Grassroots Fundraising:
 Connecting with Your Donors Online
                A workshop for Bikkurim
                   Feb...
State of Online Fundraising
What’s working?
  –  Including deadlines in e-mail appeals
  –  Seeking small sums
  –  Combin...
State of Online Fundraising
How are nonprofits using social media to
raise money?
  –  41% charities use blogging, instant...
What are people doing online?
- Step 1 -

Make it easy and compelling for
 donors to support you online
- Step 2 –

Build relationships with donors
through integrated campaigns
Pledge to End Duchenne Results
•    3,000 signatures
•    300 pictures uploaded to flickr
•    17,000 unique page views fo...
- Step 3 -

Find your most passionate donors
  and turn them into fundraisers
- Step 4 -

  Create community and give
donors more ways to support you
- Resources -
Resources
•  Relationships 2.0 article - Fundraising Success Magazine
    http://tinyurl.com/relationships-2-0
•  Social M...
Stay in touch
    farra@bigducknyc.com

    bigducknyc.com/blog


    facebook.com/bigduck

    twitter.com/bigduck
    tw...
Thanks!




© Jeremy Crow
Grassroots Fundraising and Social Media
Grassroots Fundraising and Social Media
Grassroots Fundraising and Social Media
Grassroots Fundraising and Social Media
Grassroots Fundraising and Social Media
Grassroots Fundraising and Social Media
Grassroots Fundraising and Social Media
Grassroots Fundraising and Social Media
Grassroots Fundraising and Social Media
Grassroots Fundraising and Social Media
Grassroots Fundraising and Social Media
Grassroots Fundraising and Social Media
Grassroots Fundraising and Social Media
Grassroots Fundraising and Social Media
Grassroots Fundraising and Social Media
Grassroots Fundraising and Social Media
Grassroots Fundraising and Social Media
Grassroots Fundraising and Social Media
Grassroots Fundraising and Social Media
Grassroots Fundraising and Social Media
Grassroots Fundraising and Social Media
Grassroots Fundraising and Social Media
Grassroots Fundraising and Social Media
Grassroots Fundraising and Social Media
Grassroots Fundraising and Social Media
Grassroots Fundraising and Social Media
Grassroots Fundraising and Social Media
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Grassroots Fundraising and Social Media

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4 steps nonprofits can follow to educate, engage and activate donors online

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  • And here are some related resources:

    • Duck Call blog
    http://www.bigducknyc.com/blog
    • Relationships 2.0 article - Fundraising Success Magazine
    http://tinyurl.com/relationships-2-0
    • Social Media article - Fundraising Success Magazine
    http://tinyurl.com/FRS-social-media
    • Tips on using Causes on Facebook - Beth’s blog
    http://tinyurl.com/causes-on-facebook
    • Social Technographics
    http://blogs.forrester.com/groundswell/
    • Nonprofit Social Network Survey
    http://www.nten.org/blog/2009/04/27/nonprofit-social-network-survey-report
    • How Much Time Does It Take To Do Social Media?
    http://beth.typepad.com/beths_blog/2008/10/how-much-time-d.html
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Grassroots Fundraising and Social Media

  1. 1. Grassroots Fundraising: Connecting with Your Donors Online A workshop for Bikkurim February 9, 2010 Farra Trompeter farra@bigducknyc.com
  2. 2. State of Online Fundraising What’s working? –  Including deadlines in e-mail appeals –  Seeking small sums –  Combining text messages and e-mail appeals –  Asking corporate sponsors or like-minded charities to send e-mail messages on an organization's behalf –  Using multiple approaches, such as social networks, video, e-mail, and text messages Source: The Chronicle of Philanthropy, 2008 Online Giving Survey, 05/09
  3. 3. State of Online Fundraising How are nonprofits using social media to raise money? –  41% charities use blogging, instant messages, text messages, etc. –  55% charities use Facebook –  21% charities use MySpace –  18% charities use Twitter –  20% charities use other social networking sites Source: The Chronicle of Philanthropy, 2008 Online Giving Survey, 05/09
  4. 4. What are people doing online?
  5. 5. - Step 1 - Make it easy and compelling for donors to support you online
  6. 6. - Step 2 – Build relationships with donors through integrated campaigns
  7. 7. Pledge to End Duchenne Results •  3,000 signatures •  300 pictures uploaded to flickr •  17,000 unique page views for •  15% increase in sustainer revenue •  End Duchenne section on site
  8. 8. - Step 3 - Find your most passionate donors and turn them into fundraisers
  9. 9. - Step 4 - Create community and give donors more ways to support you
  10. 10. - Resources -
  11. 11. Resources •  Relationships 2.0 article - Fundraising Success Magazine http://tinyurl.com/relationships-2-0 •  Social Media article - Fundraising Success Magazine http://tinyurl.com/FRS-social-media •  Tips on using Causes on Facebook - Beth’s blog http://tinyurl.com/causes-on-facebook • Duck Call blog http://www.bigducknyc.com/blog • Social Technographics http://blogs.forrester.com/groundswell/
  12. 12. Stay in touch farra@bigducknyc.com bigducknyc.com/blog facebook.com/bigduck twitter.com/bigduck twitter.com/farra
  13. 13. Thanks! © Jeremy Crow
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