Grassroots Fundraising and Social Media

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4 steps nonprofits can follow to educate, engage and activate donors online

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  • And here are some related resources:

    • Duck Call blog
    http://www.bigducknyc.com/blog
    • Relationships 2.0 article - Fundraising Success Magazine
    http://tinyurl.com/relationships-2-0
    • Social Media article - Fundraising Success Magazine
    http://tinyurl.com/FRS-social-media
    • Tips on using Causes on Facebook - Beth’s blog
    http://tinyurl.com/causes-on-facebook
    • Social Technographics
    http://blogs.forrester.com/groundswell/
    • Nonprofit Social Network Survey
    http://www.nten.org/blog/2009/04/27/nonprofit-social-network-survey-report
    • How Much Time Does It Take To Do Social Media?
    http://beth.typepad.com/beths_blog/2008/10/how-much-time-d.html
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Grassroots Fundraising and Social Media

  1. 1. Grassroots Fundraising: Connecting with Your Donors Online A workshop for Bikkurim February 9, 2010 Farra Trompeter farra@bigducknyc.com
  2. 2. State of Online Fundraising What’s working? –  Including deadlines in e-mail appeals –  Seeking small sums –  Combining text messages and e-mail appeals –  Asking corporate sponsors or like-minded charities to send e-mail messages on an organization's behalf –  Using multiple approaches, such as social networks, video, e-mail, and text messages Source: The Chronicle of Philanthropy, 2008 Online Giving Survey, 05/09
  3. 3. State of Online Fundraising How are nonprofits using social media to raise money? –  41% charities use blogging, instant messages, text messages, etc. –  55% charities use Facebook –  21% charities use MySpace –  18% charities use Twitter –  20% charities use other social networking sites Source: The Chronicle of Philanthropy, 2008 Online Giving Survey, 05/09
  4. 4. What are people doing online?
  5. 5. - Step 1 - Make it easy and compelling for donors to support you online
  6. 6. - Step 2 – Build relationships with donors through integrated campaigns
  7. 7. Pledge to End Duchenne Results •  3,000 signatures •  300 pictures uploaded to flickr •  17,000 unique page views for •  15% increase in sustainer revenue •  End Duchenne section on site
  8. 8. - Step 3 - Find your most passionate donors and turn them into fundraisers
  9. 9. - Step 4 - Create community and give donors more ways to support you
  10. 10. - Resources -
  11. 11. Resources •  Relationships 2.0 article - Fundraising Success Magazine http://tinyurl.com/relationships-2-0 •  Social Media article - Fundraising Success Magazine http://tinyurl.com/FRS-social-media •  Tips on using Causes on Facebook - Beth’s blog http://tinyurl.com/causes-on-facebook • Duck Call blog http://www.bigducknyc.com/blog • Social Technographics http://blogs.forrester.com/groundswell/
  12. 12. Stay in touch farra@bigducknyc.com bigducknyc.com/blog facebook.com/bigduck twitter.com/bigduck twitter.com/farra
  13. 13. Thanks! © Jeremy Crow
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