Big Duck: Best Practices in Social Media

Best Practices in Social Media NeighborWorks America August 19, 2009 Farra Trompeter farra@bigducknyc.com

What is social media?

It’s about reaching and connecting people

Ten ideas to keep in mind when it comes to social media and your org

1. Take a deep breath, and let go. You're not in control anymore. © x [A]DIamond x

Claim your name http://www.usernamecheck.com

Claim your name Facebook Vanity URLs: http://www.facebook.com/username/

2. Stop, look and listen. Tie your goals to what people need, and meet your audiences where they are. © robertcarlsen

Listening Online • Set up Google alerts, Technorati search, Twitter search http://socialmedia-listening.wikispaces.com/Tools • Your organization’s name • Program or event names • Peer/competitor names and program/event names • Individuals connected to your organization • Your tagline or other key phrases • URL for any web properties (main website, blog) • Related issues/topics • Common misspellings Source: Beth’s Blog, Beth Kanter

3. Build your strategy around reality. Select the tools based on their purpose, your audience, and what you can manage re: staff time/$. © BoomeraATV

Source: Beth's Blog: How Nonprofits Can Use Social Media http://beth.typepad.com/beths_blog/2008/10/how-much-time-d.html

4. Remember what you learned in kindergarten. Be nice, share, and say thank you. © OMP Production

5. Emphasize the social in social media. Use pictures + videos to share stories. Schedule calls, meetups, and events to connect online communities. © NeighborWorks America

6. Get personal. Pick the right staff and let them be themselves. © candleshoe

7. Be flexible. Your community will move around; the tools are going to change. © coolfunblog

8. Don't forget your website + integration. Bring all your online communications together and repurpose content. © fhoke.com

9. Change how you define success. It's about content over numbers. Building relationships v. “marketing”. © canuuwomenhistory.ca

Defining Success • Increased awareness of your cause • Shift in your org’s perception • New program participants • Increased requests for your info/programs • Pageviews/clicks/comments/etc. • New email addresses/contact info • Signatures/actions taken • Dollars raised • Mentions online

10. Pause and evaluate. Keep listening and give yourself time to build community, trust, and conversation. © Atelier Teee

Resources Resources

• Big Duck - http://www.bigducknyc.com/resources/ - http://www.bigducknyc.com/blog • Beth’s Blog: How Nonprofits Can Use Social Media - http://beth.typepad.com/ • Common Craft - Social Media in Plain English - http://www.commoncraft.com/show • Universal McCann - Wave 3 Research - http://tinyurl.com/6kur2y • Groundswell (book) - http://www.forrester.com/Groundswell/ • Media Rules! (book/blog) - http://www.themediarules.com

farra@bigducknyc.com facebook.com/FarraTrompeter @farra linkedin.com/in/farra LeadersForCommunities.org/profile/farratrompeter friendfeed.com/farratrompeter BigDuckNYC.com/blog facebook.com/BigDuckNYC @bigduck

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Big Duck: Best Practices in Social Media

by Farra Trompeter, Big Duck on Aug 20, 2009

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