Intro to Social Media for Organizations

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Slides from opening keynote delivered at "Fighting for Families on Social Media: A Training for Activists" on August 17, 2011. This overview focused on helping advocacy organizations understand:
* The basics of social media
* The need for social media
* Who is using social media
* How to approach social media strategically and tactically (with a few case studies)
* Resources to learn more

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Intro to Social Media for Organizations

  1. 1. Intro to Social Media for Organizations Fighting for Families on Social Media: A Training For Activists August 17, 2011 Farra Trompeter @farra Click to edit Master text
  2. 2. Click to edit Master text
  3. 3. What issocial media? Click to edit Master text
  4. 4. It’s about reaching and connecting people Click to edit Master text
  5. 5. traditional media social media Encyclopedia Wikipedia BrittanicaNew York Times Huffington PostPrint newsletter eNewsletter, Twitter, Facebook Click to edit Master text
  6. 6. Why should mynonprofit care? Click to edit Master text
  7. 7. http://www.youtube.com/user/Socialnomics09#p/a/u/2/fpMZbT1tx2o Click to edit Master text
  8. 8. Maybe you shouldn’t…Social media is not… •  Free •  A silver bullet for fundraising •  An opportunity to control your message •  An opportunity to tell everyone what you think •  Inherently appealing and cool to millennials •  An alternative to clear messaging/mission Click to edit Master text
  9. 9. That said…Social media is… •  Pretty low cost •  Growing by leaps and bounds •  An opportunity for conversation •  A great way to reach certain audiences •  A complement to the messages you’re sharing through other channels Click to edit Master text
  10. 10. http://idealware.org/reports/nonprofit-social-media-decision-guide,Master text Click to edit June 2010
  11. 11. Average social media user = 38 http://bit.ly/socialnetworkingandourlives,Master text Click to edit June 2011
  12. 12. Who’s where? • 150 million unique U.S. visitors • Slightly more female • Mostly younger, aged 13-34 • 48 million unique U.S. visitors • Slightly more male • College education • Generally older, more educated, and more affluent • 23 million unique U.S. visitors • Peak at the 18-34 age group • Less wealthy than those on Facebook and LinkedIn Click to edit Master text http://bit.ly/ImproveStrategyWithDemographics
  13. 13. Pew Internet and American Life; http://bit.ly/socialnetworkingandourlives, June 2011 Click to edit Master text
  14. 14. http://www.e-benchmarksstudy.com/, March 2011 Click to edit Master text
  15. 15. How do people participate? Source: http://forrester.typepad.com/groundswell/2007/04/forresters_new_.html Click to edit Master text
  16. 16. Source: Pew Internet and American Life; http://bit.ly/intengagement,Master text Click to edit June 2011
  17. 17. Great!So now what do I do? Click to edit Master text
  18. 18. Online engagement priorities Click to edit Master text
  19. 19. Learn the lingo http://bit.ly/socialmediajargon Click to edit Master text
  20. 20. Then start by listening… Source: Flickr, edit Master text Click to Robert Carlsen
  21. 21. Listening online•  Set up Google alerts, RSS feeds, Twitter search, etc. •  Your name and people connected to your organization •  Your organization’s name •  Program or event names •  Peer/competitor names and program/event names •  Your tagline or other key phrases •  URL for any web properties (main website, blog) •  Related issues/topics •  Common misspellings Source: Beth’s to editBeth Kanter Click Blog, Master text
  22. 22. http://www.netvibes.com/amysampleward#Social_Change Click to edit Master text
  23. 23. Click to edit Master text
  24. 24. Select the tools based on goals +audience, and what you can manage Source: Flickr, BoomeraATV Click to edit Master text
  25. 25. http://blog.jumpstartinc.org/index.php/archives/420 Click to edit Master text
  26. 26. Be nice, share, and say thank you. Source: Click to edit Master text Flickr, OMP Production
  27. 27. http://www.domesticworkers.org/ Click to edit Master text
  28. 28. http://www.facebook.com/nationaldomesticworkersalliance Click to edit Master text
  29. 29. http://www.facebook.com/nationaldomesticworkersalliance/posts/174904415914649 Click to edit Master text
  30. 30. http://www.domesticworkers.org/todays-help Click to edit Master text
  31. 31. https://twitter.com/#!/domesticworkers Click to edit Master text
  32. 32. http://www.youtube.com/domesticworkers Click to edit Master text
  33. 33. http://www.youtube.com/watch?v=-RyEGeZmAn8 Click to edit Master text
  34. 34. http://www.domesticworkers.org/ny-bill-of-rights Click to edit Master text
  35. 35. If you want people to care, make itabout them… not you! http://twitter.com/#!/1199seiu Click to edit Master text
  36. 36. Help the community connect. Source: Parent Project MuscularMaster text Click to edit Dystrophy
  37. 37. http://www.ncladvocacy.org/aefl_campaign.html Click to edit Master text
  38. 38. http://www.ncladvocacy.org/aefl_photos.html Click to edit Master text
  39. 39. http://bit.ly/FlickrNatAdultEd Click to edit Master text
  40. 40. Bring all your online communicationstogether. ClickSource:Master text to edit fhoke.com
  41. 41. http://www.abetterbalance.org/web/takeaction Click to edit Master text
  42. 42. Click to edit Master text
  43. 43. http://reproductiverights.org/en/quiz Click to edit Master text
  44. 44. Click to edit Master text
  45. 45. Don’t forget about other online listings. http://en.wikipedia.org/wiki/SEIU_32BJ Click to edit Master text
  46. 46. Expand your definition of success•  Increased awareness of your cause•  Shift in your organization’s reputation•  New and repeat program participants, activists, donors•  Increased requests for your programs•  Page views/clicks/comments/fans/etc.•  New email addresses/contact info•  Signatures/actions taken•  Dollars raised•  Mentions online Click to edit Master text
  47. 47. Resources Click to edit Master text
  48. 48. Resources•  Your Org’s Personality Through Social Media, Duck Callhttp://www.bigducknyc.com/blog/your_orgs_personality_through_social_media•  2011 eNonprofits Benchmarks Study, M+R Research Labshttp://www.e-benchmarksstudy.com/•  Networking Sites and Our Lives, Pew Internet and American Life Projecthttp://www.pewinternet.org/Reports/2011/Technology-and-social-networks/ Summary/Findings.aspx•  Nonprofit Social Media Decision Making Guidehttp://idealware.org/reports/nonprofit-social-media-decision-guide Click to edit Master text
  49. 49. Resources•  Social Media Revolution 3, Eric Qualmanhttp://www.youtube.com/watch?v=x0EnhXn5boM&feature=player_embedded•  The Secret To A Better Social Media Strategy: Demographics, Open Forumhttp://bit.ly/ImproveStrategyWithDemographics•  How Much Time Does It Take To Do Social Media? Beth’s Bloghttp://beth.typepad.com/beths_blog/2008/10/how-much-time-d.html Click to edit Master text
  50. 50. Resources•  bigducknyc.com/brandraising/scorecard Click to edit Master text
  51. 51. Contact Big Duck bigducknyc.com bigducknyc.com/blog facebook.com/bigduck twitter.com/bigduck Click to edit Master text
  52. 52. Contact Me farra@bigducknyc.com twitter.com/farra linkedin.com/in/farra slideshare.net/farra Click to edit Master text
  53. 53. Thanks!© Jeremy Crow Click to edit Master text

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