ Click to edit Master text
    • Expand your definition of success•  Increased awareness of your cause•  Shift in your organization’s reputation•  New and repeat program participants, activists, donors•  Increased requests for your programs•  Page views/clicks/comments/fans/etc.•  New email addresses/contact info•  Signatures/actions taken•  Dollars raised•  Mentions online Click to edit Master text
    • Resources Click to edit Master text
    • Resources•  Your Org’s Personality Through Social Media, Duck Callhttp://www.bigducknyc.com/blog/your_orgs_personality_through_social_media•  2011 eNonprofits Benchmarks Study, M+R Research Labshttp://www.e-benchmarksstudy.com/•  Networking Sites and Our Lives, Pew Internet and American Life Projecthttp://www.pewinternet.org/Reports/2011/Technology-and-social-networks/ Summary/Findings.aspx•  Nonprofit Social Media Decision Making Guidehttp://idealware.org/reports/nonprofit-social-media-decision-guide Click to edit Master text
    • Resources•  Social Media Revolution 3, Eric Qualmanhttp://www.youtube.com/watch?v=x0EnhXn5boM&feature=player_embedded•  The Secret To A Better Social Media Strategy: Demographics, Open Forumhttp://bit.ly/ImproveStrategyWithDemographics•  How Much Time Does It Take To Do Social Media? Beth’s Bloghttp://beth.typepad.com/beths_blog/2008/10/how-much-time-d.html Click to edit Master text
    • Resources•  bigducknyc.com/brandraising/scorecard Click to edit Master text
    • Contact Big Duck bigducknyc.com bigducknyc.com/blog facebook.com/bigduck twitter.com/bigduck Click to edit Master text
    • Contact Me farra@bigducknyc.com twitter.com/farra linkedin.com/in/farra slideshare.net/farra Click to edit Master text
    • Thanks!© Jeremy Crow Click to edit Master text