Audience engagement

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All about audience engagement by Jaki Levi, for SMartCamp (Social Media Art Camp). March 2010

Published in: Technology, Business
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  • Seth Godin Have good content Make it shareable, commentable, distributable, and syndicatable
  • build an ONLINE audience over time. offer and produce ONLINE content. offer complete access : THIS IS YOUR SLIDE!!! -> Next tech rehearsals, live blogging, live flickr photos from backstage, regular email marketing facebook messages, managing interns + volunteers.
  • during the course of 1 year, we built PERSONAL relationships with bloggers, commenting on their blogs, and then inviting them to review our work.
  • bloggers helped us get the word out, and we supported their blogs by buying AND creating adspace
  • Audience engagement

    1. 1. Building Online Audiences: A 10 minute “CaseStudy” <ul><li>Jaki Levy </li></ul><ul><li>@jackomo </li></ul><ul><li>http://arrowrootmedia.com </li></ul>
    2. 2. “ For people who want to be better informed, the Internet itself is the key. For those who want to join the process, the Web is where we merely start.” - Dan Gillmor, We the Media
    3. 3. Who Am I? <ul><li>I work with dance companies, nonprofits, arts orgs, agencies and creatives </li></ul><ul><li>Some companies include: Dance Brazil, Martha Graham, ISSUE Project Room, Misnomer Dance </li></ul><ul><li>Love riding my bike </li></ul><ul><li>Born in Brazil to Iraqi Father and Danish Mother </li></ul>
    4. 4. Be Remarkable
    5. 5. Be Remarkable Be Remarkable
    6. 6. Be Responsive
    7. 7. Be Receptive
    8. 8. Be Receptive
    9. 9. Be Receptive
    10. 10. Be Receptive

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