bigducknyc.comCrowdfunding andSocial Fundraising,Does It Really Work?Farra Trompeter, Big DuckMatt Miller, Community Housi...
bigducknyc.com#SocialTechNTI@farra | @bigduck@bcwhitney | @ioby@mmiller041 | @CHI_inc
bigducknyc.comWhat we’ll cover• The differences between crowdfunding, online voting campaigns,and social fundraising• Case...
bigducknyc.comhttp://www.mdgadvertising.com/blog/2012-it-was-a-very-good-year-for-social-giving/
bigducknyc.comhttp://www.mdgadvertising.com/blog/2012-it-was-a-very-good-year-for-social-giving/
bigducknyc.comhttp://www.mdgadvertising.com/blog/2012-it-was-a-very-good-year-for-social-giving/
bigducknyc.comSocial fundraising…• Turns your supporters intofundraisers• Harnesses the power of socialmedia• Isn’t all th...
bigducknyc.comhttp://www.razoo.com/story/Punishgeoff
bigducknyc.comOnline campaign contests…• Often sponsored by companies forbrand awareness• Relies heavily on social mediapr...
bigducknyc.comhttp://myla2050.maker.good.is/projects/invisiblepeople
bigducknyc.comCrowd funding…• Recruits supporters for a specificproject• May award “perks” at differentgiving levels• Leve...
bigducknyc.comhttp://www.indiegogo.com/projects/at-home-campaign
bigducknyc.comCase Studies
bigducknyc.com
bigducknyc.com
bigducknyc.com
bigducknyc.com
bigducknyc.com
bigducknyc.com
bigducknyc.com
bigducknyc.com
bigducknyc.com
bigducknyc.com
bigducknyc.com
bigducknyc.com
bigducknyc.comhttp://www.crowdrise.com/ntenchamps/fundraiser/farra
bigducknyc.comhttp://www.nten.org/blog/2013/03/05/2012-community-champions-campaign-so-many-thank-yous
StarbucksVote.Give.Grow.Online Campaign ContestApril 2012www.chihousing.com
www.chihousing.com
www.chihousing.com
!"#$%&" ($#)*+),--./0*123-*(3435(2 9 16APR4 123-(*/-63!"#$%"%&()#*&+23!"#$%&%$$()%$*$+,%$$()%-.+/"0%12+/3)%,4.%#&"%*45$%64...
Steps to Run an Online Campaign Contestwww.chihousing.com
1. DetermineYour Target Audiencewww.chihousing.com
2. Establish a Specific Social Media Goalwww.chihousing.com
3. Know The Ruleswww.chihousing.com
4. Pick a Prizewww.chihousing.com
5. ChooseYour Social Tools Appropriatelywww.chihousing.com
6. Launch & Promotewww.chihousing.com
www.chihousing.com
www.chihousing.com
www.chihousing.com
7.Analyze & Engagewww.chihousing.com
8. Summary of Campaignwww.chihousing.com
ioby=the opposite of NIMBY
crowd-resourcing=resource organizing+crowd-funding
$35	  
your projectanother projectanother projectanother projectanother projectanother projectanother projectWhy a crowd?
Soundview Park Bikesplorations — $3,540Bikesplorations: Teens Taking the Lane — $5,533
Pollos del Pueblo — $6,286
Sample Multichannel PlanWeek 1 Week 6Before getting started:•  Build fundraising team•  Identify base•  Write outreach tex...
bigducknyc.comTips and takeaways
bigducknyc.comSteps for social fundraising1. Research to find the right platform(fees, tone, ease of use, donor data)2. Re...
bigducknyc.comSteps for online contests1.  Ask: “Should my org enter?”2.  Determine your target audience3.  Establish a sp...
bigducknyc.comSteps for crowd funding1. Decide how this technique fits into youroverall fundraising strategy2. Choose the ...
bigducknyc.comMake your campaign a success• Start with a plan and calendar• Incentivize your fundraisers/voters/donors• Gi...
bigducknyc.comResources
bigducknyc.comResourceshttp://bit.ly/socialfundraisingresources
bigducknyc.com
Crowdfunding and Social Fundraising, Does it Really Work?
Crowdfunding and Social Fundraising, Does it Really Work?
Crowdfunding and Social Fundraising, Does it Really Work?
Crowdfunding and Social Fundraising, Does it Really Work?
Crowdfunding and Social Fundraising, Does it Really Work?
Crowdfunding and Social Fundraising, Does it Really Work?
Crowdfunding and Social Fundraising, Does it Really Work?
Crowdfunding and Social Fundraising, Does it Really Work?
Crowdfunding and Social Fundraising, Does it Really Work?
Crowdfunding and Social Fundraising, Does it Really Work?
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Crowdfunding and Social Fundraising, Does it Really Work?

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During this time of fiscal uncertainty, crowdfunding and crowd/social fundraising are fast becoming an attractive option for nonprofits to raise much needed funds. During this session presented at the NeighborWorks America Social Technology Symposium, we discussed crowdfunding, online contests, and social fundraising, with case studies from the field. Presenters included: Farra Trompeter, Big Duck; Brandon Whitney, IOBY; and Matt Miller, Community Housing Initiatives.

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Transcript of "Crowdfunding and Social Fundraising, Does it Really Work?"

  1. 1. bigducknyc.comCrowdfunding andSocial Fundraising,Does It Really Work?Farra Trompeter, Big DuckMatt Miller, Community Housing InitiativesBrandon Whitney, iobyNeighborWorks AmericaMay 8, 2013
  2. 2. bigducknyc.com#SocialTechNTI@farra | @bigduck@bcwhitney | @ioby@mmiller041 | @CHI_inc
  3. 3. bigducknyc.comWhat we’ll cover• The differences between crowdfunding, online voting campaigns,and social fundraising• Case studies• Tips and takeaways
  4. 4. bigducknyc.comhttp://www.mdgadvertising.com/blog/2012-it-was-a-very-good-year-for-social-giving/
  5. 5. bigducknyc.comhttp://www.mdgadvertising.com/blog/2012-it-was-a-very-good-year-for-social-giving/
  6. 6. bigducknyc.comhttp://www.mdgadvertising.com/blog/2012-it-was-a-very-good-year-for-social-giving/
  7. 7. bigducknyc.comSocial fundraising…• Turns your supporters intofundraisers• Harnesses the power of socialmedia• Isn’t all that different than raisingmoney door to door for a charity walkor run
  8. 8. bigducknyc.comhttp://www.razoo.com/story/Punishgeoff
  9. 9. bigducknyc.comOnline campaign contests…• Often sponsored by companies forbrand awareness• Relies heavily on social mediapromotion• Requires organization to get theirsupporters to tap personal networks• Could burn out your list if overdone
  10. 10. bigducknyc.comhttp://myla2050.maker.good.is/projects/invisiblepeople
  11. 11. bigducknyc.comCrowd funding…• Recruits supporters for a specificproject• May award “perks” at differentgiving levels• Leverages the power of groupgiving/being part of something bigger• Can be ‘all or nothing’
  12. 12. bigducknyc.comhttp://www.indiegogo.com/projects/at-home-campaign
  13. 13. bigducknyc.comCase Studies
  14. 14. bigducknyc.com
  15. 15. bigducknyc.com
  16. 16. bigducknyc.com
  17. 17. bigducknyc.com
  18. 18. bigducknyc.com
  19. 19. bigducknyc.com
  20. 20. bigducknyc.com
  21. 21. bigducknyc.com
  22. 22. bigducknyc.com
  23. 23. bigducknyc.com
  24. 24. bigducknyc.com
  25. 25. bigducknyc.com
  26. 26. bigducknyc.comhttp://www.crowdrise.com/ntenchamps/fundraiser/farra
  27. 27. bigducknyc.comhttp://www.nten.org/blog/2013/03/05/2012-community-champions-campaign-so-many-thank-yous
  28. 28. StarbucksVote.Give.Grow.Online Campaign ContestApril 2012www.chihousing.com
  29. 29. www.chihousing.com
  30. 30. www.chihousing.com
  31. 31. !"#$%&" ($#)*+),--./0*123-*(3435(2 9 16APR4 123-(*/-63!"#$%"%&()#*&+23!"#$%&%$$()%$*$+,%$$()%-.+/"0%12+/3)%,4.%#&"%*45$%64+%,4.+%72(328 ,-"#.%&.)/#!"9$):*;","*<=)*"9$):*>?@%7$"%&%"$/+63 1?&"*8?A1;?"*$)B?20%89::;<=:1<>?<@A0?@&C*7@$D:*E*7?%&?) 1?&"*8?A1;?"*$)B?35%89::;<=:1<>?<@A2FF?&@)$&>*6$)=)<"*8"&A?G 1?&"*8?A1;?"*$)B?25%89::;<=:1<>?<@AH?)?%IC??%"J?#*E*7?%&?) 1?&"*8?A1;?"*$)B?20%89::;<=:1<>?<@A!"#$%"%&()#*&+%%www.chihousing.com
  32. 32. Steps to Run an Online Campaign Contestwww.chihousing.com
  33. 33. 1. DetermineYour Target Audiencewww.chihousing.com
  34. 34. 2. Establish a Specific Social Media Goalwww.chihousing.com
  35. 35. 3. Know The Ruleswww.chihousing.com
  36. 36. 4. Pick a Prizewww.chihousing.com
  37. 37. 5. ChooseYour Social Tools Appropriatelywww.chihousing.com
  38. 38. 6. Launch & Promotewww.chihousing.com
  39. 39. www.chihousing.com
  40. 40. www.chihousing.com
  41. 41. www.chihousing.com
  42. 42. 7.Analyze & Engagewww.chihousing.com
  43. 43. 8. Summary of Campaignwww.chihousing.com
  44. 44. ioby=the opposite of NIMBY
  45. 45. crowd-resourcing=resource organizing+crowd-funding
  46. 46. $35  
  47. 47. your projectanother projectanother projectanother projectanother projectanother projectanother projectWhy a crowd?
  48. 48. Soundview Park Bikesplorations — $3,540Bikesplorations: Teens Taking the Lane — $5,533
  49. 49. Pollos del Pueblo — $6,286
  50. 50. Sample Multichannel PlanWeek 1 Week 6Before getting started:•  Build fundraising team•  Identify base•  Write outreach text, including allemails•  Plan offline and online outreach•  Create FB, Twitter and videochannels•  Know your story!1st email 2nd email 3rd email 4th emailSend thankyou notes!Twitter & FacebookHost house party Volunteer dayLaunch a video
  51. 51. bigducknyc.comTips and takeaways
  52. 52. bigducknyc.comSteps for social fundraising1. Research to find the right platform(fees, tone, ease of use, donor data)2. Recruit and motivate your supporters3. Gather photos and videos to tell stories4. Use deadline or goal to create urgency5. Message and report back to the entirecommunity6. Thank donors and try convert them
  53. 53. bigducknyc.comSteps for online contests1.  Ask: “Should my org enter?”2.  Determine your target audience3.  Establish a specific social media goal4.  Know the rules and pick a prize5.  Choose your social tools appropriately6.  Launch and promote7.  Analyze and engage8.  Report back on summary of campaign
  54. 54. bigducknyc.comSteps for crowd funding1. Decide how this technique fits into youroverall fundraising strategy2. Choose the ultimate goal of yourcampaign3. Pick your platform carefully4. Know which supporters you will target(and why)5. Build a campaign schedule or calendar6. Try a multichannel campaign
  55. 55. bigducknyc.comMake your campaign a success• Start with a plan and calendar• Incentivize your fundraisers/voters/donors• Give fundraisers and donors shout-outson your social media properties• Consider a prize for the person whoraises the most (dollars, donors, votes)• Experiment
  56. 56. bigducknyc.comResources
  57. 57. bigducknyc.comResourceshttp://bit.ly/socialfundraisingresources
  58. 58. bigducknyc.com

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