Digital Fundraising: Arts

Digital Fundraising Strategy Farra Trompeter | Big Duck Arts, Culture and Technology Meetup November 9, 2011 #artstech

#artstech

State of Online FundraisingWhat’s happening?•  Overall giving declining, but online stillgrowing•  Average gift size still bigger, but dropping•  Biggest giving still around disasters,December•  More orgs asking donors to recruit supportonline, give via social media•  Gifts above $1,000 are increasing #artstech

State of Online FundraisingOnline donors are typically…•  Younger•  Earning higher incomes•  Giving bigger gifts•  Easier to get… harder to keep•  Likely to renew through mail/other channelsBut this is likely to evolve #artstech

Online Engagement Priorities #artstech

Step 1:Make it easy andcompelling for donors tosupport you online #artstech

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Step 2:Build relationships withdonors through integratedcampaigns #artstech

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Totally Baldacious: Key Messages Totally Baldacious Shave one for the Team. Why go Totally Baldacious The Totally Baldacious Campaign is a fun way to help raise awareness and funds to help find a cure for blood cancer. Why you should give Baldaciously When you give Baldaciously, you’re helping to save lives. Your support improves the lives of people with blood cancer. #artstech

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Step 3:Find your most passionatedonors and turn them intofundraisers #artstech

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Step 4:Create community and givedonors more ways tosupport you #artstech

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Resources #artstech

Resources•  Big Duck: 12 Ways You Can Make Your Campaigns Stronger http://www.bigducknyc.com/blog/12_ways_you_can_make_your_campaign_stronger•  Blackbaud: 2011 donorCentrics Internet and MultichannelGiving Benchmarking Report http://www.blackbaud.com/bb/targetanalytics/multi-channel.aspx/•  FundRaising Success: Relationships 2.0 article http://tinyurl.com/relationships-2-0•  Network for Good: The Evolution of the Online Donor http://tinyurl.com/donorinfographic #artstech

Contact Farra farra@bigducknyc.com twitter.com/farra linkedin.com/in/farra gplus.to/farra slideshare.net/farra #artstech

Contact Big Duck bigducknyc.com bigducknyc.com/blog facebook.com/bigduck twitter.com/bigduck #artstech

#artstech

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Digital Fundraising: Arts

by Farra Trompeter, Big Duck on Nov 09, 2011

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Digital Fundraising: Arts — Presentation Transcript