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Audience engagement

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All about audience engagement by Jaki Levi, for SMartCamp (Social Media Art Camp). March 2010

All about audience engagement by Jaki Levi, for SMartCamp (Social Media Art Camp). March 2010

Published in: Technology, Business

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  • Seth Godin Have good content Make it shareable, commentable, distributable, and syndicatable
  • build an ONLINE audience over time. offer and produce ONLINE content. offer complete access : THIS IS YOUR SLIDE!!! -> Next tech rehearsals, live blogging, live flickr photos from backstage, regular email marketing facebook messages, managing interns + volunteers.
  • during the course of 1 year, we built PERSONAL relationships with bloggers, commenting on their blogs, and then inviting them to review our work.
  • bloggers helped us get the word out, and we supported their blogs by buying AND creating adspace
  • Transcript

    • 1. Building Online Audiences: A 10 minute “CaseStudy”
      • Jaki Levy
      • @jackomo
      • http://arrowrootmedia.com
    • 2. “ For people who want to be better informed, the Internet itself is the key. For those who want to join the process, the Web is where we merely start.” - Dan Gillmor, We the Media
    • 3. Who Am I?
      • I work with dance companies, nonprofits, arts orgs, agencies and creatives
      • Some companies include: Dance Brazil, Martha Graham, ISSUE Project Room, Misnomer Dance
      • Love riding my bike
      • Born in Brazil to Iraqi Father and Danish Mother
    • 4. Be Remarkable
    • 5. Be Remarkable Be Remarkable
    • 6. Be Responsive
    • 7. Be Receptive
    • 8. Be Receptive
    • 9. Be Receptive
    • 10. Be Receptive