Brandraising(R) Through Social Media
by Farra Trompeter, Big Duck
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More and more organizations are trying to figure out how to use social media to increase visibility, raise awareness, and generate support. These slides are from a workshop for the Women's Funding ...
More and more organizations are trying to figure out how to use social media to increase visibility, raise awareness, and generate support. These slides are from a workshop for the Women's Funding Network that focused on how you can use social media to shape the experience of your brand identity through key concepts of positioning and personality and how to "manage" your brand in online conversations and communities. We also looked at some of the unique opportunities and challenges for member funds as intermediaries and capacity builders in the social justice movement.
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Aaron Steinberg